{"id":36162,"date":"2023-12-08T11:47:35","date_gmt":"2023-12-08T11:47:35","guid":{"rendered":"https:\/\/masterskills.org\/blog\/du-lieu-mang-xa-hoi-social-data-la-gi-loi-ich-va-han-che-cua-du-lieu-mang-xa-hoi.html"},"modified":"2023-12-24T21:43:13","modified_gmt":"2023-12-24T14:43:13","slug":"du-lieu-mang-xa-hoi-social-data-la-gi-loi-ich-va-han-che-cua-du-lieu-mang-xa-hoi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/du-lieu-mang-xa-hoi-social-data-la-gi-loi-ich-va-han-che-cua-du-lieu-mang-xa-hoi.html","title":{"rendered":"D\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i (Social Data) l\u00e0 g\u00ec? L\u1ee3i \u00edch v\u00e0 h\u1ea1n ch\u1ebf c\u1ee7a d\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: socialmediadata.com<\/i><\/p>\n<\/div>\n<\/div>\n

D\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

D\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i<\/b> trong ti\u1ebfng Anh l\u00e0\u00a0Social Data.<\/b><\/p>\n

D\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i<\/i> l\u00e0 th\u00f4ng tin m\u00e0 ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i chia s\u1ebb c\u00f4ng khai, bao g\u1ed3m c\u00e1c si\u00eau d\u1eef li\u1ec7u nh\u01b0 v\u1ecb tr\u00ed c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, ng\u00f4n ng\u1eef s\u1eed d\u1ee5ng, d\u1eef li\u1ec7u ti\u1ec3u s\u1eed v\u00e0 c\u00e1c li\u00ean k\u1ebft \u0111\u01b0\u1ee3c chia s\u1ebb.\u00a0<\/p>\n

D\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i<\/i> c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing mu\u1ed1n t\u00ecm hi\u1ec3u nh\u1eefng \u0111i\u1ec1u v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 l\u00e0m t\u0103ng doanh s\u1ed1 ho\u1eb7c gi\u00e0nh \u0111\u01b0\u1ee3c phi\u1ebfu b\u1ea7u trong nh\u1eefng chi\u1ebfn d\u1ecbch tranh c\u1eed.\u00a0<\/p>\n

C\u00f3 nhi\u1ec1u lo\u1ea1i d\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i<\/i>, bao g\u1ed3m c\u00e1c tweet t\u1eeb Twitter, b\u00e0i \u0111\u0103ng tr\u00ean Facebook hay ghim tr\u00ean Pinterest. Facebook for Business v\u00e0 Twitter Ads l\u00e0 hai ch\u01b0\u01a1ng tr\u00ecnh gi\u00fap nh\u00e0 qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng d\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i <\/i>nh\u1eafm \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng quan t\u00e2m \u0111\u1ebfn qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng d\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i<\/b><\/p>\n

N\u1ebfu m\u1ed9t c\u00f4ng ty chuy\u00ean b\u00e1n v\u00e9 cho c\u00e1c s\u1ef1 ki\u1ec7n th\u1ec3 thao th\u1ea5y r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean theo d\u00f5i m\u1ed9t s\u1ed1 \u0111\u1ed9i th\u1ec3 thao n\u00e0o \u0111\u00f3, c\u00f4ng ty n\u00e0y c\u00f3 th\u1ec3 nh\u1eafm qu\u1ea3ng c\u00e1o m\u1ee5c ti\u00eau \u0111\u1ebfn c\u00f4 \u1ea5y \u0111\u1ec3 c\u1ed1 g\u1eafng l\u00f4i k\u00e9o c\u00f4 \u1ea5y mua v\u00e9 xem \u0111\u1ed9i b\u00f3ng y\u00eau th\u00edch c\u1ee7a m\u00ecnh.<\/p>\n

M\u1ed9t c\u00e1ch kh\u00e1c m\u00e0 m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i<\/i> l\u00e0 cung c\u1ea5p qu\u1ea3ng c\u00e1o nhanh ch\u00f3ng d\u1ef1a tr\u00ean c\u00e1c b\u00e0i \u0111\u0103ng g\u1ea7n \u0111\u00e2y, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea3ng c\u00e1o c\u00e1c thi\u1ebft b\u1ecb cho m\u1ed9t ng\u01b0\u1eddi \u0111\u00e3 chia s\u1ebb b\u00e0i vi\u1ebft r\u1eb1ng h\u1ecd \u0111ang c\u1ea7n mua s\u1eafm \u0111\u1ed3 gia d\u1ee5ng.<\/p>\n

L\u1ee3i \u00edch v\u00e0 h\u1ea1n ch\u1ebf c\u1ee7a d\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i\u00a0<\/font><\/h3>\n

L\u1ee3i \u00edch c\u1ee7a d\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i trong qu\u1ea3ng c\u00e1o<\/b><\/p>\n

Ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i t\u1ef1 nguy\u1ec7n c\u00f4ng khai nhi\u1ec1u d\u1eef li\u1ec7u c\u1ee7a h\u1ecd, cho ph\u00e9p c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng truy c\u1eadp ch\u00fang mi\u1ec5n ph\u00ed.<\/p>\n

V\u1edbi d\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p v\u00e0 ph\u00e2n t\u00edch ch\u00ednh x\u00e1c, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 nh\u1eafm qu\u1ea3ng c\u00e1o m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd. D\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty x\u00e1c \u0111\u1ecbnh nh\u1eefng v\u1ecb tr\u00ed hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 \u0111\u1eb7t qu\u1ea3ng c\u00e1o.<\/p>\n

C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 tinh ch\u1ec9nh qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch thu h\u1eb9p \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau theo gi\u1edbi t\u00ednh, ng\u00f4n ng\u1eef n\u00f3i, thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng, \u0111\u1ed9 tu\u1ed5i, s\u1edf th\u00edch, v\u1ecb tr\u00ed v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. D\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng ch\u1ec9 gi\u00fap c\u00e1c c\u00f4ng ty c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi m\u00e0 c\u00f2n gi\u00fap h\u1ecd g\u1eafn k\u1ebft h\u01a1n n\u1eefa v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n

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H\u1ea1n ch\u1ebf c\u1ee7a d\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i<\/b><\/p>\n

C\u00f3 m\u1ed9t v\u00e0i l\u00ed do khi\u1ebfn d\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i<\/b> kh\u00f4ng ho\u00e0n h\u1ea3o. Th\u1ee9 nh\u1ea5t, ch\u00fang b\u1ecb gi\u1edbi h\u1ea1n trong nh\u1eefng th\u00f4ng tin m\u00e0 ng\u01b0\u1eddi d\u00f9ng quy\u1ebft \u0111\u1ecbnh chia s\u1ebb v\u1ec1 b\u1ea3n th\u00e2n h\u1ecd. V\u00ed d\u1ee5: m\u1ed9t s\u1ed1 ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng chia s\u1ebb v\u1ecb tr\u00ed ho\u1eb7c gi\u1edbi t\u00ednh c\u1ee7a m\u00ecnh, khi\u1ebfn cho nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00f4ng thu th\u1eadp \u0111\u01b0\u1ee3c \u0111\u1ee7 d\u1eef ki\u1ec7n.<\/p>\n

M\u1ed9t v\u1ea5n \u0111\u1ec1 kh\u00e1c l\u00e0 nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00f4ng ph\u1ea3i lu\u00f4n l\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u1eadt m\u00e0 l\u00e0 t\u00e0i kho\u1ea3n gi\u1ea3 hay t\u00e0i kho\u1ea3n \u1ea3o. Ngay c\u1ea3 v\u1edbi ng\u01b0\u1eddi d\u00f9ng th\u1eadt, vi\u1ec7c c\u1ed1 g\u1eafng \u0111\u00e1nh gi\u00e1 c\u1ea3m x\u00fac c\u1ee7a h\u1ecd v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean nh\u1eefng nh\u1eadn x\u00e9t h\u1ecd \u0111\u01b0a ra kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng kh\u1ea3 thi, v\u00ec nhi\u1ec1u \u00fd ki\u1ebfn c\u1ee7a h\u1ecd l\u00e0 trung l\u1eadp.<\/p>\n

Ngo\u00e0i ra thu\u1eadt to\u00e1n c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i nh\u1eadn x\u00e9t kh\u00f4ng ch\u00ednh x\u00e1c, cho ch\u00fang l\u00e0 t\u00edch c\u1ef1c khi th\u1ef1c t\u1ebf ch\u00fang l\u00e0 ti\u00eau c\u1ef1c v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. H\u01a1n n\u1eefa, nhi\u1ec1u \u00fd ki\u1ebfn t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c l\u1ea1i mang t\u00ednh c\u1ef1c \u0111oan, g\u00e2y kh\u00f3 kh\u0103n cho vi\u1ec7c \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c c\u1ea3m nh\u1eadn chung c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

(Theo investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n D\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i (ti\u1ebfng Anh Social Data) l\u00e0 c\u00e1c d\u1eef li\u1ec7u ho\u1eb7c th\u00f4ng tin \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i. D\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng ch\u1ec9 gi\u00fap c\u00e1c c\u00f4ng ty c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi m\u00e0 c\u00f2n gi\u00fap h\u1ecd g\u1eafn k\u1ebft h\u01a1n v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36162"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36162"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36162\/revisions"}],"predecessor-version":[{"id":68736,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36162\/revisions\/68736"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}