{"id":36169,"date":"2023-12-08T11:48:12","date_gmt":"2023-12-08T11:48:12","guid":{"rendered":"https:\/\/masterskills.org\/blog\/xuc-tien-ban-nham-vao-cac-trung-gian-thuong-mai-la-gi.html"},"modified":"2023-12-24T21:43:13","modified_gmt":"2023-12-24T14:43:13","slug":"xuc-tien-ban-nham-vao-cac-trung-gian-thuong-mai-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/xuc-tien-ban-nham-vao-cac-trung-gian-thuong-mai-la-gi.html","title":{"rendered":"X\u00fac ti\u1ebfn b\u00e1n nh\u1eb1m v\u00e0o c\u00e1c trung gian th\u01b0\u01a1ng m\u1ea1i l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: Marketing thu\u00ea ngo\u00e0i)<\/i><\/p>\n<\/div>\n<\/div>\n

X\u00fac ti\u1ebfn b\u00e1n nh\u1eb1m v\u00e0o c\u00e1c trung gian th\u01b0\u01a1ng m\u1ea1i<\/font><\/h2>\n

X\u00fac ti\u1ebfn b\u00e1n<\/b> trong ti\u1ebfng Anh l\u00e0 Sales Promotion<\/b>.<\/p>\n

X\u00fac ti\u1ebfn b\u00e1n nh\u1eb1m v\u00e0o c\u00e1c trung gian th\u01b0\u01a1ng m\u1ea1i<\/b> l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn nh\u1eb1m v\u00e0o c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i nh\u1eefng ng\u01b0\u1eddi b\u00e1n l\u1ebb s\u1ea3n ph\u1ea9m, ng\u01b0\u1eddi t\u1ea1o n\u00ean k\u00eanh ph\u00e2n ph\u1ed1i.\u00a0<\/p>\n

Nh\u00ecn m\u1ee5c \u0111\u00edch ch\u1ee7 y\u1ebfu c\u1ee7a c\u00e1c x\u00fac ti\u1ebfn b\u00e1n l\u00e0:\u00a0<\/p>\n

– Thuy\u1ebft ph\u1ee5c nh\u1eefng n\u01a1i b\u00e1n l\u1ebb ch\u1ea5p nh\u1eadn c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t<\/p>\n

– Gi\u1ea3m h\u00e0ng t\u1ed3n kho c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 t\u0103ng h\u00e0ng t\u1ed3n kho c\u1ee7a nh\u00e0 ph\u00e2n ph\u1ed1i ho\u1eb7c ng\u01b0\u1eddi b\u00e1n l\u1ebb<\/p>\n

– H\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng kh\u00e1c t\u1edbi kh\u00e1ch h\u00e0ng cu\u1ed1i c\u00f9ng<\/p>\n

– Khuy\u1ebfn kh\u00edch nh\u1eefng ng\u01b0\u1eddi b\u00e1n l\u1ebb d\u00e0nh cho s\u1ea3n ph\u1ea9m nh\u1eefng v\u1ecb tr\u00ed thu\u1eadn l\u1ee3i h\u01a1n tr\u00ean qu\u1ea7y h\u00e0ng ho\u1eb7c quan t\u00e2m h\u01a1n trong vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m<\/p>\n

– Ph\u1ea7n th\u01b0\u1edfng cho nh\u1eefng n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng tr\u01b0\u1edbc \u0111\u00e2y<\/p>\n

H\u00ecnh th\u1ee9c x\u00fac ti\u1ebfn b\u00e1n nh\u1eb1m v\u00e0o c\u00e1c trung gian th\u01b0\u01a1ng m\u1ea1i<\/font><\/b><\/h3>\n

C\u00e1c h\u00ecnh th\u1ee9c x\u00fac ti\u1ebfn b\u00e1n nh\u1eb1m v\u00e0o trung gian ph\u00e2n ph\u1ed1i r\u1ea5t kh\u00e1c nhau, ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0:<\/p>\n

– Tr\u01b0ng b\u00e0y t\u1ea1i \u0111i\u1ec3m mua h\u00e0ng bao g\u1ed3m c\u00e1c gi\u00e1 b\u00e0y h\u00e0ng, b\u0103ng r\u00f4n, \u00e1p ph\u00edch, b\u1ea3ng gi\u00e1, v\u00e0 c\u00e1c m\u00e1y ph\u00e2n ph\u00e1t s\u1ea3n ph\u1ea9m t\u1ef1 \u0111\u1ed9ng<\/p>\n

– C\u00e1c cu\u1ed9c thi trong \u0111\u00f3 c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 c\u00e1c c\u00e1 nh\u00e2n nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng c\u1ee7a nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u01b0\u1ee3c trao gi\u1ea3i th\u01b0\u1edfng cho c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng<\/p>\n

– Tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i l\u00e0 nh\u1eefng s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo l\u1ecbch tr\u00ecnh m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean \u1edf n\u01a1i m\u00e0 c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m v\u00e0 cung c\u1ea5p th\u00f4ng tin<\/p>\n

– C\u00e1c h\u1ed9i ngh\u1ecb kh\u00e1ch h\u00e0ng, t\u1ea1i \u0111\u00f3 c\u00e1c th\u00f4ng tin v\u00e0 nh\u1eefng v\u1eadt d\u1ee5ng h\u1ed7 tr\u1ee3 \u0111\u01b0\u1ee3c trao cho c\u00e1c th\u01b0\u01a1ng nh\u00e2n<\/p>\n

– Ti\u1ec1n thanh to\u00e1n ph\u1ee5 th\u00eam trao cho nh\u1eefng ng\u01b0\u1eddi b\u00e1n l\u1ea1i \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng \u0111\u00e3 c\u00f4ng b\u1ed1<\/p>\n

– Ph\u1ea7n th\u01b0\u1edfng tr\u00e1ch nhi\u1ec7m, nh\u1eefng ph\u1ea7n th\u01b0\u1edfng d\u01b0\u1edbi d\u1ea1ng h\u00e0ng h\u00f3a, t\u1eb7ng ph\u1ea9m, ho\u1eb7c v\u1eadt tr\u01b0ng b\u00e0y \u0111\u01b0\u1ee3c trao cho ng\u01b0\u1eddi b\u00e1n l\u1ea1i khi mua s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng h\u00f3a l\u1edbn.<\/p>\n

– C\u00e1c th\u1ecfa thu\u1eadn bu\u00f4n b\u00e1n, c\u00e1c chi\u1ebft gi\u00e1 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c \u0111\u00f2i h\u1ecfi mua h\u00e0ng nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

– Ti\u1ec1n tr\u1ee3 c\u1ea5p qu\u1ea3ng c\u00e1o nh\u1edd \u0111\u00f3 nh\u00e0 s\u1ea3n xu\u1ea5t gi\u00fap \u0111\u1ee1 \u1ee7ng h\u1ed9 c\u00e1c n\u1ed7 l\u1ef1c qu\u1ea3ng c\u00e1o c\u1ee7a ng\u01b0\u1eddi b\u00e1n l\u1ebb trong \u0111\u00f3 s\u1ea3n ph\u1ea9m c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c tr\u01b0ng b\u00e0y.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n X\u00fac ti\u1ebfn b\u00e1n (ti\u1ebfng Anh: Sales Promotion) v\u00e0o c\u00e1c trung gian th\u01b0\u01a1ng m\u1ea1i l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn nh\u1eb1m v\u00e0o c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i nh\u1eefng ng\u01b0\u1eddi b\u00e1n l\u1ebb s\u1ea3n ph\u1ea9m, ng\u01b0\u1eddi t\u1ea1o n\u00ean k\u00eanh ph\u00e2n ph\u1ed1i.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36169"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36169"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36169\/revisions"}],"predecessor-version":[{"id":68740,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36169\/revisions\/68740"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}