{"id":36171,"date":"2023-12-08T11:48:22","date_gmt":"2023-12-08T11:48:22","guid":{"rendered":"https:\/\/masterskills.org\/blog\/marketing-day-va-marketing-keo-push-marketing-and-pull-marketing-la-gi.html"},"modified":"2023-12-24T21:43:13","modified_gmt":"2023-12-24T14:43:13","slug":"marketing-day-va-marketing-keo-push-marketing-and-pull-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/marketing-day-va-marketing-keo-push-marketing-and-pull-marketing-la-gi.html","title":{"rendered":"Marketing \u0111\u1ea9y v\u00e0 marketing k\u00e9o (Push Marketing and Pull Marketing) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: Twitter)<\/i><\/p>\n<\/div>\n<\/div>\n

Marketing \u0111\u1ea9y v\u00e0 marketing k\u00e9o (Push Marketing and Pull Marketing)<\/font><\/b><\/span><\/p>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Marketing \u0111\u1ea9y<\/b> trong ti\u1ebfng Anh l\u00e0\u00a0Push Marketing.<\/b><\/p>\n

Marketing k\u00e9o<\/b> trong ti\u1ebfng Anh l\u00e0 Pull Marketing<\/b>.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing<\/b>\u00a0\u0111\u1ea9y<\/b> bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c \u0111\u00edch \u0111\u01b0a s\u1ea3n ph\u1ea9m v\u00e0o qui tr\u00ecnh ph\u00e2n ph\u1ed1i c\u1ee7a c\u00e1c trung gian v\u00e0 th\u00fac \u0111\u1ea9y vi\u1ec7c b\u00e1n h\u00e0ng b\u1eb1ng c\u00e1ch \u0111\u01b0a ra c\u00e1c l\u00ed do khi\u1ebfn cho c\u00e1c th\u01b0\u01a1ng nh\u00e2n, nh\u00e0 b\u00e1n bu\u00f4n v\u00e0 nh\u00e0 b\u00e1n l\u1ebb n\u1ed7 l\u1ef1c ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

C\u00e1c bi\u1ec7n ph\u00e1p ch\u1ee7 y\u1ebfu c\u00f3 th\u1ec3 bao g\u1ed3m ti\u1ec1n tr\u1ee3 c\u1ea5p cho gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, ti\u1ec1n tr\u1ee3 c\u1ea5p ph\u00e2n ph\u1ed1i v\u00e0 ti\u1ec1n tr\u1ee3 c\u1ea5p qu\u1ea3ng c\u00e1o, ti\u1ec1n th\u01b0\u1edfng theo doanh s\u1ed1 ti\u00eau th\u1ee5…\u00a0<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing k\u00e9o <\/b>l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u00e0 m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m ho\u1eb7c x\u00fac ti\u1ebfn b\u00e1n cho kh\u00e1ch h\u00e0ng ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng. C\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y v\u1edbi m\u1ee5c \u0111\u00edch th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng cu\u1ed1i c\u00f9ng k\u00e9o s\u1ea3n ph\u1ea9m th\u00f4ng qua k\u00eanh ph\u00e2n ph\u1ed1i.<\/p>\n

Xu h\u01b0\u1edbng s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c marketing<\/b><\/font><\/p>\n

Xu h\u01b0\u1edbng chung, c\u00e1c doanh nghi\u1ec7p ng\u00e0y c\u00e0ng s\u1eed d\u1ee5ng nhi\u1ec1u c\u00e1c bi\u1ec7n ph\u00e1p \u0111\u1ea9y v\u00ec m\u1ed9t s\u1ed1 l\u00ed do:<\/p>\n

– C\u00f3 s\u1ef1 thay \u0111\u1ed5i v\u1ec1 c\u00e1n c\u00e2n quy\u1ec1n l\u1ef1c gi\u1eefa c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 nh\u1eefng ng\u01b0\u1eddi b\u00e1n l\u1ebb, do qui m\u00f4 nh\u00e0 b\u00e1n l\u1ebb ng\u00e0y c\u00e0ng l\u1edbn v\u00e0 m\u1ee9c \u0111\u1ed9 t\u1eadp trung trong ng\u00e0nh b\u00e1n l\u1ebb \u0111ang t\u0103ng l\u00ean. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi b\u00e1n l\u1ebb c\u00f3 nhi\u1ec1u quy\u1ec1n l\u1ef1c h\u01a1n.<\/p>\n

– Vai tr\u00f2 v\u00e0 v\u1ecb th\u1ebf c\u1ee7a c\u00e1c doanh nghi\u1ec7p kinh doanh h\u00e0ng \u0111\u00f3ng g\u00f3i ph\u1ee5c v\u1ee5 cho b\u00e1n l\u1ebb ng\u00e0y c\u00e0ng gi\u1ea3m s\u00fat trong m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb. S\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a h\u00e0ng lo\u1ea1t c\u1eeda h\u00e0ng t\u1ea1p ph\u1ea9m tr\u00ean ph\u1ea1m vi qu\u1ed1c gia v\u00e0 khu v\u1ef1c \u0111\u00e3 d\u1eabn \u0111\u1ebfn vi\u1ec7c gia t\u0103ng quy\u1ec1n l\u1ef1c cho gi\u1edbi b\u00e1n l\u1ebb.\u00a0<\/p>\n

V\u00ed d\u1ee5, ng\u00e0y nay nhi\u1ec1u si\u00eau th\u1ecb b\u1eaft c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t ph\u1ea3i thanh to\u00e1n ti\u1ec1n l\u1ec7 ph\u00ed gi\u1eef ch\u1ed7 cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi. Ti\u1ec1n l\u1ec7 ph\u00ed gi\u1eef ch\u1ed7 l\u00e0 m\u1ed9t kho\u1ea3n ph\u00ed m\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t tr\u1ea3 cho gi\u1edbi b\u00e1n l\u1ebb \u0111\u1ec3 gi\u00e0nh ch\u1ed7 tr\u00ean qu\u1ea7y h\u00e0ng cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n

– Kh\u1ea3 n\u0103ng kh\u00e1c bi\u1ec7t h\u00f3a s\u1ea3n ph\u1ea9m v\u00e0 l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111ang c\u00f3 xu h\u01b0\u1edbng gi\u1ea3m s\u00fat. Do s\u1ef1 gi\u1ed1ng nhau c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u v\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c x\u00fac ti\u1ebfn b\u1ea3n t\u0103ng l\u00ean, kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 h\u1ecd \u0111\u00e3 t\u1eebng tr\u01b0\u1edbc \u0111\u00e2y.\u00a0<\/p>\n

V\u00ec v\u1eady, ng\u00e0y c\u00e0ng c\u1ea7n nhi\u1ec1u c\u00e1c x\u00fac ti\u1ebfn b\u00e1n nh\u01b0 l\u00e0 m\u1ed9t s\u1ef1 kh\u00edch l\u1ec7 \u0111\u1ec3 kh\u00e1ch h\u00e0ng mua m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3.\u00a0<\/p>\n

V\u00ed d\u1ee5, tr\u01b0\u1eddng h\u1ee3p c\u1ee7a c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 qu\u1ea3ng c\u00e1o kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c d\u00f9ng nh\u01b0 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua xe \u00f4 t\u00f4. Thay v\u00e0o \u0111\u00f3 nh\u00e0 s\u1ea3n xu\u1ea5t c\u0169ng ph\u1ea3i \u0111\u01b0a ra c\u00e1c kh\u00edch l\u1ec7 th\u00eam cho kh\u00e1ch h\u00e0ng gi\u1edbi th\u01b0\u01a1ng nh\u00e2n bao g\u1ed3m h\u1ea1 gi\u00e1, c\u00e1c g\u00f3i h\u00e0ng l\u1ef1a ch\u1ecdn \u0111\u1eb7c bi\u1ec7t, v\u00e0 b\u1ea3o h\u00e0nh d\u00e0i h\u01a1n.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Marketing \u0111\u1ea9y v\u00e0 marketing k\u00e9o (ti\u1ebfng Anh: Push Marketing and Pull Marketing) l\u00e0 hai l\u1ef1a ch\u1ecdn s\u1eb5n c\u00f3 \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36171"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36171"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36171\/revisions"}],"predecessor-version":[{"id":68741,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36171\/revisions\/68741"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}