{"id":36188,"date":"2023-12-08T11:49:28","date_gmt":"2023-12-08T11:49:28","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-tan-cong-man-suon-flank-attack-strategy-la-gi.html"},"modified":"2023-12-24T21:43:15","modified_gmt":"2023-12-24T14:43:15","slug":"chien-luoc-tan-cong-man-suon-flank-attack-strategy-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-tan-cong-man-suon-flank-attack-strategy-la-gi.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng m\u1ea1n s\u01b0\u1eddn (Flank Attack Strategy) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: Code Matters)<\/i><\/p>\n<\/div>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng m\u1ea1n s\u01b0\u1eddn (Flank Attack Strategy)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng m\u1ea1n s\u01b0\u1eddn<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0 Flank Attack Strategy.<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng m\u1ea1n s\u01b0\u1eddn<\/b> l\u00e0 chi\u1ebfn l\u01b0\u1ee3c l\u1ea5y th\u1ebf m\u1ea1nh c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u00e1nh v\u00e0o \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m<\/font><\/h3>\n

Doanh nghi\u1ec7p th\u00e1ch th\u1ee9c ph\u00e1t hi\u1ec7n \u0111i\u1ec3m y\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung s\u1ee9c m\u1ea1nh khai th\u00e1c \u0111i\u1ec3m y\u1ebfu \u0111\u00f3. \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng doanh nghi\u1ec7p c\u00f3 ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng c\u1ea1nh tranh m\u1ea1n s\u01b0\u1eddn c\u00f3 th\u1ec3 theo hai h\u01b0\u1edbng<\/b>:<\/p>\n

– L\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng \u1edf nh\u1eefng khu v\u1ef1c th\u1ecb tr\u01b0\u1eddng nh\u1ea5t \u0111\u1ecbnh ho\u1eb7c nh\u1eefng \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

– T\u00ecm ra nh\u1eefng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng ch\u01b0a \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n ho\u1eb7c c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u01b0a khai th\u00e1c.\u00a0<\/p>\n

Doanh nghi\u1ec7p t\u1ea5n c\u00f4ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm nh\u1eefng \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng c\u00f2n tr\u1ed1ng \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch khai th\u00e1c v\u00e0 ph\u00e1t tri\u1ec3n nh\u1eefng \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng n\u00e0y th\u00e0nh nh\u1eefng \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng m\u1ea1nh.<\/p>\n

T\u1ea5n c\u00f4ng m\u1ea1n s\u01b0\u1eddn<\/b> l\u00e0 c\u00e1ch t\u1ea5n c\u00f4ng v\u00e0o c\u00e1c khu v\u1ef1c \u0111\u1ecba l\u00ed m\u00e0 \u0111\u00f4i th\u1ee7 c\u1ea1nh tranh ch\u01b0a c\u00f3 m\u1eb7t <\/b>ho\u1eb7c nh\u1eefng ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u01b0a \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng m\u1ea1n s\u01b0\u1eddn ch\u00fa tr\u1ecdng v\u00e0o c\u00e1c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng c\u00f3 nhu c\u1ea7u kh\u00e1c bi\u1ec7t <\/b>c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh hi\u1ec7n t\u1ea1i ch\u01b0a t\u1eadp trung v\u00e0o.\u00a0<\/p>\n

Y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 chi\u1ebfn l\u01b0\u1ee3c n\u00e0y th\u00e0nh c\u00f4ng \u0111\u00f3 l\u00e0 th\u1eddi gian<\/b><\/p>\n

C\u00e1c c\u00f4ng ty Nh\u1eadt B\u1ea3n \u0111\u00e3 x\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng \u00f4 t\u00f4 nh\u1ecf t\u1ea1i M\u1ef9 \u0111\u00fang th\u1eddi \u0111i\u1ec3m, do v\u1eady \u0111\u00e3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c th\u1eddi c\u01a1 kinh t\u1ebf M\u1ef9 suy tho\u00e1i v\u00e0 s\u1ef1 khan hi\u1ebfm v\u1ec1 ngu\u1ed3n cung n\u0103ng l\u01b0\u1ee3ng.\u00a0<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y y\u00eau c\u1ea7u x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/b>, v\u00e0 nh\u1eefng ph\u1ea7n th\u1ecb tr\u01b0\u1eddng m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u01b0a c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c. Th\u1ef1c t\u1ebf, vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c kho\u1ea3ng tr\u1ed1ng th\u1ecb tr\u01b0\u1eddng c\u1ea7n \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn m\u1ed9t c\u00e1c tinh t\u1ebf v\u00e0 c\u00f3 h\u01b0\u1edbng ti\u1ebfp c\u1eadn s\u00e1ng t\u1ea1o \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng \u0111\u00f3.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng m\u1ea1n s\u01b0\u1eddn (ti\u1ebfng Anh: Flank Attack Strategy) l\u00e0 chi\u1ebfn l\u01b0\u1ee3c l\u1ea5y th\u1ebf m\u1ea1nh c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u00e1nh v\u00e0o \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Nh\u00e0 qu\u1ea3n tr\u1ecb marketing ph\u1ea3i ch\u00fa \u00fd s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36188"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36188"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36188\/revisions"}],"predecessor-version":[{"id":68746,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36188\/revisions\/68746"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}