{"id":36189,"date":"2023-12-08T11:49:35","date_gmt":"2023-12-08T11:49:35","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-tan-cong-attack-strategy-la-gi-cac-huong-chien-luoc-tan-cong.html"},"modified":"2023-12-24T21:43:15","modified_gmt":"2023-12-24T14:43:15","slug":"chien-luoc-tan-cong-attack-strategy-la-gi-cac-huong-chien-luoc-tan-cong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-tan-cong-attack-strategy-la-gi-cac-huong-chien-luoc-tan-cong.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng (Attack Strategy) l\u00e0 g\u00ec? C\u00e1c h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: Keymeans)<\/i><\/p>\n<\/div>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng (Attack Strategy)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0\u00a0Attack Strategy.<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng<\/b> l\u00e0 chi\u1ebfn l\u01b0\u1ee3c d\u00f9ng s\u1ee9c m\u1ea1nh ho\u1eb7c l\u1ee3i th\u1ebf c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 l\u1ea5n \u00e1t \u0111\u1ed1i th\u1ee7 m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd nh\u1eb1m chi\u1ebfm \u01b0u th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

C\u00e1c h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng<\/font><\/h3>\n

M\u1ed9t doanh nghi\u1ec7p th\u00e1ch th\u1ee9c c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng kh\u00e1c nhau:<\/p>\n

T\u1ea5n c\u00f4ng ch\u00ednh di\u1ec7n<\/b><\/p>\n

Khi doanh nghi\u1ec7p th\u00e1ch th\u1ee9c c\u00f3 s\u1ee9c m\u1ea1nh, c\u00f3 ngu\u1ed3n l\u1ef1c marketing l\u1edbn h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, h\u1ecd c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh tr\u1ef1c di\u1ec7n.\u00a0<\/p>\n

T\u1ea5n c\u00f4ng tr\u1ef1c di\u1ec7n l\u00e0 ph\u01b0\u01a1ng th\u1ee9c t\u1ea5n c\u00f4ng tr\u1ef1c ti\u1ebfp v\u00e0o c\u00e1c \u0111i\u1ec3m m\u1ea1nh m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1edf h\u1eefu. Th\u00f4ng th\u01b0\u1eddng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y g\u1eb7p ph\u1ea3i s\u1ef1 ph\u1ea3n \u1ee9ng ph\u00f2ng th\u1ee7 ch\u1ed1ng c\u1ef1 c\u1ee7a b\u00ean b\u1ecb t\u1ea5n c\u00f4ng. K\u1ebft qu\u1ea3 c\u1ee7a s\u1ef1 \u0111\u1ed1i m\u1eb7t n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ee9c m\u1ea1nh v\u00e0 m\u1ee9c \u0111\u1ed9 b\u1ec1n b\u1ec9 c\u1ee7a b\u00ean t\u1ea5n c\u00f4ng.<\/p>\n

Nh\u1eefng y\u00eau c\u1ea7u \u0111\u1ea3m b\u1ea3o cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 ph\u1ea3i \u0111\u00e1nh b\u1ea1i \u0111\u01b0\u1ee3c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u00e3 c\u00f3 v\u1ecb th\u1ebf v\u1eefng ch\u1eafc tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

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T\u1ea5n c\u00f4ng m\u1ea1n s\u01b0\u1eddn<\/b><\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed1i \u0111\u1ea7u, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 l\u1ea5y th\u1ebf m\u1ea1nh c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u00e1nh v\u00e0o \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

Doanh nghi\u1ec7p th\u00e1ch th\u1ee9c ph\u00e1t hi\u1ec7n \u0111i\u1ec3m y\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung s\u1ee9c m\u1ea1nh khai th\u00e1c \u0111i\u1ec3m y\u1ebfu \u0111\u00f3. \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng doanh nghi\u1ec7p c\u00f3 ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng c\u1ea1nh tranh m\u1ea1n s\u01b0\u1eddn c\u00f3 th\u1ec3 theo hai h\u01b0\u1edbng:<\/p>\n

– L\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng \u1edf nh\u1eefng khu v\u1ef1c th\u1ecb tr\u01b0\u1eddng nh\u1ea5t \u0111\u1ecbnh ho\u1eb7c nh\u1eefng \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng nh\u1ea5t \u0111\u1ecbnh<\/p>\n

– T\u00ecm ra nh\u1eefng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng ch\u01b0a \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n ho\u1eb7c c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u01b0a khai th\u00e1c.\u00a0<\/p>\n

Doanh nghi\u1ec7p t\u1ea5n c\u00f4ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm nh\u1eefng \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng c\u00f2n tr\u1ed1ng \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch khai th\u00e1c v\u00e0 ph\u00e1t tri\u1ec3n nh\u1eefng \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng n\u00e0y th\u00e0nh nh\u1eefng \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng m\u1ea1nh.<\/p>\n

T\u1ea5n c\u00f4ng m\u1ea1n s\u01b0\u1eddn l\u00e0 c\u00e1ch t\u1ea5n c\u00f4ng v\u00e0o c\u00e1c khu v\u1ef1c \u0111\u1ecba l\u00ed m\u00e0 \u0111\u00f4i th\u1ee7 c\u1ea1nh tranh ch\u01b0a c\u00f3 m\u1eb7t ho\u1eb7c nh\u1eefng ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u01b0a \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

T\u1ea5n c\u00f4ng t\u1ed5ng l\u1ef1c<\/b><\/p>\n

Doanh nghi\u1ec7p t\u1ea5n c\u00f4ng s\u1eed d\u1ee5ng \u0111\u1ed3ng th\u1eddi nhi\u1ec1u c\u00f4ng c\u1ee5 marketing \u0111\u1ec3 l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean nhi\u1ec1u khu v\u1ef1c th\u1ecb tr\u01b0\u1eddng.\u00a0<\/p>\n

T\u1ea5n c\u00f4ng vu h\u1ed3i<\/b><\/p>\n

Doanh nghi\u1ec7p t\u1ea5n c\u00f4ng nh\u1eb1m v\u00e0o “s\u00e2n sau” c\u1ee7a \u0111\u1ed1i ph\u01b0\u01a1ng, nh\u1eefng th\u1ecb tr\u01b0\u1eddng d\u1ec5 d\u00e0ng h\u01a1n. C\u00e1c h\u01b0\u1edbng c\u01a1 b\u1ea3n l\u00e0: \u0110a d\u1ea1ng h\u00f3a sang nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00f4ng li\u00ean quan; \u0111a d\u1ea1ng h\u00f3a sang khu v\u1ef1c th\u1ecb tr\u01b0\u1eddng m\u1edbi; \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng c\u00f4ng ngh\u1ec7 m\u1edbi.\u00a0<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng bao v\u00e2y n\u00e0y th\u1ef1c hi\u1ec7n bao v\u00e2y \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, khi\u1ebfn ho\u1ea1t \u0111\u1ed9ng cung \u1ee9ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd b\u1ecb gi\u00e1n \u0111o\u1ea1n v\u00e0 ti\u1ebfn d\u1ea7n t\u1edbi vi\u1ec7c ph\u1ea3i \u0111\u1ea7u h\u00e0ng.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 2 h\u01b0\u1edbng ti\u1ebfp c\u1eadn:\u00a0<\/p>\n

Th\u1ee9 nh\u1ea5t, n\u1ed7 l\u1ef1c \u0111\u1ec3 c\u00f4 l\u1eadp \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u1edbi nh\u1eefng nh\u00e0 cung c\u1ea5p nguy\u00ean v\u1eadt li\u1ec7u th\u00f4 m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ph\u1ea3i ph\u1ee5 thu\u1ed9c \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n

Th\u1ee9 hai \u0111\u00f3 l\u00e0 n\u1ed7 l\u1ef1c \u0111\u01b0a ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u01b0a th\u00edch h\u01a1n.<\/p>\n

T\u1ea5n c\u00f4ng du k\u00edch<\/b><\/p>\n

Doanh nghi\u1ec7p th\u00e1ch th\u1ee9c s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch kh\u00f4n kh\u00e9o c\u00e1c c\u00f4ng c\u1ee5 marketing \u0111\u1ec3 l\u00f4i k\u00e9o d\u1ea7n kh\u00e1ch h\u00e0ng \u1edf nh\u1eefng khu v\u1ef1c \u0111\u1ecba l\u00ed kh\u00e1c nhau nh\u1eb1m t\u0103ng d\u1ea7n th\u1ecb ph\u1ea7n.<\/p>\n

Khi c\u00e1c ph\u01b0\u01a1ng th\u1ee9c t\u1ea5n c\u00f4ng th\u00f4ng th\u01b0\u1eddng th\u1ea5t b\u1ea1i ho\u1eb7c kh\u00f4ng kh\u1ea3 thi th\u00ec chi\u1ebfn thu\u1eadt t\u1ea5n c\u00f4ng du k\u00edch \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng.\u00a0<\/p>\n

Trong kinh doanh, chi\u1ebfn thu\u1eadt n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 l\u00e0 m\u1ed9t h\u00e0nh \u0111\u1ed9ng g\u00e2y t\u1ed5n h\u1ea1i cho \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 l\u00e0m \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh y\u1ebfu. Th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi nh\u1eefng doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng y\u1ebfu h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng (ti\u1ebfng Anh: Attack Strategy) l\u00e0 chi\u1ebfn l\u01b0\u1ee3c d\u00f9ng s\u1ee9c m\u1ea1nh ho\u1eb7c l\u1ee3i th\u1ebf c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 l\u1ea5n \u00e1t \u0111\u1ed1i th\u1ee7 m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd nh\u1eb1m chi\u1ebfm \u01b0u th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36189"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36189"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36189\/revisions"}],"predecessor-version":[{"id":68747,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36189\/revisions\/68747"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}