{"id":36191,"date":"2023-12-08T11:49:43","date_gmt":"2023-12-08T11:49:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/suc-manh-doanh-nghiep-enterprise-strength-la-gi-cac-yeu-to-anh-huong.html"},"modified":"2023-12-24T21:43:16","modified_gmt":"2023-12-24T14:43:16","slug":"suc-manh-doanh-nghiep-enterprise-strength-la-gi-cac-yeu-to-anh-huong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/suc-manh-doanh-nghiep-enterprise-strength-la-gi-cac-yeu-to-anh-huong.html","title":{"rendered":"S\u1ee9c m\u1ea1nh doanh nghi\u1ec7p (Enterprise Strength) l\u00e0 g\u00ec? C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: Vietbao)<\/i><\/p>\n<\/div>\n<\/div>\n

S\u1ee9c m\u1ea1nh doanh nghi\u1ec7p (Enterprise Strength)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

S\u1ee9c m\u1ea1nh doanh nghi\u1ec7p<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0 Enterprise Strength<\/b>.<\/p>\n

S\u1ee9c m\u1ea1nh doanh nghi\u1ec7p<\/b> l\u00e0 c\u00e1c ngu\u1ed3n l\u1ef1c, kh\u1ea3 n\u0103ng, n\u0103ng l\u1ef1c c\u00f3 th\u1ec3 tri\u1ec3n khai c\u1ee7a doanh nghi\u1ec7p \u1edf m\u1ed9t th\u1ecb tr\u01b0\u1eddng ho\u1eb7c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3.\u00a0<\/p>\n

S\u1ee9c m\u1ea1nh c\u1ee7a doanh nghi\u1ec7p<\/b> \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 theo c\u00e1c v\u1ea5n \u0111\u1ec1 sau: V\u1ecb tr\u00ed th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p, v\u1ecb tr\u00ed c\u00f4ng ngh\u1ec7 v\u00e0 kinh t\u1ebf c\u1ee7a doanh nghi\u1ec7p, n\u0103ng l\u1ef1c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng s\u1ee9c m\u1ea1nh doanh nghi\u1ec7p<\/b><\/font><\/span><\/p>\n

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V\u1ecb tr\u00ed th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i<\/b><\/p>\n

Th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i:\u00a0<\/i>\u1ede th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f4ng ty ch\u1ecdn l\u00e0m th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, th\u1ecb ph\u1ea7n c\u00f3 hai ch\u1ee9c n\u0103ng ch\u00ednh:<\/p>\n

Th\u1ee9 nh\u1ea5t, n\u00f3 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t phong v\u0169 bi\u1ec3u ph\u1ea3n \u00e1nh vi\u1ec7c c\u00f4ng ty \u0111ang ph\u1ee5c v\u1ee5 th\u1ecb tr\u01b0\u1eddng nh\u01b0 th\u1ebf n\u00e0o; th\u1ecb ph\u1ea7n l\u1edbn s\u1ebd ch\u1ec9 ra k\u1ebft qu\u1ea3 ph\u1ee5c v\u1ee5 nhu c\u1ea7u kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/p>\n

Th\u1ee9 hai, th\u1ecb ph\u1ea7n c\u00f3 th\u1ec3 t\u1ea1o l\u1ee3i th\u1ebf cho vi\u1ec7c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng h\u01a1n n\u1eefa, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u chi\u1ebfm th\u1ecb ph\u1ea7n cao ch\u1eafc ch\u1eafn c\u00f3 m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng cao v\u00e0 ph\u00e2n ph\u1ed1i r\u1ed9ng r\u00e3i. Th\u1ecb ph\u1ea7n l\u00e0 t\u00e0i s\u1ea3n marketing ban \u0111\u1ea7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u1ecb tr\u00ed c\u1ee7a c\u00f4ng ty h\u01a1n n\u1eefa.<\/p>\n

T\u1ec9 l\u1ec7 thay \u0111\u1ed5i c\u1ee7a th\u1ecb ph\u1ea7n:\u00a0<\/i>Th\u1ecb ph\u1ea7n tuy\u1ec7t \u0111\u1ed1i b\u1ea3n th\u00e2n n\u00f3 ph\u1ea3n \u00e1nh s\u1ee9c m\u1ea1nh c\u1ee7a c\u00f4ng ty, vi\u1ec7c t\u0103ng th\u1ecb ph\u1ea7n nhanh ch\u00f3ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady. Th\u1ecb ph\u1ea7n t\u0103ng nhanh th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng doanh nghi\u1ec7p ph\u1ee5c v\u1ee5 th\u1ecb tr\u01b0\u1eddng t\u1ed1t h\u01a1n, c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111ang m\u1ea5t th\u1ecb ph\u1ea7n.<\/p>\n

C\u00e1c ngu\u1ed3n l\u1ef1c marketing c\u00f3 th\u1ec3 khai th\u00e1c (t\u00e0i s\u1ea3n v\u00e0 n\u0103ng l\u1ef1c):\u00a0<\/i>Nh\u00e0 qu\u1ea3n tr\u1ecb marketing ph\u1ea3i x\u00e1c \u0111\u1ecbnh v\u00e0 khai th\u00e1c \u0111\u01b0\u1ee3c c\u00e1c ngu\u1ed3n l\u1ef1c marketing c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/p>\n

Trong c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau n\u01a1i t\u00e0i s\u1ea3n v\u00e0 n\u0103ng l\u1ef1c marketing c\u00f3 ti\u1ec1m n\u0103ng khai th\u00e1c t\u1ed1t (v\u00ed d\u1ee5: h\u00ecnh \u1ea3nh ph\u00f9 h\u1ee3p, th\u01b0\u01a1ng hi\u1ec7u, m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i, c\u00e1c quan h\u1ec7 kh\u00e1ch h\u00e0ng…) c\u00f4ng ty c\u00f3 s\u1ee9c m\u1ea1nh ti\u1ec1m n\u0103ng t\u1eeb nh\u1eefng g\u00ec h\u1ecd \u0111\u00e3 x\u00e2y d\u1ef1ng.<\/p>\n

S\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed9c \u0111\u00e1o:\u00a0<\/i>Trong c\u00e1c th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng, n\u01a1i m\u00e0 m\u1ed9t c\u00f4ng ty c\u00f3 c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u01b0\u1ee3t tr\u1ed9i, kh\u00e1c bi\u1ec7t c\u00f3 gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng, s\u1ebd c\u00f3 ti\u1ec1m n\u0103ng cho vi\u1ec7c t\u1ea1o ra v\u1ecb tr\u00ed c\u1ea1nh tranh m\u1ea1nh h\u01a1n.<\/p>\n

V\u1ecb tr\u00ed kinh t\u1ebf v\u00e0 c\u00f4ng ngh\u1ec7<\/b><\/p>\n

Nh\u00e0 qu\u1ea3n tr\u1ecb marketing c\u1ea7n \u0111\u00e1nh gi\u00e1 v\u1ec1 ngu\u1ed3n l\u1ef1c, \u0111\u1eb7c t\u00ednh kinh t\u1ebf v\u00e0 c\u00f4ng ngh\u1ec7 t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 marketing:<\/i>\u00a0C\u1ea5u tr\u00fac chi ph\u00ed c\u1ee7a c\u00f4ng ty li\u00ean quan \u0111\u1ebfn \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u00f3 \u0111\u01b0\u1ee3c coi nh\u01b0 m\u1ed9t t\u00e0i s\u1ea3n marketing. Chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 marketing t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p nh\u1edd d\u1eabn \u0111\u1ea7u c\u00f4ng ngh\u1ec7, khai th\u00e1c s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa kinh nghi\u1ec7m v\u00e0 hi\u1ec7u qu\u1ea3 qui m\u00f4 t\u1ea1o ra l\u1ee3i th\u1ebf t\u00e0i ch\u00ednh cho c\u00f4ng ty trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3.<\/p>\n

Kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb v\u00e0 v\u1ecb th\u1ebf v\u1ec1 c\u00f4ng ngh\u1ec7:\u00a0<\/i>C\u00f3 l\u1ee3i th\u1ebf trong khai th\u00e1c c\u00f4ng ngh\u1ec7 m\u1ed9t l\u1ea7n n\u1eefa t\u1ea1o ra s\u1ee9c m\u1ea1nh l\u1edbn h\u01a1n cho c\u00e1c c\u00f4ng ty trong vi\u1ec7c ph\u1ee5c v\u1ee5 th\u1ecb tr\u01b0\u1eddng. \u0110\u00f3 c\u00f3 th\u1ec3 ho\u1eb7c ph\u1ea3i l\u00e0 l\u1ee3i th\u1ebf d\u1eabn \u0111\u1ea7u c\u00f4ng ngh\u1ec7.\u00a0<\/p>\n

Trong m\u1ed9t m\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng, m\u1ed9t gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 th\u1ea5p h\u01a1n c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng h\u01a1n nh\u1eefng gi\u1ea3i ph\u00e1p \u01b0u vi\u1ec7t. M\u1ed9t l\u1ea7n n\u1eefa, \u0111i\u1ec1u c\u1ed1t y\u1ebfu l\u00e0 g\u1eafn k\u1ebft c\u00f4ng ngh\u1ec7 v\u1edbi v\u1ea5n \u0111\u1ec1 ho\u1eb7c y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

N\u0103ng l\u1ef1c kinh nghi\u1ec7m<\/b><\/p>\n

Nh\u00f3m y\u1ebfu t\u1ed1 quan tr\u1ecdng th\u1ee9 ba \u1ea3nh h\u01b0\u1edfng t\u1edbi s\u1ee9c m\u1ea1nh c\u1ea1nh tranh l\u00e0 c\u00e1c ngu\u1ed3n l\u1ef1c c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u1ee5c v\u1ee5 th\u1ecb tr\u01b0\u1eddng nh\u01b0:<\/p>\n

N\u0103ng l\u1ef1c qu\u1ea3n l\u00ed<\/i>: M\u1ed9t t\u00e0i s\u1ea3n quan tr\u1ecdng, sau \u0111\u00f3 l\u00e0 s\u1ee9c m\u1ea1nh ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea5t c\u1ee9 c\u00f4ng ty n\u00e0o l\u00e0 ngu\u1ed3n nh\u00e2n l\u1ef1c, \u0111\u1eb7c bi\u1ec7t l\u00e0 n\u0103ng l\u1ef1c qu\u1ea3n l\u00ed theo chi\u1ec1u r\u1ed9ng v\u00e0 chi\u1ec1u s\u00e2u. C\u00e1c k\u0129 n\u0103ng v\u00e0 kh\u1ea3 n\u0103ng c\u1ee7a nh\u00e2n vi\u00ean trong m\u1ed9t t\u1ed5 ch\u1ee9c l\u00e0 s\u1ee9c m\u1ea1nh ng\u1ea7m, t\u1eeb \u0111\u00f3 c\u00f4ng ty c\u00f3 th\u1ec3 khai th\u00e1c c\u00e1c c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng.\u00a0<\/p>\n

S\u1ee9c m\u1ea1nh marketing:\u00a0<\/i>S\u1ee9c m\u1ea1nh marketing b\u1eaft ngu\u1ed3n t\u1eeb kinh nghi\u1ec7m v\u00e0 s\u1ef1 k\u1ebft h\u1ee3p v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c. C\u00e1c c\u00f4ng ty ban \u0111\u1ea7u ho\u1ea1t \u0111\u1ed9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng h\u00e0ng ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n th\u01b0\u1eddng tin r\u1eb1ng h\u1ecd c\u00f3 k\u0129 n\u0103ng marketing v\u01b0\u1ee3t tr\u1ed9i h\u01a1n so v\u1edbi c\u00e1c doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong c\u00e1c th\u1ecb tr\u01b0\u1eddng h\u00e0ng c\u00f4ng nghi\u1ec7p.\u00a0<\/p>\n

H\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c k\u0129 n\u0103ng marketing h\u00e0ng h\u00f3a ti\u00eau d\u00f9ng cho th\u1ecb tr\u01b0\u1eddng h\u00e0ng c\u00f4ng nghi\u1ec7p. Tuy nhi\u00ean, kinh nghi\u1ec7m khi truy\u1ec1n t\u1eeb l\u0129nh v\u1ef1c kinh doanh n\u00e0y sang l\u0129nh v\u1ef1c kh\u00e1c c\u00f3 th\u1ec3 kh\u00f4ng d\u1ec5 th\u00e0nh c\u00f4ng.<\/p>\n

H\u1ed9i nh\u1eadp v\u1ec1 ph\u00eda sau v\u00e0 ph\u00eda tr\u01b0\u1edbc:\u00a0<\/i>M\u1edf r\u1ed9ng ki\u1ec3m so\u00e1t ngu\u1ed3n cung nguy\u00ean li\u1ec7u (h\u1ed9i nh\u1eadp v\u1ec1 ph\u00eda tr\u01b0\u1edbc) v\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i (h\u1ed9i nh\u1eadp v\u1ec1 ph\u00eda sau) c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng t\u1edbi s\u1ee9c m\u1ea1nh ho\u1eb7c s\u1ee9c m\u1ea1nh ti\u1ec1m n\u0103ng c\u1ee7a c\u00f4ng ty trong vi\u1ec7c ph\u1ee5c v\u1ee5 nh\u1eefng th\u1ecb tr\u01b0\u1eddng ri\u00eang bi\u1ec7t.\u00a0<\/p>\n

N\u01a1i n\u00e0o s\u1ef1 h\u1ed9i nh\u1eadp l\u00e0 cao, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u00e0 nh\u00e0 cung c\u1ea5p v\u00e0 s\u1ee9c m\u1ea1nh ng\u01b0\u1eddi mua cao, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00f3 v\u1ecb tr\u00ed t\u1ed1t h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n S\u1ee9c m\u1ea1nh doanh nghi\u1ec7p (ti\u1ebfng Anh: Enterprise Strength) l\u00e0 c\u00e1c ngu\u1ed3n l\u1ef1c, kh\u1ea3 n\u0103ng, n\u0103ng l\u1ef1c c\u00f3 th\u1ec3 tri\u1ec3n khai c\u1ee7a doanh nghi\u1ec7p \u1edf m\u1ed9t th\u1ecb tr\u01b0\u1eddng ho\u1eb7c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36191"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36191"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36191\/revisions"}],"predecessor-version":[{"id":68748,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36191\/revisions\/68748"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}