{"id":36194,"date":"2023-12-08T11:50:02","date_gmt":"2023-12-08T11:50:02","guid":{"rendered":"https:\/\/masterskills.org\/blog\/phuong-phap-ma-tran-bcg-boston-consulting-group-la-gi-cac-nhom-don-vi-kinh-doanh.html"},"modified":"2023-12-24T21:43:16","modified_gmt":"2023-12-24T14:43:16","slug":"phuong-phap-ma-tran-bcg-boston-consulting-group-la-gi-cac-nhom-don-vi-kinh-doanh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/phuong-phap-ma-tran-bcg-boston-consulting-group-la-gi-cac-nhom-don-vi-kinh-doanh.html","title":{"rendered":"Ph\u01b0\u01a1ng ph\u00e1p ma tr\u1eadn BCG (Boston Consulting Group) l\u00e0 g\u00ec? C\u00e1c nh\u00f3m \u0111\u01a1n v\u1ecb kinh doanh"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: Ngh\u0129a Hu\u1ef3nh)<\/i><\/p>\n<\/div>\n<\/div>\n

Ph\u01b0\u01a1ng ph\u00e1p ma tr\u1eadn BCG (Boston Consulting Group)\u00a0<\/font><\/b><\/span><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p ma tr\u1eadn BCG <\/b>vi\u1ebft t\u1eaft c\u1ee7a t\u1eeb trong ti\u1ebfng Anh l\u00e0 Boston Consulting Group.<\/b><\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p ma tr\u1eadn BCG<\/b> hay ma tr\u1eadn t\u1ec9 l\u1ec7 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u1ecb ph\u1ea7n, \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u1eb1m \u0111\u00e1nh gi\u00e1 c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p d\u1ef1a tr\u00ean hai ch\u1ec9 ti\u00eau l\u00e0: T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1eddng c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/p>\n

Th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean so s\u00e1nh th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p so v\u1edbi th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u1edbn nh\u1ea5t.\u00a0<\/p>\n

C\u00e1c nh\u00f3m \u0111\u01a1n v\u1ecb kinh doanh<\/font><\/h3>\n

V\u1edbi hai ch\u1ec9 ti\u00eau n\u00e0y m\u1ed7i \u0111\u01a1n v\u1ecb kinh doanh s\u1ebd n\u1eb1m \u1edf m\u1ed9t v\u1ecb tr\u00ed nh\u1ea5t \u0111\u1ecbnh trong ma tr\u1eadn. C\u00e1c SBU s\u1ebd thu\u1ed9c 1 trong 4 nh\u00f3m \u0111\u01a1n v\u1ecb kinh doanh c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng s\u1ee9c m\u1ea1nh c\u1ea1nh tranh kh\u00e1c nhau v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u1ea7u t\u01b0 c\u0169ng kh\u00e1c nhau.<\/p>\n

Nh\u00f3m d\u1ea5u h\u1ecfi<\/b>: \u0110\u00e2y l\u00e0 nh\u1eefng \u0111\u01a1n v\u1ecb kinh doanh c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng cao nh\u01b0ng th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p r\u1ea5t nh\u1ecf. Doanh nghi\u1ec7p ph\u1ea3i \u0111\u00e1nh gi\u00e1 l\u1ea1i \u0111\u1ec3 l\u1ef1a ch\u1ecdn gi\u1eefa hai h\u01b0\u1edbng c\u00f3 n\u00ean \u0111\u1ea7u t\u01b0 th\u00eam nhi\u1ec1u h\u01a1n \u0111\u1ec3 ph\u00e1t tri\u1ec3n l\u00ean hay lo\u1ea1i b\u1ecf.<\/p>\n

Nh\u00f3m ng\u00f4i sao<\/b>: L\u00e0 nh\u1eefng SBU c\u00f3 th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng cao v\u00e0 doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ecb ph\u1ea7n l\u1edbn – \u0111ang d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng. \u0110\u00e2y l\u00e0 nh\u1eefng \u0111\u01a1n v\u1ecb kinh doanh quy\u1ebft \u0111\u1ecbnh t\u01b0\u01a1ng lai c\u1ee7a doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 duy tr\u00ec v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u.<\/p>\n

Nh\u00f3m b\u00f2 s\u1eefa<\/b>: L\u00e0 nh\u1eefng \u0111\u01a1n v\u1ecb kinh doanh c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u1ea5p (b\u00e3o h\u00f2a) nh\u01b0ng doanh nghi\u1ec7p l\u1ea1i c\u00f3 th\u1ecb ph\u1ea7n l\u1edbn. \u0110\u00e2y l\u00e0 nh\u1eefng SBU cung c\u1ea5p d\u00f2ng thu nh\u1eadp l\u1edbn nh\u1ea5t m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ea7u t\u01b0 th\u00eam nhi\u1ec1u.<\/p>\n

Nh\u00f3m \u0111i\u1ec3m ch\u1ebft\/con ch\u00f3<\/b>: Nh\u1eefng \u0111\u01a1n v\u1ecb kinh doanh n\u1eb1m \u1edf \u0111i\u1ec3m ch\u1ebft v\u1edbi th\u1ecb ph\u1ea7n nh\u1ecf v\u00e0 th\u1ecb tr\u01b0\u1eddng kh\u00f4ng t\u0103ng tr\u01b0\u1edfng. Doanh nghi\u1ec7p ch\u1eafc ch\u1eafn ph\u1ea3i xem x\u00e9t \u0111\u1ec3 lo\u1ea1i b\u1ecf nh\u1eefng \u0111\u01a1n v\u1ecb kinh doanh n\u00e0y.<\/p>\n

C\u01a1 c\u1ea5u c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh c\u1ee7a doanh nghi\u1ec7p s\u1ebd n\u00f3i l\u00ean s\u1ee9c kh\u1ecfe c\u1ee7a n\u00f3. Doanh nghi\u1ec7p s\u1ebd kh\u00f4ng t\u1ed3n t\u1ea1i \u0111\u01b0\u1ee3c n\u1ebfu c\u00f3 qu\u00e1 nhi\u1ec1u \u0111\u01a1n v\u1ecb kinh doanh thu\u1ed9c nh\u00f3m d\u1ea5u h\u1ecfi v\u00e0 con ch\u00f3 v\u00e0 qu\u00e1 \u00edt \u0111\u01a1n v\u1ecb kinh doanh thu\u1ed9c nh\u00f3m b\u00f2 s\u1eefa v\u00e0 ng\u00f4i sao.<\/p>\n

M\u1ed7i \u0111\u01a1n v\u1ecb kinh doanh c\u0169ng th\u01b0\u1eddng ph\u00e1t tri\u1ec3n theo qui lu\u1eadt t\u1eeb nh\u00f3m d\u1ea5u h\u1ecfi \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u00e0nh ng\u00f4i sao, sau \u0111\u00f3 qua th\u1eddi gian \u0111\u01a1n v\u1ecb kinh doanh th\u00e0nh b\u00f2 s\u1eefa cung c\u1ea5p thu nh\u1eadp cho doanh nghi\u1ec7p, cu\u1ed1i c\u00f9ng do c\u00e1c bi\u1ebfn \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u00e0nh kinh doanh s\u1ebd tr\u1edf th\u00e0nh nh\u1eefng \u0111i\u1ec3m ch\u1ebft v\u00e0 b\u1ecb lo\u1ea1i b\u1ecf.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ph\u01b0\u01a1ng ph\u00e1p ma tr\u1eadn BCG (ti\u1ebfng Anh: Boston Consulting Group) \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u1eb1m \u0111\u00e1nh gi\u00e1 c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p d\u1ef1a tr\u00ean hai ch\u1ec9 ti\u00eau l\u00e0: T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1eddng c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a doanh nghi\u1ec7p.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36194"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36194"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36194\/revisions"}],"predecessor-version":[{"id":68750,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36194\/revisions\/68750"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}