{"id":36197,"date":"2023-12-08T11:50:20","date_gmt":"2023-12-08T11:50:20","guid":{"rendered":"https:\/\/masterskills.org\/blog\/phuong-phap-ma-tran-mo-rong-thi-truong-matrix-method-of-market-expansion-la-gi.html"},"modified":"2023-12-24T21:43:17","modified_gmt":"2023-12-24T14:43:17","slug":"phuong-phap-ma-tran-mo-rong-thi-truong-matrix-method-of-market-expansion-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/phuong-phap-ma-tran-mo-rong-thi-truong-matrix-method-of-market-expansion-la-gi.html","title":{"rendered":"Ph\u01b0\u01a1ng ph\u00e1p ma tr\u1eadn m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng (Matrix method of market expansion) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: dialmforminky)<\/p>\n<\/div>\n<\/div>\n

Ph\u01b0\u01a1ng ph\u00e1p ma tr\u1eadn m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p ma tr\u1eadn m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng hay s\u1ea3n ph\u1ea9m<\/b> trong ti\u1ebfng Anh t\u1ea1m d\u1ecbch l\u00e0: Matrix method of market expansion.<\/b><\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p ma tr\u1eadn m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng\/s\u1ea3n ph\u1ea9m<\/b> l\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng danh m\u1ee5c c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh chi\u1ebfn l\u01b0\u1ee3c cho c\u00f4ng ty trong t\u01b0\u01a1ng lai d\u1ef1a v\u00e0o vi\u1ec7c ph\u00e2n t\u00edch tri\u1ec3n v\u1ecdng th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1edbi cho c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh\/s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i.<\/p>\n

\u0110\u1ed3ng th\u1eddi ph\u00e1t hi\u1ec7n c\u00e1c c\u01a1 h\u1ed9i kinh doanh m\u1edbi tr\u00ean hai lo\u1ea1i th\u1ecb tr\u01b0\u1eddng \u0111\u00f3 \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c cho c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh m\u1edbi.<\/p>\n

C\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p<\/font><\/h3>\n

Theo ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, th\u01b0\u1eddng c\u00f3 b\u1ed1n lo\u1ea1i danh m\u1ee5c c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh chi\u1ebfn l\u01b0\u1ee3c thu\u1ed9c b\u1ed1n nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau:<\/p>\n

– Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b>: \u0110\u00e2y l\u00e0 m\u1ed9t ki\u1ec3u chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00f4ng ty b\u1eb1ng c\u00e1ch t\u0103ng l\u01b0\u1ee3ng b\u00e1n nh\u1eefng s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 tr\u00ean c\u00e1c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i m\u00e0 kh\u00f4ng c\u1ea7n c\u00f3 s\u1ef1 thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m.\u00a0<\/p>\n

Nh\u01b0 v\u1eady, chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n kinh doanh cho t\u01b0\u01a1ng lai trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y ch\u1ec9 d\u1ef1a thu\u1ea7n t\u00fay v\u00e0o vi\u1ec7c khai th\u00e1c nh\u1eefng \u0111\u01a1n v\u1ecb kinh doanh\/s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 tr\u00ean ch\u00ednh th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng.<\/p>\n

– Ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng<\/b>: \u0110\u00e2y l\u00e0 m\u1ed9t ki\u1ec3u chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng trong t\u01b0\u01a1ng lai c\u1ee7a c\u00f4ng ty b\u1eb1ng vi\u1ec7c nh\u1eadn d\u1ea1ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng m\u1edbi cho nh\u1eefng s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i.\u00a0<\/p>\n

\u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n kinh doanh cho t\u01b0\u01a1ng lai c\u1ee7a c\u00f4ng ty, tuy c\u0169ng d\u1ef1a v\u00e0o nh\u1eefng \u0111\u01a1n v\u1ecb kinh doanh\/s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i, nh\u01b0ng ngo\u00e0i th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng, c\u00f4ng ty c\u00f2n t\u00ecm c\u1ea3 th\u1ecb tr\u01b0\u1eddng\/kh\u00e1ch h\u00e0ng m\u1edbi cho s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/p>\n

– Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/b>: \u0110\u00e2y l\u00e0 ki\u1ec3u chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng trong t\u01b0\u01a1ng lai c\u1ee7a c\u00f4ng ty b\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ea3i ti\u1ebfn ho\u1eb7c s\u1ea3n ph\u1ea9m m\u1edbi cho nh\u1eefng nhu c\u1ea7u, mong mu\u1ed1n m\u1edbi c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.\u00a0<\/p>\n

Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y c\u00f4ng ty v\u1eabn ti\u1ebfn h\u00e0nh kinh doanh tr\u00ean th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng nh\u01b0ng t\u00ecm c\u00e1ch ph\u00e1t tri\u1ec3n kinh doanh th\u00f4ng qua vi\u1ec7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 theo m\u1eabu m\u1edbi v\u00e0\/ho\u1eb7c ph\u00e1t tri\u1ec3n v\u00e0 tung ra s\u1ea3n ph\u1ea9m m\u1edbi cho nh\u1eefng nhu c\u1ea7u mong mu\u1ed1n m\u1edbi.\u00a0<\/p>\n

Th\u1ef1c ra th\u00ec trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y c\u00f4ng ty c\u0169ng \u0111\u00e3 ph\u1ea3i h\u00ecnh th\u00e0nh \u0111\u01a1n v\u1ecb kinh doanh chi\u1ebfn l\u01b0\u1ee3c m\u1edbi b\u1eb1ng hai con \u0111\u01b0\u1eddng:\u00a0<\/p>\n

Khai th\u00e1c t\u00ednh li\u00ean quan c\u1ee7a \u0111\u01a1n v\u1ecb kinh doanh c\u0169, n\u1ebfu c\u00f3 th\u1ec3 v\u00e0\/ho\u1eb7c t\u1ea1o ra \u0111\u01a1n v\u1ecb kinh doanh ho\u00e0n to\u00e0n m\u1edbi. M\u1ee9c \u0111\u1ed9 m\u1edbi c\u1ee7a \u0111\u01a1n v\u1ecb kinh doanh\/s\u1ea3n ph\u1ea9m s\u1ebd t\u00f9y thu\u1ed9c v\u00e0o m\u1ee9c \u0111\u1ed9 m\u1edbi c\u1ee7a nhu c\u1ea7u, mong mu\u1ed1n\/ho\u1eb7c c\u01a1 h\u1ed9i marketing m\u1edbi.<\/p>\n

– Chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a<\/b>: \u0110\u00e2y l\u00e0 ki\u1ec3u chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng cho t\u01b0\u01a1ng lai c\u1ee7a c\u00f4ng ty b\u1eb1ng c\u00e1ch thu n\u1ea1p ho\u1eb7c thi\u1ebft l\u1eadp nh\u1eefng l\u0129nh v\u1ef1c kinh doanh kh\u00f4ng c\u00f3 li\u00ean quan g\u00ec v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i.\u00a0<\/p>\n

Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, c\u00f4ng ty ho\u00e0n to\u00e0n t\u1ea1o ra nh\u1eefng \u0111\u01a1n v\u1ecb kinh doanh m\u1edbi, tr\u00ean c\u01a1 s\u1edf x\u00e2m nh\u1eadp v\u00e0o nh\u1eefng l\u0129nh v\u1ef1c th\u1ecb tr\u01b0\u1eddng\/s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Marketing c\u0103n b\u1ea3n, GS.TS. Tr\u1ea7n Minh \u0110\u1ea1o, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n, )<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ph\u01b0\u01a1ng ph\u00e1p ma tr\u1eadn m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng (ti\u1ebfng Anh: Matrix method of market expansion) l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 t\u00ednh h\u1ea5p d\u1eabn c\u1ee7a c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh chi\u1ebfn l\u01b0\u1ee3c.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36197"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36197"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36197\/revisions"}],"predecessor-version":[{"id":68752,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36197\/revisions\/68752"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}