{"id":36198,"date":"2023-12-08T11:50:28","date_gmt":"2023-12-08T11:50:28","guid":{"rendered":"https:\/\/masterskills.org\/blog\/xac-lap-he-thong-xuc-tien-hon-hop-establish-a-promotional-mix-la-gi.html"},"modified":"2023-12-24T21:43:17","modified_gmt":"2023-12-24T14:43:17","slug":"xac-lap-he-thong-xuc-tien-hon-hop-establish-a-promotional-mix-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/xac-lap-he-thong-xuc-tien-hon-hop-establish-a-promotional-mix-la-gi.html","title":{"rendered":"X\u00e1c l\u1eadp h\u1ec7 th\u1ed1ng x\u00fac ti\u1ebfn h\u1ed7n h\u1ee3p (Establish a Promotional Mix) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: 365 Careers)<\/p>\n<\/div>\n<\/div>\n

<\/h2>\n

Xa\u0301c l\u1ea1\u0302p h\u1eb9\u0302 th\u00f4\u0301ng xu\u0301c ti\u00ea\u0301n h\u00f4\u0303n h\u01a1\u0323p<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Xa\u0301c l\u1ea1\u0302p h\u1eb9\u0302 th\u00f4\u0301ng xu\u0301c ti\u00ea\u0301n h\u00f4\u0303n h\u01a1\u0323p<\/b>\u00a0trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0Establish a Promotional Mix.<\/b><\/p>\n

Xa\u0301c l\u1ea1\u0302p h\u1eb9\u0302 th\u00f4\u0301ng xu\u0301c ti\u00ea\u0301n h\u00f4\u0303n h\u01a1\u0323p\u00a0<\/b>la\u0300 vi\u1eb9\u0302c xa\u0301c \u0111i\u0323nh nhi\u1eb9\u0302m vu\u0323, mu\u0323c tie\u0302u, vi\u0323 tri\u0301, vai tro\u0300 cu\u0309a ca\u0301c co\u0302ng cu\u0323 truy\u00ea\u0300n tho\u0302ng (qua\u0309ng ca\u0301o, xu\u0301c ti\u00ea\u0301n ba\u0301n, tuye\u0302n truy\u00ea\u0300n, ba\u0301n ha\u0300ng ca\u0301 nha\u0302n, marketing tr\u01b0\u0323c ti\u00ea\u0301p) va\u0300 s\u01b0\u0323 ph\u00f4\u0301i h\u01a1\u0323p gi\u01b0\u0303a chu\u0301ng \u0111\u00ea\u0309 \u0111a\u0309m ba\u0309o th\u01b0\u0323c hi\u1eb9\u0302n co\u0301 hi\u1eb9\u0302u qua\u0309 chi\u00ea\u0301n lu\u031b\u01a1\u0323c truy\u00ea\u0300n tho\u0302ng cu\u0309a doanh nghi\u1eb9\u0302p.<\/p>\n

Nh\u00e2n t\u1ed1 \u1ea3nh h\u01b0\u1edfng<\/font><\/h3>\n

Ca\u0301c nha\u0302n t\u00f4\u0301 a\u0309nh hu\u031b\u01a1\u0309ng \u0111\u00ea\u0301n c\u00e2\u0301u tru\u0301c cu\u0309a h\u1eb9\u0302 th\u00f4\u0301ng xu\u0301c ti\u00ea\u0301n h\u00f4\u0303n h\u01a1\u0323p<\/p>\n

\u0110\u1ea1\u0306c \u0111i\u00ea\u0309m cu\u0309a ca\u0301c co\u0302ng cu\u0323 xu\u0301c ti\u00ea\u0301n<\/b><\/p>\n

Ki\u00ea\u0309u loa\u0323i ha\u0300ng hoa\u0301\/thi\u0323 tru\u031b\u01a1\u0300ng<\/b><\/p>\n

– Thi\u0323 tru\u031b\u01a1\u0300ng ha\u0300ng tie\u0302u du\u0300ng th\u01b0\u0301 t\u01b0\u0323 quan tro\u0323ng la\u0300: Qua\u0309ng ca\u0301o \u2013 xu\u0301c ti\u00ea\u0301n ba\u0301n ha\u0300ng \u2013 tuye\u0302n truy\u00ea\u0300n \u2013 ba\u0301n ha\u0300ng ca\u0301 nha\u0302n .<\/p>\n

– Thi\u0323 tru\u031b\u01a1\u0300ng ha\u0300ng co\u0302ng nghi\u1eb9\u0302p: Ba\u0301n ha\u0300ng ca\u0301 nha\u0302n \u2013 xu\u0301c ti\u00ea\u0301n ba\u0301n \u2013 qua\u0309ng ca\u0301o.\u00a0<\/p>\n

Nhu c\u00e2\u0300u tho\u0302ng tin cu\u0309a kha\u0301ch ha\u0300ng<\/b><\/p>\n

Nhu c\u00e2\u0300u tho\u0302ng tin k\u0129 thu\u1ea1\u0302t ph\u01b0\u0301c ta\u0323p ba\u0301n ha\u0300ng ca\u0301 nha\u0302n thi\u0301ch h\u01a1\u0323p, nhu c\u00e2\u0300u v\u00ea\u0300 hi\u0300nh a\u0309nh bi\u00ea\u0309u tu\u031b\u01a1\u0323ng qua\u0309ng ca\u0301o phu\u0300 h\u01a1\u0323p.<\/p>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c ke\u0301o hay \u0111\u00e2\u0309y (Push\/Pull)<\/b><\/p>\n

– Chi\u1ebfn l\u01b0\u1ee3c k\u00e9o: <\/b>Doanh nghi\u1eb9\u0302p s\u01b0\u0309 du\u0323ng bi\u1eb9\u0302n pha\u0301p marketing ta\u0301c \u0111\u1ecd\u0302ng \u0111\u00ea\u0301n kha\u0301ch ha\u0300ng, thu hu\u0301t kha\u0301ch ha\u0300ng v\u00ea\u0300 phi\u0301a sa\u0309n ph\u00e2\u0309m cu\u0309a mi\u0300nh qua ca\u0301c nha\u0300 pha\u0302n ph\u00f4\u0301i trung gian (qua\u0309ng ca\u0301o ma\u0323nh, t\u1ea1\u0306ng qua\u0300, thu\u031b\u01a1\u0309ng \u0111\u00f4\u0301i v\u01a1\u0301i kha\u0301ch ha\u0300ng, tuye\u0302n truy\u00ea\u0300n).<\/p>\n

– Chi\u00ea\u0301n lu\u031b\u01a1\u0323c \u0111\u00e2\u0309y:<\/b> Nh\u0103\u0300m \u0111\u00e2\u0309y sa\u0309n ph\u00e2\u0309m v\u00ea\u0300 phi\u0301a kha\u0301ch ha\u0300ng qua ca\u0301c trung gian (ca\u0301c bi\u1eb9\u0302n pha\u0301p marketing t\u1ea1\u0302p trung nhi\u00ea\u0300u v\u00ea\u0300 phi\u0301a trung gian: Chi\u00ea\u0301t kh\u00e2\u0301u, h\u1ecd\u0302i nghi\u0323 kha\u0301ch ha\u0300ng, h\u1ecd\u0302i ch\u01a1\u0323…).<\/p>\n

Ca\u0301c tra\u0323ng tha\u0301i s\u0103\u0303n sa\u0300ng mua cu\u0309a kha\u0301ch ha\u0300ng\u00a0<\/b><\/p>\n

Qua\u0309ng ca\u0301o, tuye\u0302n truy\u00ea\u0300n co\u0301 ta\u0301c \u0111\u1ecd\u0302ng ma\u0323nh va\u0300o giai \u0111oa\u0323n nh\u1ea1\u0302n bi\u00ea\u0301t, hi\u00ea\u0309u. Giai \u0111oa\u0323n y\u0301 \u0111i\u0323nh mua cu\u0309a kha\u0301ch ha\u0300ng chi\u0323u ta\u0301c \u0111\u1ecd\u0302ng cu\u0309a xu\u0301c ti\u00ea\u0301n ba\u0301n sau \u0111o\u0301 m\u01a1\u0301i la\u0300 qua\u0309ng ca\u0301o.<\/p>\n

Ca\u0301c giai \u0111oa\u0323n chu k\u00ec s\u00f4\u0301ng cu\u0309a sa\u0309n ph\u00e2\u0309m<\/b><\/p>\n

Ca\u0301c giai \u0111oa\u0323n kha\u0301c nhau cu\u0309a chu k\u00ec s\u00f4\u0301ng sa\u0309n ph\u00e2\u0309m thi\u0301ch \u01b0\u0301ng v\u01a1\u0301i ca\u0301c phu\u031bo\u031bng ti\u1eb9\u0302n truy\u00ea\u0300n tho\u0302ng kha\u0301c nhau.<\/p>\n

– Giai \u0111oa\u0323n gi\u01a1\u0301i thi\u1eb9\u0302u hoa\u0323t \u0111\u1ecd\u0302ng qua\u0309ng ca\u0301o va\u0300 tuye\u0302n truy\u00ea\u0300n la\u0300 r\u00e2\u0301t thi\u0301ch h\u01a1\u0323p nh\u0103\u0300m ta\u0323o ra s\u01b0\u0323 nh\u1ea1\u0302n bi\u00ea\u0301t, sau \u0111o\u0301 la\u0300 xu\u0301c ti\u00ea\u0301n ba\u0301n va\u0300 ba\u0301n ha\u0300ng ca\u0301 nha\u0302n.<\/p>\n

– Ta\u0323i pha ta\u0306ng tru\u031b\u01a1\u0309ng qua\u0309ng ca\u0301o va\u0300 tuye\u0302n truy\u00ea\u0300n la\u0300 thi\u0301ch h\u01a1\u0323p \u0111\u00ea\u0309 thu\u0301c \u0111\u00e2\u0309y ba\u0301n ha\u0300ng.<\/p>\n

– Ta\u0323i pha ba\u0303o hoa\u0300 hoa\u0323t \u0111\u1ecd\u0302ng xu\u0301c ti\u00ea\u0301n ba\u0301n co\u0301 ta\u0301c du\u0323ng nh\u00e2\u0301t, ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng kha\u0301c co\u0301 th\u00ea\u0309 duy tri\u0300 \u01a1\u0309 m\u01b0\u0301c v\u01b0\u0300a \u0111u\u0309.<\/p>\n

– Trong giai \u0111oa\u0323n suy thoa\u0301i ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng truy\u00ea\u0300n tho\u0302ng \u0111\u00ea\u0300u gia\u0309m, m\u1ecd\u0302t s\u00f4\u0301 bi\u0323 loa\u0323i tr\u01b0\u0300, qua\u0309ng ca\u0301o chi\u0309 duy tri\u0300 \u01a1\u0309 m\u01b0\u0301c nh\u0103\u0301c nh\u01a1\u0309, xu\u0301c ti\u00ea\u0301n ba\u0301n co\u0300n co\u0301 th\u00ea\u0309 pha\u0301t huy \u0111u\u031b\u01a1\u0323c ta\u0301c du\u0323ng.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn h\u1ed7n h\u1ee3p, T\u1ed5 h\u1ee3p C\u00f4ng ngh\u1ec7 Gi\u00e1o d\u1ee5c Topica)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n X\u00e1c l\u1eadp h\u1ec7 th\u1ed1ng x\u00fac ti\u1ebfn h\u1ed7n h\u1ee3p (ti\u1ebfng Anh : Establish a Promotional Mix) l\u00e0 vi\u1ec7c x\u00e1c \u0111\u1ecbnh nhi\u1ec7m v\u1ee5, m\u1ee5c ti\u00eau, v\u1ecb tr\u00ed, vai tr\u00f2 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng v\u00e0 s\u1ef1 ph\u1ed1i h\u1ee3p gi\u1eefa ch\u00fang \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u1ef1c hi\u1ec7n c\u00f3 hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36198"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36198"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36198\/revisions"}],"predecessor-version":[{"id":68753,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36198\/revisions\/68753"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}