{"id":36215,"date":"2023-12-08T11:52:43","date_gmt":"2023-12-08T11:52:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/quang-cao-kieu-dai-bang-tuong-tac-interactive-ribbon-advertising-la-gi.html"},"modified":"2023-12-24T21:43:30","modified_gmt":"2023-12-24T14:43:30","slug":"quang-cao-kieu-dai-bang-tuong-tac-interactive-ribbon-advertising-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/quang-cao-kieu-dai-bang-tuong-tac-interactive-ribbon-advertising-la-gi.html","title":{"rendered":"Qu\u1ea3ng c\u00e1o ki\u1ec3u d\u1ea3i b\u0103ng t\u01b0\u01a1ng t\u00e1c (Interactive ribbon advertising) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: infogroup)<\/p>\n<\/div>\n<\/div>\n

Qu\u1ea3ng c\u00e1o ki\u1ec3u d\u1ea3i b\u0103ng t\u01b0\u01a1ng t\u00e1c<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Qu\u1ea3ng c\u00e1o ki\u1ec3u d\u1ea3i b\u0103ng t\u01b0\u01a1ng t\u00e1c<\/b> trong ti\u1ebfng Anh t\u1ea1m d\u1ecbch l\u00e0:\u00a0Interactive ribbon advertising.<\/b><\/p>\n

Qu\u1ea3ng c\u00e1o ki\u1ec3u d\u1ea3i b\u0103ng t\u01b0\u01a1ng t\u00e1c<\/b> l\u00e0 ki\u1ec3u qu\u1ea3ng c\u00e1o thu h\u00fat kh\u00e1ch h\u00e0ng theo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3 ho\u1eb7c qua c\u00e1c tr\u00f2 ch\u01a1i, ch\u00e8n th\u00f4ng tin, tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi, k\u00e9o menu xu\u1ed1ng, \u0111i\u1ec1n v\u00e0o m\u1eabu ho\u1eb7c mua h\u00e0ng.\u00a0<\/p>\n

\u0110\u00e2y l\u00e0 nh\u1eefng qu\u1ea3ng c\u00e1o y\u00eau c\u1ea7u t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp ch\u1ee9 kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 “nh\u1ea5n”. C\u00e1c d\u1ea3i b\u0103ng t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c chia l\u00e0m 2 lo\u1ea1i: HTML v\u00e0 rich media.\u00a0Qu\u1ea3ng c\u00e1o ki\u1ec3u d\u1ea3i b\u0103ng t\u01b0\u01a1ng t\u00e1c ra \u0111\u1eddi nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ea7n c\u00f3 nh\u1eefng d\u1ea3i b\u0103ng t\u1ed1t h\u01a1n.<\/p>\n

D\u1ea3i b\u0103ng HTML<\/b> thu\u1ed9c lo\u1ea1i c\u00f4ng ngh\u1ec7 th\u1ea5p ch\u1ec9 cho ph\u00e9p kh\u00e1ch h\u00e0ng nh\u1eadp d\u1eef li\u1ec7u v\u00e0o d\u1ea3i b\u0103ng ti\u1ebfn h\u00e0nh l\u1ef1a ch\u1ecdn t\u1eeb menu n\u00fat b\u1ea5m radio ho\u1eb7c menu k\u00e9o xu\u1ed1ng trong ph\u1ea1m vi d\u1ea3i b\u0103ng.\u00a0<\/p>\n

Nh\u01b0ng kinh nghi\u1ec7m cho th\u1ea5y ph\u1ea1m vi d\u1ea3i b\u0103ng HTML c\u00f3 hi\u1ec7u qu\u1ea3 h\u01a1n nhi\u1ec1u so v\u1edbi qu\u1ea3ng c\u00e1o d\u1ea3i b\u0103ng \u0111\u1ed9ng. D\u1ea3i b\u0103ng HTML cho ph\u00e9p ng\u01b0\u1eddi tham gia ch\u1ecdn ph\u1ea7n site c\u1ea7n xem ho\u1eb7c tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi theo m\u1eabu hay tham gia v\u00e0o c\u00e1c tr\u00f2 ch\u01a1i.\u00a0<\/p>\n

H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi c\u00f3 k\u1ebft n\u1ed1i t\u1ed1c \u0111\u1ed9 cao\u00a0v\u00e0 c\u00f3 phi\u00ean b\u1ea3n c\u0169 c\u1ee7a tr\u00ecnh duy\u1ec7t xem. Qu\u1ea3ng c\u00e1o b\u0103ng t\u01b0\u01a1ng t\u00e1c \u0111\u00f2i h\u1ecfi th\u1ef1c hi\u1ec7n th\u00eam m\u1ed9t v\u00e0i b\u01b0\u1edbc tr\u00ean site n\u00e0y, nh\u01b0ng n\u00f3 v\u1eabn nhanh ch\u00f3ng \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn r\u1ed9ng r\u00e3i.<\/p>\n

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D\u1ea3i b\u0103ng rich media<\/b>, theo \u0111\u1ecbnh ngh\u0129a c\u1ee7a \u00f4ng Tom Hespos gi\u00e1m \u0111\u1ed1c truy\u1ec1n th\u00f4ng c\u1ee7a h\u00e3ng K2 Design, “l\u00e0 m\u1ed9t c\u00f4ng ngh\u1ec7 cho ph\u00e9p th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o chi ti\u1ebft h\u01a1n, ho\u1eb7c m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao h\u01a1n so v\u1edbi qu\u1ea3ng c\u00e1o d\u1ea3i b\u0103ng GIF chu\u1ea9n”.\u00a0<\/p>\n

Rich media \u0111\u01b0\u1ee3c xem l\u00e0 lo\u1ea1i qu\u1ea3ng c\u00e1o c\u00f3 d\u1ea3i th\u00f4ng cao, g\u00e2y \u1ea3nh h\u01b0\u1edfng v\u1edbi kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n lo\u1ea1i qu\u1ea3ng c\u00e1o d\u1ea1ng d\u1ea3i b\u0103ng \u0111\u1ed9ng GIF. D\u1ea3i b\u0103ng rich media cho ph\u00e9p kh\u00e1ch h\u00e0ng ho\u00e0n t\u1ea5t vi\u1ec7c giao d\u1ecbch trong qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng ra kh\u1ecfi trang web c\u1ee7a nh\u00e0 thi\u1ebft k\u1ebf.<\/p>\n

Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng \u0111\u1ebfn trang web \u0111\u1ec3 \u0111\u1ecdc n\u1ed9i dung, do \u0111\u00f3 r\u1ea5t kh\u00f3 l\u00f4i cu\u1ed1n h\u1ecd cho d\u00f9 \u0111\u00f3 l\u00e0 m\u1ed9t d\u1ea3i b\u0103ng h\u1ea5p d\u1eabn.\u00a0<\/p>\n

Tuy nhi\u00ean, n\u1ebfu nh\u00e0 marketing c\u00f3 th\u1ec3 \u0111\u01b0a ra m\u1ed9t d\u1ea3i b\u0103ng t\u1ed1t h\u01a1n, \u0111\u1ed3ng th\u1eddi kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh m\u1ecdi giao d\u1ecbch v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 n\u1ed9i dung qu\u1ea3ng c\u00e1o trong d\u1ea3i b\u0103ng \u0111\u00f3 m\u00e0 kh\u00f4ng ph\u1ea3i r\u1eddi kh\u1ecfi website \u0111ang xem th\u00ec ch\u1eafc ch\u1eafn kh\u00e1ch h\u00e0ng s\u1ebd b\u1ecb l\u00f4i cu\u1ed1n.\u00a0<\/p>\n

Tuy nhi\u00ean, k\u00edch th\u01b0\u1edbc m\u1ed9t d\u1ea3i b\u0103ng qu\u1ea3ng c\u00e1o r\u1ea5t nh\u1ecf n\u00ean h\u1ea1n ch\u1ebf vi\u1ec7c \u0111\u01b0a ra m\u1ed9t th\u00f4ng \u0111i\u1ec7p hay m\u1ed9t minh h\u1ecda b\u1eb1ng h\u00ecnh \u1ea3nh ho\u1eb7c \u00e2m thanh.\u00a0<\/p>\n

H\u01a1n n\u1eefa, \u0111a s\u1ed1 ng\u01b0\u1eddi s\u1eed d\u1ee5ng v\u1eabn s\u1eed d\u1ee5ng k\u1ebft n\u1ed1i m\u1ea1ng Internet qua b\u0103ng t\u1ea7n th\u1ea5p n\u00ean k\u1ebft n\u1ed1i c\u00f3 rich media v\u1eabn l\u00e0 ch\u01b0a hi\u1ec7n th\u1ef1c. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u m\u00e0 c\u00e1c nh\u00e0 marketing n\u00ean l\u01b0u \u00fd khi c\u00f3 \u00fd \u0111\u1ecbnh s\u1eed d\u1ee5ng ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o d\u1ea3i b\u0103ng n\u00e0y.<\/p>\n

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(T\u00e0i li\u1ec7u tham kh\u1ea3o: B\u00e0i gi\u1ea3ng Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed, Tr\u1ea7n C\u00f4ng Nghi\u1ec7p, NXB Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf v\u00e0 Qu\u1ea3n tr\u1ecb Kinh doanh, 2008)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Qu\u1ea3ng c\u00e1o ki\u1ec3u d\u1ea3i b\u0103ng t\u01b0\u01a1ng t\u00e1c (ti\u1ebfng Anh: Interactive ribbon advertising) l\u00e0 ki\u1ec3u qu\u1ea3ng c\u00e1o thu h\u00fat kh\u00e1ch h\u00e0ng theo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3 ho\u1eb7c qua c\u00e1c tr\u00f2 ch\u01a1i, ch\u00e8n th\u00f4ng tin, tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi, k\u00e9o menu xu\u1ed1ng, \u0111i\u1ec1n v\u00e0o m\u1eabu ho\u1eb7c mua h\u00e0ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36215"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36215"}],"version-history":[{"count":3,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36215\/revisions"}],"predecessor-version":[{"id":68766,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36215\/revisions\/68766"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}