{"id":36218,"date":"2023-12-08T11:52:58","date_gmt":"2023-12-08T11:52:58","guid":{"rendered":"https:\/\/masterskills.org\/blog\/quang-cao-banner-truyen-thong-traditional-banner-advertising-la-gi.html"},"modified":"2023-12-24T21:43:31","modified_gmt":"2023-12-24T14:43:31","slug":"quang-cao-banner-truyen-thong-traditional-banner-advertising-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/quang-cao-banner-truyen-thong-traditional-banner-advertising-la-gi.html","title":{"rendered":"Qu\u1ea3ng c\u00e1o banner truy\u1ec1n th\u1ed1ng (Traditional banner advertising) l\u00e0 g\u00ec?"},"content":{"rendered":"
\n
\n
<\/div>\n
\n

H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: jaipurbeat)<\/p>\n<\/div>\n<\/div>\n

Qu\u1ea3ng c\u00e1o banner truy\u1ec1n th\u1ed1ng<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Qu\u1ea3ng c\u00e1o banner truy\u1ec1n th\u1ed1ng<\/b> hay d\u1ea3i b\u0103ng qu\u1ea3ng c\u00e1o \u0111\u1ed9ng<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0:\u00a0Traditional banner advertising.<\/b><\/p>\n

Qu\u1ea3ng c\u00e1o banner truy\u1ec1n th\u1ed1ng<\/b> (traditional banner ads):\u00a0<\/p>\n

L\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o banner th\u00f4ng d\u1ee5ng nh\u1ea5t, c\u00f3 d\u1ea1ng h\u00ecnh ch\u1eef nh\u1eadt, ch\u1ee9a nh\u1eefng \u0111o\u1ea1n text ng\u1eafn v\u00e0 bao g\u1ed3m c\u1ea3 ho\u1ea1t \u1ea3nh GIF (Graphic Interchange Format) v\u00e0 JPEG (Joint Photographic Experts Group), c\u00f3 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i \u0111\u1ebfn m\u1ed9t trang hay m\u1ed9t website kh\u00e1c.\u00a0<\/p>\n

Qu\u1ea3ng c\u00e1o banner truy\u1ec1n th\u1ed1ng l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi l\u1ef1a ch\u1ecdn nh\u1ea5t b\u1edfi v\u00ec th\u1eddi gian t\u1ea3i nhanh, d\u1ec5 thi\u1ebft k\u1ebf v\u00e0 thay \u0111\u1ed5i, d\u1ec5 ch\u00e8n v\u00e0o website nh\u1ea5t.\u00a0<\/p>\n

\u0110\u00e2y l\u00e0 nh\u1eefng d\u1ea3i b\u0103ng c\u00f3 th\u1ec3 di chuy\u1ec3n cu\u1ed9n l\u1ea1i ho\u1eb7c d\u01b0\u1edbi h\u00ecnh th\u1ee9c n\u00e0o \u0111\u00f3. H\u1ea7u h\u1ebft c\u00e1c d\u1ea3i b\u0103ng qu\u1ea3ng c\u00e1o ki\u1ec3u n\u00e0y s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh d\u1ea1ng file c\u00f3 \u0111u\u00f4i .GIF ho\u1ea1t \u0111\u1ed9ng gi\u1ed1ng nh\u01b0 nh\u1eefng cu\u1ed1n s\u00e1ch l\u1eadt g\u1ed3m nhi\u1ec1u h\u00ecnh \u1ea3nh n\u1ed1i ti\u1ebfp.\u00a0<\/p>\n

H\u1ea7u h\u1ebft c\u00e1c d\u1ea3i b\u0103ng \u0111\u1ed9ng c\u00f3 t\u1eeb 2 \u0111\u1ebfn 20 khung. Ki\u1ec3u qu\u1ea3ng c\u00e1o n\u00e0y c\u1ef1c k\u00ec ph\u1ed5 bi\u1ebfn, v\u1edbi l\u00ed do \u0111\u01a1n gi\u1ea3n l\u00e0 n\u00f3 \u0111\u01b0\u1ee3c nh\u1ea5n v\u00e0o nhi\u1ec1u h\u01a1n so v\u1edbi qu\u1ea3ng c\u00e1o d\u1ea3i b\u0103ng t\u0129nh. V\u00ec c\u00f3 nhi\u1ec1u khung n\u00ean d\u1ea3i b\u0103ng c\u00f3 th\u1ec3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00f4ng tin v\u00e0 h\u00ecnh \u1ea3nh h\u01a1n qu\u1ea3ng c\u00e1o d\u1ea3i b\u0103ng t\u0129nh.\u00a0<\/p>\n

H\u01a1n n\u1eefa, chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ki\u1ec3u d\u1ea3i b\u0103ng n\u00e0y c\u0169ng kh\u00f4ng t\u1ed1n k\u00e9m v\u00e0 k\u00edch c\u1ee1 c\u1ee7a n\u00f3 nh\u1ecf, th\u01b0\u1eddng kh\u00f4ng qu\u00e1 15 kilobytes.<\/p>\n

Qu\u1ea3ng c\u00e1o banner truy\u1ec1n th\u1ed1ng l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u00ean Internet.\u00a0<\/p>\n

Qu\u1ea3ng c\u00e1o tr\u00ean Internet<\/b> l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng v\u00e0 ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp.\u00a0Qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o. M\u1eb7t kh\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng c\u00f2n t\u1ea1o c\u01a1 h\u1ed9i cho nh\u00e0 qu\u1ea3ng c\u00e1o nh\u1eb1m ch\u00ednh x\u00e1c v\u00e0o kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c.<\/p>\n

\u01afu \u0111i\u1ec3m v\u00e0 h\u1ea1n ch\u1ebf c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean Internet<\/font><\/h3>\n

– \u01afu \u0111i\u1ec3m c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean Internet<\/p>\n

\u01afu \u0111i\u1ec3m c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean Internet l\u00e0 kh\u1ea3 n\u0103ng nh\u1eafm ch\u1ecdn t\u1ed1t v\u00e0 kh\u1ea3 n\u0103ng theo d\u00f5i. \u0110\u1ed3ng th\u1eddi n\u00f3 cho ph\u00e9p linh ho\u1ea1t v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n ph\u1ed1i. Qu\u1ea3ng c\u00e1o tr\u00ean Internet c\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c cao, c\u00f3 ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng l\u1edbn v\u00e0 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn cao.<\/p>\n

– H\u1ea1n ch\u1ebf c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean Internet<\/p>\n

Tuy nhi\u00ean n\u00f3 b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi chu\u1ea9n m\u1ef1c v\u0103n h\u00f3a, b\u1edfi ph\u00e1p lu\u1eadt, ng\u00f4n ng\u1eef v\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u1ebfp c\u1eadn Internet c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: B\u00e0i gi\u1ea3ng Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed, Tr\u1ea7n C\u00f4ng Nghi\u1ec7p, NXB Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf v\u00e0 Qu\u1ea3n tr\u1ecb Kinh doanh, 2008)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Qu\u1ea3ng c\u00e1o banner truy\u1ec1n th\u1ed1ng (ti\u1ebfng Anh: Traditional banner advertising) l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u00ean Internet.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36218"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36218"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36218\/revisions"}],"predecessor-version":[{"id":68767,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36218\/revisions\/68767"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}