{"id":36220,"date":"2023-12-08T11:53:06","date_gmt":"2023-12-08T11:53:06","guid":{"rendered":"https:\/\/masterskills.org\/blog\/quang-cao-bang-pop-up-pop-up-advertising-la-gi.html"},"modified":"2023-12-24T21:43:31","modified_gmt":"2023-12-24T14:43:31","slug":"quang-cao-bang-pop-up-pop-up-advertising-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/quang-cao-bang-pop-up-pop-up-advertising-la-gi.html","title":{"rendered":"Qu\u1ea3ng c\u00e1o b\u1eb1ng pop-up (Pop-up advertising) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: thehindu)<\/p>\n<\/div>\n<\/div>\n

Qu\u1ea3ng c\u00e1o b\u1eb1ng pop-up<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Qu\u1ea3ng c\u00e1o b\u1eb1ng pop-up<\/b> hay qu\u1ea3ng c\u00e1o gi\u00e1n \u0111o\u1ea1n<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0:\u00a0Pop-up advertising.<\/b><\/p>\n

Qu\u1ea3ng c\u00e1o b\u1eb1ng pop-up c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 “emercial<\/b>” hay “intermercials<\/b>“. Lo\u1ea1i n\u00e0y gi\u1ed1ng v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean tivi chen ngang v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh.\u00a0<\/p>\n

Qu\u1ea3ng c\u00e1o b\u1eb1ng pop-up<\/b> l\u00e0 c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o gi\u00e1n \u0111o\u1ea1n c\u00f3 nhi\u1ec1u k\u00edch c\u1ee1 kh\u00e1c nhau, c\u00f3 khi chi\u1ebfm c\u1ea3 m\u00e0n h\u00ecnh c\u00f3 khi ch\u1ec9 m\u1ed9t g\u00f3c nh\u1ecf v\u1edbi m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c kh\u00e1c nhau: t\u1eeb qui m\u00f4 t\u0129nh \u0111\u1ebfn qui m\u00f4 \u0111\u1ed9ng.\u00a0<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m<\/font><\/h3>\n

– Ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00f3 th\u1ec3 nh\u1ea5n b\u1ecf qu\u1ea3ng c\u00e1o gi\u00e1n \u0111o\u1ea1n xu\u1ea5t hi\u1ec7n tr\u00ean m\u00e0n h\u00ecnh (\u0111i\u1ec1u kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c tr\u00ean tivi), nh\u01b0ng kh\u00f4ng th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c l\u00fac n\u00e0o n\u00f3 l\u1ea1i xu\u1ea5t hi\u1ec7n. C\u00e1c nh\u00e0 marketing n\u00f3i chung r\u1ea5t th\u00edch s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o gi\u00e1n \u0111o\u1ea1n v\u00ec ch\u1eafc ch\u1eafn n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c ng\u01b0\u1eddi s\u1eed d\u1ee5ng bi\u1ebft t\u1edbi.\u00a0<\/p>\n

– \u0110\u1ed3ng th\u1eddi nh\u00e0 marketing c\u00f3 m\u1ed9t c\u01a1 h\u1ed9i t\u1ed1t h\u01a1n \u0111\u1ec3 truy\u1ec1n \u0111i th\u00f4ng \u0111i\u1ec7p v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh m\u00e0 kh\u00f4ng ph\u1ea3i c\u1ea1nh tranh v\u1edbi c\u00e1c n\u1ed9i dung kh\u00e1c tr\u00ean m\u00e0n h\u00ecnh, \u0111\u1ed3ng th\u1eddi c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u h\u00ecnh \u1ea3nh h\u01a1n.\u00a0<\/p>\n

– M\u1eb7t tr\u00e1i c\u1ee7a qu\u1ea3ng c\u00e1o gi\u00e1n \u0111o\u1ea1n m\u00e0 c\u00e1c nh\u00e0 marketing c\u1ea7n ch\u00fa \u00fd l\u00e0 ph\u1ea3i th\u1ef1c hi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00f4ng l\u00e0m m\u1ea5t l\u00f2ng kh\u00e1ch h\u00e0ng. Internet l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 t\u1ef1 do trao \u0111\u1ed5i th\u00f4ng tin, v\u00e0 v\u00e0o l\u00fac ban \u0111\u1ea7u kh\u00f4ng c\u00f3 qu\u1ea3ng c\u00e1o.\u00a0<\/p>\n

– Ng\u01b0\u1eddi s\u1eed d\u1ee5ng web th\u01b0\u1eddng kh\u00f4ng h\u00e0i l\u00f2ng v\u1ec1 site n\u00e0o m\u00e0 nh\u00e0 marketing bu\u1ed9c h\u1ecd ph\u1ea3i xem c\u00e1c qu\u1ea3ng c\u00e1o gi\u00e1n \u0111o\u1ea1n. \u0110\u1ec3 tr\u00e1nh \u0111i\u1ec1u n\u00e0y, ng\u00e0y nay r\u1ea5t nhi\u1ec1u site s\u1eed d\u1ee5ng c\u1eeda s\u1ed5 ph\u1ee5 (m\u1ed9t c\u1eeda s\u1ed5 nh\u1ecf xu\u1ea5t hi\u1ec7n v\u00e0 ch\u1ec9 chi\u1ebfm 1\/8 m\u00e0n h\u00ecnh).\u00a0<\/p>\n

Gi\u1ea3i ph\u00e1p qu\u1ea3ng c\u00e1o gi\u00e1n \u0111o\u1ea1n kh\u00f4ng g\u00e2y m\u1ea5t l\u00f2ng cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/font><\/h3>\n

Sau \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i qui t\u1eafc \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o qu\u1ea3ng c\u00e1o gi\u00e1n \u0111o\u1ea1n kh\u00f4ng g\u00e2y m\u1ea5t l\u00f2ng cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng:\u00a0<\/p>\n

– Ch\u1ecdn c\u00e1c site \u0111\u00e3 c\u00f3 s\u1eb5n qu\u1ea3ng c\u00e1o gi\u00e1n \u0111o\u1ea1n: Qu\u1ea3ng c\u00e1o gi\u00e1n \u0111o\u1ea1n th\u01b0\u1eddng c\u00f3 \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao nh\u1ea5t khi ch\u00fang \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf c\u00e1c site tr\u01b0\u1edbc \u0111\u00e2y \u0111\u00e3 c\u00f3 lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0y, v\u00ec kh\u00e1ch h\u00e0ng \u0111\u00e3 quen v\u1edbi \u0111i\u1ec1u \u0111\u00f3.\u00a0<\/p>\n

– Th\u1eed d\u00f9ng m\u1eabu qu\u1ea3ng c\u00e1o nh\u1ecf h\u01a1n m\u1ed9t trang: N\u00f3 s\u1ebd kh\u00f4ng g\u00e2y kh\u00f3 ch\u1ecbu b\u1eb1ng lo\u1ea1i chi\u1ebfm c\u1ea3 trang v\u00e0 c\u00f3 v\u1ebb \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn.\u00a0<\/p>\n

– S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o gi\u00e1n \u0111o\u1ea1n khi m\u00e0n h\u00ecnh c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111ang r\u1ed7i: \u0110i\u1ec1u n\u00e0y \u0111\u00e3 lo\u1ea1i b\u1ecf \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng x\u1ea5u v\u1ec1 qu\u1ea3ng c\u00e1o, v\u00ec n\u00f3 kh\u00f4ng ch\u1eb7n tr\u01b0\u1edbc m\u1ed9t m\u1ee5c n\u00e0o c\u1ea3, m\u00e0 ch\u1ec9 xu\u1ea5t hi\u1ec7n khi m\u00e0n h\u00ecnh \u0111ang r\u1ed7i.<\/p>\n

– C\u00f3 th\u1ec3 d\u00f9ng qu\u1ea3ng c\u00e1o gi\u00e1n \u0111o\u1ea1n t\u01b0\u01a1ng t\u00e1c: Lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0y d\u00f9ng \u0111\u1ec3 g\u00e2y s\u1ef1 ch\u00fa \u00fd \u0111\u1ebfn s\u1ea3n ph\u1ea9m, thu h\u00fat m\u1ecdi ng\u01b0\u1eddi v\u00e0o site, v\u00e0 gi\u00fap ng\u01b0\u1eddi s\u1eed d\u1ee5ng t\u01b0\u01a1ng t\u00e1c qua qu\u1ea3ng c\u00e1o.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: B\u00e0i gi\u1ea3ng Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed, Tr\u1ea7n C\u00f4ng Nghi\u1ec7p, NXB Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf v\u00e0 Qu\u1ea3n tr\u1ecb Kinh doanh, 2008)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Qu\u1ea3ng c\u00e1o b\u1eb1ng pop-up (ti\u1ebfng Anh: Pop-up advertising) l\u00e0 lo\u1ea1i h\u00ecnh gi\u1ed1ng v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean tivi chen ngang v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh. Theo \u0111\u00f3 lo\u1ea1i h\u00ecnh n\u00e0y c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ea7n ch\u00fa \u00fd.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36220"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36220"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36220\/revisions"}],"predecessor-version":[{"id":68768,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36220\/revisions\/68768"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}