{"id":36222,"date":"2023-12-08T11:53:15","date_gmt":"2023-12-08T11:53:15","guid":{"rendered":"https:\/\/masterskills.org\/blog\/quang-cao-tren-mang-online-advertising-la-gi.html"},"modified":"2023-12-24T21:43:31","modified_gmt":"2023-12-24T14:43:31","slug":"quang-cao-tren-mang-online-advertising-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/quang-cao-tren-mang-online-advertising-la-gi.html","title":{"rendered":"Qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng (Online Advertising) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: localleadsleader)<\/p>\n<\/div>\n<\/div>\n

Qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng<\/b> hay c\u00f2n g\u1ecdi l\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean Internet<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0:\u00a0Online Advertising<\/b> hay\u00a0Internet Advertising.<\/b><\/p>\n

Qu\u1ea3ng c\u00e1o tr\u00ean Internet<\/b> l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng v\u00e0 ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp.<\/p>\n

Trong marketing truy\u1ec1n th\u1ed1ng qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ecdi h\u00ecnh th\u1ee9c tr\u00ecnh b\u00e0y gi\u00e1n ti\u1ebfp v\u00e0 khu\u1ebfch tr\u01b0\u01a1ng \u00fd t\u01b0\u1edfng, h\u00e0ng h\u00f3a hay d\u1ecbch v\u1ee5 v\u00e0 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi b\u1ea3o tr\u1ee3 tr\u1ea3 ti\u1ec1n.\u00a0<\/p>\n

C\u0169ng c\u00f3 th\u1ec3 \u0111\u1ecbnh ngh\u0129a qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng theo quan \u0111i\u1ec3m truy\u1ec1n th\u00f4ng “L\u00e0 h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng kh\u00f4ng tr\u1ef1c ti\u1ebfp, th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang, \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc kinh ph\u00ed chi tr\u1ea3”.\u00a0<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m<\/font><\/h3>\n

Qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o. M\u1eb7t kh\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng c\u00f2n t\u1ea1o c\u01a1 h\u1ed9i cho nh\u00e0 qu\u1ea3ng c\u00e1o nh\u1eb1m ch\u00ednh x\u00e1c v\u00e0o kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c.\u00a0<\/p>\n

H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y c\u00f3 r\u1ea5t nhi\u1ec1u \u01b0u \u0111i\u1ec3m so v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng.\u00a0<\/p>\n

Ch\u00fang kh\u00f4ng nh\u1eefng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i 24\/24 gi\u1edd m\u1ed7i ng\u00e0y, m\u00e0 c\u00f2n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt hay hu\u1ef7 b\u1ecf b\u1ea5t c\u1ee9 l\u00fac n\u00e0o, kh\u00f4ng g\u00e2y t\u1ed1n k\u00e9m nh\u01b0 trong qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng.\u00a0<\/p>\n

C\u00e1c banner, logo c\u1ee7a doanh nghi\u1ec7p \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u ho\u1eb7c d\u1ecdc hai b\u00ean trang web – nh\u1eefng v\u1ecb tr\u00ed thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd nh\u1ea5t c\u1ee7a kh\u00e1ch h\u00e0ng th\u1eadt s\u1ef1 l\u00e0 nh\u1eefng h\u00ecnh \u1ea3nh h\u1ebft s\u1ee9c s\u1ed1ng \u0111\u1ed9ng.\u00a0<\/p>\n

\u0110\u1eb7c bi\u1ec7t, qu\u1ea3ng c\u00e1o tr\u00ean Internet c\u00f2n cung c\u1ea5p m\u1ed9t \u0111\u01b0\u1eddng link k\u1ebft n\u1ed1i gi\u1eefa trang web c\u1ee7a nh\u00e0 cung c\u1ea5p v\u1edbi trang web c\u1ee7a doanh nghi\u1ec7p. Do v\u1eady, kh\u00e1ch h\u00e0ng kh\u00f4ng nh\u1eefng nh\u00ecn th\u1ea5y s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u00f3, t\u00ecm \u0111\u1ebfn t\u1eadn n\u01a1i tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m \u0111\u1ec3 l\u1ea5y th\u00f4ng tin v\u00e0 ki\u1ec3m tra tr\u1ef1c ti\u1ebfp.\u00a0<\/p>\n

Kh\u00f4ng c\u00f3 lo\u1ea1i h\u00ecnh th\u00f4ng tin \u0111\u1ea1i ch\u00fang n\u00e0o c\u00f3 th\u1ec3 d\u1eabn kh\u00e1ch h\u00e0ng t\u1eeb l\u00fac t\u00ecm hi\u1ec3u th\u00f4ng tin \u0111\u1ebfn khi mua s\u1ea3n ph\u1ea9m m\u00e0 l\u1ea1i kh\u00f4ng g\u1eb7p tr\u1edf ng\u1ea1i n\u00e0o nh\u01b0 m\u1ea1ng Internet.<\/p>\n

Trong ph\u01b0\u01a1ng th\u1ee9c n\u00e0y, c\u00e1c c\u00f4ng ty mua kh\u00f4ng gian qu\u1ea3ng c\u00e1o tr\u00ean trang web \u0111\u01b0\u1ee3c s\u1edf h\u1eefu b\u1edfi c\u00e1c c\u00f4ng ty kh\u00e1c. C\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u00e0 vi\u1ec7c \u0111\u01b0a n\u1ed9i dung l\u00ean trang web c\u1ee7a m\u00ecnh, r\u1ea5t nhi\u1ec1u c\u00f4ng ty \u0111\u00e3 nh\u1ea7m l\u1eabn gi\u1eefa hai c\u00f4ng vi\u1ec7c n\u00e0y v\u00e0 ngh\u0129 r\u1eb1ng trang web c\u1ee7a m\u00ecnh ch\u00ednh l\u00e0 m\u1ed9t qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn.\u00a0<\/p>\n

Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn c\u00f3 \u00fd ngh\u0129a r\u1ea5t \u0111\u1eb7c bi\u1ec7t trong ho\u1ea1t \u0111\u1ed9ng marketing: Khi m\u1ed9t c\u00f4ng ty tr\u1ea3 ti\u1ec1n cho m\u1ed9t kho\u1ea3ng kh\u00f4ng nh\u1ea5t \u0111\u1ecbnh n\u00e0o \u0111\u00f3, h\u1ecd c\u1ed1 g\u1eafng thu h\u00fat \u0111\u01b0\u1ee3c ng\u01b0\u1eddi s\u1eed d\u1ee5ng v\u00e0 gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i c\u1ee7a h\u1ecd.<\/p>\n

C\u00f3 nhi\u1ec1u nhi\u1ec1u c\u00e1ch \u0111\u1ec3 ti\u1ebfn h\u00e0nh qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. V\u00ed d\u1ee5, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 mua qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u1eb7t trong th\u01b0 \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c g\u1eedi b\u1edfi nh\u1eefng c\u00f4ng ty kh\u00e1c. Ho\u1eb7c \u0111\u1eb7t nh\u1eefng banner qu\u1ea3ng c\u00e1o trong c\u00e1c b\u1ea3n tin \u0111\u01b0\u1ee3c g\u1eedi \u0111i t\u1eeb c\u00e1c website.<\/p>\n

\u01afu \u0111i\u1ec3m v\u00e0 h\u1ea1n ch\u1ebf c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean Internet<\/font><\/h3>\n

\u01afu \u0111i\u1ec3m c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean Internet l\u00e0 kh\u1ea3 n\u0103ng nh\u1eafm ch\u1ecdn t\u1ed1t v\u00e0 kh\u1ea3 n\u0103ng theo d\u00f5i. \u0110\u1ed3ng th\u1eddi n\u00f3 cho ph\u00e9p linh ho\u1ea1t v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n ph\u1ed1i. Qu\u1ea3ng c\u00e1o tr\u00ean Internet c\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c cao, c\u00f3 ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng l\u1edbn v\u00e0 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn cao.\u00a0<\/p>\n

Tuy nhi\u00ean n\u00f3 b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi chu\u1ea9n m\u1ef1c v\u0103n h\u00f3a, b\u1edfi ph\u00e1p lu\u1eadt, ng\u00f4n ng\u1eef v\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u1ebfp c\u1eadn Internet c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: B\u00e0i gi\u1ea3ng Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed, Tr\u1ea7n C\u00f4ng Nghi\u1ec7p, NXB Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf v\u00e0 Qu\u1ea3n tr\u1ecb Kinh doanh, 2008)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng (ti\u1ebfng Anh: Online Advertising) l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng v\u00e0 ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp. Theo \u0111\u00f3 qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m c\u1ea7n ch\u00fa \u00fd.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36222"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36222"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36222\/revisions"}],"predecessor-version":[{"id":68769,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36222\/revisions\/68769"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}