{"id":36223,"date":"2023-12-08T11:53:24","date_gmt":"2023-12-08T11:53:24","guid":{"rendered":"https:\/\/masterskills.org\/blog\/marketing-truc-tuyen-online-marketing-la-gi-cong-cu-va-ki-thuat.html"},"modified":"2023-12-24T21:43:31","modified_gmt":"2023-12-24T14:43:31","slug":"marketing-truc-tuyen-online-marketing-la-gi-cong-cu-va-ki-thuat","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/marketing-truc-tuyen-online-marketing-la-gi-cong-cu-va-ki-thuat.html","title":{"rendered":"Marketing tr\u1ef1c tuy\u1ebfn (Online marketing) l\u00e0 g\u00ec? C\u00f4ng c\u1ee5 v\u00e0 k\u0129 thu\u1eadt"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: Plus24h)<\/p>\n<\/div>\n<\/div>\n

Marketing tr\u1ef1c tuy\u1ebfn<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Marketing tr\u1ef1c tuy\u1ebfn<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0:\u00a0Online marketing.<\/b><\/p>\n

Marketing tr\u1ef1c tuy\u1ebfn<\/b> l\u00e0 h\u00ecnh th\u1ee9c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin \u0111\u1ec3 thay cho c\u00e1c h\u00ecnh th\u1ee9c th\u00f4ng th\u01b0\u1eddng \u0111\u1ec3 ti\u1ebfn h\u00e0nh c\u00e1c qu\u00e1 tr\u00ecnh Marketing.\u00a0<\/p>\n

L\u1ee3i \u00edch c\u1ee7a Marketing tr\u1ef1c tuy\u1ebfn\u00a0<\/font><\/h3>\n

– Th\u1ee9 nh\u1ea5t:\u00a0<\/p>\n

R\u00fat ng\u1eafn kho\u1ea3ng c\u00e1ch: V\u1ecb tr\u00ed \u0111\u1ecba l\u00ed kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng. Internet \u0111\u00e3 r\u00fat ng\u1eafn kho\u1ea3ng c\u00e1ch, c\u00e1c \u0111\u1ed1i t\u00e1c c\u00f3 th\u1ec3 g\u1eb7p nhau qua kh\u00f4ng gian m\u00e1y t\u00ednh m\u00e0 kh\u00f4ng c\u1ea7n bi\u1ebft \u0111\u1ed1i t\u00e1c \u1edf g\u1ea7n hay \u1edf xa. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p nhi\u1ec1u ng\u01b0\u1eddi mua v\u00e0 b\u00e1n b\u1ecf qua nh\u1eefng kh\u00e2u trung gian truy\u1ec1n th\u1ed1ng.\u00a0<\/p>\n

– Th\u1ee9 hai:\u00a0<\/p>\n

Ti\u1ebfp th\u1ecb to\u00e0n c\u1ea7u: Internet l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n h\u1eefu hi\u1ec7u \u0111\u1ec3 c\u00e1c nh\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. \u0110i\u1ec1u m\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n marketing th\u00f4ng th\u01b0\u1eddng kh\u00e1c h\u1ea7u nh\u01b0 kh\u00f4ng th\u1ec3.\u00a0<\/p>\n

– Th\u1ee9 ba:\u00a0<\/p>\n

Gi\u1ea3m th\u1eddi gian: Th\u1eddi gian kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng. Nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 truy c\u1eadp l\u1ea5y th\u00f4ng tin c\u0169ng nh\u01b0 giao d\u1ecbch v\u1edbi kh\u00e1ch h\u00e0ng 24\/7 t\u1ea1i b\u1ea5t c\u1ee9 th\u1eddi \u0111i\u1ec3m n\u00e0o.<\/p>\n

– Th\u1ee9 t\u01b0:\u00a0<\/p>\n

Gi\u1ea3m chi ph\u00ed: Chi ph\u00ed s\u1ebd kh\u00f4ng c\u00f2n l\u00e0 g\u00e1nh n\u1eb7ng. Ch\u1ec9 v\u1edbi 1\/10 chi ph\u00ed th\u00f4ng th\u01b0\u1eddng, Marketing tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 g\u1ea5p \u0111\u00f4i.<\/p>\n

C\u00f4ng c\u1ee5\u00a0marketing tr\u1ef1c tuy\u1ebfn<\/font><\/h3>\n

C\u00e1c c\u00f4ng c\u1ee5 marketing tr\u1ef1c tuy\u1ebfn g\u1ed3m c\u00f3:\u00a0<\/p>\n

– Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn\u00a0<\/p>\n

– Catalogue \u0111i\u1ec7n t\u1eed\u00a0<\/p>\n

– Th\u01b0 \u0111i\u1ec7n t\u1eed\u00a0<\/p>\n

– L\u00e0m \u0111\u1ea1i l\u00ed qua m\u1ea1ng\u00a0<\/p>\n

– C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm\u00a0<\/p>\n

C\u00e1c k\u0129 thu\u1eadt marketing tr\u00ean Internet\u00a0<\/font><\/h3>\n

– Marketing th\u1ee5 \u0111\u1ed9ng (pull marketing)<\/b>. K\u0129 thu\u1eadt n\u00e0y y\u00eau c\u1ea7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng t\u00ecm ki\u1ebfm c\u00e1c th\u00f4ng tin t\u1eeb Website.\u00a0<\/p>\n

– Marketing ch\u1ee7 \u0111\u1ed9ng (push marketing)<\/b>. K\u0129 thu\u1eadt n\u00e0y s\u1eed d\u1ee5ng trang web \u0111\u1ec3 “\u0111\u1ea9y” th\u00f4ng tin \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n

– Chu k\u00ec s\u1ed1ng trong marketing \u0111i\u1ec7n t\u1eed: Gi\u1ed1ng nh\u01b0 trong marketing truy\u1ec1n th\u1ed1ng, E-marketing hay online marketing c\u0169ng bao g\u1ed3m c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 l\u1eadp k\u1ebf ho\u1ea1ch, ch\u00ednh s\u00e1ch s\u1ea3n ph\u1ea9m, ch\u00ednh s\u00e1ch gi\u00e1 c\u1ea3, ch\u00ednh s\u00e1ch ph\u00e2n ph\u1ed1i v\u00e0 ch\u00ednh s\u00e1ch khu\u1ebfch tr\u01b0\u01a1ng qu\u1ea3ng c\u00e1o.\u00a0<\/p>\n

– L\u1eadp k\u1ebf ho\u1ea1ch: vi\u1ebft ra m\u1ee5c \u0111\u00edch kinh doanh v\u00e0 c\u00e1ch th\u1ee9c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch \u0111\u00f3.\u00a0<\/p>\n

C\u00e1c th\u00e0nh t\u1ed1 trong k\u1ebf ho\u1ea1ch kinh doanh bao g\u1ed3m:\u00a0<\/p>\n

+ Nhi\u1ec7m v\u1ee5\u00a0<\/p>\n

+ S\u1ea3n ph\u1ea9m\u00a0<\/p>\n

+ \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh\u00a0<\/p>\n

+ Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau (c\u00e1c kh\u00e1ch h\u00e0ng n\u00e0y s\u1eed d\u1ee5ng m\u00e1y t\u00ednh \u1edf nh\u00e0 hay \u1edf c\u01a1 quan).\u00a0<\/p>\n

Marketing<\/b>: c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. Ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o d\u1ef1 \u0111\u1ecbnh d\u00f9ng.\u00a0<\/p>\n

K\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/b>: Ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng, c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i..\u00a0<\/p>\n

T\u00e1c nghi\u1ec7p<\/b>: c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n, v\u1ecb tr\u00ed, nh\u00e2n vi\u00ean..\u00a0<\/p>\n

K\u0129 thu\u1eadt<\/b>: ph\u1ea7n c\u1ee9ng, ph\u1ea7n m\u1ec1m, ISP..\u00a0<\/p>\n

S\u1ea3n ph\u1ea9m<\/b>: ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ed9 tin c\u1eady c\u1ee7a s\u1ea3n ph\u1ea9m\u00a0<\/p>\n

Gi\u00e1 c\u1ea3<\/b>: c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00e2n bi\u1ec7t hay s\u1eed d\u1ee5ng \u0111\u1ea5u gi\u00e1 tr\u01b0c tuy\u1ebfn.\u00a0<\/p>\n

Ph\u00e2n ph\u1ed1i<\/b>: c\u1ea7n c\u00f3 li\u00ean k\u1ebft gi\u1eefa c\u1eeda h\u00e0ng \u1ea3o v\u1edbi c\u00e1c c\u00f4ng ty v\u1eadn chuy\u1ec3n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u1eddi gian v\u00e0 \u0111\u1ed9 tin c\u1eady trong giao h\u00e0ng.\u00a0<\/p>\n

Khu\u1ebfch tr\u01b0\u01a1ng<\/b>: marketing tr\u00ean Internet ti\u1ebfp n\u1ed1i c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a marketing truy\u1ec1n th\u1ed1ng (bi\u1ebft, quan t\u00e2m, mong mu\u1ed1n, h\u00e0nh \u0111\u1ed9ng).\u00a0<\/p>\n

\u0110\u1ec3 kh\u00e1ch h\u00e0ng quan t\u00e2m v\u00e0 bi\u1ebft v\u1ec1 trang web c\u1ea7n ph\u1ea3i n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng trang web, d\u1ec5 duy\u1ec7t, c\u00e1 bi\u1ec7t h\u00f3a. Thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda t\u1ed1t, c\u00e1c banner h\u1ea5p d\u1eabn, m\u00e0u s\u0103c h\u00e0i h\u00f2a.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: B\u00e0i gi\u1ea3ng Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed, Tr\u1ea7n C\u00f4ng Nghi\u1ec7p, NXB Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf v\u00e0 Qu\u1ea3n tr\u1ecb Kinh doanh, 2008)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Marketing tr\u1ef1c tuy\u1ebfn (ti\u1ebfng Anh: Online marketing) l\u00e0 h\u00ecnh th\u1ee9c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin \u0111\u1ec3 ti\u1ebfn h\u00e0nh c\u00e1c qu\u00e1 tr\u00ecnh Marketing. Theo \u0111\u00f3 marketing tr\u1ef1c tuy\u1ebfn c\u00f3 nh\u1eefng c\u00f4ng c\u1ee5 v\u00e0 k\u0129 thu\u1eadt c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa \u00fd.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36223"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36223"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36223\/revisions"}],"predecessor-version":[{"id":68770,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36223\/revisions\/68770"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}