{"id":36225,"date":"2023-12-08T11:53:34","date_gmt":"2023-12-08T11:53:34","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ho-gia-dinh-household-trong-hanh-vi-khach-hang-la-gi-chu-ki-song-cua-ho-gia-dinh.html"},"modified":"2023-12-24T21:43:31","modified_gmt":"2023-12-24T14:43:31","slug":"ho-gia-dinh-household-trong-hanh-vi-khach-hang-la-gi-chu-ki-song-cua-ho-gia-dinh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ho-gia-dinh-household-trong-hanh-vi-khach-hang-la-gi-chu-ki-song-cua-ho-gia-dinh.html","title":{"rendered":"H\u1ed9 gia \u0111\u00ecnh (Household) trong h\u00e0nh vi kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? Chu k\u00ec s\u1ed1ng c\u1ee7a h\u1ed9 gia \u0111\u00ecnh"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: philenews)<\/p>\n<\/div>\n<\/div>\n

H\u1ed9 gia \u0111\u00ecnh<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

H\u1ed9 gia \u0111\u00ecnh<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0:\u00a0Household.<\/b><\/p>\n

H\u1ed9 gia \u0111\u00ecnh<\/b> l\u00e0 m\u1ed9t \u0111\u01a1n v\u1ecb ti\u00eau d\u00f9ng c\u01a1 b\u1ea3n \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c h\u00e0ng h\u00f3a ti\u00eau d\u00f9ng nh\u01b0: nh\u00e0 c\u1eeda, xe c\u1ed9, c\u00e1c d\u1ecbch v\u1ee5\u2026 M\u1eb7c kh\u00e1c, h\u00ecnh th\u1ee9c ti\u00eau d\u00f9ng c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n trong gia \u0111\u00ecnh \u00edt khi n\u00e0o \u0111\u1ed9c l\u1eadp v\u1edbi vi\u1ec7c ti\u00eau d\u00f9ng c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean kh\u00e1c trong gia \u0111\u00ecnh.\u00a0<\/p>\n

H\u1ed9 gia \u0111\u00ecnh quan tr\u1ecdng kh\u00f4ng ch\u1ec9 \u0111\u1ed1i v\u1edbi vi\u1ec7c qu\u00e1 tr\u00ecnh ti\u00eau d\u00f9ng m\u00e0 c\u00f2n \u0111\u1ed1i v\u1edbi vi\u1ec7c l\u00e0m cho nh\u1eefng ng\u01b0\u1eddi tr\u1ebb th\u00edch nghi v\u1edbi x\u00e3 h\u1ed9i (x\u00e3 h\u1ed9i h\u00f3a).\u00a0<\/p>\n

Nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing c\u1ea7n thi\u1ebft ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c h\u1ed9 gia \u0111\u00ecnh l\u00e0 m\u1ed9t \u0111\u01a1n v\u1ecb ti\u00eau d\u00f9ng c\u01a1 b\u1ea3n, \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n trong s\u01a1 \u0111\u1ed3:<\/p>\n

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S\u01a1 \u0111\u1ed3 1: \u1ea2nh h\u01b0\u1edfng c\u1ee7a h\u1ed9 gia \u0111\u00ecnh \u0111\u1ebfn h\u00e0nh vi mua s\u1eafm v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/p>\n<\/div>\n<\/div>\n

C\u00e1c giai \u0111o\u1ea1n chu k\u00ec \u0111\u1eddi s\u1ed1ng gia \u0111\u00ecnh v\u00e0 h\u00e0nh vi mua h\u00e0ng<\/font><\/h3>\n

– Giai \u0111o\u1ea1n \u0111\u1ed9c th\u00e2n tr\u1ebb<\/b>: Nh\u00f3m n\u00e0y \u0111\u01b0\u1ee3c chia th\u00e0nh 2 nh\u00f3m nh\u1ecf l\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1ed1ng v\u1edbi gia \u0111\u00ecnh v\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1ed1ng \u0111\u1ed9c l\u1eadp:\u00a0<\/p>\n

+ Nh\u1eefng ng\u01b0\u1eddi s\u1ed1ng v\u1edbi gia \u0111\u00ecnh<\/b> \u00edt lo l\u1eafng h\u01a1n v\u00e0 tham gia c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i nhi\u1ec1u h\u01a1n. H\u1ecd th\u01b0\u1eddng \u0111i \u0111\u1ebfn c\u00e1c c\u00e2u l\u1ea1c b\u1ed9, xem phim, ca nh\u1ea1c, mua c\u00e1c d\u1ee5ng c\u1ee5 th\u1ec3 thao, qu\u1ea7n \u00e1o v\u00e0 c\u00e1c h\u00e0ng ch\u0103m s\u00f3c c\u00e1 nh\u00e2n.<\/p>\n

+ Nh\u1eefng ng\u01b0\u1eddi s\u1ed1ng \u0111\u1ed9c l\u1eadp<\/b> s\u1ebd s\u1ed1ng trong c\u00e1c h\u1ed9 gia \u0111\u00ecnh nhi\u1ec1u ng\u01b0\u1eddi (thu\u00ea nh\u00e0 \u1edf). H\u1ecd c\u00f3 nhi\u1ec1u r\u00e0ng bu\u1ed9c v\u1ec1 t\u00e0i ch\u00ednh v\u00e0 ph\u1ea3i m\u1ea5t th\u1eddi gian cho d\u1ecdn d\u1eb9p nh\u00e0 c\u1eeda. Do \u0111\u00f3, h\u1ecd mua c\u00e1c s\u1ea3n ph\u1ea9m gi\u1ed1ng nh\u00f3m tr\u00ean v\u00e0 c\u0169ng quan t\u00e2m \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m gia \u0111\u00ecnh nh\u01b0ng h\u01b0\u1edbng v\u00e0o s\u1ef1 ti\u1ec7n l\u1ee3i.\u00a0<\/p>\n

– Giai \u0111\u00ecnh tr\u1ebb, ch\u01b0a c\u00f3 con<\/b>: Quy\u1ebft \u0111\u1ecbnh l\u1eadp gia \u0111\u00ecnh mang \u0111\u1ebfn m\u1ed9t giai \u0111o\u1ea1n m\u1edbi trong chu k\u00ec s\u1ed1ng h\u1ed9 gia \u0111\u00ecnh. L\u1ed1i s\u1ed1ng c\u1ee7a hai ng\u01b0\u1eddi tr\u1ebb n\u00f3i chung b\u1ecb thay \u0111\u1ed5i khi h\u1ecd ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t l\u1ed1i s\u1ed1ng chung.\u00a0<\/p>\n

Ti\u1ebft ki\u1ec7m, c\u00e1c \u0111\u1ed3 d\u00f9ng gia \u0111\u00ecnh, c\u00e1c v\u1eadt d\u1ee5ng ch\u00ednh y\u1ebfu\u2026 l\u00e0 nh\u1eefng nhu c\u1ea7u m\u1edbi \u0111\u1ed1i v\u1edbi h\u1ecd v\u00e0 h\u1ecd ph\u1ea3i xem x\u00e9t r\u1ea5t k\u0129 l\u01b0\u1ee1ng khi h\u1ecd quy\u1ebft \u0111\u1ecbnh.\u00a0<\/p>\n

Nh\u00f3m n\u00e0y chi ti\u00eau th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c nhi\u1ec1u v\u00e0o c\u00e1c h\u00e0ng ho\u00e1 nh\u01b0: xem ca nh\u1ea1c, qu\u1ea7n \u00e1o \u0111\u1eaft ti\u1ec1n, \u0111i du l\u1ecbch, \u0111i \u0103n \u1edf nh\u00e0 h\u00e0ng\u2026\u00a0<\/p>\n

– Giai \u0111o\u1ea1n gia \u0111\u00ecnh c\u00f3 con nh\u1ecf<\/b>: Th\u00eam m\u1ed9t \u0111\u1ee9a tr\u1ebb v\u00e0o gia \u0111\u00ecnh m\u1edbi c\u01b0\u1edbi s\u1ebd t\u1ea1o ra nhi\u1ec1u thay \u0111\u1ed5i trong l\u1ed1i s\u1ed1ng v\u00e0 ti\u00eau d\u00f9ng c\u1ee7a h\u1ecd. M\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, h\u1ecd ph\u1ea3i mua s\u1eafm nh\u1eefng th\u1ee9 nh\u01b0 qu\u1ea7n \u00e1o tr\u1ebb em, \u0111\u1ed3 \u0111\u1ea1c, th\u1ee9c \u0103n, c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kho\u1ebb.\u00a0<\/p>\n

L\u1ed1i s\u1ed1ng c\u0169ng thay \u0111\u1ed5i r\u1ea5t l\u1edbn nh\u01b0 h\u1ecd ph\u1ea3i chuy\u1ec3n \u0111\u1ebfn ch\u1ed5 \u1edf kh\u00e1c, vi\u1ec7c ch\u1ecdn l\u1ef1a c\u00e1c k\u00ec \u0111i du l\u1ecbch, nh\u00e0 h\u00e0ng v\u00e0 xe c\u1ed9 ph\u1ea3i thay \u0111\u1ed5i \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi tr\u1ebb. S\u1ed1 ti\u1ec1n ph\u1ea3i chi trong giai \u0111o\u1ea1n n\u00e0y nhi\u1ec1u h\u01a1n tr\u01b0\u1edbc v\u00e0 do \u0111\u00f3 thu nh\u1eadp d\u01b0 th\u1eeba c\u00f3 khuynh h\u01b0\u1edbng gi\u1ea3m xu\u1ed1ng.\u00a0<\/p>\n

– Gia \u0111\u00ecnh ch\u1ec9 c\u00f3 cha ho\u1eb7c m\u1eb9<\/b>: Trong khuynh h\u01b0\u1edbng hi\u1ec7n nay, nhi\u1ec1u gia \u0111\u00ecnh \u0111\u00e3 \u0111i \u0111\u1ebfn li h\u00f4n n\u00ean t\u1ea1o ra nhi\u1ec1u gia \u0111\u00ecnh thu\u1ed9c d\u1ea1ng n\u00e0y. Ng\u01b0\u1eddi marketing kh\u00f4ng th\u1ec3 b\u1ecf qua nh\u1eefng c\u01a1 h\u1ed9i n\u00e0y.\u00a0<\/p>\n

T\u00ecnh c\u1ea3nh gia \u0111\u00ecnh nh\u01b0 th\u1ebf n\u00e0o s\u1ebd t\u1ea1o ra nhi\u1ec1u nhu c\u1ea7u v\u1ec1 ch\u0103m s\u00f3c tr\u1ebb em nh\u01b0 th\u1ee9c \u0103n d\u1ec5 chu\u1ea9n b\u1ecb, ch\u1ed5 \u1edf d\u1ec5 ch\u0103m s\u00f3c cho tr\u1ebb\u2026 C\u00e1 nh\u00e2n trong t\u00ecnh hu\u1ed1ng n\u00e0y\u00a0th\u01b0\u1eddng \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng kh\u00f3 kh\u0103n v\u1ec1 t\u00e0i ch\u00ednh v\u00e0 thi\u1ebfu th\u1eddi gian \u0111\u1ec3 ch\u0103m s\u00f3c gia \u0111\u00ecnh.\u00a0<\/p>\n

– \u0110\u1ed9c th\u00e2n \u1edf \u0111\u1ed9 tu\u1ed5i trung ni\u00ean (35 \u2013 64 tu\u1ed5i)<\/b>: \u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi ch\u01b0a bao gi\u1edd l\u1eadp gia \u0111\u00ecnh v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 l\u1eadp gia \u0111\u00ecnh v\u00e0 \u0111\u00e3 li d\u1ecb nh\u01b0ng ch\u01b0a c\u00f3 con ho\u1eb7c kh\u00f4ng c\u00f3 tr\u00e1ch nhi\u1ec7m nu\u00f4i con.\u00a0<\/p>\n

Nh\u00f3m n\u00e0y th\u01b0\u1eddng kh\u00f4ng nhi\u1ec1u nh\u01b0ng xu h\u01b0\u1edbng ng\u00e0y c\u00e0ng t\u0103ng. H\u1ecd c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u ti\u1ec1n \u0111\u1ec3 chi ti\u00eau v\u00e0 s\u1ed1ng trong nh\u01b0ng n\u01a1i c\u00f3 nhi\u1ec1u ti\u1ec7n \u00edch, th\u01b0\u1eddng \u0111i \u0103n \u1edf nh\u00e0 h\u00e0ng \u0111\u1eaft ti\u1ec1n v\u00e0 th\u01b0\u1eddng \u0111i du l\u1ecbch.\u00a0<\/p>\n

– Gia \u0111\u00ecnh \u1edf \u0111\u1ed9 tu\u1ed5i trung ni\u00ean c\u00f3 con nh\u1ecf<\/b>: \u0110i\u1ec3m kh\u00e1c bi\u1ec7t ch\u1ee7 y\u1ebfu c\u1ee7a nh\u00f3m n\u00e0y \u0111\u1ed1i v\u1edbi nh\u00f3m gia \u0111\u00ecnh tr\u1ebb c\u00f3 con l\u00e0 thu nh\u1eadp. Thu nh\u1eadp c\u1ee7a nh\u00f3m n\u00e0y cao h\u01a1n v\u00e0 h\u1ecd c\u00f3 nhi\u1ec1u t\u00e0i s\u1ea3n h\u01a1n.\u00a0<\/p>\n

H\u1ecd ch\u1ec9 ti\u00eau nhi\u1ec1u h\u01a1n cho vi\u1ec7c ch\u0103m s\u00f3c tr\u1ebb, tr\u1ea3 c\u00e1c kho\u1ea3n vay, duy tu b\u1ea3o d\u01b0\u1ee1ng nh\u00e0 c\u1eeda v\u00e0 c\u00f3 nhi\u1ec1u \u0111\u1ed3 d\u00f9ng trong gia \u0111\u00ecnh. H\u1ecd c\u0169ng chi ti\u00eau nhi\u1ec1u cho c\u00e1c kho\u1ea3n kh\u00f4ng li\u00ean quan \u0111\u1ebfn tr\u1ebb nh\u01b0 th\u1ee9c \u0103n, n\u01b0\u1edbc u\u1ed1ng, gi\u1ea3i tr\u00ed v\u00e0 ti\u1ebft ki\u1ec7m.\u00a0<\/p>\n

– Gia \u0111\u00ecnh trung ni\u00ean c\u00f3 con l\u1edbn<\/b>: Gia \u0111\u00ecnh n\u00e0y c\u00f3 con l\u1edbn h\u01a1n 6 tu\u1ed5i c\u0169ng t\u1ea1o ra nh\u1eefng nhu c\u1ea7u ti\u00eau d\u00f9ng kh\u00e1c.\u00a0<\/p>\n

Nhu c\u1ea7u ti\u00eau d\u00f9ng \u0111\u1ea7u ti\u00ean cho tr\u1ebb l\u00e0 t\u1ea1o ra c\u00e1c b\u00e0i h\u1ecdc nh\u01b0 \u0111\u00e0n piano, m\u00faa h\u00e1t, t\u1eadp th\u1ec3 d\u1ee5c, ch\u0103m s\u00f3c nha s\u0129 nh\u01b0 nh\u1ed5 r\u0103ng v\u00e0 tr\u1ed3ng r\u0103ng, n\u01b0\u1edbc u\u1ed1ng gi\u1ea3i kh\u00e1t, nhi\u1ec1u lo\u1ea1i th\u1ee9 \u0103n snack\u2026 nhu c\u1ea7u v\u1ec1 \u0103n m\u1eb7c r\u1ea5t nhi\u1ec1u.\u00a0<\/p>\n

Nhu c\u1ea7u nhi\u1ec1u h\u01a1n v\u1ec1 kh\u00f4ng gian nh\u01b0 nh\u00e0 ph\u1ea3i r\u1ed9ng h\u01a1n \u0111\u1ec3 cho tr\u1ebb ch\u01a1i, xe ph\u1ea3i r\u1ed9ng h\u01a1n, t\u1ed1n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 \u0111\u01b0a \u0111\u00f3n tr\u1ebb. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 t\u1ea1o ra g\u00e1nh n\u1eb7ng t\u00e0i ch\u00ednh v\u00e0 th\u1eddi gian r\u1ea5t l\u1edbn cho gia \u0111\u00ecnh trong giai \u0111o\u1ea1n n\u00e0y.\u00a0<\/p>\n

Nh\u1eefng ng\u01b0\u1eddi trong gia \u0111\u00ecnh \u1edf giai \u0111o\u1ea1n n\u00e0y (c\u1ea3 cha m\u1eb9 v\u00e0 con c\u00e1i \u1edf tu\u1ed5i thanh thi\u1ebfu ni\u00ean) l\u00e0\u00a0nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm ti\u00eau d\u00f9ng quan tr\u1ecdng v\u00ec h\u1ecd c\u00f3 nhu c\u1ea7u r\u1ea5t l\u1edbn v\u1ec1 nhi\u1ec1u m\u1eb7t.\u00a0<\/p>\n

– Gia \u0111\u00ecnh trung ni\u00ean ch\u1ec9 c\u00f3 cha ho\u1eb7c m\u1eb9 v\u1edbi con l\u1edbn<\/b>: Th\u01b0\u1eddng h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng kh\u00f3 kh\u0103n t\u00e0i ch\u00ednh r\u1ea5t l\u1edbn nh\u01b0ng ngu\u1ed3n thu nh\u1eadp c\u1ee7a h\u1ecd ch\u1ec9 c\u00f3 t\u1eeb 1 ng\u01b0\u1eddi. B\u00ean c\u1ea1nh \u0111\u00f3, g\u00e1nh n\u1eb7ng v\u1ec1 th\u1eddi gian c\u0169ng r\u1ea5t l\u1edbn.\u00a0<\/p>\n

V\u00ec v\u1eady, h\u1ecd t\u00ecm ki\u1ebfm nh\u1eefng gi\u1ea3i ph\u00e1p ti\u1ebft ki\u1ec7m th\u1eddi gian nh\u01b0 th\u1ee9c \u0103n nhanh v\u00e0 \u0111\u1ed3ng th\u1eddi nh\u1eefng \u0111\u1ee9a tr\u1ebb trong gia \u0111\u00ecnh c\u0169ng c\u00f3 tr\u00e1ch nhi\u1ec7m gia \u0111\u00ecnh r\u1ea5t l\u1edbn (h\u1ecd ph\u1ea3i ph\u1ee5 gi\u00fap cha ho\u1eb7c m\u1eb9 trong c\u00f4ng vi\u1ec7c gia \u0111\u00ecnh).\u00a0<\/p>\n

– Gia \u0111\u00ecnh hi\u1ebfm mu\u1ed9n \u2013 gia \u0111\u00ecnh \u1edf tu\u1ed5i trung ni\u00ean nh\u01b0ng ch\u01b0a c\u00f3 con<\/b>: H\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 vi\u1ec7c l\u00e0m v\u00e0 v\u00ec h\u1ecd kh\u00f4ng c\u00f3 con n\u00ean h\u1ecd d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n cho c\u00f4ng vi\u1ec7c.\u00a0<\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i h\u1ecd c\u00f3 d\u01b0 nhi\u1ec1u ti\u1ec1n n\u00ean chi nhi\u1ec1u ti\u1ec1n cho vi\u1ec7c \u0111i \u0103n \u1edf ngo\u00e0i, c\u00e1c chuy\u1ebfn du l\u1ecbch \u0111\u1eaft ti\u1ec1n v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 ti\u1ebft ki\u1ec7m th\u1eddi gian nh\u01b0 d\u1ecdn d\u1eb9p nh\u00e0 c\u1eeda, gi\u1eb7t \u1ee7i v\u00e0 mua s\u1eafm.\u00a0<\/p>\n

– Gia \u0111\u00ecnh hi\u1ebfm mu\u1ed9n \u2013 gia \u0111\u00ecnh gi\u00e0 nh\u01b0ng kh\u00f4ng c\u00f3 con<\/b>: Th\u01b0\u1eddng h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi v\u1ec1 h\u01b0u ho\u1eb7c l\u00e0m c\u00e1c c\u00f4ng vi\u1ec7c b\u00e1n th\u1eddi gian. B\u1edfi v\u00ec tu\u1ed5i t\u00e1c, \u0111\u1ecbnh h\u01b0\u1edbng x\u00e3 h\u1ed9i v\u00e0 t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh y\u1ebfu \u1edbt, h\u1ecd c\u00f3 nhu c\u1ea7u tr\u01b0\u1edbc ti\u00ean l\u00e0 v\u1ec1 ch\u0103m s\u00f3c s\u1ee9c kho\u1ebb, sau \u0111\u00f3 nhu c\u1ea7u v\u1ec1 nh\u00e0 c\u1eeda, th\u1ee9c \u0103n v\u00e0 gi\u1ea3i tr\u00ed.\u00a0<\/p>\n

Nh\u00f3m n\u00e0y c\u00f3 nhi\u1ec1u th\u1eddi gian nh\u01b0ng kh\u00f4ng nhi\u1ec1u ti\u1ec1n n\u00ean h\u1ecdc th\u00edch s\u1ed1ng t\u1eadp th\u1ec3, nh\u00e0 c\u1eeda di \u0111\u1ed9ng v\u00e0 c\u00e1c chuy\u1ebfn du l\u1ecbch theo nh\u00f3m.\u00a0<\/p>\n

– Gia \u0111\u00ecnh gi\u00e0 \u0111\u1ed9c th\u00e2n<\/b>: Nh\u00f3m n\u00e0y n\u00f3i chung kh\u00f4ng t\u1ea1o ra nhi\u1ec1u nhu c\u1ea7u v\u1ec1 nh\u00e0 \u1edf, ho\u00e0 nh\u1eadp x\u00e3 h\u1ed9i, du l\u1ecbch v\u00e0 gi\u1ea3i tr\u00ed. Nhi\u1ec1u c\u00f4ng ty t\u00e0i ch\u00ednh \u0111\u00e3 t\u1ea1o ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1eb7c bi\u1ec7t cho nh\u1eefng ng\u01b0\u1eddi n\u00e0y.\u00a0<\/p>\n

H\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 tr\u1ea3i qua s\u1ef1 ra \u0111i (ch\u1ebft) c\u1ee7a ng\u01b0\u1eddi ch\u1ed3ng ho\u1eb7c v\u1ee3 v\u00e0 b\u00e2y\u00a0gi\u1edd h\u1ecd ph\u1ea3i t\u1ef1 \u0111\u1ea3m nh\u1eadn nhi\u1ec1u quy\u1ebft \u0111\u1ecbnh m\u00e0 tr\u01b0\u1edbc kia l\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a hai v\u1ee3 ch\u1ed3ng trong gia \u0111\u00ecnh.\u00a0<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: H\u00e0nh vi kh\u00e1ch h\u00e0ng, ThS. T\u1ea1 Th\u1ecb H\u1ed3ng H\u1ea1nh, 2009, NXB Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc M\u1edf th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n H\u1ed9 gia \u0111\u00ecnh (ti\u1ebfng Anh: Household) l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. Theo \u0111\u00f3 \u1edf m\u1ed7i giai \u0111o\u1ea1n chu k\u00ec s\u1ed1ng h\u1ed9 gia \u0111\u00ecnh c\u00f3 nh\u1eefng h\u00e0nh vi mua s\u1eafm kh\u00e1c nhau c\u1ea7n ch\u00fa \u00fd.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36225"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36225"}],"version-history":[{"count":2,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36225\/revisions"}],"predecessor-version":[{"id":68772,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36225\/revisions\/68772"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}