{"id":36228,"date":"2023-12-08T11:53:43","date_gmt":"2023-12-08T11:53:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/li-thuyet-hoc-tap-xa-hoi-social-learning-theory-la-gi.html"},"modified":"2023-12-24T21:43:32","modified_gmt":"2023-12-24T14:43:32","slug":"li-thuyet-hoc-tap-xa-hoi-social-learning-theory-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/li-thuyet-hoc-tap-xa-hoi-social-learning-theory-la-gi.html","title":{"rendered":"L\u00ed thuy\u1ebft h\u1ecdc t\u1eadp x\u00e3 h\u1ed9i (Social learning theory) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: pinterest)<\/p>\n<\/div>\n<\/div>\n

L\u00ed thuy\u1ebft h\u1ecdc t\u1eadp x\u00e3 h\u1ed9i<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

L\u00ed thuy\u1ebft h\u1ecdc t\u1eadp x\u00e3 h\u1ed9i <\/b>trong ti\u1ebfng Anh g\u1ecdi l\u00e0: Social learning theory.<\/b><\/p>\n

L\u00ed thuy\u1ebft n\u00e0y ng\u01b0\u1ee3c v\u1edbi\u00a0l\u00ed thuy\u1ebft c\u00e1 nh\u00e2n, nh\u1ea5n m\u1ea1nh m\u00f4i tr\u01b0\u1eddng l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh cho h\u00e0nh vi. L\u00ed thuy\u1ebft h\u1ecdc t\u1eadp x\u00e3 h\u1ed9i \u0111\u01b0a \u0111\u1ebfn c\u00e1ch th\u1ee9c con ng\u01b0\u1eddi h\u1ecdc \u0111\u1ec3 ph\u1ea3n \u1ee9ng l\u1ea1i v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 nh\u1eefng khu\u00f4n m\u1eabu c\u1ee7a c\u00e1c ph\u1ea3n \u1ee9ng m\u00e0 h\u1ecd h\u1ecdc t\u1eadp \u0111\u01b0\u1ee3c. Khi ho\u00e0n c\u1ea3nh thay \u0111\u1ed5i, c\u00e1 nh\u00e2n c\u0169ng s\u1ebd thay \u0111\u1ed5i h\u00e0nh \u0111\u1ed9ng c\u1ee7a h\u1ecd.\u00a0<\/p>\n

Trong tr\u01b0\u1eddng h\u1ee3p \u0111\u1eb7c bi\u1ec7t s\u1ebd d\u1eabn \u0111\u1ebfn nh\u1eefng khu\u00f4n m\u1eabu ph\u1ea3n h\u1ed3i kh\u00e1c nhau, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi s\u1ebd v\u00e0o nh\u00f3m nh\u1eefng ng\u01b0\u1eddi h\u01b0\u1edbng ngo\u1ea1i, m\u1ed9t s\u1ed1 kh\u00e1c \u0111\u01b0\u1ee3c xem l\u00e0 h\u01b0\u1edbng n\u1ed9i.<\/p>\n

S\u1eed d\u1ee5ng nghi\u00ean c\u1ee9u t\u00ednh c\u00e1ch v\u00e0o ho\u1ea1t \u0111\u1ed9ng Marketing<\/font><\/h3>\n

T\u00ednh c\u00e1ch bao g\u1ed3m nh\u1eefng ph\u1ea9m ch\u1ea5t c\u00e1 nh\u00e2n c\u00f3 t\u00ednh b\u1ec1n v\u1eefng cho ph\u00e9p kh\u00e1ch h\u00e0ng ph\u1ea3n h\u1ed3i l\u1ea1i th\u1ebf gi\u1edbi xung quang.\u00a0<\/p>\n

C\u00f3 hai l\u00ed thuy\u1ebft li\u00ean quan \u0111\u1ebfn t\u00ednh c\u00e1ch: \u0111\u00f3 l\u00e0 l\u00ed thuy\u1ebft t\u00ednh c\u00e1ch c\u00e1 nh\u00e2n v\u00e0 l\u00ed thuy\u1ebft h\u1ecdc t\u1eadp x\u00e3 h\u1ed9i.\u00a0<\/p>\n

Kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng mua s\u1eafm s\u1ea3n ph\u1ea9m v\u1edbi c\u00e1 t\u00ednh ri\u00eang m\u1ea1nh nh\u1ea5t m\u00e0 khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y t\u1ef1 tin. Do v\u1eady, nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n \u1ee9ng d\u1ee5ng l\u00ed thuy\u1ebft t\u00ednh c\u00e1ch v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb \u0111\u1eb7c bi\u1ec7t l\u00e0 x\u00e2y d\u1ef1ng nh\u1eefng nh\u00e3n hi\u1ec7u c\u00f3 c\u00e1 t\u00ednh cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

M\u1ed7i s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng \u0111\u1ec1u c\u00f3 “nh\u00e3n hi\u1ec7u c\u00e1 nh\u00e2n” hay n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 mang d\u1ea5u \u1ea5n c\u1ee7a t\u00ednh c\u00e1ch c\u00e1 nh\u00e2n .\u00a0<\/p>\n

V\u00ed d\u1ee5: M\u1ed9t lo\u1ea1i n\u01b0\u1edbc hoa c\u00f3 s\u1ef1 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh l\u00e0 n\u01b0\u1edbc hoa c\u1ee7a s\u1ef1 tr\u1ebb trung, kh\u00e1m ph\u00e1, n\u0103ng \u0111\u1ed9ng, trong khi lo\u1ea1i n\u01b0\u1edbc hoa kh\u00e1c \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn l\u00e0 s\u1ef1 l\u00e3ng m\u1ea1n, quy\u1ebfn r\u0169\u2026 v\u00e0 m\u1ed7i c\u00e1 nh\u00e2n s\u1ebd l\u1ef1a ch\u1ecdn lo\u1ea1i ph\u00f9 h\u1ee3p v\u1edbi t\u00ednh c\u00e1ch c\u1ee7a m\u00ecnh trong nh\u1eefng t\u00ecnh hu\u1ed1ng kh\u00e1c bi\u1ec7t..<\/p>\n

Kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng mua s\u1eafm s\u1ea3n ph\u1ea9m v\u1edbi c\u00e1 t\u00ednh ri\u00eang m\u1ea1nh nh\u1ea5t m\u00e0 khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y t\u1ef1 tin.\u00a0<\/p>\n

M\u1ecdi ng\u01b0\u1eddi ghi d\u1ea5u c\u00e1 t\u00ednh khi s\u1eed d\u1ee5ng nh\u00e3n hi\u1ec7u theo nhi\u1ec1u y\u1ebfu t\u1ed1 bao g\u1ed3m c\u1ea3 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m theo s\u1ef1 x\u1ebfp h\u1ea1ng, th\u00e0nh ph\u1ea7n nh\u00e3n hi\u1ec7u, bao b\u00ec v\u00e0 qu\u1ea3ng c\u00e1o.\u00a0<\/p>\n

Nh\u00e0 ti\u1ebfp th\u1ecb ng\u00e0y c\u00e0ng quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ec3 ph\u00e1t tri\u1ec3n nh\u1eefng nh\u00e3n hi\u1ec7u c\u00f3 c\u00e1 t\u00ednh.\u00a0<\/p>\n

V\u00ed d\u1ee5: Nh\u00e3n hi\u1ec7u Redbull \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n v\u00e0 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc u\u1ed1ng t\u0103ng l\u1ef1c nh\u1edd v\u00e0o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u1edbi m\u1ed9t c\u1ea7u th\u1ee7 c\u00f3 h\u1ea1ng \u2013 Katisak c\u1ee7a Th\u00e1i Lan li\u00ean k\u1ebft v\u1edbi h\u00ecnh \u1ea3nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ec3 thao s\u00f4i \u0111\u1ed9ng, s\u1ef1 n\u1ed3ng nhi\u1ec7t\u2026<\/p>\n

V\u00e0 nh\u00e3n hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u00ecn nh\u1eadn nh\u01b0 l\u00e0 bi\u1ec3u tr\u01b0ng cho s\u1ef1 n\u0103ng \u0111\u1ed9ng, t\u00e1o b\u1ea1o v\u00e0 vui v\u1ebb.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: H\u00e0nh vi kh\u00e1ch h\u00e0ng, ThS. T\u1ea1 Th\u1ecb H\u1ed3ng H\u1ea1nh, 2009, NXB Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc M\u1edf th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n L\u00ed thuy\u1ebft h\u1ecdc t\u1eadp x\u00e3 h\u1ed9i (ti\u1ebfng Anh: Social learning theory) l\u00e0 l\u00ed thuy\u1ebft li\u00ean quan \u0111\u1ebfn t\u00ednh c\u00e1ch m\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n \u1ee9ng d\u1ee5ng v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb \u0111\u1eb7c bi\u1ec7t l\u00e0 x\u00e2y d\u1ef1ng nh\u1eefng nh\u00e3n hi\u1ec7u c\u00f3 c\u00e1 t\u00ednh cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36228"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36228"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36228\/revisions"}],"predecessor-version":[{"id":68773,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36228\/revisions\/68773"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}