{"id":36237,"date":"2023-12-08T11:54:31","date_gmt":"2023-12-08T11:54:31","guid":{"rendered":"https:\/\/masterskills.org\/blog\/li-thuyet-dong-co-tam-li-cua-mcguire-mcguires-psychological-motivations-la-gi.html"},"modified":"2023-12-24T21:43:32","modified_gmt":"2023-12-24T14:43:32","slug":"li-thuyet-dong-co-tam-li-cua-mcguire-mcguires-psychological-motivations-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/li-thuyet-dong-co-tam-li-cua-mcguire-mcguires-psychological-motivations-la-gi.html","title":{"rendered":"L\u00ed thuy\u1ebft \u0111\u1ed9ng c\u01a1 t\u00e2m l\u00ed c\u1ee7a McGuire (McGuire’s Psychological Motivations) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: hilairesierra)<\/p>\n<\/div>\n<\/div>\n

L\u00ed thuy\u1ebft \u0111\u1ed9ng c\u01a1 t\u00e2m l\u00ed c\u1ee7a McGuire<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

L\u00ed thuy\u1ebft \u0111\u1ed9ng c\u01a1 t\u00e2m l\u00ed c\u1ee7a McGuire<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0:\u00a0McGuire’s Psychological Motivations.<\/b><\/p>\n

Theo l\u00ed thuy\u1ebft n\u00e0y, \u0111\u1ed9ng c\u01a1 \u0111\u01b0\u1ee3c chia l\u00e0m hai lo\u1ea1i: \u0111\u1ed9ng c\u01a1 b\u00ean trong kh\u00f4ng c\u00f3 t\u00ednh x\u00e3 h\u1ed9i \u2013 \u0111\u00f3 l\u00e0 nhu c\u1ea7u c\u1ee7a c\u00e1 nh\u00e2n li\u00ean quan \u0111\u1ebfn b\u1ea3n th\u00e2n v\u00e0 \u0111\u1ed9ng c\u01a1 b\u00ean ngo\u00e0i mang t\u00ednh x\u00e3 h\u1ed9i \u2013 \u0111\u00f3 l\u00e0 nhu c\u1ea7u c\u1ee7a con ng\u01b0\u1eddi li\u00ean quan tr\u1ef1c ti\u1ebfp trong m\u1ed1i t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i.<\/p>\n

– Y\u1ebfu t\u1ed1 b\u00ean trong, \u0111\u1ed9ng c\u01a1 ho\u1eb7c nhu c\u1ea7u kh\u00f4ng c\u00f3 t\u00ednh x\u00e3 h\u1ed9i<\/b>:\u00a0<\/p>\n

Bao g\u1ed3m nhu c\u1ea7u c\u00e2n b\u1eb1ng b\u1ea3n th\u00e2n, \u0111\u00e1nh gi\u00e1 v\u00e0 thi\u1ebft l\u1eadp c\u00e1c tr\u1eadt t\u1ef1, nhu c\u1ea7u quan s\u00e1t, t\u00ecm hi\u1ec3u nguy\u00ean nh\u00e2n c\u1ee7a s\u1ef1 vi\u1ec7c v\u00e0 v\u1eadt th\u1ec3, nhu c\u1ea7u c\u00f3 s\u1ef1 \u0111\u1ed9c l\u1eadp t\u1ef1 ki\u1ec3m so\u00e1t b\u1ea3n th\u00e2n v\u00e0 cu\u1ed1i c\u00f9ng, \u0111\u00f3 l\u00e0 nhu c\u1ea7u t\u00ecm ki\u1ebfm s\u1ef1 \u0111a d\u1ea1ng v\u00e0 kh\u00e1c bi\u1ec7t, m\u1edbi l\u1ea1 trong cu\u1ed9c s\u1ed1ng.<\/p>\n

– \u0110\u1ed9ng c\u01a1 mang t\u00ednh x\u00e3 h\u1ed9i<\/b>:\u00a0<\/p>\n

Bao g\u1ed3m nhu c\u1ea7u t\u1ef1 th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n, nhu c\u1ea7u nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 qu\u00fd tr\u1ecdng, nhu c\u1ea7u kh\u1eb3ng \u0111\u1ecbnh c\u00e1i t\u00f4i, nhu c\u1ea7u h\u00e0nh \u0111\u1ed9ng theo h\u01b0\u1edbng ho\u1eb7c ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t nh\u00f3m ng\u01b0\u1eddi kh\u00e1c \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9.<\/p>\n

L\u00ed thuy\u1ebft \u0111\u1ed9ng c\u01a1 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c Marketing<\/font><\/h3>\n

Kh\u00e1ch h\u00e0ng kh\u00f4ng mua s\u1ea3n ph\u1ea9m, thay v\u00e0o \u0111\u00f3 h\u1ecd mua s\u1ef1 th\u1ecfa m\u00e3n v\u00e0 gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1.\u00a0<\/p>\n

V\u00ed d\u1ee5: Ph\u1ee5 nh\u1eef kh\u00f4ng mua n\u01b0\u1edbc hoa v\u00ec \u0111\u1eb7c t\u00ednh v\u00e0 th\u00e0nh ph\u1ea7n c\u1ee7a ch\u00fang m\u00e0 h\u1ecd mua ni\u1ec1m tin v\u00e0 hi v\u1ecdng, v\u00ec v\u1eady nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i kh\u00e1m ph\u00e1 \u0111\u01b0\u1ee3c \u0111\u1ed9ng c\u01a1 n\u00e0y v\u00e0 th\u1ecfa m\u00e3n kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c ph\u1ed1i th\u1ee9c ti\u1ebfp th\u1ecb m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t.\u00a0<\/p>\n

Nghi\u00ean c\u1ee9u \u0111\u1ed9ng c\u01a1 kh\u00e1ch h\u00e0ng \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng vi\u1ec7c mua s\u1eafm c\u1ee7a con ng\u01b0\u1eddi c\u00f3 \u0111\u1ed9ng c\u01a1 kh\u00e1 \u0111a d\u1ea1ng, bao g\u1ed3m c\u1ea3 vi\u1ec7c h\u1ecd mu\u1ed1n tr\u1edf n\u00ean ho\u00e0n h\u1ea3o h\u01a1n.\u00a0<\/p>\n

C\u00f3 hai nh\u00f3m \u0111\u1ed9ng c\u01a1 ch\u00ednh: \u0111\u1ed9ng c\u01a1 hi\u1ec7n h\u1eefu v\u00e0 \u0111\u1ed9ng c\u01a1 ti\u1ec1m \u1ea9n<\/b>.\u00a0<\/p>\n

C\u1ea3 hai \u0111\u1ed9ng c\u01a1 n\u00e0y \u0111\u1ec1u c\u00f3 s\u1ef1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn qu\u00e1 tr\u00ecnh mua s\u1eafm, c\u00f3 s\u1ef1 \u0111an xen l\u1eabn nhau trong \u0111\u00f3 ch\u1ec9 c\u00f3 \u0111\u1ed9ng c\u01a1 hi\u1ec7n h\u1eefu \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n, c\u00f2n \u0111\u1ed9ng c\u01a1 ti\u1ec1m \u1ea9n th\u00ec c\u1ea7n ph\u1ea3i c\u00f3 nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh ph\u00e2n t\u00edch kh\u00e1 ph\u1ee9c\u00a0t\u1ea1p \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u00e0 cung c\u1ea5p th\u00f4ng tin cho lo\u1ea1i \u0111\u1ed9ng c\u01a1 n\u00e0y c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

V\u00ed d\u1ee5: \u0110\u1ed9ng c\u01a1 hi\u1ec3n nhi\u00ean khi m\u1ed9t ng\u01b0\u1eddi mua \u0111\u00f4i gi\u00e0y h\u00e0ng hi\u1ec7u \u0111\u00f3 l\u00e0 ph\u00f9 h\u1ee3p v\u1edbi phong c\u00e1ch c\u1ee7a h\u1ecd, c\u00f2n \u0111\u1ed9ng c\u01a1 ti\u1ec1m \u1ea9n \u0111\u00f3 l\u00e0 mu\u1ed1n ch\u1ee9ng t\u1ecf h\u1ecd thu\u1ed9c t\u1ea7ng l\u1edbp c\u00f3 ti\u1ec1n v\u00e0 am hi\u1ec3u v\u1ec1 th\u1eddi trang.\u00a0<\/p>\n

C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb ti\u1ebfp th\u1ecb c\u1ea7n t\u00ecm hi\u1ec3u c\u00e1c \u0111\u1ed9ng c\u01a1 ch\u00ednh y\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng trong th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, tuy\u00ean truy\u1ec1n cho ph\u00f9 h\u1ee3p. M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch ph\u1ea3i thi\u1ebft l\u1eadp \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m trong l\u00f2ng kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

Trong m\u1ed9t s\u1ed1 t\u00ecnh hu\u1ed1ng m\u1ed9t s\u1ed1 c\u00e1c \u0111\u1ed9ng c\u01a1 s\u1ebd c\u00f3 s\u1ef1 xung \u0111\u1ed9t l\u1eabn nhau. Gi\u1ea3i ph\u00e1p cho s\u1ef1 xung \u0111\u1ed9t c\u1ee7a c\u00e1c \u0111\u1ed9ng c\u01a1 n\u00e0y th\u01b0\u1eddng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c ti\u00eau d\u00f9ng. Do v\u1eady, nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i c\u00f3 nh\u1eefng s\u1ef1 t\u00e1c \u0111\u1ed9ng th\u00edch \u1ee9ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 ho\u1eb7c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh,\u00a0<\/p>\n

V\u00ed d\u1ee5: M\u1ed9t ng\u01b0\u1eddi c\u00f3 \u0111\u1ed9ng c\u01a1 mua s\u1ea3n ph\u1ea9m m\u00e1y t\u00ednh c\u00e1 nh\u00e2n nh\u01b0ng l\u1ea1i lo \u00e2u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m n\u00e0y. \u0110\u1ec3 gi\u1ea3i quy\u1ebft \u0111i\u1ec1u n\u00e0y, nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n cung c\u1ea5p d\u1ecbch v\u1ee5 b\u1ea3o h\u00e0nh \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1ea3n ph\u1ea9m b\u1edfi v\u00ec n\u00f3 s\u1ebd l\u00e0m gi\u1ea3m s\u1ef1 lo l\u1eafng c\u1ee7a kh\u00e1ch h\u00e0ng khi ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m kh\u00f4ng t\u1ed1t.\u00a0<\/p>\n

V\u00ed d\u1ee5: M\u1ed9t ng\u01b0\u1eddi c\u00f3 kho\u1ea3n ti\u1ec1n ho\u00e0n thu\u1ebf thu nh\u1eadp s\u1ebd \u0111\u1ed1i m\u1eb7t v\u1edbi vi\u1ec7c l\u1ef1a ch\u1ecdn gi\u1eefa m\u1ed9t k\u1ef3 ngh\u1ec9 \u1edf \u0111\u1ea3o Bali hay mua m\u1ed9t d\u00e0n DVD v\u00e0 khi c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o th\u00fa v\u1ecb, gi\u00e1 c\u1ea3 h\u1ea5p d\u1eabn, thi\u1ebft k\u1ebf\u2026 \u0111\u1ec3 khuy\u1ebfn kh\u00edch vi\u1ec7c ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 h\u1ecd s\u1ebd l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m th\u00edch h\u1ee3p.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: H\u00e0nh vi kh\u00e1ch h\u00e0ng, ThS. T\u1ea1 Th\u1ecb H\u1ed3ng H\u1ea1nh, 2009, NXB Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc M\u1edf th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n L\u00ed thuy\u1ebft \u0111\u1ed9ng c\u01a1 t\u00e2m l\u00ed c\u1ee7a McGuire (ti\u1ebfng Anh: McGuire’s Psychological Motivations) l\u00e0 m\u1ed9t l\u00ed thuy\u1ebft v\u1ec1 \u0111\u1ed9ng c\u01a1, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho vi\u1ec7c nghi\u00ean c\u1ee9u chi ti\u1ebft \u0111\u1ed9ng c\u01a1 c\u1ee7a h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36237"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36237"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36237\/revisions"}],"predecessor-version":[{"id":68778,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36237\/revisions\/68778"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}