{"id":36238,"date":"2023-12-08T11:54:43","date_gmt":"2023-12-08T11:54:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/dong-co-motivation-cua-khach-hang-la-gi.html"},"modified":"2023-12-24T21:43:32","modified_gmt":"2023-12-24T14:43:32","slug":"dong-co-motivation-cua-khach-hang-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/dong-co-motivation-cua-khach-hang-la-gi.html","title":{"rendered":"\u0110\u1ed9ng c\u01a1 (Motivation) c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: pikabu)<\/p>\n<\/div>\n<\/div>\n

\u0110\u1ed9ng c\u01a1<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

\u0110\u1ed9ng c\u01a1<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0:\u00a0Motivation.<\/b><\/p>\n

\u0110\u1ed9ng c\u01a1<\/b> l\u00e0 c\u1ea5u tr\u00fac \u0111\u1ea1i di\u1ec7n cho ngu\u1ed3n \u0111\u1ed9ng l\u1ef1c b\u00ean trong kh\u00f4ng d\u1ec5 nh\u1eadn ra c\u1ee7a con ng\u01b0\u1eddi l\u00e0m t\u00e1c \u0111\u1ed9ng v\u00e0 n\u1ea3y sinh h\u00e0nh vi ph\u1ea3n h\u1ed3i, \u0111\u1ecbnh h\u01b0\u1edbng tr\u1ef1c ti\u1ebfp cho s\u1ef1 ph\u1ea3n h\u1ed3i \u0111\u00f3.\u00a0<\/p>\n

M\u1ed9t \u0111\u1ed9ng c\u01a1 kh\u00f4ng th\u1ec3 nh\u00ecn th\u1ea5y v\u00e0 s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a \u0111\u1ed9ng c\u01a1 ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c suy lu\u1eadn ra t\u1eeb h\u00e0nh vi c\u1ee7a m\u1ed7i c\u00e1 nh\u00e2n. \u0110\u1ed9ng c\u01a1 \u0111\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao m\u1ed9t c\u00e1 nh\u00e2n l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3. Khi c\u00e1c \u0111\u1ed9ng c\u01a1 th\u00fac \u0111\u1ea9y tr\u1edf n\u00ean m\u1ea1nh m\u1ebd, ch\u00fang v\u1eabn ph\u1ee5 thu\u1ed9c v\u00e0o ho\u00e0n c\u1ea3nh.\u00a0<\/p>\n

V\u00ed d\u1ee5: Khi kh\u00e1ch h\u00e0ng mua kem ch\u1ed1ng n\u1eafng hi\u1ec7u Sunplay t\u1ea1i m\u1ed9t c\u1eeda hi\u1ec7u \u1edf V\u0169ng T\u00e0u th\u00ec l\u00ed do ch\u00ednh c\u00f3 th\u1ec3 \u0111\u00f3 l\u00e0 v\u00ec h\u1ecd mu\u1ed1n b\u1ea3o v\u1ec7 l\u00e0n da trong khi vui ch\u01a1i v\u00e0 t\u1eafm tr\u00ean b\u00e3i bi\u1ec3n d\u01b0\u1edbi \u00e1nh n\u1eafng.\u00a0<\/p>\n

Nh\u01b0 v\u1eady, \u0111\u1ed9ng c\u01a1 th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y \u0111\u00f3 l\u00e0 lo l\u1eafng v\u00e0 b\u1ea3o v\u1ec7 cho l\u00e0n da, vi\u1ec7c h\u1ecd ch\u1ecdn nh\u00e3n hi\u1ec7u Sunplay l\u00e0 do c\u00e1c b\u1ea1n c\u1ee7a h\u1ecd \u0111\u1ec1u \u0111\u00e3 s\u1eed d\u1ee5ng v\u00e0 khuy\u00ean h\u1ecd mua.<\/p>\n

M\u1ed9t s\u1ed1 l\u00ed thuy\u1ebft v\u1ec1 \u0111\u1ed9ng c\u01a1<\/font><\/h3>\n

Ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u hai l\u00ed thuy\u1ebft sau \u0111\u00e2y:\u00a0<\/p>\n

– Th\u1ee9 nh\u1ea5t, \u0111\u00f3 l\u00e0 l\u00ed thuy\u1ebft v\u1ec1 c\u1ea5p \u0111\u1ed9 nhu c\u1ea7u c\u1ee7a Maslow \u2013 \u0111\u00e2y l\u00e0 l\u00ed thuy\u1ebft c\u00f3 t\u00ednh v\u0129 m\u00f4 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp nh\u1eb1m t\u00ecm hi\u1ec3u h\u1ea7u h\u1ebft h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi trong c\u00e1c t\u00ecnh hu\u1ed1ng chung nh\u1ea5t.<\/p>\n

– Th\u1ee9 hai, \u0111\u00f3 l\u00e0 l\u00ed thuy\u1ebft c\u00e1c \u0111\u1ed9ng c\u01a1 t\u00e2m l\u00ed c\u1ee7a McGuire, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho vi\u1ec7c nghi\u00ean c\u1ee9u chi ti\u1ebft \u0111\u1ed9ng c\u01a1 c\u1ee7a h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0<\/p>\n

a. L\u00ed thuy\u1ebft nhu c\u1ea7u c\u1ee7a Maslow:<\/b><\/p>\n

L\u00ed thuy\u1ebft n\u00e0y d\u1ef1a tr\u00ean b\u1ed1n ti\u1ec1n \u0111\u1ec1 ch\u00ednh sau:<\/p>\n

– T\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 s\u1ef1 k\u1ebf th\u1eeba gien di truy\u1ec1n v\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i<\/p>\n

– M\u1ed9t s\u1ed1 c\u00e1c \u0111\u1ed9ng c\u01a1 mang t\u00ednh c\u01a1 b\u1ea3n v\u00e0 ch\u00ednh y\u1ebfu h\u01a1n c\u00e1c \u0111\u1ed9ng c\u01a1 kh\u00e1c<\/p>\n

– C\u00e1c \u0111\u1ed9ng c\u01a1 c\u01a1 b\u1ea3n c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ecfa m\u00e3n tr\u01b0\u1edbc khi nh\u1eefng \u0111\u1ed9ng c\u01a1 kh\u00e1c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n<\/p>\n

– Khi m\u00e0 nhu c\u1ea7u c\u01a1 b\u1ea3n \u0111\u01b0\u1ee3c th\u1ecfa m\u00e3n, c\u00e1c nhu c\u1ea7u cao h\u01a1n s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n.<\/p>\n

C\u00e1c nhu c\u1ea7u \u0111\u01b0\u1ee3c x\u1ebfp t\u1eeb c\u1ea5p \u0111\u1ed9 cao t\u1edbi c\u01a1 b\u1ea3n:<\/b><\/p>\n

5. Nhu c\u1ea7u t\u1ef1 kh\u1eb3ng \u0111\u1ecbnh<\/b>: Ph\u00e1t tri\u1ec3n c\u00e1 nh\u00e2n, t\u1ef1 ho\u00e0n thi\u1ec7n\u00a0<\/p>\n

4. Nhu c\u1ea7u \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng<\/b>: Ham mu\u1ed1n v\u1ecb tr\u00ed x\u00e3 h\u1ed9i, th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n, t\u1ef1 tin, t\u1ef1 tr\u1ecdng. Nhu c\u1ea7u n\u00e0y li\u00ean quan \u0111\u1ebfn c\u1ea3m x\u00fac c\u00e1 nh\u00e2n trong quy\u1ec1n s\u1ef1 d\u1ee5ng v\u00e0 s\u1ef1 ho\u00e0n th\u00e0nh<\/p>\n

3. Nhu c\u1ea7u x\u00e3 h\u1ed9i<\/b>: Nhu c\u1ea7u \u0111\u01b0\u1ee3c y\u00eau th\u01b0\u01a1ng, t\u00ecnh b\u1ea1n, \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn<\/p>\n

2. Nhu c\u1ea7u an to\u00e0n<\/b>: T\u00ecm ki\u1ebfm s\u1ef1 \u0111\u1ea3m b\u1ea3o, s\u1ef1 \u1ed5n \u0111\u1ecbnh. Nhu c\u1ea7u n\u00e0y xu\u1ea5t hi\u1ec7n sau khi c\u00e1c \u0111\u1ed9ng c\u01a1 sinh l\u00ed \u0111\u01b0\u1ee3c th\u1ecfa m\u00e3n v\u00e0 c\u00f3 tr\u01b0\u1edbc c\u00e1c \u0111\u1ed9ng c\u01a1 kh\u00e1c<\/p>\n

1. Nhu c\u1ea7u sinh h\u1ecdc<\/b>: nhu c\u1ea7u v\u1ec1 th\u1ee9c \u0103n, n\u01b0\u1edbc u\u1ed1ng, ng\u1ee7, t\u00ecnh d\u1ee5c. M\u1ed9t khi c\u00e1c nhu c\u1ea7u n\u00e0y ch\u01b0a \u0111\u01b0\u1ee3c th\u1ecfa m\u00e3n, c\u00e1c \u0111\u1ed9ng c\u01a1 kh\u00e1c kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n.<\/p>\n

Nhu c\u1ea7u c\u1ea5p \u0111\u1ed9 th\u1ea5p ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ecfa m\u00e3n tr\u01b0\u1edbc khi chuy\u1ec3n sang th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ea5p \u0111\u1ed9 cao.<\/p>\n

L\u00ed thuy\u1ebft c\u1ea5p \u0111\u1ed9 nhu c\u1ea7u c\u1ee7a Maslow l\u00e0 s\u1ef1 h\u01b0\u1edbng d\u1eabn t\u1ed1t cho h\u00e0nh vi m\u1ed9t c\u00e1ch chung nh\u1ea5t. Tuy nhi\u00ean, n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 nguy\u00ean t\u1eafc c\u1ee9ng nh\u1eafc. \u0110\u00e3 c\u00f3 m\u1ed9t s\u1ed1 d\u1eabn ch\u1ee9ng nh\u01b0 vi\u1ec7c m\u1ed9t c\u00e1 nh\u00e2n c\u00f3 th\u1ec3 hi sinh cu\u1ed9c s\u1ed1ng c\u1ee7a m\u00ecnh cho b\u1ea1n b\u00e8 ho\u1eb7c l\u00ed t\u01b0\u1edfng, ho\u1eb7c tuy\u1ec7t th\u1ef1c \u0111\u1ec3 t\u00ecm ki\u1ebfm gi\u00e1 tr\u1ecb kh\u1eb3ng \u0111\u1ecbnh b\u1ea3n th\u00e2n.\u00a0<\/p>\n

Tuy nhi\u00ean, c\u00e1c h\u00e0nh vi n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn nh\u01b0 m\u1ed9t ngo\u1ea1i l\u1ec7 kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong l\u00ed thuy\u1ebft c\u1ee7a Maslow.\u00a0<\/p>\n

V\u00ed d\u1ee5: M\u1ed9t s\u1ed1 ng\u01b0\u1eddi b\u1ecb ch\u1ee9ng bi\u1ebfng \u0103n v\u00ec \u0111\u00e3 c\u1ed1 g\u1eafng \u0111\u1ec3 th\u1ecfa m\u00e3n cho nhu c\u1ea7u c\u00e1i t\u00f4i h\u01a1n l\u00e0 nhu c\u1ea7u sinh h\u1ecdc. C\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 thu\u1ed1c l\u00e1, x\u00ec g\u00e0\u2026 \u0111\u00e3 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 c\u00f3 h\u1ea1i cho s\u1ee9c kh\u1ecfa nh\u01b0ng v\u1eabn \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng v\u00ec h\u1ecd mu\u1ed1n th\u1ecfa m\u00e3n nhu c\u1ea7u x\u00e3 h\u1ed9i, kh\u1eb3ng \u0111\u1ecbnh c\u00e1i t\u00f4i h\u01a1n l\u00e0 an to\u00e0n cho b\u1ea3n th\u00e2n.\u00a0<\/p>\n

M\u1ed9t \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n ph\u1ea3i ghi nh\u1edb \u0111\u00f3 l\u00e0: c\u00f3 m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m s\u1ebd \u0111em l\u1ea1i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ef1 th\u1ecfa m\u00e3n cao h\u01a1n nhu c\u1ea7u c\u1ee7a h\u1ecd, c\u00f9ng m\u1ed9t h\u00e0nh vi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 th\u1ecfa m\u00e3n c\u00e1c nhu c\u1ea7u kh\u00e1c nhau.\u00a0<\/p>\n

V\u00ed d\u1ee5: Vi\u1ec7c ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m n\u01b0\u1edbc kho\u00e1ng Evian s\u1ebd th\u1ecfa m\u00e3n c\u1ea3 nhu c\u1ea7u v\u1ec1 sinh h\u1ecdc v\u00e0 nhu c\u1ea7u th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng.<\/p>\n

b. L\u00ed thuy\u1ebft \u0111\u1ed9ng c\u01a1 t\u00e2m l\u00ed c\u1ee7a McGuire:\u00a0<\/b><\/p>\n

Theo l\u00ed thuy\u1ebft n\u00e0y, \u0111\u1ed9ng c\u01a1 \u0111\u01b0\u1ee3c chia l\u00e0m hai lo\u1ea1i: \u0111\u1ed9ng c\u01a1 b\u00ean trong kh\u00f4ng c\u00f3 t\u00ednh x\u00e3 h\u1ed9i \u2013 \u0111\u00f3 l\u00e0 nhu c\u1ea7u c\u1ee7a c\u00e1 nh\u00e2n li\u00ean quan \u0111\u1ebfn b\u1ea3n th\u00e2n v\u00e0 \u0111\u1ed9ng c\u01a1 b\u00ean ngo\u00e0i mang t\u00ednh x\u00e3 h\u1ed9i \u2013 \u0111\u00f3 l\u00e0 nhu c\u1ea7u c\u1ee7a con ng\u01b0\u1eddi li\u00ean quan tr\u1ef1c ti\u1ebfp trong m\u1ed1i t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i.<\/p>\n

– Y\u1ebfu t\u1ed1 b\u00ean trong, \u0111\u1ed9ng c\u01a1 ho\u1eb7c nhu c\u1ea7u kh\u00f4ng c\u00f3 t\u00ednh x\u00e3 h\u1ed9i<\/b>: bao g\u1ed3m nhu c\u1ea7u c\u00e2n b\u1eb1ng b\u1ea3n th\u00e2n, \u0111\u00e1nh gi\u00e1 v\u00e0 thi\u1ebft l\u1eadp c\u00e1c tr\u1eadt t\u1ef1, nhu c\u1ea7u quan s\u00e1t, t\u00ecm hi\u1ec3u nguy\u00ean nh\u00e2n c\u1ee7a s\u1ef1 vi\u1ec7c v\u00e0 v\u1eadt th\u1ec3, nhu c\u1ea7u c\u00f3 s\u1ef1 \u0111\u1ed9c l\u1eadp t\u1ef1 ki\u1ec3m so\u00e1t b\u1ea3n th\u00e2n v\u00e0 cu\u1ed1i c\u00f9ng, \u0111\u00f3 l\u00e0 nhu c\u1ea7u t\u00ecm ki\u1ebfm s\u1ef1 \u0111a d\u1ea1ng v\u00e0 kh\u00e1c bi\u1ec7t, m\u1edbi l\u1ea1 trong cu\u1ed9c s\u1ed1ng.\u00a0<\/p>\n

– \u0110\u1ed9ng c\u01a1 mang t\u00ednh x\u00e3 h\u1ed9i:<\/b> bao g\u1ed3m nhu c\u1ea7u t\u1ef1 th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n, nhu c\u1ea7u nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 qu\u00ed tr\u1ecdng, nhu c\u1ea7u kh\u1eb3ng \u0111\u1ecbnh c\u00e1i t\u00f4i, nhu c\u1ea7u h\u00e0nh \u0111\u1ed9ng theo h\u01b0\u1edbng ho\u1eb7c ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t nh\u00f3m ng\u01b0\u1eddi kh\u00e1c \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: H\u00e0nh vi kh\u00e1ch h\u00e0ng, ThS. T\u1ea1 Th\u1ecb H\u1ed3ng H\u1ea1nh, 2009, NXB Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc M\u1edf th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n \u0110\u1ed9ng c\u01a1 (ti\u1ebfng Anh: Motivation) l\u00e0 l\u00ed do t\u1ea1i sao m\u1ed9t c\u00e1 nh\u00e2n l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3. Theo \u0111\u00f3 c\u00f3 nh\u1eefng l\u00ed thuy\u1ebft v\u1ec1 \u0111\u1ed9ng c\u01a1 c\u1ea7n ch\u00fa \u00fd.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36238"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36238"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36238\/revisions"}],"predecessor-version":[{"id":68779,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36238\/revisions\/68779"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}