{"id":36240,"date":"2023-12-08T11:54:58","date_gmt":"2023-12-08T11:54:58","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ghi-nho-memorization-cua-khach-hang-la-gi-ung-dung-trong-marketing.html"},"modified":"2023-12-24T21:43:33","modified_gmt":"2023-12-24T14:43:33","slug":"ghi-nho-memorization-cua-khach-hang-la-gi-ung-dung-trong-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ghi-nho-memorization-cua-khach-hang-la-gi-ung-dung-trong-marketing.html","title":{"rendered":"Ghi nh\u1edb (Memorization) c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng trong marketing"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: twitter)<\/p>\n<\/div>\n<\/div>\n

Ghi nh\u1edb<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Ghi nh\u1edb<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0:\u00a0Memorization.<\/b><\/p>\n

Ghi nh\u1edb<\/b> l\u00e0 t\u1ed5ng l\u01b0\u1ee3ng th\u00f4ng tin m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ebfp nh\u1eadn \u0111\u01b0\u1ee3c qua qu\u00e1 tr\u00ecnh h\u1ecdc t\u1eadp.\u00a0<\/p>\n

Th\u00e0nh ph\u1ea7n<\/font><\/h3>\n

N\u00f3 bao g\u1ed3m hai ph\u1ea7n: ghi nh\u1edb ng\u1eafn h\u1ea1n v\u00e0 ghi nh\u1edb d\u00e0i h\u1ea1n.\u00a0<\/p>\n

1. Ghi nh\u1edb ng\u1eafn h\u1ea1n:\u00a0<\/b><\/p>\n

Ghi nh\u1edb ng\u1eafn h\u1ea1n l\u00e0 c\u00f4ng su\u1ea5t c\u00f3 gi\u1edbi h\u1ea1n c\u1ee7a kho l\u01b0u tr\u1eef c\u00e1c th\u00f4ng tin v\u00e0 c\u1ea3m x\u00fac. C\u00e1 nh\u00e2n s\u1eed d\u1ee5ng s\u1ef1 ghi nh\u1edb ng\u1eafn h\u1ea1n \u0111\u1ec3 gi\u1eef c\u00e1c th\u00f4ng tin trong khi h\u1ecd ph\u00e2n t\u00edch v\u00e0 di\u1ec5n gi\u1ea3i ch\u00fang.\u00a0<\/p>\n

H\u1ecd c\u00f3 th\u1ec3 l\u01b0\u1ee3ng th\u00f4ng tin n\u00e0y qua m\u1ed9t h\u1ec7 th\u1ed1ng kh\u00e1c (vi\u1ebft ho\u1eb7c \u0111\u00e1nh m\u00e1y ch\u00fang), \u0111\u1eb7t ch\u00fang v\u00e0o s\u1ef1 ghi nh\u1edb d\u00e0i h\u1ea1n ho\u1eb7c c\u1ea3 hai. Ghi nh\u1edb ng\u1eafn h\u1ea1n c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 \u0111ang suy ngh\u0129, \u0111\u00e2y l\u00e0 m\u1ed9t h\u00e0nh \u0111\u1ed9ng v\u1edbi ti\u1ebfn tr\u00ecnh n\u0103ng \u0111\u1ed9ng.\u00a0<\/p>\n

2. S\u1ef1 ghi nh\u1edb d\u00e0i h\u1ea1n:\u00a0<\/b><\/p>\n

S\u1ef1 ghi nh\u1edb d\u00e0i h\u1ea1n \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn l\u00e0 s\u1ef1 l\u01b0u tr\u1eef kh\u00f4ng gi\u1edbi h\u1ea1n v\u00e0 l\u00e2u d\u00e0i. N\u00f3 c\u00f3 th\u1ec3 l\u01b0u tr\u1eef m\u1ed9t kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn c\u00e1c lo\u1ea1i th\u00f4ng tin nh\u01b0 l\u00e0 kh\u00e1i ni\u1ec7m, nguy\u00ean t\u1eafc quy\u1ebft \u0111\u1ecbnh, ti\u1ebfn tr\u00ecnh v\u00e0 hi\u1ec7u qu\u1ea3.\u00a0<\/p>\n

Nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n ph\u1ea3i quan t\u00e2m v\u1ec1 m\u1eb7t ghi nh\u1edb ng\u1eef ngh\u0129a, \u0111\u00f3 l\u00e0 ki\u1ebfn th\u1ee9c c\u0103n b\u1ea3n v\u00e0 c\u1ea3m nh\u1eadn con ng\u01b0\u1eddi c\u00f3 \u0111\u01b0\u1ee3c v\u1ec1 c\u00e1c kh\u00e1i ni\u1ec7m.<\/p>\n

V\u00ed d\u1ee5: Nh\u00e3n hi\u1ec7u nh\u01b0 Mercedes Benz \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng x\u1ebfp v\u00e0o h\u1ea1ng “xe cao c\u1ea5p”.\u00a0<\/p>\n

M\u1ed9t lo\u1ea1i ghi nh\u1edb kh\u00e1c m\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i quan t\u00e2m \u0111\u00f3 l\u00e0 s\u1ef1 ghi nh\u1edb th\u1ec9nh tho\u1ea3ng<\/b>. \u0110\u00f3 l\u00e0 qu\u00e1 tr\u00ecnh li\u00ean ti\u1ebfp c\u1ee7a c\u00e1c s\u1ef1 ki\u1ec7n m\u00e0 con ng\u01b0\u1eddi tham gia. S\u1ef1 ghi nh\u1edb c\u1ee7a con ng\u01b0\u1eddi v\u1ec1 c\u00e1c s\u1ef1 ki\u1ec7n ch\u1eb3ng h\u1ea1n nh\u01b0 ng\u00e0y \u0111\u1ea7u ti\u00ean h\u1ecdc l\u00e1i xe c\u00f3 m\u1ed9t \u1ea5n t\u01b0\u1ee3ng r\u1ea5t m\u1ea1nh.<\/p>\n

\u1ee8ng d\u1ee5ng c\u1ee7a ti\u1ebfn tr\u00ecnh ghi nh\u1edb trong vi\u1ec7c x\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n cho kh\u00e1ch h\u00e0ng<\/font><\/h3>\n

– S\u1ef1 ghi nh\u1edb m\u1ed9t chu\u1ed7i c\u00e1c h\u00e0nh \u0111\u1ed9ng x\u1ea3y ra nh\u01b0 th\u1ebf n\u00e0o<\/p>\n

– K\u1ecbch b\u1ea3n l\u00e0 c\u1ea7n thi\u1ebft cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 mua s\u1eafm hi\u1ec7u qu\u1ea3 h\u01a1n<\/p>\n

– Ngay c\u1ea3 nh\u1eefng c\u01a1 quan Ch\u00ednh ph\u1ee7 v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c m\u00f4i tr\u01b0\u1eddng c\u0169ng mong mu\u1ed1n kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 hi\u1ec3u bi\u1ebft v\u1ec1 nh\u1eefng k\u1ecbch b\u1ea3n \u0111\u00fang \u0111\u1eafn nh\u1eb1m c\u00f3 s\u1ef1 x\u1eed l\u00ed th\u1ea3i b\u1ecf ph\u00f9 h\u1ee3p.\u00a0<\/p>\n

V\u00ed d\u1ee5: R\u1ea5t nhi\u1ec1u ng\u00e2n h\u00e0ng \u0111\u00e3 l\u00e0m \u0111i\u1ec1u n\u00e0y trong nhi\u1ec1u n\u0103m qua. \u0110\u1ea7u ti\u00ean, khi hu\u1ea5n luy\u1ec7n cho kh\u00e1ch h\u00e0ng k\u1ecbch b\u1ea3n li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng m\u00e1y m\u00f3c \u0111i\u1ec7n \u0111\u00e0m t\u1ef1 \u0111\u1ed9ng, r\u1ed3i ti\u1ebfp theo l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 ng\u00e2n h\u00e0ng th\u00f4ng qua \u0111i\u1ec7n tho\u1ea1i v\u00e0 Internet.\u00a0<\/p>\n

Khi \u0111\u00f3, kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng Internet \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh mua s\u1eafm tr\u00ean m\u1ea1ng nhi\u1ec1u h\u01a1n.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: H\u00e0nh vi kh\u00e1ch h\u00e0ng, ThS. T\u1ea1 Th\u1ecb H\u1ed3ng H\u1ea1nh, 2009, NXB Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc M\u1edf th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ghi nh\u1edb (ti\u1ebfng Anh: Memorization) l\u00e0 t\u1ed5ng l\u01b0\u1ee3ng th\u00f4ng tin ti\u1ebfp nh\u1eadn \u0111\u01b0\u1ee3c qua qu\u00e1 tr\u00ecnh kinh nghi\u1ec7m h\u1ecdc t\u1eadp.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36240"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36240"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36240\/revisions"}],"predecessor-version":[{"id":68780,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36240\/revisions\/68780"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}