{"id":36245,"date":"2023-12-08T11:55:30","date_gmt":"2023-12-08T11:55:30","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hieu-ung-hao-quang-halo-effect-la-gi-vi-du-ve-hieu-ung-hao-quang.html"},"modified":"2023-12-24T21:43:33","modified_gmt":"2023-12-24T14:43:33","slug":"hieu-ung-hao-quang-halo-effect-la-gi-vi-du-ve-hieu-ung-hao-quang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hieu-ung-hao-quang-halo-effect-la-gi-vi-du-ve-hieu-ung-hao-quang.html","title":{"rendered":"Hi\u1ec7u \u1ee9ng h\u00e0o quang (Halo Effect) l\u00e0 g\u00ec? V\u00ed d\u1ee5 v\u1ec1 hi\u1ec7u \u1ee9ng h\u00e0o quang"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: incimages.com<\/i><\/p>\n<\/div>\n<\/div>\n

Hi\u1ec7u \u1ee9ng h\u00e0o quang<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Hi\u1ec7u \u1ee9ng h\u00e0o quang\u00a0<\/b>trong ti\u1ebfng Anh l\u00e0\u00a0Halo Effect.<\/b><\/p>\n

Hi\u1ec7u \u1ee9ng h\u00e0o quang<\/i> l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef ch\u1ec9 s\u1ef1 thi\u00ean v\u1ecb c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m do nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c c\u0169ng c\u00f9ng m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t.<\/p>\n

Hi\u1ec7u \u1ee9ng h\u00e0o quang<\/i> c\u00f3 li\u00ean quan \u0111\u1ebfn s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 \u0111\u00f3ng g\u00f3p cho t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

T\u00e1c \u0111\u1ed9ng c\u1ee7a hi\u1ec7u \u1ee9ng h\u00e0o quang<\/b><\/p>\n

C\u00e1c c\u00f4ng ty t\u1ea1o ra hi\u1ec7u \u1ee9ng h\u00e0o quang <\/i>b\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng c\u00e1c th\u1ebf m\u1ea1nh s\u1eb5n c\u00f3 c\u1ee7a h\u1ecd. V\u1edbi s\u1ef1 t\u1eadp trung c\u1ee7a c\u00e1c n\u1ed7 l\u1ef1c marketing v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u00f3 hi\u1ec7u su\u1ea5t cao, th\u00e0nh c\u00f4ng, t\u1ea7n su\u1ea5t hi\u1ec3n th\u1ecb c\u1ee7a c\u00f4ng ty t\u0103ng l\u00ean, uy t\u00edn v\u00e0 t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng.<\/p>\n

Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u1ea7n su\u1ea5t hi\u1ec3n th\u1ecb cao, h\u1ecd d\u1ea7n h\u00ecnh th\u00e0nh n\u00ean xu h\u01b0\u1edbng nh\u1eadn th\u1ee9c trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u00f3 l\u1ee3i cho c\u00f4ng ty s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a n\u00f3.\u00a0<\/p>\n

Ni\u1ec1m tin n\u00e0y \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh m\u1eb7c d\u00f9 kh\u00f4ng c\u00f3 kinh nghi\u1ec7m tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, v\u1edbi l\u00ed do l\u00e0 n\u1ebfu c\u00f4ng ty \u0111\u1eb7c bi\u1ec7t gi\u1ecfi trong m\u1ed9t th\u1ee9 n\u00e0o \u0111\u00f3, ch\u1eafc ch\u1eafn h\u1ecd c\u0169ng s\u1ebd gi\u1ecfi trong m\u1ed9t l\u0129nh v\u1ef1c kh\u00e1c.<\/p>\n

Hi\u1ec7u \u1ee9ng h\u00e0o quang<\/i> l\u00e0m t\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh v\u00e0 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chuy\u1ec3n th\u00e0nh t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p.\u00a0<\/p>\n

C\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng h\u00e0o quang<\/i> \u0111\u1ec3 thi\u1ebft l\u1eadp h\u00ecnh t\u01b0\u1ee3ng m\u00ecnh l\u00e0 ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u trong c\u00e1c ng\u00e0nh ch\u00fang ho\u1ea1t \u0111\u1ed9ng. Khi m\u1ed9t s\u1ea3n ph\u1ea9m ghi nh\u1eadn d\u1ea5u \u1ea5n t\u00edch c\u1ef1c trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng, s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u00f3 \u1ea3nh h\u01b0\u1edfng v\u00f4 c\u00f9ng l\u1edbn \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c c\u00f9ng th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/p>\n

Cu\u1ed1i c\u00f9ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 hi\u1ec7u \u1ee9ng h\u00e0o quang<\/font><\/h3>\n

Hi\u1ec7u \u1ee9ng h\u00e0o quang<\/i> \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho m\u1ed9t lo\u1ea1t c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng, bao g\u1ed3m con ng\u01b0\u1eddi, t\u1ed5 ch\u1ee9c, \u00fd t\u01b0\u1edfng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. Apple \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i \u0111\u00e1ng k\u1ec3 t\u1eeb hi\u1ec7u \u1ee9ng h\u00e0o quang<\/i>. V\u00ed d\u1ee5, th\u1ecb tr\u01b0\u1eddng suy \u0111o\u00e1n r\u1eb1ng doanh s\u1ed1 m\u00e1y t\u00ednh x\u00e1ch tay Mac c\u1ee7a Apple c\u0169ng s\u1ebd cao nh\u1edd s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a iPod.<\/p>\n

Hi\u1ec7u \u1ee9ng h\u00e0o quang<\/i> mang l\u1ea1i s\u1ef1 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c m\u1edf r\u1ed9ng c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. V\u00ed d\u1ee5, s\u1ea3n ph\u1ea9m iPod th\u00e0nh c\u00f4ng c\u1ee7a Apple \u0111\u00e3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng kh\u00e1c nh\u01b0 Apple Watch, iPhone v\u00e0 iPad.\u00a0<\/p>\n

N\u1ebfu s\u1ea3n ph\u1ea9m ra m\u1eaft sau m\u1edd nh\u1ea1t h\u01a1n so v\u1edbi s\u1ea3n ph\u1ea9m h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00f4ng ty, s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a s\u1ea3n ph\u1ea9m h\u00e0ng \u0111\u1ea7u s\u1ebd gi\u00fap b\u00f9 \u0111\u1eafp cho th\u1ea5t b\u1ea1i c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/p>\n

Hi\u1ec7n t\u01b0\u1ee3ng m\u1ed9t s\u1ea3n ph\u1ea9m mang l\u1ea1i t\u00e1c \u0111\u1ed9ng t\u1ed1t \u0111\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00e1c nh\u01b0 trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Apple \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t v\u00ed d\u1ee5 g\u1ea7n nh\u01b0 ho\u00e0n h\u1ea3o v\u1ec1 hi\u1ec7u \u1ee9ng h\u00e0o quang.<\/b> Ng\u01b0\u1eddi mua iPod li\u00ean t\u1ee5c quay tr\u1edf l\u1ea1i d\u00f9ng s\u1ea3n ph\u1ea9m c\u1ee7a Apple v\u00e0 do \u0111\u00f3, doanh s\u1ed1 iPhone c\u0169ng \u1ed5n \u0111\u1ecbnh.\u00a0<\/p>\n

(Theo investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Hi\u1ec7u \u1ee9ng h\u00e0o quang (ti\u1ebfng Anh: Halo Effect) l\u00e0 thu\u1eadt ng\u1eef ch\u1ec9 s\u1ef1 thi\u00ean v\u1ecb c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m do h\u1ecd \u0111\u00e3 t\u1eebng c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c c\u00f9ng c\u1ee7a m\u1ed9t c\u00f4ng ty cung c\u1ea5p.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36245"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36245"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36245\/revisions"}],"predecessor-version":[{"id":68783,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36245\/revisions\/68783"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}