{"id":36247,"date":"2023-12-08T11:55:38","date_gmt":"2023-12-08T11:55:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tu-duy-thinking-trong-hanh-vi-khach-hang-la-gi.html"},"modified":"2023-12-24T21:43:33","modified_gmt":"2023-12-24T14:43:33","slug":"tu-duy-thinking-trong-hanh-vi-khach-hang-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tu-duy-thinking-trong-hanh-vi-khach-hang-la-gi.html","title":{"rendered":"T\u01b0 duy (Thinking) trong h\u00e0nh vi kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?"},"content":{"rendered":"
\n
\n
<\/div>\n
\n

H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: motiviran)<\/p>\n<\/div>\n<\/div>\n

T\u01b0 duy<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

T\u01b0 duy<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0:\u00a0Thinking.<\/b><\/p>\n

T\u01b0 duy <\/b>l\u00e0 ho\u1ea1t \u0111\u1ed9ng s\u1eed d\u1ee5ng t\u00e2m tr\u00ed c\u1ee7a b\u1ea1n \u0111\u1ec3 xem x\u00e9t m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3. (T\u00e0i li\u1ec7u tham kh\u1ea3o: Cambridge Dictionary)<\/i><\/p>\n

T\u01b0 duy \u0111\u1ea1t \u0111\u01b0\u1ee3c qua vi\u1ec7c h\u1ecdc t\u1eadp bao g\u1ed3m to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng mang t\u00ednh l\u00ed tr\u00ed c\u1ee7a con ng\u01b0\u1eddi nh\u01b0 l\u00e0 c\u00e1ch th\u1ee9c l\u00e0m vi\u1ec7c \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ho\u1eb7c x\u1eed l\u00ed t\u00ecnh hu\u1ed1ng. T\u01b0 duy c\u00f3 th\u1ec3 s\u1eafp x\u1ebfp t\u1eeb c\u00e1c th\u00f4ng tin \u0111\u01a1n gi\u1ea3n tr\u1edf n\u00ean ho\u00e0n ch\u1ec9nh v\u00e0 thi\u1ebft l\u1eadp c\u00e1c gi\u1ea3i ph\u00e1p nh\u1eb1m gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.\u00a0<\/p>\n

T\u01b0 duy c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n th\u00f4ng qua vi\u1ec7c h\u1ecdc thu\u1ed9c l\u00f2ng, h\u1ecdc t\u1eadp theo bi\u1ec3u t\u01b0\u1ee3ng\u2026 \u0110\u00e2y l\u00e0 nh\u1eefng c\u00e1ch m\u00e0 con ng\u01b0\u1eddi th\u01b0\u1eddng \u00e1p d\u1ee5ng trong cu\u1ed9c s\u1ed1ng v\u00e0 ngay c\u1ea3 trong h\u00e0nh vi mua s\u1eafm.<\/p>\n

Ph\u01b0\u01a1ng th\u1ee9c<\/font><\/h3>\n

T\u01b0 duy c\u1ee7a kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u00f3 \u0111\u01b0\u1ee3c qua nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c sau<\/p>\n

– H\u1ecdc thu\u1ed9c l\u00f2ng bi\u1ec3u t\u01b0\u1ee3ng<\/b><\/p>\n

– H\u1ecdc theo m\u00f4 ph\u1ecfng<\/b>: V\u1edbi c\u00e1ch h\u1ecdc n\u00e0y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 quan s\u00e1t k\u1ebft qu\u1ea3 c\u00e1c h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi kh\u00e1c v\u00e0 \u0111i\u1ec1u ch\u1ec9nh h\u00e0nh vi c\u1ee7a m\u00ecnh theo \u0111\u00f3<\/p>\n

– H\u1ecdc t\u1eadp theo s\u1ef1 t\u00e1i hi\u1ec7n<\/b>: Trong ti\u1ebfn tr\u00ecnh n\u00e0y, c\u00e1 nh\u00e2n \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 suy ngh\u0129 s\u00e1ng t\u1ea1o trong vi\u1ec7c t\u00e1i c\u1ea5u tr\u00fac v\u00e0 t\u00e1i k\u1ebft h\u1ee3p c\u00e1c th\u00f4ng tin hi\u1ec7n h\u1eefu c\u0169ng nh\u01b0 l\u00e0 c\u00e1c th\u00f4ng tin m\u1edbi \u0111\u1ec3 thi\u1ebft l\u1eadp n\u00ean s\u1ef1 li\u00ean k\u1ebft v\u00e0 c\u00e1c kh\u00e1i ni\u1ec7m.<\/p>\n

Gi\u1ea3i th\u00edch c\u00e1c thu\u1eadt ng\u1eef li\u00ean quan<\/p>\n

H\u1ecdc t\u1eadp\u00a0l\u00e0 \u0111i\u1ec3m ch\u00ednh y\u1ebfu trong ti\u1ebfn tr\u00ecnh ti\u00eau d\u00f9ng. Trong th\u1ef1c t\u1ebf, h\u00e0nh vi ti\u00eau d\u00f9ng ch\u00ednh l\u00e0 ph\u1ea1m tr\u00f9 r\u1ed9ng c\u1ee7a h\u00e0nh vi h\u1ecdc t\u1eadp.<\/p>\n

B\u1ea3ng 1 d\u01b0\u1edbi \u0111\u00e2y s\u1ebd ch\u1ec9 cho ch\u00fang ta th\u1ea5y \u0111\u01b0\u1ee3c h\u1ea7u h\u1ebft nh\u1eefng \u0111i\u1ec1u nh\u01b0 th\u00e1i \u0111\u1ed9, gi\u00e1 tr\u1ecb, khuynh h\u01b0\u1edbng, h\u00e0nh vi, s\u1ef1 y\u00eau th\u00edch, \u00fd ngh\u0129a bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 c\u1ea3m x\u00fac \u0111\u1ec1u thu \u0111\u01b0\u1ee3c qua ti\u1ebfn tr\u00ecnh h\u1ecdc t\u1eadp.<\/p>\n

H\u1ecdc t\u1eadp\u00a0l\u00e0 b\u1ea5t c\u1ee9 s\u1ef1 thay \u0111\u1ed5i n\u00e0o trong n\u1ed9i dung ho\u1eb7c t\u1ed5 ch\u1ee9c c\u1ee7a s\u1ef1 ghi nh\u1edb l\u00e2u d\u00e0i. H\u1ecdc t\u1eadp l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a\u00a0ti\u1ebfn tr\u00ecnh x\u1eed l\u00ed th\u00f4ng tin. Ti\u1ebfn tr\u00ecnh n\u00e0y c\u00f3 th\u1ec3 l\u00e0 s\u1ef1 c\u00e2n nh\u1eafc t\u1ec9nh t\u00e1o d\u01b0\u1edbi s\u1ef1 t\u00e1c \u0111\u1ed9ng t\u00ecnh hu\u1ed1ng cao.<\/p>\n

Tr\u00e1i l\u1ea1i, n\u00f3 c\u0169ng c\u00f3 th\u1ec3 kh\u00f4ng tr\u1ecdng t\u00e2m, th\u1eadm ch\u00ed kh\u00f4ng t\u1ec9nh t\u00e1o d\u01b0\u1edbi t\u00e1c \u0111\u1ed9ng t\u00ecnh hu\u1ed1ng th\u1ea5p. K\u1ebft qu\u1ea3 h\u1ecdc t\u1eadp l\u00e0 t\u1eeb ti\u1ebfn tr\u00ecnh x\u1eed l\u00ed th\u00f4ng tin<\/b> v\u00e0 l\u00e0 l\u00ed do thay \u0111\u1ed5i trong s\u1ef1 ghi nh\u1edb.<\/p>\n

\n
\"h\u1ecdc<\/div>\n
\n

B\u1ea3ng 1 :H\u1ecdc t\u1eadp l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a qu\u00e1 tr\u00ecnh x\u1eed l\u00fd th\u00f4ng tin<\/p>\n<\/div>\n<\/div>\n

Ti\u1ebfn tr\u00ecnh x\u1eed l\u00ed th\u00f4ng tin<\/b> c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 m\u1ed9t chu\u1ed7i c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi c\u00e1c k\u00edch th\u00edch t\u1eeb m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i \u0111\u00e3 \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i th\u00e0nh th\u00f4ng tin v\u00e0 l\u01b0u tr\u1eef l\u1ea1i. Ti\u1ebfp nh\u1eadn th\u00f4ng tin x\u1ea3y ra khi m\u1ed9t k\u00edch th\u00edch, v\u00ed d\u1ee5 nh\u01b0 m\u1ed9t b\u1ea3ng tin l\u1ecdt v\u00e0o t\u1ea7m nh\u1eadn th\u1ee9c c\u1ee7a gi\u00e1c quan con ng\u01b0\u1eddi.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: H\u00e0nh vi kh\u00e1ch h\u00e0ng, ThS. T\u1ea1 Th\u1ecb H\u1ed3ng H\u1ea1nh, 2009, NXB Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc M\u1edf th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh)
<\/i><\/p>\n

<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n T\u01b0 duy (ti\u1ebfng Anh: Thinking) \u0111\u1ea1t \u0111\u01b0\u1ee3c qua vi\u1ec7c h\u1ecdc t\u1eadp bao g\u1ed3m to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng mang t\u00ednh l\u00ed tr\u00ed c\u1ee7a con ng\u01b0\u1eddi nh\u01b0 l\u00e0 c\u00e1ch th\u1ee9c l\u00e0m vi\u1ec7c \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ho\u1eb7c x\u1eed l\u00ed t\u00ecnh hu\u1ed1ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36247"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36247"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36247\/revisions"}],"predecessor-version":[{"id":68784,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36247\/revisions\/68784"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}