{"id":36249,"date":"2023-12-08T11:55:46","date_gmt":"2023-12-08T11:55:46","guid":{"rendered":"https:\/\/masterskills.org\/blog\/dieu-kien-hoc-tap-conditions-of-learning-trong-hanh-vi-khach-hang-la-gi.html"},"modified":"2023-12-24T21:43:33","modified_gmt":"2023-12-24T14:43:33","slug":"dieu-kien-hoc-tap-conditions-of-learning-trong-hanh-vi-khach-hang-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/dieu-kien-hoc-tap-conditions-of-learning-trong-hanh-vi-khach-hang-la-gi.html","title":{"rendered":"\u0110i\u1ec1u ki\u1ec7n h\u1ecdc t\u1eadp (Conditions of Learning\ufeff) trong h\u00e0nh vi kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: emaze)<\/p>\n<\/div>\n<\/div>\n

\u0110i\u1ec1u ki\u1ec7n h\u1ecdc t\u1eadp<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

\u0110i\u1ec1u ki\u1ec7n h\u1ecdc t\u1eadp<\/b> trong ti\u1ebfng Anh t\u1ea1m d\u1ecbch l\u00e0:\u00a0Conditions of Learning.<\/b><\/p>\n

\u0110i\u1ec1u ki\u1ec7n ch\u1ec9 ra r\u1eb1ng h\u1ecdc t\u1eadp d\u1ef1a tr\u00ean s\u1ef1 li\u00ean k\u1ebft c\u1ee7a c\u00e1c t\u00e1c nh\u00e2n k\u00edch th\u00edch (th\u00f4ng tin) v\u00e0 s\u1ef1 ph\u1ea3n \u00e1nh (h\u00e0nh vi ho\u1eb7c c\u1ea3m x\u00fac). \u0110i\u1ec1u ki\u1ec7n h\u1ecdc t\u1eadp<\/b> c\u00f3 ngh\u0129a l\u00e0 th\u00f4ng qua s\u1ef1 ti\u1ebfp nh\u1eadn c\u00e1c t\u00e1c nh\u00e2n k\u00edch th\u00edch v\u00e0 s\u1ef1 ph\u1ea3n h\u1ed3i th\u00edch h\u1ee3p, ch\u00fang ta hi\u1ec3u r\u1eb1ng ch\u00fang c\u00f3 th\u1ec3 li\u00ean k\u1ebft ho\u1eb7c kh\u00f4ng li\u00ean k\u1ebft.\u00a0<\/p>\n

C\u00f3 hai l\u00ed thuy\u1ebft \u0111i\u1ec1u ki\u1ec7n h\u1ecdc t\u1eadp: L\u00ed thuy\u1ebft \u0111i\u1ec1u ki\u1ec7n c\u1ed5 \u0111i\u1ec3n v\u00e0 l\u00ed thuy\u1ebft \u0111i\u1ec1u ki\u1ec7n ho\u1ea1t \u0111\u1ed9ng.\u00a0<\/p>\n

a. L\u00ed thuy\u1ebft \u0111i\u1ec1u ki\u1ec7n c\u1ed5 \u0111i\u1ec3n<\/b><\/p>\n

L\u00e0 ti\u1ebfn tr\u00ecnh s\u1eed d\u1ee5ng s\u1ef1 thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 gi\u1eefa t\u00e1c nh\u00e2n k\u00edch th\u00edch v\u00e0 ph\u1ea3n h\u1ed3i \u0111\u1ec3 \u0111em \u0111\u1ebfn cho qu\u00e1 tr\u00ecnh h\u1ecdc t\u1eadp m\u1ed9t ph\u1ea3n \u1ee9ng t\u01b0\u01a1ng t\u1ef1 \u0111\u1ed1i v\u1edbi c\u00e1c t\u00e1c nh\u00e2n k\u00edch th\u00edch kh\u00e1c.\u00a0<\/p>\n

V\u00ed d\u1ee5: Ch\u00fang ta nghe m\u1ed9t lo\u1ea1i nh\u1ea1c kh\u00e1 ph\u1ed5 bi\u1ebfn (k\u00edch th\u00edch v\u00f4 \u0111i\u1ec1u ki\u1ec7n) s\u1ebd t\u1ea1o ra c\u1ea3m x\u00fac t\u00edch c\u1ef1c (ph\u1ea3n \u1ee9ng v\u00f4 \u0111i\u1ec1u ki\u1ec7n), n\u1ebfu lo\u1ea1i nh\u1ea1c n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3 (k\u00edch th\u00edch c\u00f3 \u0111i\u1ec1u ki\u1ec7n) th\u00ec s\u1ea3n ph\u1ea9m n\u00e0y s\u1ebd t\u1ea1o \u0111\u01b0\u1ee3c hi\u1ec7u \u1ee9ng c\u1ea3m x\u00fac t\u00edch c\u1ef1c (ph\u1ea3n \u1ee9ng c\u00f3 \u0111i\u1ec1u ki\u1ec7n).\u00a0<\/p>\n

L\u00ed thuy\u1ebft n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng h\u1ea7u h\u1ebft trong tr\u01b0\u1eddng h\u1ee3p t\u00ecnh hu\u1ed1ng t\u00e1c \u0111\u1ed9ng th\u1ea5p. Tuy nhi\u00ean, sau m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng \u0111\u1ee7 l\u1edbn c\u00e1c l\u1ea7n xem l\u01b0\u1edbt ho\u1eb7c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m v\u1edbi t\u00e1c \u0111\u1ed9ng th\u1ea5p, s\u1ef1 li\u00ean k\u1ebft s\u1ebd \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp.\u00a0<\/p>\n

\u0110i\u1ec1u\u00a0n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 ghi nh\u1edb r\u1eb1ng h\u1ecdc t\u1eadp c\u00e1i g\u00ec l\u00e0 s\u1ef1 kh\u00e1i qu\u00e1t v\u00e0 n\u1ebfu trong tr\u01b0\u1eddng h\u1ee3p s\u1ef1 ph\u1ea3n h\u1ed3i hi\u1ec7u qu\u1ea3 s\u1ebd d\u1eabn d\u1eaft ti\u1ebfn tr\u00ecnh h\u1ecdc t\u1eadp v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m.<\/p>\n

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B\u1ea3ng 1: S\u1ef1 ph\u1ea3n h\u1ed3i hi\u1ec7u qu\u1ea3 d\u1eabn \u0111\u1ebfn qu\u00e1 tr\u00ecnh h\u1ecdc t\u1eadp<\/p>\n<\/div>\n<\/div>\n

b. L\u00ed thuy\u1ebft \u0111i\u1ec1u ki\u1ec7n ho\u1ea1t \u0111\u1ed9ng<\/b><\/p>\n

L\u00ed thuy\u1ebft n\u00e0y kh\u00e1c bi\u1ec7t v\u1edbi l\u00ed thuy\u1ebft \u0111i\u1ec1u ki\u1ec7n c\u1ed5 \u0111i\u1ec3n trong ph\u01b0\u01a1ng th\u1ee9c, vai tr\u00f2 v\u00e0 s\u1ed1 l\u01b0\u1ee3ng th\u1eddi gian c\u1ee7ng c\u1ed1. S\u1ef1 c\u1ee7ng c\u1ed1 th\u1ef1c hi\u1ec7n vai tr\u00f2 l\u1edbn h\u01a1n trong l\u00ed thuy\u1ebft \u0111i\u1ec1u ki\u1ec7n ho\u1ea1t \u0111\u1ed9ng so v\u1edbi l\u00ed thuy\u1ebft \u0111i\u1ec1u ki\u1ec7n c\u1ed5 \u0111i\u1ec3n.\u00a0<\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng \u0111\u1ea7u ti\u00ean l\u00e0 ch\u1ee7 th\u1ec3 ph\u1ea3i \u0111\u01b0\u1ee3c g\u00e2y ra s\u1ef1 ham mu\u1ed1n, sau \u0111\u00f3 h\u00e0nh vi s\u1ebd \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 th\u00eam. Trong l\u00ed thuy\u1ebft \u0111i\u1ec1u ki\u1ec7n ho\u1ea1t \u0111\u1ed9ng th\u00ec s\u1ef1 th\u1eed nghi\u1ec7m c\u00f3 tr\u01b0\u1edbc s\u1ef1 \u01b0a chu\u1ed9ng. Ti\u1ebfn tr\u00ecnh khuy\u1ebfn kh\u00edch c\u00e1c ph\u1ea3n h\u1ed3i d\u1eabn d\u1eaft \u0111\u1ebfn ph\u1ea3n h\u1ed3i cu\u1ed1i c\u00f9ng l\u00e0 s\u1ef1 ham mu\u1ed1n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 s\u1ef1 s\u1eafp \u0111\u1eb7t.\u00a0<\/p>\n

S\u1ef1 c\u1ee7ng c\u1ed1 gia t\u0103ng s\u1ebd g\u00e2y ra hai \u0111i\u1ec1u: c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 \u01b0a chu\u1ed9ng th\u00edch th\u00fa trong h\u00e0nh vi nh\u01b0 l\u00e0 vi\u1ec7c mua h\u00e0ng l\u1ea7n n\u1eefa ho\u1eb7c s\u1ebd c\u00f3 hi\u1ec7u \u1ee9ng ng\u01b0\u1ee3c l\u00e0 vi\u1ec7c t\u1eeb ch\u1ed1i mua h\u00e0ng, \u0111i\u1ec1u n\u00e0y l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1ec1 m\u1eb7t ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n

L\u00ed thuy\u1ebft \u0111i\u1ec1u ki\u1ec7n ho\u1ea1t \u0111\u1ed9ng c\u00f3 s\u1ef1 \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i \u0111\u1ed1i v\u1edbi nh\u00e0 ti\u1ebfp th\u1ecb. C\u00e1c \u1ee9ng d\u1ee5ng kh\u00e1c bao g\u1ed3m: th\u01b0 tr\u1ef1c ti\u1ebfp ho\u1eb7c li\u00ean l\u1ea1c c\u00e1 nh\u00e2n, gi\u1ea3m gi\u00e1 t\u1ea1i c\u1eeda h\u00e0ng, cung c\u1ea5p nh\u1eefng \u0111\u01a1n h\u00e0ng \u0111\u1eb7c bi\u1ec7t\u2026\u00a0<\/p>\n

L\u00ed thuy\u1ebft \u0111i\u1ec1u ki\u1ec7n ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nh\u1eefng t\u00ecnh hu\u1ed1ng mua h\u00e0ng kh\u00e1 l\u00ed tr\u00ed v\u00e0 t\u1ec9nh t\u00e1o. M\u1ed9t ng\u01b0\u1eddi khi mua m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u1eddng c\u00f3 s\u1ef1 \u0111\u00e1nh gi\u00e1, c\u00e2n nh\u1eafc v\u1ec1 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m bao g\u1ed3m c\u1ea3 h\u00ecnh t\u01b0\u1ee3ng v\u00e0 ch\u1ee9c n\u0103ng th\u1ec3 hi\u1ec7n c\u1ee7a vi\u1ec7c mua h\u00e0ng.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: H\u00e0nh vi kh\u00e1ch h\u00e0ng, ThS. T\u1ea1 Th\u1ecb H\u1ed3ng H\u1ea1nh, NXB Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc M\u1edf th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh<\/i>, 2009)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n \u0110i\u1ec1u ki\u1ec7n h\u1ecdc t\u1eadp (ti\u1ebfng Anh: Conditions of Learning\ufeff) l\u00e0 th\u00f4ng qua s\u1ef1 ti\u1ebfp nh\u1eadn c\u00e1c t\u00e1c nh\u00e2n k\u00edch th\u00edch v\u00e0 s\u1ef1 ph\u1ea3n h\u1ed3i th\u00edch h\u1ee3p, ch\u00fang ta hi\u1ec3u r\u1eb1ng ch\u00fang c\u00f3 th\u1ec3 li\u00ean k\u1ebft ho\u1eb7c kh\u00f4ng li\u00ean k\u1ebft.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36249"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36249"}],"version-history":[{"count":2,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36249\/revisions"}],"predecessor-version":[{"id":68786,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36249\/revisions\/68786"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}