{"id":36252,"date":"2023-12-08T11:55:57","date_gmt":"2023-12-08T11:55:57","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hoc-tap-study-trong-hanh-vi-khach-hang-la-gi.html"},"modified":"2023-12-24T21:43:34","modified_gmt":"2023-12-24T14:43:34","slug":"hoc-tap-study-trong-hanh-vi-khach-hang-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hoc-tap-study-trong-hanh-vi-khach-hang-la-gi.html","title":{"rendered":"H\u1ecdc t\u1eadp (Study\ufeff) trong h\u00e0nh vi kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: pinterest)<\/p>\n<\/div>\n<\/div>\n

H\u1ecdc t\u1eadp<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

H\u1ecdc t\u1eadp<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0:\u00a0Study\ufeff.<\/b><\/p>\n

H\u1ecdc t\u1eadp<\/b> l\u00e0 \u0111i\u1ec3m ch\u00ednh y\u1ebfu trong ti\u1ebfn tr\u00ecnh ti\u00eau d\u00f9ng. Trong th\u1ef1c t\u1ebf, h\u00e0nh vi ti\u00eau d\u00f9ng ch\u00ednh l\u00e0 ph\u1ea1m tr\u00f9 r\u1ed9ng c\u1ee7a h\u00e0nh vi h\u1ecdc t\u1eadp.\u00a0<\/p>\n

B\u1ea3ng 1 d\u01b0\u1edbi \u0111\u00e2y s\u1ebd ch\u1ec9 cho ch\u00fang ta th\u1ea5y \u0111\u01b0\u1ee3c h\u1ea7u h\u1ebft nh\u1eefng \u0111i\u1ec1u nh\u01b0 th\u00e1i \u0111\u1ed9, gi\u00e1 tr\u1ecb, khuynh h\u01b0\u1edbng, h\u00e0nh vi, s\u1ef1 y\u00eau th\u00edch, \u00fd ngh\u0129a bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 c\u1ea3m x\u00fac \u0111\u1ec1u thu \u0111\u01b0\u1ee3c qua ti\u1ebfn tr\u00ecnh h\u1ecdc t\u1eadp.\u00a0<\/p>\n

H\u1ecdc t\u1eadp<\/b> l\u00e0 b\u1ea5t c\u1ee9 s\u1ef1 thay \u0111\u1ed5i n\u00e0o trong n\u1ed9i dung ho\u1eb7c t\u1ed5 ch\u1ee9c c\u1ee7a s\u1ef1 ghi nh\u1edb l\u00e2u d\u00e0i. H\u1ecdc t\u1eadp l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a\u00a0ti\u1ebfn tr\u00ecnh x\u1eed l\u00ed th\u00f4ng tin. Ti\u1ebfn tr\u00ecnh n\u00e0y c\u00f3 th\u1ec3 l\u00e0 s\u1ef1 c\u00e2n nh\u1eafc t\u1ec9nh t\u00e1o d\u01b0\u1edbi s\u1ef1 t\u00e1c \u0111\u1ed9ng t\u00ecnh hu\u1ed1ng cao.\u00a0<\/p>\n

Tr\u00e1i l\u1ea1i, n\u00f3 c\u0169ng c\u00f3 th\u1ec3 kh\u00f4ng tr\u1ecdng t\u00e2m, th\u1eadm ch\u00ed kh\u00f4ng t\u1ec9nh t\u00e1o d\u01b0\u1edbi t\u00e1c \u0111\u1ed9ng t\u00ecnh hu\u1ed1ng th\u1ea5p. K\u1ebft qu\u1ea3 h\u1ecdc t\u1eadp l\u00e0 t\u1eeb ti\u1ebfn tr\u00ecnh x\u1eed l\u00ed th\u00f4ng tin v\u00e0 l\u00e0 l\u00ed do thay \u0111\u1ed5i trong s\u1ef1 ghi nh\u1edb.<\/p>\n

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B\u1ea3ng 1: H\u1ecdc t\u1eadp l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a qu\u00e1 tr\u00ecnh x\u1eed l\u00ed th\u00f4ng tin<\/p>\n<\/div>\n<\/div>\n

\u0110\u1eb7c \u0111i\u1ec3m chung c\u1ee7a h\u1ecdc t\u1eadp<\/font><\/h3>\n

\u0110i\u1ec3m m\u1ea1nh c\u1ee7a h\u1ecdc t\u1eadp<\/b>: \u0110i\u1ec3m m\u1ea1nh c\u1ee7a h\u1ecdc t\u1eadp ch\u00ednh l\u00e0 b\u1ed1n y\u1ebfu t\u1ed1: t\u1ea7m quan tr\u1ecdng, s\u1ef1 c\u1ee7ng c\u1ed1, s\u1ef1 th\u1ef1c h\u00e0nh v\u00e0 s\u1ef1 t\u01b0\u1edfng t\u01b0\u1ee3ng.\u00a0<\/p>\n

– T\u1ea7m quan tr\u1ecdng<\/b>: \u0110\u00f3 l\u00e0 gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ecbnh cho th\u00f4ng tin m\u00e0 h\u1ecd h\u1ecdc \u0111\u01b0\u1ee3c.<\/p>\n

– S\u1ef1 c\u1ee7ng c\u1ed1<\/b>: L\u00e0 b\u1ea5t c\u1ee9 c\u00e1i g\u00ec m\u00e0 c\u00f3 th\u1ec3 l\u00e0m gia t\u0103ng kh\u1ea3 n\u0103ng c\u00f3 th\u1ec3 x\u1ea3y ra trong h\u00e0nh vi ph\u1ea3n h\u1ed3i s\u1ebd l\u1eb7p l\u1ea1i trong t\u01b0\u01a1ng lai c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

– S\u1ef1 th\u1ef1c h\u00e0nh<\/b>: S\u1ef1 th\u1ef1c h\u00e0nh l\u00e0m gia t\u0103ng \u0111i\u1ec3m m\u1ea1nh v\u00e0 t\u1ed1c \u0111\u1ed9 c\u1ee7a h\u1ecdc t\u1eadp. Kh\u00e1ch h\u00e0ng c\u00e0ng ti\u1ebfp nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng th\u00f4ng tin trong th\u1eddi gian nhi\u1ec1u bao nhi\u00eau v\u00e0 c\u00e0ng th\u01b0\u1eddng xuy\u00ean th\u1ef1c hi\u1ec7n h\u00e0nh vi nhi\u1ec1u b\u1ea5y nhi\u00eau th\u00ec c\u00e0ng th\u00edch th\u00fa nh\u1eefng \u0111i\u1ec1u m\u00e0 h\u1ecd h\u1ecdc \u0111\u01b0\u1ee3c.\u00a0<\/p>\n

– S\u1ef1 t\u01b0\u1edfng t\u01b0\u1ee3ng<\/b>: qua \u00e2m thanh v\u00e0 h\u00ecnh \u1ea3nh, nh\u1eefng t\u1eeb ng\u1eef khi \u0111\u01b0\u1ee3c \u0111\u1ec3 trong c\u00e1c m\u1eabu c\u1ee7a nh\u00e3n hi\u1ec7u ho\u1eb7c c\u00e1c kh\u1ea9u hi\u1ec7u tuy\u00ean tuy\u1ec1n s\u1ebd thi\u1ebft l\u1eadp n\u00ean h\u00ecnh \u1ea3nh.\u00a0<\/p>\n

Nh\u1eefng t\u1eeb ng\u1eef khi c\u00f3 trong c\u00e1c h\u00ecnh \u1ea3nh n\u1ed5i b\u1eadt th\u00ec s\u1ebd g\u00e2y \u1ea5n t\u01b0\u1ee3ng h\u01a1n v\u00e0 l\u00e0m cho kh\u00e1ch h\u00e0ng h\u1ecdc t\u1eadp v\u00e0 ghi nh\u1edb hi\u1ec7u qu\u1ea3 h\u01a1n so v\u1edbi c\u00e1c t\u1eeb ng\u1eef c\u00f3 trong c\u00e1c h\u00ecnh \u1ea3nh m\u1edd nh\u1ea1t.\u00a0<\/p>\n

V\u00ed d\u1ee5: C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 \u0111\u1ebfn kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi nh\u1eefng h\u00ecnh \u1ea3nh m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 hi\u1ec3u v\u00e0 h\u00ecnh dung nhanh nh\u1ea5t.<\/p>\n

Nh\u01b0 ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o c\u1ee7a Coca \u2013 Cola v\u1edbi h\u00ecnh \u1ea3nh m\u1ed9t c\u00e1i chai c\u00f3 g\u1eafn nh\u00e3n hi\u1ec7u n\u00e0y c\u00f3 nhi\u1ec1u h\u00ecnh \u1ea3nh cao, th\u1ea5p, ph\u00ecnh ra\u2026v\u1edbi th\u00f4ng \u0111i\u1ec7p g\u1eedi t\u1edbi kh\u00e1ch h\u00e0ng \u0111\u00e2y l\u00e0 s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi.<\/p>\n

– \u00c2m thanh<\/b>: s\u1ef1 ghi nh\u1edb \u00e2m thanh bao g\u1ed3m: \u00e2m thanh c\u1ee7a t\u1eeb ng\u1eef ph\u00e1t ra, \u00e2m nh\u1ea1c c\u0169ng l\u00e0 n\u1ec1n t\u1ea3ng quan tr\u1ecdng \u0111\u1ec3 gia t\u0103ng s\u1ef1 h\u1ecdc t\u1eadp.\u00a0<\/p>\n

V\u00ed d\u1ee5: Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean tivi c\u1ee7a bia Heineken v\u1edbi ca kh\u00fac n\u1ed5i ti\u1ebfng “Quando”.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: H\u00e0nh vi kh\u00e1ch h\u00e0ng, ThS. T\u1ea1 Th\u1ecb H\u1ed3ng H\u1ea1nh, 2009, NXB Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc M\u1edf th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh)<\/i><\/p>\n<\/p>\n

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\n H\u1ecdc t\u1eadp (ti\u1ebfng Anh: Study\ufeff) l\u00e0 b\u1ea5t c\u1ee9 s\u1ef1 thay \u0111\u1ed5i n\u00e0o trong n\u1ed9i dung ho\u1eb7c t\u1ed5 ch\u1ee9c c\u1ee7a s\u1ef1 ghi nh\u1edb l\u00e2u d\u00e0i v\u00e0 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a ti\u1ebfn tr\u00ecnh x\u1eed l\u00ed th\u00f4ng tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36252"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36252"}],"version-history":[{"count":2,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36252\/revisions"}],"predecessor-version":[{"id":68788,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36252\/revisions\/68788"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}