{"id":36256,"date":"2023-12-08T11:56:12","date_gmt":"2023-12-08T11:56:12","guid":{"rendered":"https:\/\/masterskills.org\/blog\/long-trung-thanh-voi-thuong-hieu-brand-loyalty-va-vi-du-ve-long-trung-thanh-voi-thuong-hieu.html"},"modified":"2023-12-24T21:43:34","modified_gmt":"2023-12-24T14:43:34","slug":"long-trung-thanh-voi-thuong-hieu-brand-loyalty-va-vi-du-ve-long-trung-thanh-voi-thuong-hieu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/long-trung-thanh-voi-thuong-hieu-brand-loyalty-va-vi-du-ve-long-trung-thanh-voi-thuong-hieu.html","title":{"rendered":"L\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u (Brand Loyalty) v\u00e0 v\u00ed d\u1ee5 v\u1ec1 l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"
\n
\n
<\/div>\n
\n

H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: feedough.com<\/i><\/p>\n<\/div>\n<\/div>\n

L\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

L\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u <\/b>trong ti\u1ebfng Anh l\u00e0\u00a0Brand Loyalty<\/b>.<\/p>\n

L\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/i> l\u00e0 vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 g\u1eafn b\u00f3 t\u00edch c\u1ef1c v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3.\u00a0<\/p>\n

Kh\u00e1ch h\u00e0ng th\u1ec3 hi\u1ec7n l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/i> b\u1eb1ng vi\u1ec7c ti\u1ebfp t\u1ee5c mua s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, b\u1ea5t ch\u1ea5p nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 thu h\u00fat h\u1ecd.\u00a0<\/p>\n

C\u00e1c t\u1eadp \u0111o\u00e0n \u0111\u1ea7u t\u01b0 s\u1ed1 ti\u1ec1n \u0111\u00e1ng k\u1ec3 v\u00e0o d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 marketing \u0111\u1ec3 t\u1ea1o v\u00e0 duy tr\u00ec l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/i> cho m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u00e3 c\u00f3 v\u1ecb tr\u00ed v\u1eefng ch\u1eafc.<\/p>\n

Coca-Cola l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng, d\u1eabn \u0111\u1ebfn vi\u1ec7c kh\u00e1ch h\u00e0ng th\u1ec3 hi\u1ec7n l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u <\/i>n\u00e0y trong su\u1ed1t nhi\u1ec1u n\u0103m qua b\u1ea5t ch\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 n\u1ed7 l\u1ef1c marketing c\u1ee7a Pepsi.<\/p>\n

C\u00e1c chi\u1ebfn d\u1ecbch kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/font><\/h4>\n

B\u1ed9 ph\u1eadn marketing theo s\u00e1t xu h\u01b0\u1edbng mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 l\u00e0m vi\u1ec7c \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u00edch c\u1ef1c.\u00a0<\/p>\n

C\u00e1c nh\u00e0 marketing theo d\u00f5i thay \u0111\u1ed5i trong xu h\u01b0\u1edbng mua h\u00e0ng v\u00e0 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch marketing t\u01b0\u01a1ng \u1ee9ng \u0111\u1ec3 gi\u00fap c\u00f4ng ty c\u00f3 \u0111\u01b0\u1ee3c v\u00e0 gi\u1eef ch\u00e2n c\u00e1c kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n

\u0110\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u<\/b><\/p>\n

C\u00e1c c\u00f4ng ty thu\u00ea \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u l\u00e0m ng\u01b0\u1eddi ph\u00e1t ng\u00f4n cho s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. \u0110\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ch\u1ecdn do s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. Chi\u1ebfn d\u1ecbch kh\u00e1ch h\u00e0ng trung th\u00e0nh th\u00e0nh c\u00f4ng nh\u1ea5t khi n\u00f3 g\u1ee3i ra \u0111\u01b0\u1ee3c c\u00e1c t\u00ednh n\u0103ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u nh\u1eafm \u0111\u1ebfn. V\u00ed d\u1ee5, m\u1ed9t chi\u1ebfc xe Subaru s\u1ebd gi\u1eef cho con b\u1ea1n an to\u00e0n, c\u00f2n m\u1ed9t chi\u1ebfc xe Lincoln s\u1ebd khi\u1ebfn b\u1ea1n tr\u00f4ng ng\u1ea7u nh\u01b0 Mathew McConaughey.<\/p>\n

L\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 Internet<\/b><\/p>\n

Tr\u01b0\u1edbc khi c\u00f3 internet, c\u00e1ch ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/i> l\u00e0 th\u00f4ng qua s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng. Ng\u00e0y nay, internet cung c\u1ea5p quy\u1ec1n truy c\u1eadp v\u00e0o h\u00e0ng ng\u00e0n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng m\u00e0 kh\u00f4ng c\u1ea7n nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng l\u00e0m trung gian.\u00a0<\/p>\n

Gi\u1edd \u0111\u00e2y ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c trao kh\u1ea3 n\u0103ng \u0111\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u \u0111\u1ed9c l\u1eadp v\u00e0 so s\u00e1nh c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, do \u0111\u00f3 h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn s\u00e1ng su\u1ed1t v\u00e0 b\u1edbt cam k\u1ebft h\u01a1n v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3.<\/p>\n

V\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/font><\/h3>\n

Apple c\u00f3 g\u1ea7n 2 t\u1ef7 kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng iPhone, nhi\u1ec1u ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u n\u00e0y. M\u1ed7i n\u0103m, iPhone c\u00f3 nh\u1eefng b\u1ea3n n\u00e2ng c\u1ea5p m\u1edbi v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed5 x\u00f4 \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng \u0111\u1ec3 mua phi\u00ean b\u1ea3n m\u1edbi nh\u1ea5t.\u00a0<\/p>\n

Danh ti\u1ebfng c\u1ee7a Apple v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o v\u00e0 d\u1ecbch v\u1ee5 xu\u1ea5t s\u1eafc \u0111\u00e3 gi\u00fap t\u1ea1o ra l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ef1c k\u00ec kh\u00f3 c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n sang s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

Khi Apple tung ra nhi\u1ec1u d\u1ecbch v\u1ee5 t\u00ednh ph\u00ed, bao g\u1ed3m Apple TV v\u00e0 Apple Arcade, h\u00e3ng n\u00e0y c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1ebd l\u00e0m t\u0103ng th\u00eam s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u00ecnh, ngh\u0129a l\u00e0 c\u00f3 th\u00eam doanh thu tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ecb cu\u1ed1n h\u00fat v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 m\u1edbi, h\u1ecd s\u1ebd s\u1eb5n s\u00e0ng n\u00e2ng c\u1ea5p l\u00ean iPhone ho\u1eb7c iPad m\u1edbi nh\u1ea5t khi c\u00f3 nhu c\u1ea7u thay \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c m\u00e1y t\u00ednh b\u1ea3ng. Th\u00f4ng qua c\u00e1c s\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi, Apple c\u00f3 th\u1ec3 c\u1ee7ng c\u1ed1 th\u00eam l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/b> c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n

(Theo investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n L\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u (ti\u1ebfng Anh: Brand Loyalty) \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1eb1ng vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1eb7p l\u1ea1i vi\u1ec7c mua c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f9ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, ngay c\u1ea3 khi h\u1ecd c\u00f3 c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf kh\u00e1c.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36256"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36256"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36256\/revisions"}],"predecessor-version":[{"id":68790,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36256\/revisions\/68790"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}