{"id":36260,"date":"2023-12-08T11:56:30","date_gmt":"2023-12-08T11:56:30","guid":{"rendered":"https:\/\/masterskills.org\/blog\/dinh-huong-thi-truong-market-orientation-la-gi-loi-ich-cua-dinh-huong-thi-truong.html"},"modified":"2023-12-24T21:43:45","modified_gmt":"2023-12-24T14:43:45","slug":"dinh-huong-thi-truong-market-orientation-la-gi-loi-ich-cua-dinh-huong-thi-truong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/dinh-huong-thi-truong-market-orientation-la-gi-loi-ich-cua-dinh-huong-thi-truong.html","title":{"rendered":"\u0110\u1ecbnh h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng (Market Orientation) l\u00e0 g\u00ec? L\u1ee3i \u00edch c\u1ee7a \u0111\u1ecbnh h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: lifewire.com<\/i><\/p>\n<\/div>\n<\/div>\n

\u0110\u1ecbnh h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

\u0110\u1ecbnh h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/b> trong ti\u1ebfng Anh l\u00e0\u00a0Market Orientation.<\/b><\/p>\n

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\u0110\u1ecbnh h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddn<\/i>g l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn kinh doanh \u01b0u ti\u00ean x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u \u0111\u00f3.<\/p>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 v\u1ebb hi\u1ec3n nhi\u00ean, nh\u01b0ng nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 \u0111\u1ecbnh h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/i> cho r\u1eb1ng c\u00e1ch ti\u1ebfp c\u1eadn th\u00f4ng th\u01b0\u1eddng trong marketing l\u00e0 ng\u01b0\u1ee3c l\u1ea1i, ngh\u0129a l\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing th\u01b0\u1eddng t\u1eadp trung v\u00e0o vi\u1ec7c qu\u1ea3ng b\u00e1 c\u00e1c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a s\u1ea3n ph\u1ea9m thay v\u00ec thi\u1ebft k\u1ebf c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 nh\u1eefng t\u00ednh n\u0103ng v\u00e0 ph\u1ea9m ch\u1ea5t m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n c\u00f3.<\/p>\n

\u0110\u1ecbnh h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/i> l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m \u0111\u1ec3 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m. N\u00f3 li\u00ean quan \u0111\u1ebfn nghi\u00ean c\u1ee9u nh\u1eb1m x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng xem l\u00e0 nhu c\u1ea7u ch\u1ee7 ch\u1ed1t, m\u1ed1i quan t\u00e2m ch\u00ednh ho\u1eb7c s\u1edf th\u00edch c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd trong m\u1ed9t danh s\u00e1ch s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3.<\/p>\n

S\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 nh\u1eefng xu h\u01b0\u1edbng v\u00e0 l\u00ed t\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 gi\u00fap c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng ho\u1eb7c th\u1eadm ch\u00ed d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng. H\u1ecd th\u1eadm ch\u00ed c\u00f3 th\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho nh\u1eefng c\u1ea3i ti\u1ebfn m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng bi\u1ebft l\u00e0 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n

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\u0110i\u1ec1u n\u00e0y cho ph\u00e9p m\u1ed9t c\u00f4ng ty t\u1eadp trung n\u1ed7 l\u1ef1c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0o c\u00e1c t\u00ednh n\u0103ng c\u00f3 nhu c\u1ea7u cao nh\u1ea5t. V\u1edbi m\u1ed9t n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u v\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng, c\u00e1c c\u00f4ng ty \u00e1p d\u1ee5ng \u0111\u1ecbnh h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/i> \u0111\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh.<\/p>\n

L\u1ee3i \u00edch c\u1ee7a \u0111\u1ecbnh h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/font><\/h3>\n

\u0110\u1ecbnh h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/i> th\u01b0\u1eddng bao g\u1ed3m nh\u1eefng c\u1ea3i ti\u1ebfn trong d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 h\u1ed7 tr\u1ee3 s\u1ea3n ph\u1ea9m nh\u1eb1m gi\u1ea3i quy\u1ebft nh\u1eefng lo ng\u1ea1i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ea3m b\u1ea3o s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi to\u00e0n b\u1ed9 c\u00f4ng ty v\u00e0 th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp th\u1ecb truy\u1ec1n mi\u1ec7ng t\u00edch c\u1ef1c.<\/p>\n

\u0110\u00f4i khi, \u0111\u1ecbnh h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/i> c\u00f3 th\u1ec3 ti\u1ebft l\u1ed9 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0ng ch\u00fang kh\u00f4ng hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed ho\u1eb7c phi th\u1ef1c t\u1ebf. Khi \u0111\u00f3 doanh nghi\u1ec7p ph\u1ea3i x\u00e1c \u0111\u1ecbnh l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u00e1p \u1ee9ng mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng theo c\u00e1ch t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n

\u00cdt nh\u1ea5t, nh\u1eefng \u00fd t\u01b0\u1edfng kh\u00f4ng th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 g\u1ee3i \u00fd cho chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n. C\u00e1c t\u00f9y ch\u1ecdn kh\u00f4ng hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed ng\u00e0y nay c\u00f3 th\u1ec3 tr\u1edf n\u00ean ho\u00e0n to\u00e0n kh\u1ea3 thi trong t\u01b0\u01a1ng lai.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/font><\/h4>\n

Amazon l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 c\u00f4ng ty theo \u0111\u1ecbnh h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/b>. Khi \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng v\u00e0 ph\u00e1t tri\u1ec3n, Amazon \u0111\u00e3 li\u00ean t\u1ee5c b\u1ed5 sung c\u00e1c qui tr\u00ecnh v\u00e0 t\u00ednh n\u0103ng gi\u1ea3i quy\u1ebft m\u1ed1i quan t\u00e2m v\u00e0 mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i v\u00ed d\u1ee5:<\/p>\n

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Nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 ng\u01b0\u1eddi d\u00e2n th\u00e0nh ph\u1ed1, lo l\u1eafng v\u1ec1 vi\u1ec7c nh\u1eadn c\u00e1c g\u00f3i h\u00e0ng \u0111\u01b0\u1ee3c giao khi h\u1ecd kh\u00f4ng \u1edf nh\u00e0. C\u00f4ng ty \u0111\u00e3 \u0111\u00e1p l\u1ea1i v\u1edbi Amazon Locker, m\u1ed9t m\u1ea1ng l\u01b0\u1edbi c\u00e1c h\u1ed9p l\u1ea5y h\u00e0ng t\u1ef1 ph\u1ee5c v\u1ee5.<\/p>\n

Ph\u00ed giao h\u00e0ng, b\u1ea5t k\u1ec3 r\u1ebb \u0111\u1ebfn m\u1ee9c n\u00e0o, l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 g\u00e2y kh\u00f3 ch\u1ecbu cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 l\u00e0 l\u00ed do h\u1ecd mua h\u00e0ng t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng thay v\u00ec \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn. Amazon Prime thu ph\u00ed h\u00e0ng n\u0103m \u0111\u1ec3 giao h\u00e0ng mi\u1ec5n ph\u00ed cho h\u1ea7u h\u1ebft c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n

(Theo investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n \u0110\u1ecbnh h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng (ti\u1ebfng Anh: Market Orientation) l\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36260"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36260"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36260\/revisions"}],"predecessor-version":[{"id":68792,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36260\/revisions\/68792"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}