{"id":36262,"date":"2023-12-08T11:56:50","date_gmt":"2023-12-08T11:56:50","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tien-trinh-xu-li-thong-tin-information-processing-cua-nguoi-tieu-dung-la-gi.html"},"modified":"2023-12-24T21:43:45","modified_gmt":"2023-12-24T14:43:45","slug":"tien-trinh-xu-li-thong-tin-information-processing-cua-nguoi-tieu-dung-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tien-trinh-xu-li-thong-tin-information-processing-cua-nguoi-tieu-dung-la-gi.html","title":{"rendered":"Ti\u1ebfn tr\u00ecnh x\u1eed l\u00ed th\u00f4ng tin (Information processing) c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: booksicon)<\/p>\n<\/div>\n<\/div>\n

Ti\u1ebfn tr\u00ecnh x\u1eed l\u00ed th\u00f4ng tin<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Ti\u1ebfn tr\u00ecnh x\u1eed l\u00ed th\u00f4ng tin<\/b> trong ti\u1ebfng Anh t\u1ea1m d\u1ecbch l\u00e0:\u00a0Information processing\ufeff.<\/b><\/p>\n

Ti\u1ebfn tr\u00ecnh x\u1eed l\u00ed th\u00f4ng tin <\/b>c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 m\u1ed9t chu\u1ed7i c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi c\u00e1c k\u00edch th\u00edch t\u1eeb m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i \u0111\u00e3 \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i th\u00e0nh th\u00f4ng tin v\u00e0 l\u01b0u tr\u1eef l\u1ea1i. Ti\u1ebfp nh\u1eadn th\u00f4ng tin x\u1ea3y ra khi m\u1ed9t k\u00edch th\u00edch, v\u00ed d\u1ee5 nh\u01b0 m\u1ed9t b\u1ea3ng tin l\u1ecdt v\u00e0o t\u1ea7m nh\u1eadn th\u1ee9c c\u1ee7a gi\u00e1c quan con ng\u01b0\u1eddi.\u00a0<\/p>\n

Ti\u1ebfn tr\u00ecnh x\u1eed l\u00ed th\u00f4ng tin c\u00f3 4 b\u01b0\u1edbc: ti\u1ebfp nh\u1eadn, ch\u00fa \u00fd, di\u1ec5n gi\u1ea3i, ghi nh\u1edb; trong \u0111\u00f3, ba b\u01b0\u1edbc \u0111\u1ea7u l\u00e0 ti\u1ebfn tr\u00ecnh nh\u1eadn th\u1ee9c.<\/p>\n

C\u00e1c b\u01b0\u1edbc trong ti\u1ebfn tr\u00ecnh x\u1eed l\u00ed th\u00f4ng tin<\/font><\/h3>\n

a. B\u01b0\u1edbc 1: Ti\u1ebfp nh\u1eadn \u2013 Exposure\u00a0<\/b><\/p>\n

X\u1ea3y ra khi c\u00e1c k\u00edch th\u00edch l\u1ecdt v\u00e0o t\u1ea7m ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c t\u1ebf b\u00e0o th\u1ea7n kinh c\u1ea3m gi\u00e1c. \u0110\u1ec3 m\u1ed9t c\u00e1 nh\u00e2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn th\u00f4ng tin ch\u1ec9 c\u1ea7n c\u00e1c k\u00edch th\u00edch \u0111\u01b0\u1ee3c b\u1ed1 tr\u00ed \u1edf g\u1ea7n ng\u01b0\u1eddi \u0111\u00f3, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm ki\u1ebfm th\u00f4ng tin m\u00e0 h\u1ecd ngh\u0129 r\u1eb1ng c\u00f3 th\u1ec3 gi\u00fap h\u1ecd \u0111\u1ea1t m\u1ee5c ti\u00eau mong mu\u1ed1n.\u00a0<\/p>\n

b. B\u01b0\u1edbc 2: Ch\u00fa \u00fd \u2013 Attention\u00a0<\/b><\/p>\n

X\u1ea3y ra khi c\u00e1c k\u00edch th\u00edch t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u1ed9t ho\u1eb7c nhi\u1ec1u lo\u1ea1i t\u1ebf b\u00e0o th\u1ea7n kinh c\u1ea3m gi\u00e1c v\u00e0 k\u1ebft qu\u1ea3 c\u00e1c c\u1ea3m gi\u00e1c \u0111\u01b0a \u0111\u1ebfn b\u1ed9 n\u00e3o \u0111\u1ec3 x\u1eed l\u00ed.\u00a0<\/p>\n

C\u00e1c y\u1ebfu t\u1ed1 g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 ch\u00fa \u00fd: M\u1ed9t c\u00e1 nh\u00e2n c\u00f3 nhi\u1ec1u m\u1ee9c \u0111\u1ed9 ch\u00fa \u00fd \u0111\u1ebfn c\u00f9ng m\u1ed9t k\u00edch th\u00edch trong c\u00e1c t\u00ecnh hu\u1ed1ng kh\u00e1c nhau. S\u1ef1 ch\u00fa \u00fd b\u1ecb t\u00e1c \u0111\u1ed9ng b\u1edfi ba y\u1ebfu t\u1ed1: t\u00e1c nh\u00e2n k\u00edch th\u00edch, nh\u00e2n t\u1ed1 c\u00e1 nh\u00e2n v\u00e0 y\u1ebfu t\u1ed1 t\u00ecnh hu\u1ed1ng.\u00a0<\/p>\n

– T\u00e1c nh\u00e2n k\u00edch th\u00edch<\/b>: L\u00e0 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m l\u00ed t\u00ednh c\u1ee7a c\u00e1c t\u00e1c nh\u00e2n k\u00edch th\u00edch nh\u01b0 k\u00edch c\u1ee1, c\u01b0\u1eddng \u0111\u1ed9, m\u00e0u s\u1eafc, s\u1ef1 chuy\u1ec3n\u00a0\u0111\u1ed9ng, v\u1ecb tr\u00ed tr\u01b0ng b\u00e0y, s\u1ef1 ph\u00e2n bi\u1ec7t, ki\u1ec3u (c\u00e1ch th\u1ee9c th\u1ec3 hi\u1ec7n th\u00f4ng \u0111i\u1ec7p), s\u1ef1 t\u01b0\u01a1ng ph\u1ea3n…\u00a0<\/p>\n

– Nh\u00e2n t\u1ed1 c\u00e1 nh\u00e2n<\/b>: L\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a c\u00e1 nh\u00e2n. S\u1ef1 th\u00edch th\u00fa ho\u1eb7c nhu c\u1ea7u \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 nh\u1eefng \u0111\u1eb7c t\u00ednh c\u00e1 nh\u00e2n ch\u00ednh m\u00e0 c\u1ea7n ph\u1ea3i c\u00f3 s\u1ef1 t\u00e1c \u0111\u1ed9ng.\u00a0<\/p>\n

S\u1ef1 th\u00edch th\u00fa l\u00e0 s\u1ef1 ph\u1ea3n \u00e1nh phong c\u00e1ch s\u1ed1ng, l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a qu\u00e1 tr\u00ecnh l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 \u0111\u1ea1t m\u1ee5c ti\u00eau l\u00e2u d\u00e0i (v\u00ed d\u1ee5 nh\u01b0 \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t gi\u00e1m \u0111\u1ed1c kinh doanh) v\u00e0 nhu c\u1ea7u ng\u1eafn h\u1ea1n (v\u00ed d\u1ee5 nh\u01b0 \u0111\u00f3i b\u1ee5ng). C\u00e1 nh\u00e2n ti\u1ebfp nh\u1eadn v\u00e0 quan t\u00e2m \u0111\u1ebfn nh\u1eefng th\u00f4ng tin li\u00ean quan \u0111\u1ebfn nhu c\u1ea7u hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh.\u00a0<\/p>\n

– Nh\u00e2n t\u1ed1 t\u00ecnh hu\u1ed1ng<\/b>: Bao g\u1ed3m c\u00e1c k\u00edch th\u00edch c\u1ee7a m\u00f4i tr\u01b0\u1eddng nh\u01b0 qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u00f3ng g\u00f3i v\u00e0 c\u00e1c t\u00ednh ch\u1ea5t nh\u1ea5t th\u1eddi c\u1ee7a c\u00e1 nh\u00e2n s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i nh\u01b0 \u00e1p l\u1ef1c v\u1ec1 m\u1eb7t th\u1eddi gian ho\u1eb7c s\u1ef1 \u0111\u00f4ng \u0111\u00fac qu\u00e1 m\u1ee9c.\u00a0<\/p>\n

Nh\u1eefng c\u00e1 nh\u00e2n \u1edf trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng kh\u00f4ng th\u1ecfa m\u00e3n th\u00ec s\u1ebd kh\u00f4ng quan t\u00e2m \u0111\u1ebfn nh\u1eefng k\u00edch th\u00edch v\u00ec h\u1ecd ch\u1ec9 mu\u1ed1n tho\u00e1t ra kh\u1ecfi m\u00f4i tr\u01b0\u1eddng d\u00f3 c\u00e0ng nhanh c\u00e0ng t\u1ed1t.\u00a0<\/p>\n

Ngo\u00e0i ra \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn s\u1ef1 ch\u00fa \u00fd c\u00f2n c\u00f3 s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh: C\u00e1c chuy\u00ean m\u1ee5c qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o ch\u00ed, tivi xu\u1ea5t hi\u1ec7n c\u00f9ng v\u1edbi n\u1ed9i dung c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y.<\/p>\n

c. B\u01b0\u1edbc 3: Di\u1ec5n gi\u1ea3i \u2013 Interpretation\u00a0<\/b><\/p>\n

Di\u1ec5n gi\u1ea3i l\u00e0 s\u1ef1 g\u00e1n ngh\u0129a cho c\u00e1c th\u00f4ng tin ti\u1ebfp nh\u1eadn t\u1eeb c\u00e1c gi\u00e1c quan. Kh\u1ea3 n\u0103ng di\u1ec5n gi\u1ea3i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ee5 thu\u1ed9c c\u00e1c y\u1ebfu t\u1ed1 thu\u1ed9c v\u1ec1 c\u00e1 nh\u00e2n, \u0111\u1eb7c \u0111i\u1ec3m t\u00ecnh hu\u1ed1ng, \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a t\u00e1c nh\u00e2n k\u00edch th\u00edch, s\u1ef1 di\u1ec5n gi\u1ea3i c\u1ee7a th\u00f4ng \u0111i\u1ec7p\u2026<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: H\u00e0nh vi kh\u00e1ch h\u00e0ng, ThS. T\u1ea1 Th\u1ecb H\u1ed3ng H\u1ea1nh, NXB Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc M\u1edf th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, 2009)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ti\u1ebfn tr\u00ecnh x\u1eed l\u00ed th\u00f4ng tin (ti\u1ebfng Anh: Information processing\ufeff) c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 \u0111i\u1ec1u ch\u00ednh y\u1ebfu h\u01b0\u1edbng d\u1eabn cho chi\u1ebfn l\u01b0\u1ee3c marketing.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36262"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36262"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36262\/revisions"}],"predecessor-version":[{"id":68794,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36262\/revisions\/68794"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}