{"id":36264,"date":"2023-12-08T11:57:11","date_gmt":"2023-12-08T11:57:11","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hinh-anh-cua-cua-hang-store-image-trong-hanh-vi-khach-hang-la-gi.html"},"modified":"2023-12-24T21:43:45","modified_gmt":"2023-12-24T14:43:45","slug":"hinh-anh-cua-cua-hang-store-image-trong-hanh-vi-khach-hang-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hinh-anh-cua-cua-hang-store-image-trong-hanh-vi-khach-hang-la-gi.html","title":{"rendered":"H\u00ecnh \u1ea3nh c\u1ee7a c\u1eeda h\u00e0ng (Store image) trong h\u00e0nh vi kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: skwaiucl)<\/p>\n<\/div>\n<\/div>\n

H\u00ecnh \u1ea3nh c\u1ee7a c\u1eeda h\u00e0ng<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

H\u00ecnh \u1ea3nh c\u1ee7a c\u1eeda h\u00e0ng<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c t\u1ea1m d\u1ecbch l\u00e0:\u00a0Store image.<\/b><\/p>\n

H\u00ecnh \u1ea3nh c\u1ee7a c\u1eeda h\u00e0ng b\u00e1n l\u1ebb s\u1ebd bao g\u1ed3m nh\u1eefng th\u00e0nh ph\u1ea7n theo b\u1ea3ng sau:<\/p>\n

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Kh\u00eda c\u1ea1nh<\/b><\/p>\n<\/p>\n<\/td>\n

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Th\u00e0nh ph\u1ea7n<\/b><\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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1. H\u00e0ng h\u00f3a<\/p>\n<\/p>\n<\/td>\n

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Ch\u1ea5t l\u01b0\u1ee3ng, s\u1ef1 l\u1ef1a ch\u1ecdn, ki\u1ec3u c\u00e1ch, gi\u00e1 c\u1ea3<\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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2. D\u1ecbch v\u1ee5<\/p>\n<\/p>\n<\/td>\n

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S\u01a1 \u0111\u1ed3 b\u00e3i \u0111\u1ed7 xe, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, tr\u1ea3 h\u00e0ng d\u1ec5, t\u00edn d\u1ee5ng, giao h\u00e0ng<\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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3. Ph\u01b0\u01a1ng ti\u1ec7n v\u1eadt ch\u1ea5t<\/p>\n<\/p>\n<\/td>\n

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S\u1ea1ch s\u1ebd, b\u00e0i tr\u00ed c\u1eeda h\u00e0ng, tho\u1ea3i m\u00e1i khi mua s\u1eafm, h\u1ea5p d\u1eabn<\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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4. S\u1ef1 ti\u1ec7n l\u1ee3i<\/p>\n<\/p>\n<\/td>\n

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V\u1ecb tr\u00ed c\u1eeda h\u00e0ng, khu v\u1ef1c \u0111\u1eadu xe<\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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5. Khuy\u1ebfn m\u1ea1i<\/p>\n<\/p>\n<\/td>\n

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Qu\u1ea3ng c\u00e1o<\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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6. Kh\u00f4ng kh\u00ed c\u1ee7a c\u1eeda h\u00e0ng<\/p>\n<\/p>\n<\/td>\n

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Th\u00edch h\u1ee3p, vui v\u1ebb, s\u00f4i n\u1ed5i, tho\u1ea3i m\u00e1i<\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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7. Sau giao d\u1ecbch<\/p>\n<\/p>\n<\/td>\n

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Th\u1ecfa m\u00e3n<\/p>\n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

B\u1ea3ng 1: C\u00e1c kh\u00eda c\u1ea1nh v\u00e0 nh\u1eefng th\u00e0nh ph\u1ea7n v\u1ec1 h\u00ecnh \u1ea3nh c\u1ee7a c\u1eeda h\u00e0ng b\u00e1n l\u1ebb\u00a0<\/p>\n

Nhi\u1ec1u nghi\u00ean c\u1ee9u kh\u00e1c nhau \u0111\u00e3 nh\u1eadn ra r\u1eb1ng khi kh\u00e1ch h\u00e0ng mu\u1ed1n ti\u1ebft ki\u1ec7m th\u1eddi gian h\u1ecd s\u1ebd th\u1ef1c hi\u1ec7n vi\u1ec7c mua s\u1eafm tr\u1ef1c tuy\u1ebfn (qua m\u1ea1ng internet). Nh\u01b0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng v\u1eabn th\u00edch mua s\u1eafm \u1edf c\u1eeda h\u00e0ng v\u00e0 nh\u1eefng trung t\u00e2m b\u00e1n l\u1ebb b\u1edfi v\u00ec ch\u00fang cho ph\u00e9p h\u1ecd nh\u00ecn th\u1ea5y, c\u1ea3m nh\u1eadn, s\u1edd v\u00e0 th\u1eed nh\u1eefng s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi h\u1ecd mua.\u00a0<\/p>\n

\u0110\u1ed1i v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng, s\u1ef1 ti\u1ec7n l\u1ee3i l\u00e0 1 ti\u00eau chu\u1ea9n quan tr\u1ecdng trong vi\u1ec7c l\u1ef1a ch\u1ecdn nh\u1eefng c\u1eeda h\u00e0ng b\u00e1n l\u1ebb c\u1ee7a h\u1ecd. Nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e3 \u0111\u00e1p \u1ee9ng \u0111i\u1ec1u n\u00e0y b\u1eb1ng vi\u1ec7c th\u00e0nh l\u1eadp nh\u1eefng si\u00eau th\u1ecb nh\u1ecf h\u01a1n \u1edf nhi\u1ec1u v\u1ecb tr\u00ed kh\u00e1c nhau cung c\u1ea5p nh\u1eefng b\u1eefa \u0103n \u0111\u00e3 \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb tr\u01b0\u1edbc cho nh\u1eefng kh\u00e1ch h\u00e0ng b\u1eadn r\u1ed9n.\u00a0<\/p>\n

C\u0169ng v\u1eady, nh\u1eefng chu\u1ed7i si\u00eau th\u1ecb l\u1edbn b\u00e2y gi\u1edd \u0111ang\u00a0ch\u00e0o m\u1eddi vi\u1ec7c mua s\u1eafm qua internet \u0111\u1ec3 tranh th\u1ee7 t\u1ed1i \u0111a th\u1eddi gian c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

H\u00ecnh \u1ea3nh c\u1ee7a c\u1eeda h\u00e0ng, lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o, s\u1ed1 l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o th\u01b0\u1eddng c\u00f3 nh\u1eefng t\u00e1c \u0111\u1ed9ng quan tr\u1ecdng \u0111\u1ebfn s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0\u1ee3c xem nh\u01b0 nh\u1eefng ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1.\u00a0<\/p>\n

Nh\u1eefng ti\u00eau\u00a0chu\u1ea9n ch\u1ee7 y\u1ebfu c\u1ee7a h\u00ecnh \u1ea3nh c\u1eeda h\u00e0ng bao g\u1ed3m h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5, nh\u1eefng kh\u00e1ch h\u00e0ng c\u1ee7a c\u1eeda h\u00e0ng, c\u01a1 s\u1edf v\u1eadt ch\u1ea5t, s\u1ef1 ti\u1ec7n l\u1ee3i, khuy\u1ebfn m\u1ea1i v\u00e0 kh\u00f4ng kh\u00ed c\u1eeda h\u00e0ng.<\/p>\n

L\u1ef1a ch\u1ecdn c\u1eeda h\u00e0ng b\u00e1n l\u1ebb v\u00e0 mua s\u1eafm l\u00e0 giai \u0111o\u1ea1n cu\u1ed1i quan tr\u1ecdng nh\u1ea5t c\u1ee7a qu\u00e1 tr\u00ecnh quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00f3 3 c\u00e1ch \u0111\u1ec3 th\u1ef1c hi\u1ec7n nh\u1eefng quy\u1ebft \u0111\u1ecbnh n\u00e0y: l\u1ef1a ch\u1ecdn nh\u00e3n hi\u1ec7u v\u00e0 c\u1eeda h\u00e0ng 1 c\u00e1ch \u0111\u1ed3ng th\u1eddi; ch\u1ecdn nh\u00e3n hi\u1ec7u tr\u01b0\u1edbc, ch\u1ecdn c\u1eeda h\u00e0ng sau; ho\u1eb7c ch\u1ecdn c\u1eeda h\u00e0ng tr\u01b0\u1edbc, ch\u1ecdn nh\u00e3n hi\u1ec7u sau.<\/p>\n

Nh\u1eefng thu\u1ed9c t\u00ednh kh\u00e1c\u00a0t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn s\u1ef1 l\u1ef1a ch\u1ecdn c\u1eeda h\u00e0ng b\u00e1n l\u1ebb c\u1ee7a kh\u00e1ch h\u00e0ng<\/font><\/h3>\n

– Nh\u00e3n hi\u1ec7u c\u1ee7a c\u1eeda h\u00e0ng\u00a0<\/b><\/p>\n

Li\u00ean quan m\u1ed9t c\u00e1ch ch\u1eb7t ch\u1ebd t\u1edbi h\u00ecnh \u1ea3nh c\u1eeda h\u00e0ng l\u00e0 nh\u00e3n hi\u1ec7u c\u1ee7a c\u1eeda h\u00e0ng. Ng\u00e0y c\u00e0ng nhi\u1ec1u nh\u1eefng ng\u01b0\u1eddi b\u00e1n l\u1ebb \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 x\u00fac ti\u1ebfn nh\u1eefng nh\u00e3n hi\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng cao.\u00a0<\/p>\n

Nh\u1eefng nh\u00e3n hi\u1ec7u nh\u01b0 th\u1ebf kh\u00f4ng ch\u1ec9 cung c\u1ea5p nh\u1eefng m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn cho nh\u1eefng c\u1eeda h\u00e0ng b\u00e1n l\u1ebb n\u00e0y, m\u00e0 n\u1ebfu ch\u00fang \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch th\u00edch h\u1ee3p, th\u00ec ch\u00fang s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t thu\u1ed9c t\u00ednh quan tr\u1ecdng c\u1ee7a c\u1eeda h\u00e0ng b\u00e1n l\u1ebb.\u00a0<\/p>\n

V\u00ed d\u1ee5: Nhi\u1ec1u s\u1ea3n ph\u1ea9m b\u00e1n l\u1ebb t\u1ea1i c\u00e1c si\u00eau th\u1ecb l\u1edbn n\u1ebfu \u0111\u01b0\u1ee3c g\u1eafn nh\u00e3n hi\u1ec7u c\u1ee7a si\u00eau th\u1ecb ho\u1eb7c ch\u1ec9 m\u1ed7i vi\u1ec7c \u0111\u01b0\u1ee3c b\u00e1n t\u1ea1i si\u00eau th\u1ecb c\u0169ng \u0111\u1ee7 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o v\u1edbi kh\u00e1ch h\u00e0ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u0169ng nh\u01b0 gi\u00e1 c\u1ea3 c\u1ee7a n\u00f3, ch\u1eb3ng h\u1ea1n nh\u01b0 Coop Mark, Metro\u2026\u00a0<\/p>\n

– Qu\u1ea3ng c\u00e1o b\u00e1n l\u1ebb<\/b><\/p>\n

Nh\u1eefng ng\u01b0\u1eddi b\u00e1n l\u1ebb s\u1eed d\u1ee5ng vi\u1ec7c qu\u1ea3ng c\u00e1o \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ebfn ch\u1ed7 c\u1ee7a h\u1ecd. Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm ki\u1ebfm c\u1eeda h\u00e0ng v\u00e0 nh\u1eefng th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m t\u1eeb nh\u1eefng qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o ch\u00ed tr\u01b0\u1edbc khi mua s\u1eafm.\u00a0<\/p>\n

– V\u1ecb tr\u00ed v\u00e0 qui m\u00f4 c\u1ee7a c\u1eeda h\u00e0ng<\/b><\/p>\n

V\u1ecb tr\u00ed c\u1ee7a m\u1ed9t c\u1eeda h\u00e0ng b\u00e1n l\u1ebb \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong s\u1ef1 ch\u1ecdn l\u1ef1a c\u1eeda h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ebfu t\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 kh\u00e1c t\u01b0\u01a1ng \u0111\u01b0\u01a1ng, n\u00f3i chung kh\u00e1ch h\u00e0ng s\u1ebd ch\u1ecdn c\u1eeda h\u00e0ng g\u1ea7n nh\u1ea5t.\u00a0<\/p>\n

T\u01b0\u01a1ng t\u1ef1, qui m\u00f4 c\u1ee7a c\u1eeda h\u00e0ng l\u00e0 nh\u00e2n t\u1ed1 quan tr\u1ecdng trong s\u1ef1 ch\u1ecdn l\u1ef1a c\u1eeda h\u00e0ng, nh\u1eefng c\u1eeda h\u00e0ng r\u1ed9ng r\u00e3i th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u01b0a th\u00edch h\u01a1n..<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: H\u00e0nh vi kh\u00e1ch h\u00e0ng, ThS. T\u1ea1 Th\u1ecb H\u1ed3ng H\u1ea1nh, NXB Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc M\u1edf th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, 2009)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n H\u00ecnh \u1ea3nh c\u1ee7a c\u1eeda h\u00e0ng (ti\u1ebfng Anh: Store image) l\u00e0 m\u1ed9t trong nh\u1eefng thu\u1ed9c t\u00ednh t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn s\u1ef1 l\u1ef1a ch\u1ecdn c\u1eeda h\u00e0ng b\u00e1n l\u1ebb c\u1ee7a kh\u00e1ch h\u00e0ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36264"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36264"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36264\/revisions"}],"predecessor-version":[{"id":68796,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36264\/revisions\/68796"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}