{"id":36267,"date":"2023-12-08T11:57:32","date_gmt":"2023-12-08T11:57:32","guid":{"rendered":"https:\/\/masterskills.org\/blog\/trang-thai-truoc-khi-mua-sam-the-state-of-consumer-before-buying-trong-hanh-vi-khach-hang-la-gi.html"},"modified":"2023-12-24T21:43:46","modified_gmt":"2023-12-24T14:43:46","slug":"trang-thai-truoc-khi-mua-sam-the-state-of-consumer-before-buying-trong-hanh-vi-khach-hang-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/trang-thai-truoc-khi-mua-sam-the-state-of-consumer-before-buying-trong-hanh-vi-khach-hang-la-gi.html","title":{"rendered":"Tr\u1ea1ng th\u00e1i tr\u01b0\u1edbc khi mua s\u1eafm (The state of consumer before buying) trong h\u00e0nh vi kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: unfranchise)<\/p>\n<\/div>\n<\/div>\n

Tr\u1ea1ng th\u00e1i tr\u01b0\u1edbc khi mua s\u1eafm<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Tr\u1ea1ng th\u00e1i tr\u01b0\u1edbc khi mua s\u1eafm<\/b> trong ti\u1ebfng Anh t\u1ea1m d\u1ecbch l\u00e0:\u00a0The state of consumer before buying.<\/b><\/p>\n

Tr\u1ea1ng th\u00e1i tr\u01b0\u1edbc khi mua s\u1eafm<\/b> l\u00e0 nh\u1eefng n\u00e9t \u0111\u1eb7c tr\u01b0ng c\u1ee7a c\u00e1 nh\u00e2n, \u0111\u00f3 l\u00e0 nh\u1eefng \u0111\u1eb7c t\u00ednh kh\u00f4ng b\u1ec1n v\u1eefng. \u0110\u00f3 l\u00e0 nh\u1eefng t\u00e2m tr\u1ea1ng hay ho\u00e0n c\u1ea3nh nh\u1ea5t th\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

T\u00e2m tr\u1ea1ng<\/b> l\u00e0 nh\u1eefng tr\u1ea1ng th\u00e1i c\u1ea3m gi\u00e1c nh\u01b0 vui v\u1ebb, bu\u1ed3n, ch\u00e1n n\u1ea3n. \u0110\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng khi c\u00f3 nh\u1eefng t\u00e2m tr\u1ea1ng kh\u00e1c nhau, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb th\u01b0\u1eddng c\u1ed1 g\u1eafng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u1ecd b\u1eb1ng nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb \u0111\u1ec3 t\u1ea1o l\u1eadp m\u1ed9t t\u00e2m tr\u1ea1ng t\u00edch c\u1ef1c.\u00a0<\/p>\n

V\u00ed d\u1ee5: C\u00e1c nh\u00e0 h\u00e0ng, bar, trung t\u00e2m mua s\u1eafm v\u00e0 nhi\u1ec1u c\u1eeda h\u00e0ng b\u00e1n l\u1ebb kh\u00e1c \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111em l\u1ea1i nh\u1eefng t\u00e2m tr\u1ea1ng t\u00edch c\u1ef1c trong c\u00e1c kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

\u00c2m nh\u1ea1c th\u01b0\u1eddng \u0111\u01b0\u1ee3c ch\u01a1i cho l\u00ed do n\u00e0y. Nhi\u1ec1u c\u00f4ng ty th\u00edch qu\u1ea3ng c\u00e1o trong th\u1eddi gian c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh Tivi vui nh\u1ed9n, nh\u1eb9 nh\u00e0ng v\u00ec ng\u01b0\u1eddi xem c\u00f3 khuynh h\u01b0\u1edbng \u1edf trong 1 t\u00e2m tr\u1ea1ng t\u1ed1t khi xem c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y.\u00a0<\/p>\n

Ho\u00e0n c\u1ea3nh nh\u1ea5t th\u1eddi<\/b> ph\u1ea3n \u00e1nh tr\u1ea1ng th\u00e1i t\u1ed3n t\u1ea1i (th\u1ec3 ch\u1ea5t) c\u1ee7a con ng\u01b0\u1eddi, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111ang b\u1ecb m\u1ec7t, \u0111ang b\u1ec7nh, \u0111ang c\u00f3 nhi\u1ec1u ti\u1ec1n, \u0111ang kh\u00f4ng c\u00f3 ti\u1ec1n\u2026<\/p>\n

V\u00ed d\u1ee5: M\u1ed9t c\u00e1 nh\u00e2n b\u1ecb h\u1ebft ti\u1ec1n s\u1ebd c\u00f3 h\u00e0nh \u0111\u1ed9ng kh\u00e1c v\u1edbi l\u00fac r\u1ee7ng r\u1ebbng ti\u1ec1n b\u1ea1c.<\/p>\n

Tr\u1ea1ng th\u00e1i tr\u01b0\u1edbc khi mua s\u1eafm l\u00e0 m\u1ed9t trong nh\u1eefng lo\u1ea1i t\u00e1c \u0111\u1ed9ng t\u00ecnh hu\u1ed1ng trong h\u00e0nh vi c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n trong vi\u1ec7c th\u1ef1c hi\u1ec7n quy\u1ebft \u0111\u1ecbnh mua s\u1eafm s\u1ea3n ph\u1ea9m.<\/p>\n

T\u00e1c \u0111\u1ed9ng t\u00ecnh hu\u1ed1ng<\/b>\u00a0l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng nh\u00e2n t\u1ed1 li\u00ean quan \u0111\u1ebfn m\u1ed9t th\u1eddi \u0111i\u1ec3m, ho\u00e0n c\u1ea3nh, \u0111\u1ecba \u0111i\u1ec3m\u2026 c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh \u0111\u1ebfn h\u00e0nh vi c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n trong vi\u1ec7c th\u1ef1c hi\u1ec7n quy\u1ebft \u0111\u1ecbnh mua s\u1eafm s\u1ea3n ph\u1ea9m.<\/p>\n

– C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n ph\u1ea3i hi\u1ec3u nh\u1eefng t\u00ecnh hu\u1ed1ng n\u00e0o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c mua s\u1eafm c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 t\u1ed1t nh\u1ea5t c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau khi nh\u1eefng t\u00ecnh hu\u1ed1ng n\u00e0y xu\u1ea5t hi\u1ec7n.<\/p>\n

– C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb mu\u1ed1n d\u1ef1 \u0111o\u00e1n m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c nh\u1eefng t\u00ecnh hu\u1ed1ng kh\u00e1c nhau v\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing-mix s\u1ebd t\u00e1c \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

X\u1ebfp lo\u1ea1i t\u00ecnh hu\u1ed1ng theo h\u01b0\u1edbng t\u00e1c \u0111\u1ed9ng<\/font><\/h3>\n

–\u00a0M\u00f4i tr\u01b0\u1eddng v\u1eadt ch\u1ea5t xung quanh<\/p>\n

M\u00f4i tr\u01b0\u1eddng v\u1eadt ch\u1ea5t bao g\u1ed3m t\u1eeb v\u1ecb tr\u00ed c\u1eeda h\u00e0ng, trang tr\u00ed n\u1ed9i th\u1ea5t, nhi\u1ec7t \u0111\u1ed9, \u00e2m nh\u1ea1c, m\u00f9i v\u1ecb, nh\u00e2n vi\u00ean c\u1eeda h\u00e0ng t\u1edbi c\u00e1ch tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a, v\u1eadt ph\u1ea9m qu\u1ea3ng c\u00e1o\u2026<\/p>\n

–\u00a0M\u00f4i tr\u01b0\u1eddng x\u00e3 h\u1ed9i xung quanh<\/p>\n

Kh\u00e1i ni\u1ec7m m\u00f4i tr\u01b0\u1eddng x\u00e3 h\u1ed9i xung quanh li\u00ean quan \u0111\u1ebfn s\u1ef1 c\u00f3 m\u1eb7t c\u1ee7a nh\u1eefng ng\u01b0\u1eddi kh\u00e1c \u2013 nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng t\u1edbi h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n. C\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee7a ch\u00fang ta th\u01b0\u1eddng xuy\u00ean b\u1ecb t\u00e1c \u0111\u1ed9ng, n\u1ebfu kh\u00f4ng mu\u1ed1n n\u00f3i l\u00e0 ho\u00e0n to\u00e0n, b\u1edfi nh\u1eefng ng\u01b0\u1eddi xung quanh ch\u00fang ta.<\/p>\n

–\u00a0B\u1ed1i c\u1ea3nh th\u1eddi gian<\/p>\n

B\u1ed1i c\u1ea3nh th\u1eddi gian ch\u00ednh l\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a th\u1eddi gian \u0111\u1ebfn h\u00e0nh vi kh\u00e1ch h\u00e0ng, c\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n

+ Th\u1eddi gian d\u00e0nh cho vi\u1ec7c mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng nhi\u1ec1u hay \u00edt, n\u1ebfu kh\u00e1ch h\u00e0ng c\u00f3 \u00edt th\u1eddi gian d\u00e0nh cho vi\u1ec7c mua s\u1eafm th\u00ec th\u01b0\u1eddng c\u00f3 khuynh h\u01b0\u1edbng \u00edt t\u00ecm ki\u1ebfm th\u00f4ng tin h\u01a1n v\u00e0 mua s\u1eafm nh\u1eefng nh\u00e3n hi\u1ec7u quen thu\u1ed9c<\/p>\n

+ C\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c kinh doanh theo m\u00f9a, ch\u1eb3ng h\u1ea1n v\u00e0o nh\u1eefng ng\u00e0y l\u1ec5 th\u00ec nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng t\u0103ng l\u00ean \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 kh\u00e1 r\u00f5\u00a0<\/p>\n

+ Nhu c\u1ea7u c\u1ea5p b\u00e1ch c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3.<\/p>\n

–\u00a0X\u00e1c \u0111\u1ecbnh nhi\u1ec7m v\u1ee5 mua s\u1eafm<\/b><\/p>\n

Mua \u0111\u1ec3 s\u1eed d\u1ee5ng hay cho \u2013 t\u1eb7ng cho ai? \u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u00f3 t\u00ednh quy\u1ebft \u0111\u1ecbnh.<\/p>\n

V\u00ed d\u1ee5: Qu\u00e0 sinh nh\u1eadt cho ng\u01b0\u1eddi y\u00eau c\u00f3 khuynh h\u01b0\u1edbng l\u00e3ng m\u1ea1n, c\u00f2n qu\u00e0 c\u01b0\u1edbi c\u00f3 khuynh h\u01b0\u1edbng h\u1eefu d\u1ee5ng.<\/p>\n

–\u00a0Tr\u1ea1ng th\u00e1i tr\u01b0\u1edbc khi mua s\u1eafm<\/b><\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: H\u00e0nh vi kh\u00e1ch h\u00e0ng, ThS. T\u1ea1 Th\u1ecb H\u1ed3ng H\u1ea1nh, NXB Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc M\u1edf th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, 2009)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Tr\u1ea1ng th\u00e1i tr\u01b0\u1edbc khi mua s\u1eafm (ti\u1ebfng Anh: The state of consumer before buying) l\u00e0 m\u1ed9t trong nh\u1eefng lo\u1ea1i t\u00ecnh hu\u1ed1ng c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh \u0111\u1ebfn h\u00e0nh vi c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n trong vi\u1ec7c th\u1ef1c hi\u1ec7n quy\u1ebft \u0111\u1ecbnh mua s\u1eafm s\u1ea3n ph\u1ea9m.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36267"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36267"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36267\/revisions"}],"predecessor-version":[{"id":68798,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36267\/revisions\/68798"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}