{"id":36273,"date":"2023-12-08T11:58:17","date_gmt":"2023-12-08T11:58:17","guid":{"rendered":"https:\/\/masterskills.org\/blog\/moi-truong-vat-chat-xung-quanh-surrounding-material-environment-trong-hanh-vi-khach-hang-la-gi.html"},"modified":"2023-12-24T21:43:46","modified_gmt":"2023-12-24T14:43:46","slug":"moi-truong-vat-chat-xung-quanh-surrounding-material-environment-trong-hanh-vi-khach-hang-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/moi-truong-vat-chat-xung-quanh-surrounding-material-environment-trong-hanh-vi-khach-hang-la-gi.html","title":{"rendered":"M\u00f4i tr\u01b0\u1eddng v\u1eadt ch\u1ea5t xung quanh (Surrounding material environment\ufeff) trong h\u00e0nh vi kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?"},"content":{"rendered":"
\n
\n
<\/div>\n
\n

H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: wiadomosci.onet)<\/p>\n<\/div>\n<\/div>\n

M\u00f4i tr\u01b0\u1eddng v\u1eadt ch\u1ea5t xung quanh<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

M\u00f4i tr\u01b0\u1eddng v\u1eadt ch\u1ea5t xung quanh<\/b> trong ti\u1ebfng Anh t\u1ea1m d\u1ecbch l\u00e0:\u00a0Surrounding material environment.<\/b><\/p>\n

M\u00f4i tr\u01b0\u1eddng v\u1eadt ch\u1ea5t xung quanh<\/b>\u00a0l\u00e0 m\u00f4i tr\u01b0\u1eddng v\u1eadt ch\u1ea5t bao g\u1ed3m t\u1eeb v\u1ecb tr\u00ed c\u1eeda h\u00e0ng, trang tr\u00ed n\u1ed9i th\u1ea5t, nhi\u1ec7t \u0111\u1ed9, \u00e2m nh\u1ea1c, m\u00f9i v\u1ecb, nh\u00e2n vi\u00ean c\u1eeda h\u00e0ng t\u1edbi c\u00e1ch tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a, v\u1eadt ph\u1ea9m qu\u1ea3ng c\u00e1o\u2026\u00a0<\/p>\n

T\u00e1c \u0111\u1ed9ng c\u1ee7a m\u00f4i tr\u01b0\u1eddng v\u1eadt ch\u1ea5t xung quanh<\/font><\/h3>\n

V\u00ed d\u1ee5: M\u1ed9t c\u1eeda h\u00e0ng chuy\u00ean b\u00e1n l\u1ebb qu\u1ea7n \u00e1o sang tr\u1ecdng, \u0111\u00fang m\u1ed1t mu\u1ed1n ph\u1ea3n \u00e1nh h\u00ecnh \u1ea3nh n\u00e0y t\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c v\u1eadt ph\u1ea9m, c\u00e1c trang thi\u1ebft b\u1ecb c\u1ee7a c\u1eeda h\u00e0ng v\u00e0 m\u00e0u s\u1eafc theo m\u1ed9t ki\u1ec3u c\u00e1ch sang tr\u1ecdng v\u00e0 m\u1edbi. Ngo\u00e0i ra, nh\u00e2n vi\u00ean c\u1eeda h\u00e0ng n\u00ean xu\u1ea5t hi\u1ec7n v\u1edbi trang ph\u1ee5c l\u1ecbch s\u1ef1 v\u00e0 phong c\u00e1ch.\u00a0<\/p>\n

Nh\u1eefng t\u00e1c \u0111\u1ed9ng c\u1ee7a m\u00f4i tr\u01b0\u1eddng v\u1eadt ch\u1ea5t s\u1ebd t\u1ea1o ra nh\u1eefng nh\u1eadn th\u1ee9c t\u1ed1t v\u1ec1 m\u00f4i tr\u01b0\u1eddng b\u00e1n l\u1ebb v\u00e0 nh\u1eefng nh\u1eadn th\u1ee9c n\u00e0y \u0111\u1ebfn l\u01b0\u1ee3t n\u00f3 s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n

Theo nghi\u00ean c\u1ee9u, ng\u01b0\u1eddi ta ch\u1ec9 nh\u1edb kho\u1ea3ng 10% nh\u1eefng g\u00ec h\u1ecd \u0111\u00e3 \u0111\u1ecdc nh\u01b0ng h\u1ecd l\u1ea1i nh\u1edb t\u1edbi 80% nh\u1eefng g\u00ec h\u1ecd \u0111\u00e3 tr\u1ea3i nghi\u1ec7m tr\u00ean th\u1ef1c t\u1ebf. Ch\u00ednh v\u00ec v\u1eady, vi\u1ec7c thi\u1ebft k\u1ebf m\u00f4i tr\u01b0\u1eddng v\u1eadt ch\u1ea5t xung quanh \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c c\u1ee7ng c\u1ed1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m.\u00a0<\/p>\n

M\u00e0u s\u1eafc kh\u00e1c nhau c\u00f3 \u1ea3nh h\u01b0\u1edfng kh\u00e1c nhau t\u1edbi t\u00e2m l\u00ed v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u00e0u h\u1ed3ng lu\u00f4n t\u1ea1o c\u1ea3m gi\u00e1c ph\u1ea5n ch\u1ea5n.\u00a0<\/p>\n

V\u00ed d\u1ee5: \u0110\u1ed1i v\u1edbi nh\u00e0 h\u00e0ng \u0103n, n\u1ebfu b\u1ea1n mu\u1ed1n k\u00e9o d\u00e0i th\u1eddi gian \u0103n c\u1ee7a kh\u00e1ch th\u00ec d\u00f9ng m\u00e0u \u00f4n h\u00f2a, kh\u00f4ng gian r\u1ed9ng r\u00e3i v\u00e0 \u00e1nh s\u00e1ng l\u00e3ng m\u1ea1n.\u00a0<\/p>\n

\u00c2m nh\u1ea1c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn t\u00e2m tr\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng t\u00e2m tr\u1ea1ng n\u00e0y, \u0111\u1ebfn l\u01b0\u1ee3t n\u00f3, t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi ti\u00eau d\u00f9ng. B\u00ean c\u1ea1nh \u0111\u00f3 c\u00f2n c\u00f3 nh\u1eefng y\u1ebfu t\u1ed1 nh\u01b0 nhi\u1ec7t \u0111\u1ed9, m\u00f9i v\u1ecb\u2026 c\u0169ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng khi mua s\u1eafm.\u00a0<\/p>\n

V\u00ed d\u1ee5: Tr\u01b0\u1eddng h\u1ee3p nh\u00e0 h\u00e0ng s\u1eed d\u1ee5ng nh\u1ea1c ch\u1eadm s\u1ebd d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 l\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd \u1edf l\u1ea1i nh\u00e0 h\u00e0ng l\u00e2u h\u01a1n. Ngo\u00e0i ra, nhi\u1ec7t \u0111\u1ed9 v\u00e0 m\u00f9i v\u1ecb c\u00f3 nh\u1eefng t\u00e1c \u0111\u1ed9ng r\u1ea5t hi\u1ec7u qu\u1ea3 t\u1edbi kh\u00e1ch h\u00e0ng khi d\u00f9ng b\u1eefa t\u1ea1i 1 nh\u00e0 h\u00e0ng.\u00a0<\/p>\n

Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb ch\u1ec9 c\u00f3 s\u1ef1 ki\u1ec3m so\u00e1t h\u1ea1n ch\u1ebf v\u1ec1 t\u00ecnh hu\u1ed1ng v\u1eadt ch\u1ea5t.\u00a0<\/p>\n

V\u00ed d\u1ee5: C\u00f3 nhi\u1ec1u lo\u1ea1i h\u00ecnh b\u00e1n l\u1ebb nh\u01b0 \u0111\u1eb7t h\u00e0ng qua th\u01b0 (mail order), b\u00e1n h\u00e0ng \u0111\u1ebfn t\u1eadn c\u1eeda (door-to-door selling), b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn (qua Internet) v\u00e0 b\u00e1n h\u00e0ng b\u1eb1ng m\u00e1y b\u00e1n h\u00e0ng t\u1ef1 \u0111\u1ed9ng th\u00ec s\u1ef1 ki\u1ec3m so\u00e1t v\u1ec1 t\u00e1c \u0111\u1ed9ng t\u00ecnh hu\u1ed1ng r\u1ea5t th\u1ea5p.<\/p>\n

C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb Marketing c\u1ea7n ch\u00fa \u00fd t\u1edbi t\u00e1c \u0111\u1ed9ng c\u1ee7a m\u00f4i tr\u01b0\u1eddng v\u1eadt ch\u1ea5t \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

V\u00ed d\u1ee5: M\u1ed9t nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng c\u00e1c v\u1eadt ph\u1ea9m qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 t\u1ea1o ra 1 s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3, v\u1edbi 42% c\u00e1c quy\u1ebft \u0111\u1ecbnh mua s\u1eafm t\u0103ng l\u00ean khi c\u00f3 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a m\u1ed9t b\u1ea3ng qu\u1ea3ng c\u00e1o v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 ch\u1eb3ng h\u1ea1n.\u00a0<\/p>\n

Khi kh\u00e1ch h\u00e0ng \u0111i mua s\u1eafm th\u00ec s\u1ef1 k\u00edch th\u00edch v\u00e0o gi\u00e1c quan l\u00e0 m\u1ed9t y\u00eau c\u1ea7u kh\u00e1 quan tr\u1ecdng. C\u00e1c trung t\u00e2m mua s\u1eafm th\u01b0\u1eddng thi\u1ebft k\u1ebf nh\u1eefng khu v\u1ef1c an to\u00e0n, ti\u1ec7n nghi cho c\u00e1c cu\u1ed9c \u0111i d\u1ea1o th\u01b0 th\u1ea3. Khung c\u1ea3nh v\u00e0 \u00e2m thanh c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u1eb1m t\u00e1c \u0111\u1ed9ng m\u1ea1nh \u0111\u1ebfn c\u00e1c gi\u00e1c quan.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: H\u00e0nh vi kh\u00e1ch h\u00e0ng, ThS. T\u1ea1 Th\u1ecb H\u1ed3ng H\u1ea1nh, 2009, NXB Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc M\u1edf th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n M\u00f4i tr\u01b0\u1eddng v\u1eadt ch\u1ea5t xung quanh (ti\u1ebfng Anh: Surrounding material environment\ufeff) l\u00e0 m\u1ed9t trong nh\u1eefng lo\u1ea1i t\u00ecnh hu\u1ed1ng c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh \u0111\u1ebfn h\u00e0nh vi c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n trong vi\u1ec7c th\u1ef1c hi\u1ec7n quy\u1ebft \u0111\u1ecbnh mua s\u1eafm s\u1ea3n ph\u1ea9m.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36273"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36273"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36273\/revisions"}],"predecessor-version":[{"id":68803,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36273\/revisions\/68803"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}