{"id":36277,"date":"2023-12-08T11:58:55","date_gmt":"2023-12-08T11:58:55","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tac-dong-tinh-huong-impact-of-situations-trong-hanh-vi-khach-hang-la-gi.html"},"modified":"2023-12-24T21:43:47","modified_gmt":"2023-12-24T14:43:47","slug":"tac-dong-tinh-huong-impact-of-situations-trong-hanh-vi-khach-hang-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tac-dong-tinh-huong-impact-of-situations-trong-hanh-vi-khach-hang-la-gi.html","title":{"rendered":"T\u00e1c \u0111\u1ed9ng t\u00ecnh hu\u1ed1ng (Impact of situations) trong h\u00e0nh vi kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: embracethechallenge)<\/p>\n<\/div>\n<\/div>\n

T\u00e1c \u0111\u1ed9ng t\u00ecnh hu\u1ed1ng<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

T\u00e1c \u0111\u1ed9ng t\u00ecnh hu\u1ed1ng<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0:\u00a0Impact of situations.<\/b><\/p>\n

T\u00e1c \u0111\u1ed9ng t\u00ecnh hu\u1ed1ng<\/b>\u00a0l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng nh\u00e2n t\u1ed1 li\u00ean quan \u0111\u1ebfn m\u1ed9t th\u1eddi \u0111i\u1ec3m, ho\u00e0n c\u1ea3nh, \u0111\u1ecba \u0111i\u1ec3m\u2026 c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh \u0111\u1ebfn h\u00e0nh vi c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n trong vi\u1ec7c th\u1ef1c hi\u1ec7n quy\u1ebft \u0111\u1ecbnh mua s\u1eafm s\u1ea3n ph\u1ea9m.\u00a0<\/p>\n

– C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n ph\u1ea3i hi\u1ec3u nh\u1eefng t\u00ecnh hu\u1ed1ng n\u00e0o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c mua s\u1eafm c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 t\u1ed1t nh\u1ea5t c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau khi nh\u1eefng t\u00ecnh hu\u1ed1ng n\u00e0y xu\u1ea5t hi\u1ec7n.\u00a0<\/p>\n

– C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb mu\u1ed1n d\u1ef1 \u0111o\u00e1n m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c nh\u1eefng t\u00ecnh hu\u1ed1ng kh\u00e1c nhau v\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing-mix s\u1ebd t\u00e1c \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

Ph\u00e2n lo\u1ea1i t\u00ecnh hu\u1ed1ng<\/font><\/h3>\n

a. T\u00ecnh hu\u1ed1ng ti\u1ebfp nh\u1eadn th\u00f4ng tin<\/b><\/p>\n

Ch\u00fang ta bi\u1ebft r\u1eb1ng b\u1ed1i c\u1ea3nh khi kh\u00e1ch h\u00e0ng ti\u1ebfp nh\u1eadn th\u00f4ng tin c\u00f3 t\u00e1c \u0111\u1ed9ng nh\u1ea5t \u0111\u1ecbnh \u0111\u1ebfn h\u00e0nh vi c\u1ee7a h\u1ecd. N\u1ebfu nh\u1eefng kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 \u0111ang trong m\u1ed9t b\u1ed1i c\u1ea3nh thu\u1eadn ti\u1ec7n th\u00ec nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 chuy\u1ec3n nh\u1eefng th\u00f4ng \u0111i\u1ec7p c\u00f3 hi\u1ec7u qu\u1ea3 t\u1edbi h\u1ecd.<\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i, khi kh\u00e1ch h\u00e0ng \u0111ang b\u1ecb b\u1ec7nh hay qu\u00e1 b\u1eadn r\u1ed9n th\u00ec nh\u00e0 ti\u1ebfp th\u1ecb s\u1ebd g\u1eb7p kh\u00f3 kh\u0103n khi mu\u1ed1n chuy\u1ec3n m\u1ed9t th\u00f4ng \u0111i\u1ec7p n\u00e0o \u0111\u00f3.\u00a0<\/p>\n

b. T\u00ecnh hu\u1ed1ng mua s\u1eafm<\/b><\/p>\n

C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n ph\u1ea3i hi\u1ec3u c\u00e1c t\u00ecnh hu\u1ed1ng mua s\u1eafm t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o nh\u1eb1m ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing th\u00edch h\u1ee3p.\u00a0<\/p>\n

V\u00ed d\u1ee5: C\u00e1c b\u00e0 m\u1eb9 khi \u0111i mua s\u1eafm v\u1edbi con th\u00ec d\u1ec5 b\u1ecb t\u00e1c \u0111\u1ed9ng b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 con h\u1ecd \u01b0a th\u00edch h\u01a1n l\u00e0 khi h\u1ecd \u0111i mua s\u1eafm 1 m\u00ecnh.\u00a0<\/p>\n

c. T\u00ecnh hu\u1ed1ng s\u1eed d\u1ee5ng<\/b><\/p>\n

C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n hi\u1ec3u c\u00e1c t\u00ecnh hu\u1ed1ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng l\u00fac h\u1ecd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, tr\u00ean c\u01a1 s\u1edf s\u1ef1 hi\u1ec3u bi\u1ebft n\u00e0y c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p trong nh\u1eefng b\u1ed1i c\u1ea3nh kh\u00e1c nhau.\u00a0<\/p>\n

V\u00ed d\u1ee5: B\u1ea1n c\u00f3 th\u1ec3 s\u1ebd ch\u1ecdn u\u1ed1ng r\u01b0\u1ee3u vang trong m\u1ed9t b\u1eefa ti\u1ec7c, u\u1ed1ng c\u00e0 ph\u00ea khi b\u1ea1n th\u01b0 gi\u00e3n v\u1edbi c\u00e1c b\u1ea1n c\u1ee7a b\u1ea1n v\u00e0o chi\u1ec1u th\u1ee9 6.\u00a0<\/p>\n

d. T\u00ecnh hu\u1ed1ng v\u1ee9t b\u1ecf s\u1ea3n ph\u1ea9m<\/b><\/p>\n

Kh\u00e1ch h\u00e0ng ph\u1ea3i th\u01b0\u1eddng xuy\u00ean ph\u1ea3i v\u1ee9t b\u1ecf c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c bao b\u00ec c\u1ee7a ch\u00fang sau khi ho\u1eb7c tr\u01b0\u1edbc khi s\u1eed d\u1ee5ng. Nh\u1eefng quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng trong h\u1ecdat \u0111\u1ed9ng n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i \u0111\u00e1ng quan t\u00e2m c\u0169ng nh\u01b0 nh\u1eefng c\u01a1 h\u1ed9i Marketing.\u00a0<\/p>\n

M\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng cho r\u1eb1ng vi\u1ec7c d\u1ec5 x\u1eed l\u00ed khi v\u1ee9t b\u1ecf l\u00e0 m\u1ed9t y\u00eau c\u1ea7u quan tr\u1ecdng. Nh\u1eefng ng\u01b0\u1eddi n\u00e0y c\u00f3 th\u1ec3 ch\u1ec9 mua c\u00e1c m\u00f3n h\u00e0ng m\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00e1i ch\u1ebf m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. Th\u00f4ng th\u01b0\u1eddng vi\u1ec7c x\u1eed l\u00ed m\u1ed9t s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 ph\u1ea3i x\u1ea3y ra tr\u01b0\u1edbc ho\u1eb7c \u0111\u1ed3ng th\u1eddi v\u1edbi vi\u1ec7c mua m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n

V\u00ed d\u1ee5: Nh\u1eefng kh\u00e1ch h\u00e0ng ph\u1ea3i x\u1eed l\u00ed c\u00e1i gi\u01b0\u1eddng c\u0169 c\u1ee7a h\u1ecd tr\u01b0\u1edbc khi h\u1ecd mua c\u00e1i m\u1edbi. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n hi\u1ec3u nh\u1eefng t\u00e1c \u0111\u1ed9ng t\u00ecnh hu\u1ed1ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ee9t b\u1ecf nh\u1eb1m ho\u00e0n thi\u1ec7n s\u1ea3n ph\u1ea9m h\u01a1n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng tr\u00e1ch nhi\u1ec7m v\u1ec1 m\u1eb7t x\u00e3 h\u1ed9i.\u00a0<\/p>\n

Vai tr\u00f2 c\u1ee7a t\u00e1c \u0111\u1ed9ng t\u00ecnh hu\u1ed1ng<\/font><\/h3>\n

\u0110\u1ec3 v\u1eadn d\u1ee5ng t\u00e1c \u0111\u1ed9ng t\u00ecnh hu\u1ed1ng v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing, nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c 3 kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a s\u1ef1 t\u00e1c \u0111\u1ed9ng:\u00a0<\/p>\n

– Khi n\u00e0o th\u00ec m\u1ed9t t\u00ecnh hu\u1ed1ng \u0111\u1eb7c bi\u1ec7t s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/p>\n

– \u1ea2nh h\u01b0\u1edfng c\u1ee7a t\u00e1c \u0111\u1ed9ng \u0111\u00f3 m\u1ea1nh nh\u01b0 th\u1ebf n\u00e0o<\/p>\n

– C\u00e1ch th\u1ee9c m\u00e0 t\u00ecnh hu\u1ed1ng s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi.\u00a0<\/p>\n

\u0110\u1ec3 g\u1eafn k\u1ebft t\u00e1c \u0111\u1ed9ng t\u00ecnh hu\u1ed1ng v\u00e0o chi\u1ebfn l\u01b0\u1ee3c Marketing, c\u1ea7n ph\u1ea3i ch\u00fa \u00fd \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 t\u00e1c \u0111\u1ed9ng qua l\u1ea1i gi\u1eefa t\u00ecnh hu\u1ed1ng v\u1edbi nh\u00f3m c\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Do \u0111\u00f3, vi\u1ec7c \u0111\u00e1nh gi\u00e1 t\u00ecnh hu\u1ed1ng m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng nh\u01b0 l\u00e0 khi n\u00e0o th\u00ec t\u00ecnh hu\u1ed1ng xu\u1ea5t hi\u1ec7n, s\u1ee9c m\u1ea1nh c\u1ee7a t\u00e1c \u0111\u1ed9ng t\u00ecnh hu\u1ed1ng \u0111\u1ebfn h\u00e0nh vi l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft.\u00a0<\/p>\n

V\u00ed d\u1ee5: Th\u1eddi gian s\u1eed d\u1ee5ng cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed ch\u1ecbu t\u00e1c \u0111\u1ed9ng b\u1edfi m\u00f4i tr\u01b0\u1eddng v\u1eadt ch\u1ea5t xung quanh (nh\u01b0 nhi\u1ec7t \u0111\u1ed9 v\u00e0 th\u1eddi ti\u1ebft), nh\u1eefng t\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i v\u00e0 t\u00e2m tr\u1ea1ng c\u1ee7a con ng\u01b0\u1eddi.\u00a0<\/p>\n

Do \u0111\u00f3 \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 trong marketing cho 1 ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed \u0111\u1eb7c bi\u1ec7t (nh\u01b0 c\u00e1c s\u1ef1 ki\u1ec7n th\u1ec3 thao, \u0111i\u1ec7n \u1ea3nh), nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1ch n\u00e0o v\u00e0 khi n\u00e0o kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng \u0111\u00f3.<\/p>\n

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S\u01a1 \u0111\u1ed3 1: T\u00e1c \u0111\u1ed9ng t\u00ecnh hu\u1ed1ng \u0111\u1ebfn h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n<\/div>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: H\u00e0nh vi kh\u00e1ch h\u00e0ng, ThS. T\u1ea1 Th\u1ecb H\u1ed3ng H\u1ea1nh, 2009, NXB Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc M\u1edf th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n T\u00e1c \u0111\u1ed9ng t\u00ecnh hu\u1ed1ng (ti\u1ebfng Anh: Impact of situations) l\u00e0 v\u1ea5n \u0111\u1ec1 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i nghi\u00ean c\u1ee9u k\u0129 nh\u1eb1m x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u1ed1i h\u1ee3p t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn kh\u00e1ch h\u00e0ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36277"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36277"}],"version-history":[{"count":2,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36277\/revisions"}],"predecessor-version":[{"id":68807,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36277\/revisions\/68807"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}