{"id":36287,"date":"2023-12-08T11:59:11","date_gmt":"2023-12-08T11:59:11","guid":{"rendered":"https:\/\/masterskills.org\/blog\/phuong-phap-lap-ban-do-nhan-thuc-cognitive-mapping-la-gi.html"},"modified":"2023-12-24T21:43:47","modified_gmt":"2023-12-24T14:43:47","slug":"phuong-phap-lap-ban-do-nhan-thuc-cognitive-mapping-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/phuong-phap-lap-ban-do-nhan-thuc-cognitive-mapping-la-gi.html","title":{"rendered":"Ph\u01b0\u01a1ng ph\u00e1p l\u1eadp b\u1ea3n \u0111\u1ed3 nh\u1eadn th\u1ee9c (Cognitive mapping) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: pinterest)<\/p>\n<\/div>\n<\/div>\n

Ph\u01b0\u01a1ng ph\u00e1p l\u1eadp b\u1ea3n \u0111\u1ed3 nh\u1eadn th\u1ee9c<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p l\u1eadp b\u1ea3n \u0111\u1ed3 nh\u1eadn th\u1ee9c<\/b> trong ti\u1ebfng Anh t\u1ea1m d\u1ecbch l\u00e0:\u00a0Cognitive mapping.<\/b><\/p>\n

L\u1eadp b\u1ea3n \u0111\u1ed3 nh\u1eadn th\u1ee9c<\/b>: \u0110\u00e2y l\u00e0 k\u0129 thu\u1eadt gi\u00e1n ti\u1ebfp h\u1eefu \u00edch kh\u00e1c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1. Nh\u1eefng kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0a ra m\u1ed9t s\u1ed1 ti\u00eau chu\u1ea9n quan tr\u1ecdng nh\u1ea5t c\u1ee7a m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 v\u00e0 \u0111\u00e1nh gi\u00e1 xem c\u00e1c nh\u00e3n hi\u1ec7u kh\u00e1c nhau tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 v\u1ecb tr\u00ed nh\u01b0 th\u1ebf n\u00e0o tr\u00ean b\u1ea3n \u0111\u1ed3 n\u00e0y.\u00a0<\/p>\n

Qua b\u1ea3n \u0111\u1ed3 nh\u1eadn th\u1ee9c ch\u00fang ta c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh<\/font><\/h3>\n

– Nh\u1eefng nh\u00e3n hi\u1ec7u kh\u00e1c nhau \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb nh\u01b0 th\u1ebf n\u00e0o theo nh\u1eefng ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1<\/p>\n

– V\u1ecb th\u1ebf c\u1ee7a nh\u1eefng nh\u00e3n hi\u1ec7u thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o khi \u00e1p d\u1ee5ng nh\u1eefng n\u1ed7 l\u1ef1c marketing<\/p>\n

– C\u00e1ch th\u1ee9c \u0111\u1ecbnh v\u1ecb nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi b\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1.\u00a0<\/p>\n

V\u00ed d\u1ee5: X\u00e9t b\u1ea3n \u0111\u1ed3 nh\u1eadn th\u1ee9c c\u1ee7a nh\u1eefng nh\u00e3n hi\u1ec7u x\u00e0 b\u00f4ng, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y tr\u1ee5c n\u1eb1m ngang l\u00e0 th\u00e0nh ph\u1ea7n \u0111\u1ed9 \u1ea9m, tr\u1ee5c \u0111\u1ee9ng l\u00e0 t\u00ednh ch\u1ea5t kh\u1eed m\u00f9i.\u00a0<\/p>\n

Ph\u01b0\u01a1ng th\u1ee9c n\u00e0y cho ph\u00e9p nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng s\u1ef1 nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 m\u00e0 h\u1ecd s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n bi\u1ec7t c\u00e1c nh\u00e3n hi\u1ec7u kh\u00e1c nhau.<\/p>\n

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Ph\u01b0\u01a1ng ph\u00e1p l\u1eadp b\u1ea3n \u0111\u1ed3 nh\u1eadn th\u1ee9c l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u marketing s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng\u00a0ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1\u00a0n\u00e0o \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng khi mua m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3.<\/p>\n

C\u00e1c ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1<\/b> l\u00e0 nh\u1eefng n\u00e9t \u0111\u1eb7c bi\u1ec7t kh\u00e1c nhau c\u1ee7a s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ch\u00ednh m\u00ecnh. C\u00e1c ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng n\u00e0y c\u00f3 th\u1ec3 kh\u00e1c v\u1edbi c\u00e1c ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00e1c \u0111\u1ed1i v\u1edbi c\u00f9ng m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m.<\/p>\n

V\u00ed d\u1ee5: Tr\u01b0\u1edbc khi mua 1 m\u00e1y t\u00ednh, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 b\u0103n kho\u0103n v\u1ec1 chi ph\u00ed, c\u1ee1 m\u00e1y, ngu\u1ed3n n\u0103ng l\u01b0\u1ee3ng, nh\u1eefng ch\u1ee9c n\u0103ng c\u1ee7a m\u00e1y, s\u1ef1 hi\u1ec3n th\u1ecb v\u00e0 b\u1ea3o h\u00e0nh.\u00a0<\/p>\n

T\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y s\u1ebd l\u00e0 nh\u1eefng ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1. M\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng kh\u00e1c c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c mua s\u1eafm t\u01b0\u01a1ng t\u1ef1 v\u1edbi 1 t\u1eadp h\u1ee3p c\u00e1c ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 ho\u00e0n to\u00e0n kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u00e3n hi\u1ec7u, b\u1ed9 nh\u1edb v\u00e0 b\u1ea3o h\u00e0nh.<\/p>\n

C\u1ea7n l\u01b0u \u00fd r\u1eb1ng:<\/p>\n

– M\u1ed9t quy\u1ebft \u0111\u1ecbnh theo th\u00f3i quen kh\u00f4ng c\u1ea7n c\u00f3 s\u1ef1 \u0111\u00e1nh gi\u00e1 b\u1ea5t k\u00ec n\u00e0o.\u00a0<\/p>\n

– C\u00e1c ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 c\u00f3 th\u1ec3 kh\u00e1c v\u1ec1 lo\u1ea1i, s\u1ed1 l\u01b0\u1ee3ng v\u00e0 s\u1ef1 quan tr\u1ecdng. Lo\u1ea1i ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng khi quy\u1ebft \u0111\u1ecbnh c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng n\u00e9t \u0111\u1eb7c bi\u1ec7t v\u1ec1 t\u00ednh n\u0103ng, ki\u1ec3u c\u00e1ch, th\u1ecb hi\u1ebfu, uy t\u00edn ho\u1eb7c h\u00ecnh \u1ea3nh c\u1ee7a nh\u00e3n hi\u1ec7u.\u00a0<\/p>\n

– C\u1ea3m gi\u00e1c c\u00f3 th\u1ec3 \u0111\u00f3ng 1 vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh trong vi\u1ec7c mua s\u1eafm c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb c\u00e1c lo\u1ea1i th\u1ee9c u\u1ed1ng nh\u1eb9 \u0111\u1ebfn xe h\u01a1i.<\/p>\n

C\u00e1c ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 l\u00e0 nh\u1eefng n\u00e9t \u0111\u1eb7c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00e1c thu\u1ed9c t\u00ednh quan tr\u1ecdng m\u00e0 kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm \u1edf m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng l\u1ee3i \u00edch h\u1ecd mong mu\u1ed1n v\u00e0 nh\u1eefng chi ph\u00ed h\u1ecd ph\u1ea3i g\u00e1nh ch\u1ecbu.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: H\u00e0nh vi kh\u00e1ch h\u00e0ng, ThS. T\u1ea1 Th\u1ecb H\u1ed3ng H\u1ea1nh, 2009, NXB Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc M\u1edf th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ph\u01b0\u01a1ng ph\u00e1p l\u1eadp b\u1ea3n \u0111\u1ed3 nh\u1eadn th\u1ee9c (ti\u1ebfng Anh: Cognitive mapping) l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng ti\u00eau chu\u1ea9n n\u00e0o \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng khi mua m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36287"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36287"}],"version-history":[{"count":2,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36287\/revisions"}],"predecessor-version":[{"id":68810,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36287\/revisions\/68810"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}