{"id":36289,"date":"2023-12-08T11:59:21","date_gmt":"2023-12-08T11:59:21","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tieu-chuan-danh-gia-evaluative-criteria-cua-khach-hang-la-gi.html"},"modified":"2023-12-24T21:43:47","modified_gmt":"2023-12-24T14:43:47","slug":"tieu-chuan-danh-gia-evaluative-criteria-cua-khach-hang-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tieu-chuan-danh-gia-evaluative-criteria-cua-khach-hang-la-gi.html","title":{"rendered":"Ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 (Evaluative criteria) c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: thebalancesmb)<\/p>\n<\/div>\n<\/div>\n

Ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1<\/font>\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1<\/b> c\u1ee7a kh\u00e1ch h\u00e0ng trong ti\u1ebfng Anh g\u1ecdi l\u00e0:\u00a0Evaluative criteria.<\/b><\/p>\n

C\u00e1c ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1<\/b> l\u00e0 nh\u1eefng n\u00e9t \u0111\u1eb7c bi\u1ec7t kh\u00e1c nhau c\u1ee7a s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ch\u00ednh m\u00ecnh. C\u00e1c ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng n\u00e0y c\u00f3 th\u1ec3 kh\u00e1c v\u1edbi c\u00e1c ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00e1c \u0111\u1ed1i v\u1edbi c\u00f9ng m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m.\u00a0<\/p>\n

V\u00ed d\u1ee5: Tr\u01b0\u1edbc khi mua 1 m\u00e1y t\u00ednh, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 b\u0103n kho\u0103n v\u1ec1 chi ph\u00ed, c\u1ee1 m\u00e1y, ngu\u1ed3n n\u0103ng l\u01b0\u1ee3ng, nh\u1eefng ch\u1ee9c n\u0103ng c\u1ee7a m\u00e1y, s\u1ef1 hi\u1ec3n th\u1ecb v\u00e0 b\u1ea3o h\u00e0nh.\u00a0<\/p>\n

T\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y s\u1ebd l\u00e0 nh\u1eefng ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1. M\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng kh\u00e1c c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c mua s\u1eafm t\u01b0\u01a1ng t\u1ef1 v\u1edbi 1 t\u1eadp h\u1ee3p c\u00e1c ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 ho\u00e0n to\u00e0n kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u00e3n hi\u1ec7u, b\u1ed9 nh\u1edb v\u00e0 b\u1ea3o h\u00e0nh.\u00a0<\/p>\n

C\u1ea7n l\u01b0u \u00fd r\u1eb1ng:<\/p>\n

– M\u1ed9t quy\u1ebft \u0111\u1ecbnh theo th\u00f3i quen kh\u00f4ng c\u1ea7n c\u00f3 s\u1ef1 \u0111\u00e1nh gi\u00e1 b\u1ea5t k\u00ec n\u00e0o.\u00a0<\/p>\n

– C\u00e1c ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 c\u00f3 th\u1ec3 kh\u00e1c v\u1ec1 lo\u1ea1i, s\u1ed1 l\u01b0\u1ee3ng v\u00e0 s\u1ef1 quan tr\u1ecdng. Lo\u1ea1i ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng khi quy\u1ebft \u0111\u1ecbnh c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng n\u00e9t \u0111\u1eb7c bi\u1ec7t v\u1ec1 t\u00ednh n\u0103ng, ki\u1ec3u c\u00e1ch, th\u1ecb hi\u1ebfu, uy t\u00edn ho\u1eb7c h\u00ecnh \u1ea3nh c\u1ee7a nh\u00e3n hi\u1ec7u.\u00a0<\/p>\n

– C\u1ea3m gi\u00e1c c\u00f3 th\u1ec3 \u0111\u00f3ng 1 vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh trong vi\u1ec7c mua s\u1eafm c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb c\u00e1c lo\u1ea1i th\u1ee9c u\u1ed1ng nh\u1eb9 \u0111\u1ebfn xe h\u01a1i.\u00a0<\/p>\n

V\u00ed d\u1ee5: Nh\u1eefng lo l\u1eafng v\u00e0 s\u1ee3 h\u00e3i \u0111\u00e3 c\u1ea3n tr\u1edf nhi\u1ec1u kh\u00e1ch h\u00e0ng mua nh\u1eefng th\u1ef1c ph\u1ea9m c\u00f3 ch\u1ee9a m\u00ec ch\u00ednh (b\u1ed9t ng\u1ecdt) m\u1eb7c d\u00f9 kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 nh\u1eefng th\u1ef1c ph\u1ea9m c\u00f3 ch\u1ee9a m\u00ec ch\u00ednh \u0111\u1ec1u c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng x\u1ea5u t\u1edbi s\u1ee9c kh\u1ecfe.<\/p>\n

– Kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 s\u1ed1 l\u01b0\u1ee3ng nh\u1eefng ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 kh\u00e1c nhau t\u00f9y v\u00e0o t\u1eebng l\u1ecdai s\u1ea3n ph\u1ea9m.\u00a0<\/p>\n

V\u00ed d\u1ee5: V\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1 \u0111\u01a1n gi\u1ea3n nh\u01b0 kem \u0111\u00e1nh r\u0103ng, x\u00e0 ph\u00f2ng hay kh\u0103n gi\u1ea5y\u2026 th\u00ec s\u1ed1 l\u01b0\u1ee3ng c\u00e1c ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 th\u01b0\u1eddng \u00edt. Ng\u01b0\u1ee3c l\u1ea1i, vi\u1ec7c mua s\u1eafm xe h\u01a1i, c\u0103n nh\u00e0\u2026 c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn nhi\u1ec1u ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 h\u01a1n (nh\u01b0 ti\u00eau chu\u1ea9n v\u1ec1 ki\u1ec3u d\u00e1ng, ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 c\u1ea3 \u2026).\u00a0<\/p>\n

– Khi nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 chung nh\u1eefng ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 s\u1ebd h\u00ecnh th\u00e0nh n\u00ean m\u1ed9t ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ri\u00eang bi\u1ec7t.\u00a0<\/p>\n

C\u00e1c ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 l\u00e0 nh\u1eefng n\u00e9t \u0111\u1eb7c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00e1c thu\u1ed9c t\u00ednh quan tr\u1ecdng m\u00e0 kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm \u1edf m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng l\u1ee3i \u00edch h\u1ecd mong mu\u1ed1n v\u00e0 nh\u1eefng chi ph\u00ed h\u1ecd ph\u1ea3i g\u00e1nh ch\u1ecbu.<\/p>\n

S\u1ef1 \u0111o l\u01b0\u1eddng c\u00e1c ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1<\/font><\/h3>\n

Tr\u01b0\u1edbc khi nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c v\u1eefng ch\u1eafc \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eefng quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng th\u00ec h\u1ecd ph\u1ea3i x\u00e1c \u0111\u1ecbnh:\u00a0<\/p>\n

– Nh\u1eefng ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 n\u00e0o \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng.\u00a0<\/p>\n

– M\u1ee9c \u0111\u1ed9 th\u1ecfa m\u00e3n c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ed7i ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1.\u00a0<\/p>\n

– S\u1ef1 quan tr\u1ecdng t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a m\u1ed7i ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1.\u00a0<\/p>\n

a. X\u00e1c \u0111\u1ecbnh nh\u1eefng ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 n\u00e0o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng?<\/b><\/p>\n

\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng ti\u00eau chu\u1ea9n n\u00e0o \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng khi mua m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3, nh\u00e0 nghi\u00ean c\u1ee9u marketing c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p sau:\u00a0<\/p>\n

– Nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng tr\u1ef1c ti\u1ebfp bao g\u1ed3m vi\u1ec7c h\u1ecfi nh\u1eefng kh\u00e1ch h\u00e0ng xem h\u1ecd s\u1eed d\u1ee5ng nh\u1eefng th\u00f4ng tin g\u00ec khi mua m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3.\u00a0<\/p>\n

– L\u1eadp b\u1ea3n \u0111\u1ed3 nh\u1eadn th\u1ee9c: \u0110\u00e2y l\u00e0 k\u0129 thu\u1eadt gi\u00e1n ti\u1ebfp h\u1eefu \u00edch kh\u00e1c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1. Nh\u1eefng kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0a ra m\u1ed9t s\u1ed1 ti\u00eau chu\u1ea9n quan tr\u1ecdng nh\u1ea5t c\u1ee7a m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 v\u00e0 \u0111\u00e1nh gi\u00e1 xem c\u00e1c nh\u00e3n hi\u1ec7u kh\u00e1c nhau tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 v\u1ecb tr\u00ed nh\u01b0 th\u1ebf n\u00e0o tr\u00ean b\u1ea3n \u0111\u1ed3 n\u00e0y.\u00a0<\/p>\n

Qua b\u1ea3n \u0111\u1ed3 nh\u1eadn th\u1ee9c ch\u00fang ta c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh:\u00a0<\/p>\n

– Nh\u1eefng nh\u00e3n hi\u1ec7u kh\u00e1c nhau \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb nh\u01b0 th\u1ebf n\u00e0o theo nh\u1eefng ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1<\/p>\n

– V\u1ecb th\u1ebf c\u1ee7a nh\u1eefng nh\u00e3n hi\u1ec7u thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o khi \u00e1p d\u1ee5ng nh\u1eefng n\u1ed7 l\u1ef1c marketing<\/p>\n

– C\u00e1ch th\u1ee9c \u0111\u1ecbnh v\u1ecb nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi b\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1.<\/p>\n

b. M\u1ee9c \u0111\u1ed9 th\u1ecfa m\u00e3n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi m\u1ed7i ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1:\u00a0<\/b><\/p>\n

Ch\u00fang ta c\u00f3 th\u1ec3 li\u1ec7t k\u00ea c\u00e1c ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 c\u1ee5 th\u1ec3 \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m v\u00e0 thi\u1ebft l\u1eadp t\u1eebng c\u1eb7p \u0111\u1ed1i l\u1eadp v\u1ec1 \u00fd ngh\u0129a (v\u00ed d\u1ee5 ti\u00eau chu\u1ea9n gi\u00e1 s\u1ebd c\u00f3 c\u1eb7p t\u1eeb \u0111\u1ed1i l\u1eadp l\u00e0 \u0111\u1eaft \u2013 r\u1ebb) \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u00e1nh gi\u00e1 v\u00e0 th\u1ecfa m\u00e3n nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi m\u1ed9t nh\u00e3n hi\u1ec7u c\u1ee5 th\u1ec3.<\/p>\n

c. X\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng c\u1ee7a t\u1eebng ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1:\u00a0<\/b><\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, \u0111i\u1ec1u c\u1ed1t y\u1ebfu l\u00e0 ph\u1ea3i bi\u1ebft nh\u1eefng kh\u00e1ch h\u00e0ng th\u01b0\u1eddng cho r\u1eb1ng ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 n\u00e0o l\u00e0 quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 ti\u00eau chu\u1ea9n v\u1ec7 sinh \u0111\u1ed1i v\u1edbi th\u1ef1c ph\u1ea9m t\u01b0\u01a1i, ti\u00eau chu\u1ea9n an to\u00e0n v\u1edbi m\u00e1y t\u1eafm n\u01b0\u1edbc n\u00f3ng tr\u1ef1c ti\u1ebfp\u2026\u00a0<\/p>\n

C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p sau \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng:\u00a0<\/p>\n

– Th\u01b0\u1edbc \u0111o t\u1ed5ng h\u1eb1ng s\u1ed1<\/b>: l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng tr\u1ef1c ti\u1ebfp th\u00f4ng th\u01b0\u1eddng nh\u1ea5t. V\u1edbi ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, kh\u00e1ch h\u00e0ng c\u00f3 100 \u0111i\u1ec3m t\u1ed5ng c\u1ed9ng \u0111\u1ed1i v\u1edbi nh\u1eefng ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00e2n chia nh\u1eefng \u0111i\u1ec3m n\u00e0y t\u00f9y thu\u1ed9c v\u00e0o s\u1ef1 quan tr\u1ecdng t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a m\u1ed7i ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1.<\/p>\n

V\u00ed d\u1ee5: Khi kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 s\u1ef1 quan tr\u1ecdng c\u1ee7a nh\u1eefng ti\u00eau chu\u1ea9n khi l\u1ef1a ch\u1ecdn 1 c\u00e1i tivi, th\u01b0\u1edbc \u0111o t\u1ed5ng h\u1eb1ng s\u1ed1 100 \u0111i\u1ec3m c\u00f3 th\u1ec3 cho ra nh\u1eefng k\u1ebft qu\u1ea3 nh\u01b0 sau: Gi\u00e1: 10; K\u00edch c\u1ee1: 15, Nh\u00e3n hi\u1ec7u: 30; \u0110\u1ed9 ph\u00e2n gi\u1ea3i: 15; D\u1ec5 s\u1eed d\u1ee5ng: 20; B\u1ed9 nh\u1edb: 10.\u00a0<\/p>\n

Kh\u00e1ch h\u00e0ng n\u00e0y \u0111\u00e3 \u0111\u00e1nh gi\u00e1 nh\u00e3n hi\u1ec7u l\u00e0 ti\u00eau chu\u1ea9n quan tr\u1ecdng nh\u1ea5t r\u1ed3i t\u1edbi ti\u00eau chu\u1ea9n d\u1ec5 s\u1eed d\u1ee5ng, ti\u1ebfp \u0111\u1ebfn l\u00e0 k\u00edch c\u1ee1 v\u00e0 \u0111\u1ed9 ph\u00e2n gi\u1ea3i v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 gi\u00e1, b\u1ed9 nh\u1edb.\u00a0<\/p>\n

Nh\u1eefng ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 kh\u00e1c c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem x\u00e9t, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ee9c ti\u00eau th\u1ee5 \u0111i\u1ec7n n\u0103ng, tuy nhi\u00ean \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 do \u0111\u00f3 ng\u1ea7m hi\u1ec3u s\u1ef1 quan tr\u1ecdng n\u00e0y l\u00e0 b\u1eb1ng 0.\u00a0<\/p>\n

– Ph\u01b0\u01a1ng th\u1ee9c \u0111o l\u01b0\u1eddng gi\u00e1n ti\u1ebfp ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 ph\u00e2n t\u00edch li\u00ean k\u1ebft, \u0111\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c cung c\u1ea5p d\u1eef li\u1ec7u d\u1ef1a tr\u00ean nh\u1eefng s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 nh\u1eefng n\u00e9t \u0111\u1eb7c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 thi\u1ec7n ch\u00ed c\u1ee7a h\u1ecd \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m ch\u1ec9 v\u00ec n\u00e9t \u0111\u1eb7c bi\u1ec7t n\u00e0o \u0111\u00f3 thay cho nhi\u1ec1u ti\u00eau chu\u1ea9n kh\u00e1c.<\/p>\n

Ch\u1eb3ng h\u1ea1n nh\u01b0 n\u00e9t \u0111\u1eb7c bi\u1ec7t v\u1ec1 m\u00e0u s\u1eafc ho\u1eb7c ki\u1ec3u d\u00e1ng.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: H\u00e0nh vi kh\u00e1ch h\u00e0ng, ThS. T\u1ea1 Th\u1ecb H\u1ed3ng H\u1ea1nh, 2009, NXB Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc M\u1edf th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 (Evaluative criteria) c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng n\u00e9t \u0111\u1eb7c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00e1c thu\u1ed9c t\u00ednh quan tr\u1ecdng m\u00e0 kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm \u1edf m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36289"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36289"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36289\/revisions"}],"predecessor-version":[{"id":68811,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36289\/revisions\/68811"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}