{"id":36293,"date":"2023-12-08T11:59:37","date_gmt":"2023-12-08T11:59:37","guid":{"rendered":"https:\/\/masterskills.org\/blog\/su-tim-kiem-thong-tin-ben-ngoai-external-information-search-trong-hanh-vi-khach-hang-la-gi.html"},"modified":"2023-12-24T21:43:48","modified_gmt":"2023-12-24T14:43:48","slug":"su-tim-kiem-thong-tin-ben-ngoai-external-information-search-trong-hanh-vi-khach-hang-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/su-tim-kiem-thong-tin-ben-ngoai-external-information-search-trong-hanh-vi-khach-hang-la-gi.html","title":{"rendered":"S\u1ef1 t\u00ecm ki\u1ebfm th\u00f4ng tin b\u00ean ngo\u00e0i (External information search) trong h\u00e0nh vi kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: payamedini.mihanblog)<\/p>\n<\/div>\n<\/div>\n

S\u1ef1 t\u00ecm ki\u1ebfm th\u00f4ng tin b\u00ean ngo\u00e0i<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

S\u1ef1 t\u00ecm ki\u1ebfm th\u00f4ng tin b\u00ean ngo\u00e0i <\/b>trong ti\u1ebfng Anh t\u1ea1m d\u1ecbch l\u00e0:\u00a0External information search.<\/b><\/p>\n

Khi kh\u00e1ch h\u00e0ng nh\u1eadn ra nhu c\u1ea7u, h\u1ecd c\u00f3 th\u1ec3 s\u1ebd s\u1eed d\u1ee5ng c\u00e1c th\u00f4ng tin li\u00ean quan t\u1eeb tr\u00ed nh\u1edb, th\u00f4ng tin n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 th\u00f4ng tin b\u00ean trong.\u00a0<\/p>\n

N\u1ebfu kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin b\u00ean trong th\u00ec kh\u00e1ch h\u00e0ng s\u1ebd t\u00ecm ki\u1ebfm nh\u1eefng t\u00e1c nh\u00e2n b\u00ean ngo\u00e0i li\u00ean quan \u0111\u1ebfn vi\u1ec7c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 s\u1ef1 t\u00ecm ki\u1ebfm th\u00f4ng tin b\u00ean ngo\u00e0i.<\/b>\u00a0<\/p>\n

V\u00ed d\u1ee5: M\u1ed9t ng\u01b0\u1eddi b\u1ecb nh\u1ee9c \u0111\u1ea7u th\u00ec c\u00f3 th\u1ec3 nh\u1edb ra l\u00e0 Panadol c\u00f3 th\u1ec3 gi\u00fap h\u1ecd l\u00e0m gi\u1ea3m c\u01a1n nh\u1ee9c \u0111\u1ea7u. Sau \u0111\u00f3 anh ta c\u00f3 th\u1ec3 mua Panadol \u1edf m\u1ed9t hi\u1ec7u thu\u1ed1c m\u00e0 kh\u00f4ng c\u1ea7n t\u00ecm ki\u1ebfm th\u00eam th\u00f4ng tin hay ph\u1ea3i \u0111\u00e1nh gi\u00e1 c\u00e1c ch\u1ecdn l\u1ef1a.\u00a0<\/p>\n

Tuy nhi\u00ean trong tr\u01b0\u1eddng h\u1ee3p kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 nh\u1edb b\u1ea5t k\u00ec nh\u00e3n hi\u1ec7u thu\u1ed1c nh\u1ee9c \u0111\u1ea7u n\u00e0o th\u00ec h\u1ecd s\u1ebd h\u1ecfi b\u00e1c s\u0129, ng\u01b0\u1eddi b\u00e1n thu\u1ed1c ho\u1eb7c h\u1ecfi ng\u01b0\u1eddi th\u00e2n \u0111\u1ec3 c\u00f3 th\u00f4ng tin khi \u0111i mua thu\u1ed1c.<\/p>\n

C\u00e1c nh\u00e2n t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn vi\u1ec7c t\u00ecm ki\u1ebfm th\u00f4ng tin b\u00ean ngo\u00e0i<\/font><\/h3>\n

H\u1ea7u h\u1ebft kh\u00e1ch h\u00e0ng \u0111\u1ec1u t\u00ecm ki\u1ebfm th\u00f4ng tin b\u00ean ngo\u00e0i ngay tr\u01b0\u1edbc khi mua h\u00e0ng v\u00e0 m\u1eb7t h\u00e0ng c\u00e0ng quan tr\u1ecdng th\u00ec m\u1ee9c \u0111\u1ed9 t\u00ecm ki\u1ebfm th\u00f4ng tin c\u00e0ng cao.\u00a0<\/p>\n

H\u1ea7u h\u1ebft vi\u1ec7c mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh c\u00f3 gi\u1edbi h\u1ea1n hay theo th\u00f3i quen, do \u0111\u00f3 h\u1ecd th\u01b0\u1eddng kh\u00f4ng t\u00ecm ki\u1ebfm ho\u1eb7c t\u00ecm ki\u1ebfm r\u1ea5t \u00edt c\u00e1c th\u00f4ng tin b\u00ean ngo\u00e0i tr\u01b0\u1edbc khi mua s\u1eafm.\u00a0<\/p>\n

\u0110i\u1ec1u n\u00e0y l\u00e0 r\u1ea5t \u0111\u00fang cho c\u00e1c lo\u1ea1i h\u00e0ng h\u00f3a thi\u1ebft y\u1ebfu c\u00f3 gi\u00e1 c\u1ea3 t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p, ch\u1eb3ng h\u1ea1n c\u00e1c lo\u1ea1i th\u1ee9c u\u1ed1ng nh\u1eb9, \u0111\u1ed3 h\u1ed9p v\u00e0 b\u1ed9t gi\u1eb7t\u2026\u00a0<\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 quan tr\u1ecdng nh\u01b0 t\u01b0 v\u1ea5n ph\u00e1p l\u00ed, nh\u00e0 v\u00e0 xe h\u01a1i\u2026 kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t l\u01b0\u1ee3ng \u0111\u00e1ng k\u1ec3 th\u00f4ng tin tr\u1ef1c ti\u1ebfp t\u1eeb b\u00ean ngo\u00e0i tr\u01b0\u1edbc khi mua s\u1eafm.<\/p>\n

Internet t\u1ea1o cho kh\u00e1ch h\u00e0ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn nhi\u1ec1u th\u00f4ng tin kh\u00e1c nhau tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn mua h\u00e0ng.\u00a0<\/p>\n

C\u00f3 4 nh\u00e2n t\u1ed1 c\u01a1 b\u1ea3n t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn vi\u1ec7c t\u00ecm ki\u1ebfm th\u00f4ng tin b\u00ean ngo\u00e0i:\u00a0<\/p>\n

– \u0110\u1eb7c \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng<\/b>: C\u00e1c \u0111\u1eb7c \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng bao g\u1ed3m s\u1ed1 l\u01b0\u1ee3ng c\u00e1c gi\u1ea3i ph\u00e1p, c\u00e1c gi\u1edbi h\u1ea1n gi\u00e1 c\u1ea3, h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i v\u00e0 kh\u1ea3 n\u0103ng s\u1eb5n c\u00f3 c\u1ee7a th\u00f4ng tin.\u00a0<\/p>\n

+ S\u1ed1 l\u01b0\u1ee3ng c\u00e1c gi\u1ea3i ph\u00e1p (c\u00e1c s\u1ea3n ph\u1ea9m, c\u00e1c c\u1eeda h\u00e0ng, c\u00e1c nh\u00e3n hi\u1ec7u) s\u1eb5n c\u00f3 c\u00e0ng l\u1edbn \u0111\u1ec3 gi\u1ea3i quy\u1ebft m\u1ed9t nhu c\u1ea7u n\u00e0o \u0111\u00f3 th\u00ec d\u01b0\u1eddng nh\u01b0 c\u00e0ng c\u00f3 nhi\u1ec1u s\u1ef1 t\u00ecm ki\u1ebfm th\u00f4ng tin b\u00ean ngo\u00e0i h\u01a1n.\u00a0<\/p>\n

+ S\u1ed1 l\u01b0\u1ee3ng, v\u1ecb tr\u00ed v\u00e0 kho\u1ea3ng c\u00e1ch gi\u1eefa c\u00e1c c\u1eeda h\u00e0ng \u1edf th\u1ecb tr\u01b0\u1eddng s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng c\u00e1c c\u1eeda h\u00e0ng m\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd gh\u00e9 qua tr\u01b0\u1edbc khi mua h\u00e0ng, kho\u1ea3ng c\u00e1ch g\u1ea7n nhau c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng s\u1ebd l\u00e0m gia t\u0103ng vi\u1ec7c t\u00ecm ki\u1ebfm b\u00ean ngo\u00e0i.\u00a0<\/p>\n

+ M\u1ed9t s\u1ed1 ngu\u1ed3n th\u00f4ng tin m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng l\u00e0 c\u00e1c b\u1ea3ng qu\u1ea3ng c\u00e1o, nh\u00e3n h\u00e0ng d\u00e1n tr\u00ean s\u1ea3n ph\u1ea9m, th\u00f4ng tin t\u1eeb nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u00f3 kinh nghi\u1ec7m v\u1edbi s\u1ea3n ph\u1ea9m.\u00a0<\/p>\n

– \u0110\u1eb7c \u0111i\u1ec3m s\u1ea3n ph\u1ea9m<\/b>: M\u1ee9c gi\u00e1 s\u1ea3n ph\u1ea9m c\u00e0ng cao th\u00ec kh\u00e1ch h\u00e0ng c\u00e0ng t\u0103ng c\u01b0\u1eddng vi\u1ec7c t\u00ecm ki\u1ebfm th\u00f4ng tin b\u00ean ngo\u00e0i.\u00a0<\/p>\n

– \u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng<\/b>: Khi kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1c nhau ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ef1 hi\u1ec3u bi\u1ebft, kinh nghi\u1ec7m, tu\u1ed5i t\u00e1c, nh\u1eadn\u00a0th\u1ee9c v\u1ec1 r\u1ee7i ro… th\u00ec vi\u1ec7c t\u00ecm ki\u1ebfm th\u00f4ng tin b\u00ean ng\u00f2ai c\u0169ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t.\u00a0<\/p>\n

V\u00ed d\u1ee5: C\u00e1c lo\u1ea1i qu\u1ea7n \u00e1o th\u1eddi trang cao c\u1ea5p th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi r\u1ee7i ro cao, do \u0111\u00f3 kh\u00e1ch h\u00e0ng ph\u1ea3i t\u00ecm ki\u1ebfm th\u00f4ng tin nhi\u1ec1u h\u01a1n tr\u01b0\u1edbc khi mua s\u1eafm.\u00a0<\/p>\n

– \u0110\u1eb7c \u0111i\u1ec3m t\u00ecnh hu\u1ed1ng<\/b>: S\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 t\u00ecnh hu\u1ed1ng c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t t\u00e1c \u0111\u1ed9ng quan tr\u1ecdng \u0111\u1ebfn h\u00e0nh vi t\u00ecm ki\u1ebfm th\u00f4ng tin. B\u1ed1i c\u1ea3nh th\u1eddi gian s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 t\u00ecnh hu\u1ed1ng quan tr\u1ecdng nh\u1ea5t t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi t\u00ecm ki\u1ebfm th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

V\u00ed d\u1ee5: Khi kh\u00e1ch h\u00e0ng \u1edf trong 1 c\u1eeda h\u00e0ng \u0111\u00f4ng \u0111\u00fac th\u00ec s\u1ebd gi\u1ea3m thi\u1ec3u vi\u1ec7c t\u00ecm ki\u1ebfm th\u00f4ng tin. Ho\u1eb7c ng\u01b0\u1eddi mua s\u1eafm \u0111ang \u1edf trong t\u00ecnh tr\u1ea1ng kh\u00f4ng \u0111\u01b0\u1ee3c kho\u1ebb th\u00ec c\u0169ng s\u1ebd gi\u1ea3m vi\u1ec7c t\u00ecm ki\u1ebfm th\u00f4ng tin.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: H\u00e0nh vi kh\u00e1ch h\u00e0ng, ThS. T\u1ea1 Th\u1ecb H\u1ed3ng H\u1ea1nh, 2009, NXB Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc M\u1edf th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n S\u1ef1 t\u00ecm ki\u1ebfm th\u00f4ng tin b\u00ean ngo\u00e0i (ti\u1ebfng Anh: External information search) l\u00e0 nh\u1eb1m x\u00e1c \u0111\u1ecbnh nh\u1eefng ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 th\u00edch h\u1ee3p c\u1ee7a kh\u00e1ch h\u00e0ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36293"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36293"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36293\/revisions"}],"predecessor-version":[{"id":68813,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36293\/revisions\/68813"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}