{"id":36297,"date":"2023-12-08T12:00:18","date_gmt":"2023-12-08T12:00:18","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hanh-vi-khach-hang-consumer-behaviour-la-gi.html"},"modified":"2023-12-24T21:43:48","modified_gmt":"2023-12-24T14:43:48","slug":"hanh-vi-khach-hang-consumer-behaviour-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hanh-vi-khach-hang-consumer-behaviour-la-gi.html","title":{"rendered":"H\u00e0nh vi kh\u00e1ch h\u00e0ng (Consumer behaviour\ufeff) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: actian)<\/p>\n<\/div>\n<\/div>\n

H\u00e0nh vi kh\u00e1ch h\u00e0ng<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

H\u00e0nh vi kh\u00e1ch h\u00e0ng<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0: Consumer behaviour\ufeff.<\/b><\/p>\n

C\u00f3 nhi\u1ec1u \u0111\u1ecbnh ngh\u0129a v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng, sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111\u1ecbnh ngh\u0129a ti\u00eau bi\u1ec3u:<\/p>\n

– Theo Hi\u1ec7p h\u1ed9i marketing Hoa K\u1ef3, h\u00e0nh vi kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 s\u1ef1 t\u00e1c \u0111\u1ed9ng qua l\u1ea1i gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 k\u00edch th\u00edch c\u1ee7a m\u00f4i tr\u01b0\u1eddng v\u1edbi nh\u1eadn th\u1ee9c v\u00e0 h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi m\u00e0 qua s\u1ef1 t\u01b0\u01a1ng t\u00e1c \u0111\u00f3, con ng\u01b0\u1eddi thay \u0111\u1ed5i cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd.\u00a0<\/p>\n

Hay n\u00f3i c\u00e1ch kh\u00e1c, h\u00e0nh vi kh\u00e1ch h\u00e0ng bao g\u1ed3m nh\u1eefng suy ngh\u0129 v\u00e0 c\u1ea3m nh\u1eadn m\u00e0 con ng\u01b0\u1eddi c\u00f3 \u0111\u01b0\u1ee3c v\u00e0 nh\u1eefng h\u00e0nh \u0111\u1ed9ng m\u00e0 h\u1ecd th\u1ef1c hi\u1ec7n trong qu\u00e1 tr\u00ecnh ti\u00eau d\u00f9ng.\u00a0<\/p>\n

Nh\u1eefng y\u1ebfu t\u1ed1 nh\u01b0 \u00fd ki\u1ebfn t\u1eeb nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c, qu\u1ea3ng c\u00e1o, th\u00f4ng tin v\u1ec1 gi\u00e1 c\u1ea3, bao b\u00ec, b\u1ec1 ngo\u00e0i s\u1ea3n ph\u1ea9m\u2026 \u0111\u1ec1u c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u1ea3m nh\u1eadn, suy ngh\u0129 v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

– Theo Kotler & Levy, h\u00e0nh vi kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng h\u00e0nh vi c\u1ee5 th\u1ec3 c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n khi th\u1ef1c hi\u1ec7n c\u00e1c quy\u1ebft \u0111\u1ecbnh mua s\u1eafm, s\u1eed d\u1ee5ng v\u00e0 v\u1ee9t b\u1ecf s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5.\u00a0<\/p>\n

Nh\u01b0 v\u1eady, qua hai \u0111\u1ecbnh ngh\u0129a tr\u00ean, ch\u00fang ta c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh h\u00e0nh vi kh\u00e1ch h\u00e0ng l\u00e0:\u00a0<\/p>\n

– Nh\u1eefng suy ngh\u0129 v\u00e0 c\u1ea3m nh\u1eadn c\u1ee7a con ng\u01b0\u1eddi trong qu\u00e1 tr\u00ecnh mua s\u1eafm v\u00e0 ti\u00eau d\u00f9ng<\/p>\n

– H\u00e0nh vi kh\u00e1ch h\u00e0ng l\u00e0 n\u0103ng \u0111\u1ed9ng v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u00ec n\u00f3 ch\u1ecbu t\u00e1c \u0111\u1ed9ng b\u1edfi nh\u1eefng y\u1ebfu t\u1ed1 t\u1eeb m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i v\u00e0 c\u00f3 s\u1ef1 t\u00e1c \u0111\u1ed9ng tr\u1edf l\u1ea1i \u0111\u1ed1i v\u1edbi m\u00f4i tr\u01b0\u1eddng \u1ea5y<\/p>\n

– H\u00e0nh vi kh\u00e1ch h\u00e0ng bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng: mua s\u1eafm, s\u1eed d\u1ee5ng v\u00e0 x\u1eed l\u00ed s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5.\u00a0<\/p>\n

V\u00ed d\u1ee5: Nghi\u00ean c\u1ee9u h\u00e0nh vi ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m d\u1ea7u g\u1ed9i \u0111\u1ea7u \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1 sau: T\u1ea1i sao kh\u00e1ch h\u00e0ng mua d\u1ea7u g\u1ed9i \u0111\u1ea7u (\u0111\u1ec3 l\u00e0m s\u1ea1ch t\u00f3c hay \u0111\u1ec3 tr\u1ecb g\u00e0u)? H\u1ecd mua nh\u00e3n hi\u1ec7u n\u00e0o (Clear hay Sunsilk…)? T\u1ea1i sao h\u1ecd mua nh\u00e3n hi\u1ec7u \u0111\u00f3 (h\u1ecd tin r\u1eb1ng nh\u00e3n hi\u1ec7u \u0111\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t h\u01a1n hay \u0111ang \u0111\u01b0\u1ee3c b\u00e1n gi\u1ea3m gi\u00e1)?\u00a0<\/p>\n

Lo\u1ea1i n\u00e0o th\u01b0\u1eddng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng mua nhi\u1ec1u nh\u1ea5t (lo\u1ea1i chai bao nhi\u00eau ml)? Mua nh\u01b0 th\u1ebf n\u00e0o (mua l\u1ebb t\u1eebng chai hay mua nhi\u1ec1u)? Khi n\u00e0o mua (mua khi c\u1ea7n d\u00f9ng, khi \u0111i ch\u1ee3 hay khi \u0111i mua s\u1eafm v\u00e0o cu\u1ed1i tu\u1ea7n)? Mua \u1edf \u0111\u00e2u (ch\u1ee3, si\u00eau th\u1ecb hay ti\u1ec7m t\u1ea1p h\u00f3a)? M\u1ee9c \u0111\u1ed9 mua (bao l\u00e2u mua 1 l\u1ea7n)?…<\/p>\n

T\u00ecm hi\u1ec3u t\u1ea5t c\u1ea3 nh\u1eefng v\u1ea5n \u0111\u1ec1 tr\u00ean s\u1ebd gi\u00fap cho c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh d\u1ea7u g\u1ed9i \u0111\u1ea7u bi\u1ebft \u0111\u01b0\u1ee3c nhu c\u1ea7u, \u0111\u1ed9ng c\u01a1 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 th\u00f3i quen mua s\u1eafm s\u1ea3n ph\u1ea9m c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n nghi\u00ean c\u1ee9u k\u0129 h\u00e0nh vi kh\u00e1ch h\u00e0ng nh\u1eb1m m\u1ee5c \u0111\u00edch n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nhu c\u1ea7u, s\u1edf th\u00edch, th\u00f3i quen c\u1ee7a h\u1ecd \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing ph\u00f9 h\u1ee3p, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua s\u1eafm s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.\u00a0<\/p>\n

Ngo\u00e0i ra, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u0169ng r\u1ea5t quan t\u00e2m \u0111\u1ebfn vi\u1ec7c t\u00ecm hi\u1ec3u xem nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 th\u1ea5y \u0111\u01b0\u1ee3c c\u00e1c l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m h\u1ecd \u0111\u00e3 mua hay kh\u00f4ng (k\u1ec3 c\u1ea3 c\u00e1c l\u1ee3i \u00edch x\u00e3 h\u1ed9i n\u1ebfu c\u00f3) v\u00e0 h\u1ecd c\u1ea3m nh\u1eadn, \u0111\u00e1nh gi\u00e1 nh\u01b0 th\u1ebf n\u00e0o sau khi mua s\u1eafm v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.\u00a0<\/p>\n

B\u1edfi v\u00ec nh\u1eefng t\u1ea5t c\u1ea3 nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn l\u1ea7n mua s\u1eafm sau v\u00e0 th\u00f4ng tin truy\u1ec1n mi\u1ec7ng v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd t\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00e1c.<\/p>\n

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S\u01a1 \u0111\u1ed3 1: Nh\u1eefng t\u00e1c \u0111\u1ed9ng nhi\u1ec1u m\u1eb7t \u0111\u1ebfn h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n<\/div>\n

S\u01a1 \u0111\u1ed3 tr\u00ean cho th\u1ea5y, h\u00e0nh vi kh\u00e1ch h\u00e0ng bao g\u1ed3m\u00a0<\/p>\n

+ Nh\u1eefng h\u00e0nh vi c\u00f3 th\u1ec3 quan s\u00e1t \u0111\u01b0\u1ee3c nh\u01b0:<\/p>\n

S\u1ed1 l\u01b0\u1ee3ng \u0111\u00e3 mua s\u1eafm, mua khi n\u00e0o, mua v\u1edbi ai, nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00e3 mua \u0111\u01b0\u1ee3c d\u00f9ng nh\u01b0 th\u1ebf n\u00e0o;\u00a0<\/p>\n

+ Nh\u1eefng h\u00e0nh vi kh\u00f4ng th\u1ec3 quan s\u00e1t \u0111\u01b0\u1ee3c nh\u01b0:<\/p>\n

Nh\u1eefng gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u1eefng nhu c\u1ea7u v\u00e0 s\u1ef1 nh\u1eadn th\u1ee9c c\u1ee7a c\u00e1 nh\u00e2n, nh\u1eefng th\u00f4ng tin g\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 ghi nh\u1edb, h\u1ecd thu th\u1eadp v\u00e0 x\u1eed l\u00ed th\u00f4ng tin nh\u01b0 th\u1ebf n\u00e0o, h\u1ecd \u0111\u00e1nh gi\u00e1 c\u00e1c gi\u1ea3i ph\u00e1p nh\u01b0 th\u1ebf n\u00e0o; v\u00e0 h\u1ecd c\u1ea3m th\u1ea5y nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 quy\u1ec1n s\u1edf h\u1eefu v\u00e0 s\u1eed d\u1ee5ng c\u1ee7a nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m kh\u00e1c nhau\u2026\u00a0<\/p>\n

T\u1ea1i sao ph\u1ea3i nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/font><\/h3>\n

S\u1ef1 ch\u1ea5p thu\u1eadn quan \u0111i\u1ec3m tr\u1ecdng ti\u1ebfp th\u1ecb m\u1ed9t c\u00e1ch r\u1ed9ng r\u00e3i th\u00fac \u0111\u1ea9y c\u00e1c c\u00f4ng ty quan t\u00e2m nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

Khi quan t\u00e2m \u0111\u1ebfn nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p d\u1ea7n d\u1ea7n kh\u00e1m ph\u00e1 ra nh\u1eefng v\u1ea5n \u0111\u1ec1 sau \u0111\u00e2y:<\/p>\n

– Kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n r\u1ea5t ph\u1ee9c t\u1ea1p, ngo\u00e0i nhu c\u1ea7u sinh t\u1ed3n h\u1ecd c\u00f2n c\u00f3 nhi\u1ec1u nhu c\u1ea7u kh\u00e1c n\u1eefa. Nh\u1eefng nhu c\u1ea7u n\u00e0y ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o \u0111\u1eb7c \u0111i\u1ec3m, t\u00e2m l\u00ed v\u00e0 phong c\u00e1ch s\u1ed1ng c\u1ee7a c\u00e1 nh\u00e2n v\u00e0 t\u00f9y thu\u1ed9c v\u00e0o x\u00e3 h\u1ed9i n\u01a1i h\u1ecd \u0111ang sinh s\u1ed1ng.\u00a0<\/p>\n

– Nhu c\u1ea7u kh\u00e1ch h\u00e0ng r\u1ea5t kh\u00e1c nhau gi\u1eefa c\u00e1c x\u00e3 h\u1ed9i, gi\u1eefa c\u00e1c khu v\u1ef1c \u0111\u1ecba l\u00ed, gi\u1eefa c\u00e1c n\u1ec1n v\u0103n h\u00f3a, tu\u1ed5i t\u00e1c, gi\u1edbi t\u00ednh\u2026\u00a0<\/p>\n

Qua \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p ng\u00e0y nay \u0111\u00e3 nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch h\u00e0ng, c\u1ee5 th\u1ec3 l\u00e0:<\/p>\n

– Ph\u1ea3i ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 ph\u1ea3i hi\u1ec3u k\u0129 h\u1ecd \u0111\u1ec3 nh\u1eadn bi\u1ebft \u0111\u1ea7y \u0111\u1ee7 nh\u1eefng \u0111\u1ed9ng c\u01a1 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m, \u0111i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh.\u00a0<\/p>\n

– \u0110\u1ec3 tri\u1ec3n khai \u0111\u01b0\u1ee3c c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing k\u00edch th\u00edch vi\u1ec7c mua h\u00e0ng, c\u00e1c doanh nghi\u1ec7p ph\u1ea3i nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

Ch\u1eb3ng h\u1ea1n nh\u01b0 thi\u1ebft k\u1ebf c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ee9c n\u0103ng, h\u00ecnh d\u00e1ng, k\u00edch th\u01b0\u1edbc, bao b\u00ec, m\u00e0u s\u1eafc ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

– Ki\u1ebfn th\u1ee9c v\u00e0 s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng c\u00f2n gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing \u1ea3nh h\u01b0\u1edfng, t\u00e1c \u0111\u1ed9ng tr\u1edf l\u1ea1i kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, tung ra th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m g\u1eafn v\u1edbi nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u00f3 t\u00ednh ch\u1ea5t c\u00e1 nh\u00e2n v\u00e0 t\u00ednh ch\u1ea5t x\u00e3 h\u1ed9i \u0111\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m.\u00a0<\/p>\n

– S\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng kh\u00f4ng nh\u1eefng th\u00edch h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p, m\u00e0 c\u00f2n c\u1ea7n thi\u1ebft cho c\u1ea3 nh\u1eefng t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn v\u00e0 nh\u1eefng c\u01a1 quan Ch\u00ednh ph\u1ee7 li\u00ean quan \u0111\u1ebfn vi\u1ec7c b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i kh\u00e1ch h\u00e0ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c ch\u00ednh s\u00e1ch li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng Marketing.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: H\u00e0nh vi kh\u00e1ch h\u00e0ng, ThS. T\u1ea1 Th\u1ecb H\u1ed3ng H\u1ea1nh, 2009, NXB Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc M\u1edf th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n H\u00e0nh vi kh\u00e1ch h\u00e0ng (ti\u1ebfng Anh: Consumer behaviour\ufeff) l\u00e0 y\u1ebfu t\u1ed1 m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n nghi\u00ean c\u1ee9u k\u0129 \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing ph\u00f9 h\u1ee3p, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua s\u1eafm s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36297"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36297"}],"version-history":[{"count":2,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36297\/revisions"}],"predecessor-version":[{"id":68817,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36297\/revisions\/68817"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}