{"id":36300,"date":"2023-12-08T12:00:34","date_gmt":"2023-12-08T12:00:34","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-dinh-gia-lo-de-keo-khach-loss-leader-strategy-la-gi-vi-du-ve-chien-luoc-nay.html"},"modified":"2023-12-24T21:43:48","modified_gmt":"2023-12-24T14:43:48","slug":"chien-luoc-dinh-gia-lo-de-keo-khach-loss-leader-strategy-la-gi-vi-du-ve-chien-luoc-nay","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-dinh-gia-lo-de-keo-khach-loss-leader-strategy-la-gi-vi-du-ve-chien-luoc-nay.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 l\u1ed7 \u0111\u1ec3 k\u00e9o kh\u00e1ch (Loss Leader Strategy) l\u00e0 g\u00ec? V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c n\u00e0y"},"content":{"rendered":"
\n
\n
<\/div>\n
\n

H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Pinterest<\/p>\n<\/div>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 l\u1ed7 \u0111\u1ec3 k\u00e9o kh\u00e1ch<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 l\u1ed7 \u0111\u1ec3 k\u00e9o kh\u00e1ch <\/b>trong ti\u1ebfng Anh l\u00e0\u00a0Loss Leader Strategy.<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 l\u1ed7 \u0111\u1ec3 k\u00e9o kh\u00e1ch<\/i> l\u00e0 vi\u1ec7c cung c\u1ea5p m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u1edbi m\u1ee9c gi\u00e1 kh\u00f4ng sinh l\u00e3i, nh\u1eb1m thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi ho\u1eb7c \u0111\u1ec3 b\u00e1n th\u00eam c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1c cho kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn khi m\u1ed9t doanh nghi\u1ec7p l\u1ea7n \u0111\u1ea7u ti\u00ean tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng.<\/p>\n

V\u1ec1 c\u01a1 b\u1ea3n, s\u1ea3n ph\u1ea9m thua l\u1ed7 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi cho d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m v\u1edbi hi v\u1ecdng x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c doanh thu \u0111\u1ecbnh k\u00ec trong t\u01b0\u01a1ng lai.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 l\u1ed7 \u0111\u1ec3 k\u00e9o kh\u00e1ch v\u00e0 c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb<\/b><\/p>\n

C\u1ea3 c\u1eeda h\u00e0ng v\u1eadt l\u00ed truy\u1ec1n th\u1ed1ng v\u00e0 c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u1ec1u s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 l\u1ed7 \u0111\u1ec3 k\u00e9o kh\u00e1ch<\/i>. Nh\u1eefng c\u1eeda h\u00e0ng n\u00e0y th\u01b0\u1eddng \u0111\u1ecbnh gi\u00e1 m\u1ed9t v\u00e0i m\u1eb7t h\u00e0ng th\u1ea5p \u0111\u1ebfn m\u1ee9c kh\u00f4ng c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn, hi v\u1ecdng r\u1eb1ng m\u1ed9t khi kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m t\u1eeb c\u1eeda h\u00e0ng ho\u1eb7c trang web c\u1ee7a m\u00ecnh th\u00ec s\u1ebd mua ti\u1ebfp c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c v\u00e0 g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/p>\n

B\u1ea5t l\u1ee3i c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 l\u1ed7 \u0111\u1ec3 k\u00e9o kh\u00e1ch<\/font><\/h2>\n

\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 l\u1ed7 \u0111\u1ec3 k\u00e9o kh\u00e1ch<\/i>, r\u1ee7i ro l\u1edbn nh\u1ea5t l\u00e0 kh\u00e1ch h\u00e0ng ch\u1ec9 mua s\u1ea3n ph\u1ea9m thua l\u1ed7 v\u00e0 kh\u00f4ng s\u1eed d\u1ee5ng b\u1ea5t k\u00ec s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 n\u00e0o kh\u00e1c c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/p>\n

Ngo\u00e0i ra, m\u1ed9t s\u1ed1 ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf ph\u1ea3n \u0111\u1ed1i r\u1eb1ng h\u1ecd kh\u00f4ng th\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn, nh\u1eefng c\u00f4ng ty c\u00f3 kh\u1ea3 n\u0103ng ch\u1ed1ng ch\u1ecdi \u0111\u01b0\u1ee3c t\u1ed5n th\u1ea5t ti\u1ec1m \u1ea9n trong chi\u1ebfn l\u01b0\u1ee3c n\u00e0y.<\/p>\n

Cu\u1ed1i c\u00f9ng, c\u00e1c nh\u00e0 cung c\u1ea5p cho c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 l\u1ed7 \u0111\u1ec3 k\u00e9o kh\u00e1ch<\/i> c\u00f3 th\u1ec3 g\u1eb7p \u00e1p l\u1ef1c ph\u1ea3i gi\u1eef gi\u00e1 c\u1ee7a m\u00ecnh \u1edf m\u1ee9c th\u1ea5p \u0111\u1ec3 ti\u1ebfp t\u1ee5c b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng cho c\u00f4ng ty s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 l\u1ed7 \u0111\u1ec3 k\u00e9o kh\u00e1ch<\/i>.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 l\u1ed7 \u0111\u1ec3 k\u00e9o kh\u00e1ch<\/font><\/h2>\n

M\u1ed9t v\u00ed d\u1ee5 c\u1ed5 \u0111i\u1ec3n cho chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 l\u01b0\u1ee1i dao c\u1ea1o. Gillette t\u1eb7ng dao c\u1ea1o r\u00e2u mi\u1ec5n ph\u00ed v\u00ec bi\u1ebft r\u1eb1ng kh\u00e1ch h\u00e0ng ph\u1ea3i mua l\u01b0\u1ee1i dao thay th\u1ebf, \u0111\u00f3 m\u1edbi l\u00e0 s\u1ea3n ph\u1ea9m m\u00e0 c\u00f4ng ty ki\u1ebfm \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn.<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c l\u00e0 m\u00e1y ch\u01a1i tr\u00f2 ch\u01a1i video Xbox One c\u1ee7a Microsoft. S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n v\u1edbi m\u1ee9c l\u00e3i th\u1ea5p tr\u00ean m\u1ed7i m\u00e1y, nh\u01b0ng Microsoft bi\u1ebft r\u1eb1ng c\u00f3 ti\u1ec1m n\u0103ng thu l\u1ee3i t\u1eeb vi\u1ec7c b\u00e1n c\u00e1c tr\u00f2 ch\u01a1i v\u1edbi t\u1ec9 su\u1ea5t l\u1ee3i nhu\u1eadn cao v\u00e0 ph\u00ed \u0111\u0103ng k\u1ec9 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 Xbox Live c\u1ee7a c\u00f4ng ty.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 l\u1ed7 \u0111\u1ec3 k\u00e9o kh\u00e1ch<\/b> \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn trong to\u00e0n b\u1ed9 ng\u00e0nh c\u00f4ng nghi\u1ec7p tr\u00f2 ch\u01a1i video v\u00e0 trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p, m\u00e1y ch\u01a1i game \u0111\u01b0\u1ee3c b\u00e1n v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n gi\u00e1 th\u00e0nh.<\/p>\n

(Theo investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 l\u1ed7 \u0111\u1ec3 k\u00e9o kh\u00e1ch (ti\u1ebfng Anh: Loss Leader Strategy) b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u1edbi m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n c\u1ea3 chi ph\u00ed s\u1ea3n xu\u1ea5t, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn khi m\u1ed9t doanh nghi\u1ec7p l\u1ea7n \u0111\u1ea7u ti\u00ean tham gia v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36300"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36300"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36300\/revisions"}],"predecessor-version":[{"id":68818,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36300\/revisions\/68818"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}