{"id":36303,"date":"2023-12-08T12:01:00","date_gmt":"2023-12-08T12:01:00","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tuyen-truyen-propaganda-trong-ngan-hang-la-gi-cong-cu-tuyen-truyen.html"},"modified":"2023-12-24T21:43:49","modified_gmt":"2023-12-24T14:43:49","slug":"tuyen-truyen-propaganda-trong-ngan-hang-la-gi-cong-cu-tuyen-truyen","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tuyen-truyen-propaganda-trong-ngan-hang-la-gi-cong-cu-tuyen-truyen.html","title":{"rendered":"Tuy\u00ean truy\u1ec1n (Propaganda) trong ng\u00e2n h\u00e0ng l\u00e0 g\u00ec? C\u00f4ng c\u1ee5 tuy\u00ean truy\u1ec1n"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<div class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div>\n<div class=\"PhotoCMS_Caption\">\n<p>H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: investigaction)<\/p>\n<\/div>\n<\/div>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Tuye\u0302n truy\u00ea\u0300n trong ng\u00e2n h\u00e0ng<\/font><\/h2>\n<p><b>Kh\u00e1i ni\u1ec7m<\/b><\/p>\n<p><b>Tuye\u0302n truy\u00ea\u0300n<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 <b>propaganda.<\/b><\/p>\n<p><b>Tuye\u0302n truy\u00ea\u0300n<\/b> trong xa\u0303 h\u1ecd\u0302i theo ca\u0301ch hi\u00ea\u0309u truy\u00ea\u0300n th\u00f4\u0301ng chi\u0309 la\u0300 g\u01b0\u0309i \u0111i nh\u01b0\u0303ng tho\u0302ng tin cu\u0309a m\u1ecd\u0302t nga\u0302n ha\u0300ng qua ca\u0301c \u00e2\u0301n ph\u00e2\u0309m.\u00a0<\/p>\n<p>Nga\u0300y nay, tuye\u0302n truy\u00ea\u0300n xa\u0303 h\u1ecd\u0302i tr\u01a1\u0309 tha\u0300nh hoa\u0323t \u0111\u1ecd\u0302ng h\u00ea\u0301t s\u01b0\u0301c phong phu\u0301 \u0111a da\u0323ng. Vi\u0300 v\u1ea1\u0302y, \u0111\u00ea\u0309 xa\u0302y d\u01b0\u0323ng va\u0300 na\u0302ng cao hi\u0300nh a\u0309nh cho nga\u0302n ha\u0300ng, ho\u0323 thu\u031b\u01a1\u0300ng s\u01b0\u0309 du\u0323ng ph\u00f4\u0301i h\u01a1\u0323p nhi\u00ea\u0300u co\u0302ng cu\u0323 trong tuye\u0302n truy\u00ea\u0300n.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">C\u00f4ng c\u1ee5 tuy\u00ean truy\u1ec1n<\/font><\/h3>\n<p>&#8211; Ba\u0301o ca\u0301o k\u00ea\u0301t qua\u0309 thu\u031b\u01a1\u0300ng nie\u0302n cu\u0309a nga\u0302n ha\u0300ng di\u0323ch ra nhi\u00ea\u0300u th\u01b0\u0301 ti\u00ea\u0301ng<\/p>\n<p>&#8211; Ca\u0301c ba\u0300i di\u00ea\u0303n thuy\u00ea\u0301t cu\u0309a la\u0303nh \u0111a\u0323o nga\u0302n ha\u0300ng<\/p>\n<p>&#8211; T\u00f4\u0309 ch\u01b0\u0301c h\u1ecd\u0302i tha\u0309o theo ca\u0301c chuye\u0302n \u0111\u00ea\u0300<\/p>\n<p>&#8211; Tham gia ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng t\u01b0\u0300 thi\u1eb9\u0302n<\/p>\n<p>&#8211; Ba\u0300i vi\u00ea\u0301t \u0111a\u0306ng tre\u0302n ca\u0301c ta\u0323p chi\u0301<\/p>\n<p>&#8211; Ca\u0301c \u00e2\u0301n ph\u00e2\u0309m kha\u0301c<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">V\u1ea5n \u0111\u1ec1 l\u01b0u \u00fd<\/font><\/h3>\n<p>&#8211; Nhu\u031b v\u1ea1\u0302y, mu\u0323c \u0111i\u0301ch cu\u0309a tuye\u0302n truy\u00ea\u0300n xa\u0303 h\u1ecd\u0302I nh\u0103\u0300m ta\u0323o d\u01b0\u0323ng va\u0300 duy tri\u0300 s\u01b0\u0323 hi\u00ea\u0309u bi\u00ea\u0301t r\u1ecd\u0302ng ra\u0303i trong xa\u0303 h\u1ecd\u0302i v\u00ea\u0300 nga\u0302n ha\u0300ng, \u0111\u1ea1\u0306c bi\u1eb9\u0302t la\u0300 \u0111\u00f4\u0301I v\u01a1\u0301i nh\u01b0\u0303ng \u0111\u00f4\u0301i tu\u031b\u01a1\u0323ng se\u0303 giao di\u0323ch v\u01a1\u0301i nga\u0302n ha\u0300ng.\u00a0<\/p>\n<p>Kha\u0301ch ha\u0300ng \u01a1\u0309 \u0111a\u0302y kha\u0301 phong phu\u0301, bao g\u00f4\u0300m ca\u0309 nh\u01b0\u0303ng nha\u0302n vie\u0302n nga\u0302n ha\u0300ng m\u01a1\u0301i, ca\u0301c trung gian, ca\u0301c co\u031b quan chuye\u0302n tra\u0301ch cu\u0309a Chi\u0301nh phu\u0309 va\u0300 da\u0302n cu\u031b.\u00a0<\/p>\n<p>\u0110\u00ea\u0309 pha\u0301t huy hi\u1eb9\u0302u qua\u0309 cu\u0309a tuye\u0302n truy\u00ea\u0300n xa\u0303 h\u1ecd\u0302i, ca\u0301c nga\u0302n ha\u0300ng thu\u031b\u01a1\u0300ng xa\u0302y d\u01b0\u0323ng chu\u031bo\u031bng tri\u0300nh hoa\u0323t \u0111\u1ecd\u0302ng cu\u0323 th\u00ea\u0309 va\u0300 t\u00f4\u0309 ch\u01b0\u0301c th\u01b0\u0323c hi\u1eb9\u0302n nghie\u0302m tu\u0301c, \u0111\u00ea\u0300u \u0111\u1ea1\u0306n. Ca\u0301ch ti\u00ea\u0301p c\u1ea1\u0302n na\u0300y \u0111u\u031b\u01a1\u0323c ca\u0301c nga\u0302n ha\u0300ng l\u01a1\u0301n a\u0301p du\u0323ng kha\u0301 tha\u0300nh co\u0302ng.<\/p>\n<p>&#8211; Tuy nhie\u0302n, tuye\u0302n truy\u00ea\u0300n hoa\u0323t \u0111\u1ecd\u0302ng cu\u0309a nga\u0302n ha\u0300ng trong xa\u0303 h\u1ecd\u0302i kho\u0302ng chi\u0309 lie\u0302n quan \u0111\u00ea\u0301n kha\u0301ch ha\u0300ng ma\u0300 co\u0300n lie\u0302n quan \u0111\u00ea\u0301n nhi\u00ea\u0300u v\u00e2\u0301n \u0111\u00ea\u0300 xa\u0303 h\u1ecd\u0302i.\u00a0<\/p>\n<p>Chi\u0301nh vi\u0300 v\u1ea1\u0302y, ca\u0301c nga\u0302n ha\u0300ng thu\u031b\u01a1\u0300ng t\u1ea1\u0302p trung tuye\u0302n truy\u00ea\u0300n cho hi\u0300nh a\u0309nh cu\u0309a m\u1ecd\u0302t nga\u0302n ha\u0300ng ho\u031bn la\u0300 m\u1ecd\u0302t sa\u0309n ph\u00e2\u0309m di\u0323ch vu\u0323 cu\u0323 th\u00ea\u0309 cu\u0309a no\u0301 b\u01a1\u0309i hi\u0300nh a\u0309nh v\u00ea\u0300 m\u1ecd\u0302t nga\u0302n ha\u0300ng ho\u031bn la\u0300 m\u1ecd\u0302t sa\u0309n ph\u00e2\u0309m di\u0323ch vu\u0323 cu\u0323 th\u00ea\u0309 cu\u0309a no\u0301 b\u01a1\u0309i hi\u0300nh a\u0309nh v\u00ea\u0300 m\u1ecd\u0302t nga\u0302n ha\u0300ng \u0111\u1ea1\u0306c bi\u1eb9\u0302t quan tro\u0323ng \u0111\u00f4\u0301i v\u01a1\u0301i quy\u00ea\u0301t \u0111i\u0323nh l\u01b0\u0323a cho\u0323n nga\u0302n ha\u0300ng cu\u0309a kha\u0301ch ha\u0300ng.\u00a0<\/p>\n<p>Vi\u1eb9\u0302c pha\u0301t tri\u00ea\u0309n hi\u0300nh a\u0309nh cu\u0309a m\u1ecd\u0302t nga\u0302n ha\u0300ng ro\u0303 ra\u0300ng va\u0300 tin c\u1ea1\u0302y nga\u0300y ca\u0300ng \u0111u\u031b\u01a1\u0323c coi la\u0300 quan tro\u0323ng trong chi\u0301nh sa\u0301ch xu\u0301c ti\u00ea\u0301n h\u00f4\u0303n h\u01a1\u0323p cu\u0309a Marketing nga\u0302n ha\u0300ng.<\/p>\n<p>\u00a0Co\u0301 th\u00ea\u0309 no\u0301i, hi\u0300nh a\u0309nh cu\u0309a m\u1ecd\u0302t nga\u0302n ha\u0300ng la\u0300 t\u00e2\u0301t ca\u0309 nh\u01b0\u0303ng gi\u0300 ma\u0300 kha\u0301ch ha\u0300ng ca\u0309m nh\u1ea1\u0302n \u0111u\u031b\u01a1\u0323c v\u00ea\u0300 tri\u0300nh \u0111\u1ecd\u0302, danh ti\u00ea\u0301ng, s\u00f4\u0301 lu\u031b\u01a1\u0323ng, ch\u00e2\u0301t lu\u031b\u01a1\u0323ng di\u0323ch vu\u0323 cung \u01b0\u0301ng, chi\u00ea\u0301n lu\u031b\u01a1\u0323c kinh doanh, co\u031b c\u00e2\u0301u t\u00f4\u0309 ch\u01b0\u0301c, k\u0129 thu\u1ea1\u0302t co\u0302ng ngh\u1eb9\u0302, li\u0323ch s\u01b0\u0309 va\u0300 va\u0306n ho\u0301a kinh doanh.\u00a0<\/p>\n<p>Do v\u1ea1\u0302y, vi\u1eb9\u0302c tuye\u0302n truy\u00ea\u0300n v\u00ea\u0300 hi\u0300nh a\u0309nh cu\u0309a m\u1ecd\u0302t nga\u0302n ha\u0300ng la\u0300 pha\u0309i ti\u0300m ca\u0301ch truy\u00ea\u0300n ta\u0309i s\u01b0\u0323 t\u00f4\u0300n ta\u0323i cu\u0309a no\u0301 m\u1ecd\u0302t ca\u0301ch phu\u0300 h\u01a1\u0323p kho\u0302ng chi\u0309 trong xa\u0303 h\u1ecd\u0302i ma\u0300 co\u0300n trong toa\u0300n b\u1ecd\u0302 ca\u0301n b\u1ecd\u0302 nha\u0302n vie\u0302n cu\u0309a nga\u0302n ha\u0300ng va\u0300 hoa\u0323t \u0111\u1ecd\u0302ng cu\u0309a ca\u0309 nga\u0300nh nga\u0302n ha\u0300ng.<\/p>\n<p><i>(T\u00e0i li\u1ec7u tham kh\u1ea3o: M\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c marketing trong ng\u00e2n h\u00e0ng, Trung t\u00e2m \u0111\u00e0o t\u1ea1o t\u1eeb xa, \u0110H Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            Tuy\u00ean truy\u1ec1n (ti\u1ebfng Anh: Propaganda) trong x\u00e3 h\u1ed9i theo c\u00e1ch hi\u1ec3u truy\u1ec1n th\u1ed1ng ch\u1ec9 l\u00e0 g\u1eedi \u0111i nh\u1eefng th\u00f4ng tin c\u1ee7a m\u1ed9t ng\u00e2n h\u00e0ng qua c\u00e1c \u1ea5n ph\u1ea9m.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36303"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36303"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36303\/revisions"}],"predecessor-version":[{"id":68820,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36303\/revisions\/68820"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}