{"id":36307,"date":"2023-12-08T12:01:23","date_gmt":"2023-12-08T12:01:23","guid":{"rendered":"https:\/\/masterskills.org\/blog\/quang-cao-ngan-hang-bank-advertising-la-gi-tinh-vo-hinh-cua-san-pham.html"},"modified":"2023-12-24T21:43:58","modified_gmt":"2023-12-24T14:43:58","slug":"quang-cao-ngan-hang-bank-advertising-la-gi-tinh-vo-hinh-cua-san-pham","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/quang-cao-ngan-hang-bank-advertising-la-gi-tinh-vo-hinh-cua-san-pham.html","title":{"rendered":"Qu\u1ea3ng c\u00e1o ng\u00e2n h\u00e0ng (Bank advertising) l\u00e0 g\u00ec? T\u00ednh v\u00f4 h\u00ecnh c\u1ee7a s\u1ea3n ph\u1ea9m"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: hookmedia)<\/p>\n<\/div>\n<\/div>\n

Qua\u0309ng ca\u0301o ng\u00e2n h\u00e0ng<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Qua\u0309ng ca\u0301o ng\u00e2n h\u00e0ng<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 bank advertising.<\/b><\/p>\n

Qua\u0309ng ca\u0301o ng\u00e2n h\u00e0ng<\/b> la\u0300 phu\u031bo\u031bng th\u01b0\u0301c truy\u00ea\u0300n tho\u0302ng kho\u0302ng tr\u01b0\u0323c ti\u00ea\u0301p nh\u0103\u0300m gi\u01a1\u0301i thi\u1eb9\u0302u sa\u0309n ph\u00e2\u0309m di\u0323ch vu\u0323 nga\u0302n ha\u0300ng ho\u1ea1\u0306c nga\u0302n ha\u0300ng tho\u0302ng qua ca\u0301c phu\u031bo\u031bng ti\u1eb9\u0302n truy\u00ea\u0300n tin va\u0300 nga\u0302n ha\u0300ng pha\u0309i tra\u0309 chi phi\u0301.<\/p>\n

Qua\u0309ng ca\u0301o cu\u0309a nga\u0302n ha\u0300ng la\u0300 hoa\u0323t \u0111\u1ecd\u0302ng mang ti\u0301nh ch\u00e2\u0301t chi\u00ea\u0301n lu\u031b\u01a1\u0323c, la\u0300 \u0111\u00e2\u0300u tu\u031b da\u0300i ha\u0323n \u0111\u00ea\u0309 duy tri\u0300 l\u01a1\u0323i th\u00ea\u0301 ca\u0323nh tranh cu\u0309a nga\u0302n ha\u0300ng tre\u0302n thi\u0323 tru\u031b\u01a1\u0300ng.\u00a0<\/p>\n

Qua\u0309ng ca\u0301o \u0111u\u031b\u01a1\u0323c s\u01b0\u0309 du\u0323ng kha\u0301 ph\u00f4\u0309 bi\u00ea\u0301n trong qua\u0301 tri\u0300nh hoa\u0323t \u0111\u1ecd\u0302ng kinh doanh cu\u0309a ca\u0301c t\u00f4\u0309 ch\u01b0\u0301c ta\u0300i chi\u0301nh – nga\u0302n ha\u0300ng, \u0111i\u00ea\u0300u ma\u0300 tru\u031b\u01a1\u0301c \u0111a\u0302y \u0111u\u031b\u01a1\u0323c a\u0301p du\u0323ng tha\u0300nh co\u0302ng trong ca\u0301c doanh nghi\u1eb9\u0302p sa\u0309n xu\u00e2\u0301t lu\u031bu tho\u0302ng.\u00a0<\/p>\n

\u0110\u00f4\u0300ng th\u01a1\u0300i, chi phi\u0301 qua\u0309ng ca\u0301o nga\u0300y ca\u0300ng ta\u0306ng trong ca\u0301c t\u00f4\u0309 ch\u01b0\u0301c ta\u0300i chi\u0301nh nga\u0302n ha\u0300ng l\u01a1\u0301n.<\/p>\n

M\u1ee5c ti\u00eau<\/font><\/h3>\n

Ca\u0301c nga\u0302n ha\u0300ng thu\u031b\u01a1\u0300ng co\u0301 m\u1ecd\u0302t s\u00f4\u0301 mu\u0323c tie\u0302u qua\u0309ng ca\u0301o chi\u0301nh nhu\u031b sau:<\/p>\n

– Xa\u0302y d\u01b0\u0323ng, cu\u0309ng c\u00f4\u0301, khu\u00ea\u0301ch tru\u031bo\u031bng uy ti\u0301n, hi\u0300nh a\u0309nh cu\u0309a nga\u0302n ha\u0300ng<\/p>\n

– Gi\u01a1\u0301i thi\u1eb9\u0302u sa\u0309n ph\u00e2\u0309m di\u0323ch vu\u0323 m\u01a1\u0301i<\/p>\n

– M\u01a1\u0309 r\u1ecd\u0302ng thi\u0323 ph\u00e2\u0300n<\/p>\n

– Ta\u0306ng doanh s\u00f4\u0301 tre\u0302n thi\u0323 tru\u031b\u01a1\u0300ng hi\u1eb9\u0302n ta\u0323i va\u0300 thi\u0323 tru\u031b\u01a1\u0300ng m\u01a1\u0301i<\/p>\n

T\u00ednh v\u00f4 h\u00ecnh c\u1ee7a s\u1ea3n ph\u1ea9m<\/font><\/h3>\n

Gia\u0309m ti\u0301nh vo\u0302 hi\u0300nh cu\u0309a sa\u0309n ph\u00e2\u0309m di\u0323ch vu\u0323 nga\u0302n ha\u0300ng<\/p>\n

\u0110\u00ea\u0309 gia\u0309m ti\u0301nh vo\u0302 hi\u0300nh cu\u0309a sa\u0309n ph\u00e2\u0309m di\u0323ch vu\u0323 nga\u0302n ha\u0300ng, ngu\u031b\u01a1\u0300i la\u0300m co\u0302ng ta\u0301c qua\u0309ng ca\u0301o cu\u0309a nga\u0302n ha\u0300ng thu\u031b\u01a1\u0300ng t\u1ea1\u0302p trung va\u0300o vi\u1eb9\u0302c khai tha\u0301c ca\u0301c y\u00ea\u0301u t\u00f4\u0301 b\u00f4\u0309 tr\u01a1\u0323 kha\u0301c.\u00a0<\/p>\n

\u0110o\u0301 la\u0300 s\u01b0\u0323 k\u00ea\u0301t h\u01a1\u0323p ha\u0300i ho\u0300a, h\u01a1\u0323p l\u00ed ca\u0301c ch\u00e2\u0301t li\u1eb9\u0302u trong xa\u0302y d\u01b0\u0323ng tho\u0302ng \u0111i\u1eb9\u0302p qua\u0309ng ca\u0301o nhu\u031b hi\u0300nh a\u0309nh, a\u0302m thanh, ma\u0300u s\u0103\u0301c, ngo\u0302n t\u01b0\u0300, tho\u0302ng tin chi\u0301nh xa\u0301c, \u0111\u1ea1\u0306c bi\u1eb9\u0302t pha\u0309i ta\u0323o \u0111u\u031b\u01a1\u0323c hi\u0300nh a\u0309nh bi\u00ea\u0309u tu\u031b\u01a1\u0323ng cu\u0323 th\u00ea\u0309 va\u0300 s\u01b0\u0323 kha\u0301c bi\u1eb9\u0302t cu\u0309a no\u0301 trong tho\u0302ng \u0111i\u1eb9\u0302p qua\u0309ng ca\u0301o.\u00a0<\/p>\n

Ch\u0103\u0309ng ha\u0323n, qua\u0309ng ca\u0301o cho m\u1ecd\u0302t nga\u0302n ha\u0300ng ngu\u031b\u01a1\u0300i ta thu\u031b\u01a1\u0300ng gi\u01a1\u0301i thi\u1eb9\u0302u toa\u0300n ca\u0309nh H\u1ecd\u0302i s\u01a1\u0309 giao di\u0323ch v\u01a1\u0301i co\u031b s\u01a1\u0309 v\u1ea1\u0302t ch\u00e2\u0301t k\u0129 thu\u1ea1\u0302t khang trang hi\u1eb9\u0302n \u0111a\u0323i, \u0111\u1ecd\u0302i ngu\u0303 nha\u0302n vie\u0302n co\u0301 tri\u0300nh \u0111\u1ecd\u0302 chuye\u0302n mo\u0302n cao, ta\u0301c phong giao ti\u00ea\u0301p li\u0323ch s\u01b0\u0323, gio\u0323ng no\u0301i di\u0323u da\u0300ng, \u00e2\u0301m a\u0301p, cha\u0302n ti\u0300nh.\u00a0<\/p>\n

T\u00e2\u0301t ca\u0309 nh\u01b0\u0303ng \u0111i\u00ea\u0300u \u0111o\u0301 se\u0303 gia\u0309m \u0111u\u031b\u01a1\u0323c ti\u0301nh vo\u0302 hi\u0300nh cu\u0309a sa\u0309n ph\u00e2\u0309m di\u0323ch vu\u0323 va\u0300 ta\u0301c \u0111\u1ecd\u0302ng ma\u0323nh me\u0303 va\u0300o kha\u0301ch ha\u0300ng, \u0111\u00f4\u0300ng th\u01a1\u0300i giu\u0301p ho\u0323 suy \u0111oa\u0301n \u0111u\u031b\u01a1\u0323c ch\u00e2\u0301t lu\u031b\u01a1\u0323ng cu\u0309a di\u0323ch vu\u0323 nga\u0302n ha\u0300ng, ta\u0323o hi\u0300nh a\u0309nh t\u00f4\u0301t \u0111e\u0323p v\u00ea\u0300 nga\u0302n ha\u0300ng – y\u00ea\u0301u t\u00f4\u0301 ta\u0301c \u0111\u1ecd\u0302ng \u0111\u00ea\u0301n quy\u00ea\u0301t \u0111i\u0323nh l\u01b0\u0323a cho\u0323n nga\u0302n ha\u0300ng va\u0300 s\u01b0\u0309 du\u0323ng di\u0323ch vu\u0323 cu\u0309a kha\u0301ch ha\u0300ng.<\/p>\n

Ti\u00eau th\u1ee9c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3<\/font><\/h3>\n

M\u1ecd\u0302t s\u00f4\u0301 tie\u0302u th\u01b0\u0301c nh\u00e2\u0301t \u0111i\u0323nh \u0111\u00ea\u0309 \u0111a\u0301nh gia\u0301 hi\u1eb9\u0302u qua\u0309 cu\u0309a qua\u0309ng ca\u0301o, \u0111o\u0301 la\u0300:<\/p>\n

– Ta\u0301c \u0111\u1ecd\u0302ng ta\u0306ng doanh s\u00f4\u0301<\/p>\n

– So sa\u0301nh kh\u00f4\u0301i lu\u031b\u01a1\u0323ng ta\u0306ng v\u01a1\u0301i chi phi\u0301 qua\u0309ng ca\u0301o<\/p>\n

– M\u01b0\u0301c \u0111\u1ecd\u0302 nh\u1ea1\u0302n bi\u00ea\u0301t va\u0300 s\u01b0\u0323 phu\u0300 h\u01a1\u0323p cu\u0309a tho\u0302ng tin qua\u0309ng ca\u0301o \u0111\u00f4\u0301i v\u01a1\u0301i kha\u0301ch ha\u0300ng<\/p>\n

– S\u00f4\u0301 lu\u031b\u01a1\u0323ng kha\u0301ch ha\u0300ng ti\u00ea\u0301p nh\u1ea1\u0302n tho\u0302ng tin va\u0300 s\u00f4\u0301 lu\u031b\u01a1\u0323ng kha\u0301ch ha\u0300ng u\u031ba thi\u0301ch tho\u0302ng \u0111i\u1eb9\u0302p qua\u0309ng ca\u0301o<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: M\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c marketing trong ng\u00e2n h\u00e0ng, Trung t\u00e2m \u0111\u00e0o t\u1ea1o t\u1eeb xa, \u0110H Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Qu\u1ea3ng c\u00e1o ng\u00e2n h\u00e0ng (ti\u1ebfng Anh: Bank advertising) l\u00e0 ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u00f4ng kh\u00f4ng tr\u1ef1c ti\u1ebfp nh\u1eb1m gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 ng\u00e2n h\u00e0ng ho\u1eb7c ng\u00e2n h\u00e0ng th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n tin v\u00e0 ng\u00e2n h\u00e0ng ph\u1ea3i tr\u1ea3 chi ph\u00ed.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36307"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36307"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36307\/revisions"}],"predecessor-version":[{"id":68822,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36307\/revisions\/68822"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}