{"id":36327,"date":"2023-12-08T12:03:24","date_gmt":"2023-12-08T12:03:24","guid":{"rendered":"https:\/\/masterskills.org\/blog\/marketing-la-gi-vai-tro-cua-marketing.html"},"modified":"2023-12-24T21:44:00","modified_gmt":"2023-12-24T14:44:00","slug":"marketing-la-gi-vai-tro-cua-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/marketing-la-gi-vai-tro-cua-marketing.html","title":{"rendered":"Marketing l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a marketing"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Du h\u1ecdc Singapore<\/p>\n<\/div>\n<\/div>\n

Kh\u00e1i ni\u1ec7m Marketing<\/font><\/font><\/h2>\n

Marketing <\/b>theo ti\u1ebfng Anh l\u00e0 danh \u0111\u1ed9ng t\u1eeb c\u1ee7a t\u1eeb ‘‘market<\/b>“.<\/p>\n

Marketing<\/b> l\u00e0 t\u1eadp h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p nh\u1eb1m th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau th\u00f4ng qua qua tr\u00ecnh trao \u0111\u1ed5i, gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t m\u1ee5c ti\u00eau t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn.<\/p>\n

Marketing <\/b>c\u00f3 th\u1ec3 xem nh\u01b0 qu\u00e1 tr\u00ecnh x\u00e3 h\u1ed9i nh\u1edd \u0111\u00f3 c\u00e1c t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n th\u1ecfa m\u00e3n nhu c\u1ea7u v\u00e0 mong mu\u1ed1n th\u00f4ng qua vi\u1ec7c t\u1ea1o ra v\u00e0 trao \u0111\u1ed5i nh\u1eefng th\u1ee9 c\u00f3 gi\u00e1 tr\u1ecb v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

Marketing c\u00f3 hai nh\u00f3m ho\u1ea1t \u0111\u1ed9ng c\u01a1 b\u1ea3n<\/b> \u0111\u00f3 l\u00e0:<\/p>\n

\u00a0(1) Nghi\u00ean c\u1ee9u ph\u00e1t hi\u1ec7n, ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1, l\u1ef1a ch\u1ecdn nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c li\u00ean quan;\u00a0<\/p>\n

(2) Th\u1ecfa m\u00e3n nhu c\u1ea7u v\u00e0 mong mu\u1ed1n \u0111\u00f3 b\u1eb1ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 marketing trong h\u1ed7n h\u1ee3p marketing (Marketing- mix) c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Vai tr\u00f2 c\u1ee7a marketing<\/font><\/b><\/h3>\n

Vai tr\u00f2 c\u1ee7a marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/b><\/p>\n

– Marketing<\/b> gi\u00fap cho doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i l\u00e2u d\u00e0i v\u00e0 v\u1eefng ch\u1eafc tr\u00ean th\u1ecb tr\u01b0\u1eddng do n\u00f3 cung c\u1ea5p kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i.<\/p>\n

– Marketing<\/b> t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t c\u1ee7a doanh nghi\u1ec7p v\u1edbi th\u1ecb tr\u01b0\u1eddng trong t\u1ea5t c\u1ea3 c\u00e1c giai \u0111o\u1ea1n c\u1ee7a qu\u00e1 tr\u00ecnh t\u00e1i s\u1ea3n xu\u1ea5t.<\/p>\n

Vai tr\u00f2 c\u1ee7a marketing \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/b><\/p>\n

– Marketing<\/b> gi\u00fap s\u00e1ng t\u1ea1o ra nhi\u1ec1u lo\u1ea1i v\u00e0 ch\u1ee7ng lo\u1ea1i h\u00e0ng h\u00f3a c\u00f3 th\u1ec3 th\u1ecfa m\u00e3n nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng, t\u1eebng kh\u00e1ch h\u00e0ng. Marketing nghi\u00ean c\u1ee9u x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 s\u1ea3n ph\u1ea9m v\u1edbi h\u00ecnh th\u1ee9c v\u00e0 \u0111\u1eb7c t\u00ednh c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng cho nh\u1eefng ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t th\u1ef1c hi\u1ec7n.<\/p>\n

– C\u00f3 t\u00ednh h\u1eefu \u00edch<\/b> v\u1ec1<\/b> \u0111\u1ecba \u0111i\u1ec3m<\/b> khi s\u1ea3n ph\u1ea3m c\u00f3 m\u1eb7t \u0111\u00fang n\u01a1i c\u00f3 ng\u01b0\u1eddi c\u1ea7n mua n\u00f3.<\/p>\n

– L\u1ee3i \u00edch<\/b> v\u1ec1 m\u1eb7t s\u1edf h\u1eefu<\/b> xu\u1ea5t hi\u1ec7n khi k\u1ebft th\u00fac h\u00e0nh vi mua b\u00e1n, khi \u0111\u00f3 ng\u01b0\u1eddi mua c\u00f3 to\u00e0n quy\u1ec1n s\u1edf h\u1eefu v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/p>\n

– T\u1ea1o ra t\u00ednh h\u1eefu \u00edch v\u1ec1 th\u00f4ng tin<\/b> b\u1eb1ng vi\u1ec7c cung c\u1ea5p th\u00f4ng tin cho kh\u00e1ch h\u00e0ng qua c\u00e1c th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o, th\u00f4ng \u0111i\u1ec7p c\u1ee7a ng\u01b0\u1eddi b\u00e1n h\u00e0ng.<\/p>\n

Vai tr\u00f2 c\u1ee7a marketing \u0111\u1ed1i v\u1edbi x\u00e3 h\u1ed9i<\/b><\/p>\n

– L\u00e0 s\u1ef1 cung c\u1ea5p m\u1ed9t m\u1ee9c s\u1ed1ng<\/b> \u0111\u1ed1i v\u1edbi x\u00e3 h\u1ed9i. Khi ch\u00fang ta xem x\u00e9t to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p \u0111\u1eb7c bi\u1ec7t l\u00e0 kh\u1ed1i c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u1eadn t\u1ea3i v\u00e0 ph\u00e2n ph\u1ed1i ta th\u1ea5y r\u1eb1ng hi\u1ec7u qu\u1ea3 c\u1ee7a h\u1ec7 th\u1ed1ng \u0111\u01b0a h\u00e0ng h\u00f3a t\u1eeb t\u1eeb ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 ph\u00fac l\u1ee3i x\u00e3 h\u1ed9i.<\/p>\n

Kh\u00f4ng ch\u1ec9 c\u00e1c nh\u00e0 kinh doanh v\u00e0 qu\u1ea3n tri doanh nghi\u1ec7p nh\u1eadn th\u1ee9c v\u00e0 v\u1eadn d\u1ee5ng \u0111\u00fang \u0111\u1eafn marketing, c\u00e1c c\u01a1 quan qu\u1ea3n l\u00fd v\u0129 m\u00f4 c\u0169ng c\u1ea7n c\u00f3 nh\u1eadn th\u1ee9c \u0111\u1ea7y \u0111\u1ee7 v\u00e0 \u0111\u00fang \u0111\u1eafn \u0111\u1ec3 t\u1ea1o ra nh\u1eefng \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i, m\u00f4i tr\u01b0\u1eddng ph\u00e1p l\u00fd v\u00e0 c\u1ea3 nh\u1eefng \u00e1p l\u1ef1c nh\u1eb1m h\u01b0\u1edbng c\u00e1c doanh nghi\u1ec7p kinh doanh theo quan \u0111i\u1ec3m marketing<\/b> th\u1ef1c s\u1ef1.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Marketing l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ee7a doanh nghi\u1ec7p. Do \u0111\u00f3, marketing c\u00f3 vai tr\u00f2 r\u1ea5t quan tr\u1ecdng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36327"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36327"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36327\/revisions"}],"predecessor-version":[{"id":68831,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36327\/revisions\/68831"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}