{"id":36329,"date":"2023-12-08T12:03:34","date_gmt":"2023-12-08T12:03:34","guid":{"rendered":"https:\/\/masterskills.org\/blog\/marketing-truc-tiep-direct-marketing-la-gi-dac-diem-va-cac-hinh-thuc-marketing-truc-tiep.html"},"modified":"2023-12-24T21:44:00","modified_gmt":"2023-12-24T14:44:00","slug":"marketing-truc-tiep-direct-marketing-la-gi-dac-diem-va-cac-hinh-thuc-marketing-truc-tiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/marketing-truc-tiep-direct-marketing-la-gi-dac-diem-va-cac-hinh-thuc-marketing-truc-tiep.html","title":{"rendered":"Marketing tr\u1ef1c ti\u1ebfp\u00a0(Direct marketing) l\u00e0 g\u00ec? \u0110\u1eb7c \u0111i\u1ec3m v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c marketing tr\u1ef1c ti\u1ebfp"},"content":{"rendered":"
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(H\u00ecnh \u1ea3nh: Ngu\u1ed3n Marketing Review)<\/p>\n<\/div>\n<\/div>\n

\u0110\u1ecbnh ngh\u0129a marketing tr\u1ef1c ti\u1ebfp<\/font><\/h2>\n

Marketing tr\u1ef1c ti\u1ebfp<\/b> trong ti\u1ebfng Anh\u00a0l\u00e0 Direct Marketing. <\/b><\/p>\n

Marketing tr\u1ef1c ti\u1ebfp <\/b>theo \u0111\u1ecbnh ngh\u0129a c\u1ee7a Hi\u1ec7p h\u1ed9i Marketing Hoa K\u00ec, l\u00e0 h\u1ec7 th\u1ed1ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a marketing, c\u00f3 s\u1eed d\u1ee5ng m\u1ed9t hay nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o, \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u1ed9t ph\u1ea3n \u1ee9ng \u0111\u00e1p l\u1ea1i \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c \u1edf b\u1ea5t c\u1ee9 m\u1ecdi n\u01a1i.<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m<\/font><\/h3>\n

– L\u00e0 h\u1ec7 th\u1ed1ng ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng xuy\u00ean m\u00e0 trong \u0111\u00f3 ng\u01b0\u1eddi l\u00e0m marketing v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f9ng tham gia, gi\u1eefa h\u1ecd c\u00f3 s\u1ef1 t\u01b0\u01a1ng t\u00e1c, th\u00f4ng tin \u0111\u01b0\u1ee3c lu\u00e2n chuy\u1ec3n hai chi\u1ec1u.<\/p>\n

– Nh\u1ea5n m\u1ea1nh v\u00e0o nh\u1eefng ph\u1ea3n h\u1ed3i mang t\u00ednh t\u00edch c\u1ef1c c\u00f3 th\u1ec3 theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n

– C\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f3 li\u00ean quan t\u1edbi marketing tr\u1ef1c ti\u1ebfp c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u1edf b\u1ea5t k\u00ec n\u01a1i n\u00e0o.<\/p>\n

C\u00e1c h\u00ecnh th\u1ee9c marketing tr\u1ef1c ti\u1ebfp<\/font><\/h3>\n

– Marketing tr\u1ef1c ti\u1ebfp qua th\u01b0 (Direct Mail)<\/b>: Ng\u01b0\u1eddi l\u00e0m Marketing s\u1ebd g\u1eedi tr\u1ef1c ti\u1ebfp th\u01b0 qua b\u01b0u \u0111i\u1ec7n t\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng trong khu v\u1ef1c ho\u1eb7c \u0111\u1ebfn v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng trong danh m\u1ee5c c\u1ee7a h\u1ecd.<\/p>\n

– Marketing qua th\u01b0 \u0111i\u1ec7n t\u1eed (Email Marketing)<\/b>: Nh\u00e0 l\u00e0m Marketing s\u1ebd g\u1eedi th\u01b0 qua email cho c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. <\/p>\n

– Marketing t\u1eadn nh\u00e0 (Door to Door Leaflet Marketing)<\/b>: \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c Marketing \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u trong ng\u00e0nh th\u1ef1c ph\u1ea9m ti\u00eau d\u00f9ng (Fast Food Industries). H\u00ecnh th\u1ee9c n\u00e0y t\u1eadp trung ho\u00e0n to\u00e0n theo v\u00f9ng.<\/p>\n

– Qu\u1ea3ng c\u00e1o c\u00f3 h\u1ed3i \u0111\u00e1p (Direct response television marketing)<\/b>: c\u00f3 hai h\u00ecnh l\u00e0 th\u1ee9c h\u1ee3p \u0111\u1ed3ng d\u00e0i h\u1ea1n (long form) v\u00e0 h\u1ee3p \u0111\u1ed3ng ng\u1eafn h\u1ea1n (short form).<\/p>\n

Long form l\u00e0 h\u00ecnh th\u1ee9c s\u1eed d\u1ee5ng m\u1ed9t kho\u1ea3n th\u1eddi gian d\u00e0i (kho\u1ea3n 30 ph\u00fat) \u0111\u1ec3 m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m th\u1eadt chi ti\u1ebft v\u00e0 short form s\u1eed d\u1ee5ng kho\u1ea3n th\u1eddi gian qu\u1ea3ng c\u00e1o ng\u1eafn (30 gi\u00e2y hay 1 ph\u00fat) \u0111\u1ec3 h\u1ecfi nh\u1eefng ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ee9c kh\u1eafc b\u1eb1ng c\u00e1ch g\u1ecdi \u0111i\u1ec7n tho\u1ea1i hi\u1ec7n tr\u00ean m\u00e0n h\u00ecnh ho\u1eb7c v\u00e0o Website.<\/p>\n

– B\u00e1n h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i (Telemarketing)<\/b>: Ng\u01b0\u1eddi l\u00e0m Marketing s\u1ebd g\u1ecdi tr\u1ef1c ti\u1ebfp qua \u0111i\u1ec7n tho\u1ea1i.<\/p>\n

– Phi\u1ebfu th\u01b0\u1edfng hi\u1ec7n v\u1eadt (Couponing)<\/b>: L\u00e0 h\u00ecnh th\u1ee9c s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c in ra \u0111\u1ec3 l\u1ea5y th\u00f4ng tin ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi \u0111\u1ecdc b\u1eb1ng nh\u1eefng phi\u1ebfu gi\u1ea3m gi\u00e1 c\u1eaft ra \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y ti\u1ec1n chi\u1ebft kh\u1ea5u.<\/p>\n

– B\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp (Direct selling)<\/b>: L\u00e0 h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng \u0111\u1ed1i m\u1eb7t (Face to face) v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng.<\/p>\n

Nh\u00e0 l\u00e0m marketing c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c h\u00ecnh th\u1ee9c tr\u00ean g\u1ecdi l\u00e0 Chi\u1ebfn d\u1ecbch t\u00edch h\u1ee3p (Integrated Campaigns)<\/b> nh\u1eb1m c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Marketing tr\u1ef1c ti\u1ebfp (ti\u1ebfng Anh: Direct marketing) \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. N\u00f3 c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 h\u00ecnh th\u1ee9c ch\u1ee7 y\u1ebfu.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36329"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36329"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36329\/revisions"}],"predecessor-version":[{"id":68832,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36329\/revisions\/68832"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}