{"id":36331,"date":"2023-12-08T12:03:45","date_gmt":"2023-12-08T12:03:45","guid":{"rendered":"https:\/\/masterskills.org\/blog\/su-menh-cua-cong-ty-mission-statement-la-gi.html"},"modified":"2023-12-24T21:44:00","modified_gmt":"2023-12-24T14:44:00","slug":"su-menh-cua-cong-ty-mission-statement-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/su-menh-cua-cong-ty-mission-statement-la-gi.html","title":{"rendered":"S\u1ee9 m\u1ec7nh c\u1ee7a c\u00f4ng ty (Mission Statement) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: hostje.nl)<\/p>\n<\/div>\n<\/div>\n

S\u1ee9 m\u1ec7nh c\u1ee7a c\u00f4ng ty\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

S\u1ee9 m\u1ec7nh c\u1ee7a c\u00f4ng ty<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0: Mission Statement.<\/b><\/p>\n

S\u1ee9 m\u1ec7nh c\u1ee7a c\u00f4ng ty<\/b> l\u00e0 l\u1eddi tuy\u00ean b\u1ed1 v\u1ec1 m\u1ee5c \u0111\u00ednh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty – C\u00f4ng ty mu\u1ed1n ho\u00e0n th\u00e0nh \u0111i\u1ec1u g\u00ec trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng r\u1ed9ng l\u1edbn h\u01a1n.<\/p>\n

M\u1ed9t s\u1ed1 y\u00eau c\u1ea7u khi tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh cho c\u00f4ng ty<\/font><\/h3>\n

– Tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi m\u00f4i tr\u01b0\u1eddng kinh doanh. Nhi\u1ec1u c\u00f4ng ty mu\u1ed1n g\u00e2y thanh th\u1ebf cho c\u00f4ng ty c\u1ee7a m\u00ecnh th\u00f4ng qua vi\u1ec7c tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh. Khi \u0111\u00f3, h\u1ecd th\u01b0\u1eddng tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh c\u1ee7a m\u00ecnh “r\u1ea5t k\u00eau’, c\u1ee9 nh\u01b0 h\u1ecd c\u00f3 th\u1ec3 \u0111em \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng m\u1ecdi y\u00eau s\u00e1ch, th\u1ecfa m\u00e3n m\u1ecdi mong \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng;\u00a0<\/p>\n

Ho\u1eb7c m\u1ed9t tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111\u1ea3m b\u1ea3o cho m\u1ed9t con ng\u01b0\u1eddi ho\u00e0n th\u00e0nh m\u1ed9t ch\u1ee9c tr\u00e1ch n\u00e0o \u0111\u00f3 theo nh\u1eefng quan ni\u1ec7m truy\u1ec1n th\u1ed1ng, nh\u01b0ng kh\u00f4ng ng\u1edd \u0111\u01b0\u1ee3c r\u1eb1ng, nh\u1eefng quan ni\u1ec7m \u1ea5y gi\u1edd \u0111\u00e2y l\u1ea1i kh\u00f4ng c\u00f2n th\u00edch h\u1ee3p n\u1eefa…<\/p>\n

– Tuy\u00ean b\u1ed1 s\u1ef1 m\u1ec7nh ph\u1ea3i d\u1ef1a tr\u00ean n\u0103ng l\u1ef1c t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a c\u00f4ng ty. Khi tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh, c\u00e1c c\u00f4ng ty th\u01b0\u1eddng mu\u1ed1n l\u1eddi tuy\u00ean b\u1ed1 c\u1ee7a m\u00ecnh ph\u1ea3i kh\u00e1c bi\u1ec7t v\u1edbi l\u1eddi tuy\u00ean b\u1ed1 c\u1ee7a c\u00e1c c\u00f4ng ty kh\u00e1c. Nh\u01b0ng tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh c\u0169ng l\u00e0 l\u1eddi cam k\u1ebft c\u1ee7a c\u00f4ng ty v\u1ec1 nh\u1eefng c\u1ed1ng hi\u1ebfn cho kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

Do \u0111\u00f3, s\u1ef1 kh\u00e1c bi\u1ec7t trong tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh ph\u1ea3i d\u1ef1a tr\u00ean n\u0103ng l\u1ef1c t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t th\u1ef1c s\u1ef1 c\u1ee7a c\u00f4ng ty.<\/p>\n

– Tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh c\u1ee7a c\u00f4ng ty ph\u1ea3i c\u00f3 t\u00ednh th\u00fac \u0111\u1ea9y v\u00e0 kh\u00eau g\u1ee3i h\u1ee9ng th\u00fa\/\u0111am m\u00ea. S\u1ee9 m\u1ec7nh c\u1ee7a c\u00f4ng ty kh\u00f4ng n\u00ean h\u01b0\u1edbng v\u00e0o vi\u1ec7c t\u0103ng doanh thu hay l\u1ee3i nhu\u1eadn.\u00a0<\/p>\n

L\u1ee3i nhu\u1eadn, theo quan \u0111i\u1ec3m c\u1ee7a marketing hi\u1ec7n \u0111\u1ea1i, ph\u1ea3i l\u00e0 l\u1ee3i nhu\u1eadn t\u1ed1t, c\u00f3 ngh\u0129a l\u00e0 l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng th\u00f4ng qua nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u00f3 \u00fd ngh\u0129a.\u00a0<\/p>\n

Cho n\u00ean, tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh ph\u1ea3i t\u1ea1o ra s\u1ef1 th\u00fac \u0111\u1ea9y\/\u0111\u1ed9ng vi\u00ean c\u00e1c nh\u00e2n vi\u00ean c\u1ee7a c\u00f4ng ty h\u01b0\u1edbng v\u00e0o nh\u1eefng vi\u1ec7c l\u00e0m c\u00f3 \u00fd ngh\u0129a v\u00e0 \u0111\u1ed3ng th\u1eddi k\u00edch th\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01b0\u1edbng \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng mua.<\/p>\n

M\u1ed9t s\u1ed1 \u0111i\u1ec1u c\u1ea7n tr\u00e1nh khi c\u00e1c c\u00f4ng ty tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh<\/font><\/h3>\n

– Tr\u00e1nh tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh d\u1ef1a v\u00e0o s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00f4ng ngh\u1ec7. M\u1ed9t s\u1ed1 c\u00f4ng ty khi tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh th\u01b0\u1eddng d\u1ef1a v\u00e0o s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ef1a v\u00e0o c\u00f4ng ngh\u1ec7. C\u00e1ch tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh nh\u01b0 th\u1ebf mang t\u00ednh thi\u1ec3n c\u1eadn. V\u00ec s\u1ea3n ph\u1ea9m hay c\u00f4ng ngh\u1ec7 s\u1edbm mu\u1ed9n s\u1ebd l\u1ea1c h\u1eadu, ch\u1ec9 c\u00f3 nhu c\u1ea7u c\u1ee7a con ng\u01b0\u1eddi s\u1ebd tr\u01b0\u1eddng t\u1ed3n theo th\u1eddi gian.<\/p>\n

– Tr\u00e1nh tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh c\u1ee7a c\u00f4ng ty qu\u00e1 r\u1ed9ng, qu\u00e1 h\u1eb9p ho\u1eb7c kh\u00f4ng kh\u1ea3 th\u1ec9.\u00a0<\/p>\n

S\u1ee9 m\u1ec7nh c\u1ee7a Vietnam Airlines s\u1ebd qu\u00e1 r\u1ed9ng v\u00e0 qu\u00e1 m\u01a1 h\u1ed3, n\u1ebfu c\u00f4ng ty tuy\u00ean b\u1ed1 “Vietnam Airlines s\u1ebd tr\u1edf th\u00e0nh c\u00f4ng ty H\u00e0ng kh\u00f4ng h\u00e0ng \u0111\u1ea7u khu v\u1ef1c” ho\u1eb7c s\u1ebd qu\u00e1 h\u1eb9p n\u1ebfu c\u00f4ng ty tuy\u00ean b\u1ed1 “Vietnam Airlines lu\u00f4n ch\u1eafp c\u00e1nh cho b\u1ea1n \u0111\u1ebfn m\u1ecdi mi\u1ec1n c\u1ee7a T\u1ed5 qu\u1ed1c b\u1eb1ng lo\u1ea1i phi c\u01a1 si\u00eau \u0111\u1eb3ng nh\u1ea5t th\u1ebf gi\u1edbi”<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Marketing c\u0103n b\u1ea3n, GS.TS. Tr\u1ea7n Minh \u0110\u1ea1o, , NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n S\u1ee9 m\u1ec7nh c\u1ee7a c\u00f4ng ty (ti\u1ebfng Anh: Mission Statement) gi\u1ed1ng nh\u01b0 “B\u00f3 \u0111u\u1ed1c soi \u0111\u01b0\u1eddng” cho m\u1ecdi b\u1ed9 ph\u1eadn v\u00e0 th\u00e0nh vi\u00ean c\u1ee7a c\u00f4ng ty h\u00e0nh \u0111\u1ed9ng m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36331"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36331"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36331\/revisions"}],"predecessor-version":[{"id":68833,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36331\/revisions\/68833"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}