{"id":36340,"date":"2023-12-08T12:04:25","date_gmt":"2023-12-08T12:04:25","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-cua-nguoi-theo-sau-follower-strategy-la-gi.html"},"modified":"2023-12-24T21:44:00","modified_gmt":"2023-12-24T14:44:00","slug":"chien-luoc-cua-nguoi-theo-sau-follower-strategy-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-cua-nguoi-theo-sau-follower-strategy-la-gi.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ng\u01b0\u1eddi theo sau (Follower Strategy) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: Tu\u1ea5n Nguy\u1ec5n)<\/i><\/p>\n<\/div>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ng\u01b0\u1eddi theo sau (Follower Strategy)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ng\u01b0\u1eddi theo sau<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0 Follower Strategy.<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ng\u01b0\u1eddi theo sau l\u00e0\u00a0<\/b>chi\u1ebfn l\u01b0\u1ee3c \u0111i theo ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u b\u1eb1ng c\u00e1ch b\u1eaft ch\u01b0\u1edbc, sao ch\u00e9p hay c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 c\u00e1c bi\u1ec7n ph\u00e1p marketing kh\u00e1c.<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ng\u01b0\u1eddi theo sau th\u01b0\u1eddng \u00e1p d\u1ee5ng v\u1edbi nh\u1eefng doanh nghi\u1ec7p c\u00f3 qui m\u00f4 v\u00e0 kh\u1ea3 n\u0103ng ngu\u1ed3n l\u1ef1c trung b\u00ecnh kh\u00f4ng mu\u1ed1n ch\u1ea5p nh\u1eadn r\u1ee7i ro cho vi\u1ec7c \u0111\u1ea7u t\u01b0 \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m, \u0111i ti\u00ean phong tr\u00ean th\u1ecb tr\u01b0\u1eddng. Nh\u1eefng ng\u01b0\u1eddi theo sau c\u00f3 th\u1ec3 thu nhi\u1ec1u l\u1ee3i nhu\u1eadn h\u01a1n do kh\u00f4ng ph\u1ea3i \u0111\u1ea7u t\u01b0 chi ph\u00ed cho nghi\u00ean c\u1ee9u \u0111\u1ed5i m\u1edbi ban \u0111\u1ea7u.\u00a0<\/p>\n

Tr\u00ean c\u01a1 s\u1edf ph\u00e2n t\u00edch kh\u1ea3 n\u0103ng ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3 v\u00e0 ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u, m\u1ed9t s\u1ed1 doanh nghi\u1ec7p t\u1ef1 h\u00e0i l\u00f2ng v\u1edbi v\u1ecb tr\u00ed th\u1ee9 2, th\u1ee9 3 v\u00e0 t\u00ecm c\u00e1ch c\u1ee7ng c\u1ed1 h\u01a1n l\u00e0 ph\u00e1t tri\u1ec3n v\u1ecb tr\u00ed \u0111\u00f3. B\u1edfi v\u00ec h\u1ecd nh\u1eadn th\u1ee9c r\u1eb1ng n\u1ebfu t\u1ea5n c\u00f4ng ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u c\u00f3 th\u1ec3 g\u00e2y n\u00ean nh\u1eefng ph\u1ea3n \u1ee9ng \u0111\u1ed1i ph\u00f3 c\u1ee7a h\u1ecd v\u00e0 l\u00e0m cho h\u1ecd thi\u1ec7t h\u1ea1i.<\/p>\n

V\u00ed d\u1ee5, gi\u1ea3m gi\u00e1 c\u00f3 th\u1ec3 g\u00e2y n\u00ean ph\u1ea3n \u1ee9ng gi\u1ea3m gi\u00e1 nhi\u1ec1u h\u01a1n c\u1ee7a ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u d\u1eabn \u0111\u1ebfn ch\u00ednh doanh nghi\u1ec7p th\u00e1ch th\u1ee9c b\u1ecb thi\u1ec7t h\u1ea1i.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c theo sau th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u00f3 s\u1ea3n ph\u1ea9m \u0111\u1ed3ng nh\u1ea5t v\u00e0 \u0111\u1ea7u t\u01b0 v\u1ed1n l\u1edbn nh\u01b0 s\u1eaft th\u00e9p, ph\u00e2n b\u00f3n,… t\u1ee9c l\u00e0 kh\u1ea3 n\u0103ng kh\u00e1c bi\u1ec7t h\u00f3a r\u1ea5t th\u1ea5p v\u1ec1 s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh, d\u1ecbch v\u1ee5 v\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 s\u1ef1 nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 r\u1ea5t cao.\u00a0<\/p>\n

\u0110\u00e2y l\u00e0 nh\u1eefng ng\u00e0nh kh\u00f4ng cho ph\u00e9p c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t gi\u00e0nh gi\u1eadt th\u1ecb ph\u1ea7n c\u1ee7a nhau, h\u1ecd th\u01b0\u1eddng nh\u00ecn nhau \u0111\u1ec3 h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 kh\u00f4ng g\u00e2y n\u00ean nh\u1eefng ph\u1ea3n \u1ee9ng c\u1ea1nh tranh g\u00e2y thi\u1ec7t h\u1ea1i cho to\u00e0n ng\u00e0nh.<\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p theo sau, \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng l\u00e0 ph\u1ea3i t\u00ecm c\u00e1ch t\u0103ng s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n kh\u00e1ch h\u00e0ng m\u1edbi b\u1eb1ng ch\u00ednh s\u00e1ch kh\u00e1c bi\u1ec7t h\u00f3a so v\u1edbi ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u (thay th\u1ebf, d\u1ecbch v\u1ee5 b\u1ed5 sung, quan h\u1ec7 con ng\u01b0\u1eddi).<\/p>\n

Doanh nghi\u1ec7p theo sau c\u1ed1 g\u1eafng t\u1ea1o ra nh\u1eefng \u01b0u th\u1ebf ri\u00eang cho s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau b\u1eb1ng: \u0110\u1ecba \u0111i\u1ec3m b\u00e1n, d\u1ecbch v\u1ee5, khuy\u1ebfn m\u1ea1i. H\u1ecd ph\u1ea3i \u0111\u1ea3m b\u1ea3o c\u00f3 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u1ea5p, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 cao.\u00a0<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh c\u1ee7a ng\u01b0\u1eddi theo sau<\/font><\/h3>\n

Khi c\u00e1c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng m\u1edbi xu\u1ea5t hi\u1ec7n, h\u1ecd t\u00ecm c\u00e1ch chi\u1ebfm l\u0129nh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh c\u1ee7a ng\u01b0\u1eddi theo sau:<\/p>\n

Ng\u01b0\u1eddi sao ch\u00e9p<\/b>: H\u1ecd b\u1eaft ch\u01b0\u1edbc c\u00e1c bi\u1ec7n ph\u00e1p marketing d\u1eabn \u0111\u1ea7u nh\u01b0 s\u1ea3n ph\u1ea9m, bao g\u00f3i, c\u00e1ch ph\u00e2n ph\u1ed1i, c\u00e1ch qu\u1ea3ng c\u00e1o. C\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t b\u00e1nh \u0111\u1eadu xanh H\u1ea3i D\u01b0\u01a1ng \u0111\u00e3 b\u1eaft ch\u01b0\u1edbc nhau v\u1ec1 s\u1ea3n ph\u1ea9m, c\u00e1ch bao g\u00f3i, m\u1ee9c gi\u00e1 b\u00e1n, \u0111i\u1ec3m b\u00e1n.\u00a0<\/p>\n

M\u1ed9t d\u1ea1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7c bi\u1ec7t c\u1ee7a ng\u01b0\u1eddi sao ch\u00e9p l\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u1eaft ch\u01b0\u1edbc hay gi\u1ea3 m\u1ea1o, t\u1ee9c l\u00e0 t\u1ea1o ra s\u1ef1 l\u1eabn l\u1ed9n gi\u1eefa s\u1ea3n ph\u1ea9m th\u1ef1c s\u1ef1 v\u00e0 s\u1ea3n ph\u1ea9m sao ch\u00e9p. Nhi\u1ec1u doanh nghi\u1ec7p Vi\u1ec7t Nam hi\u1ec7n nay l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c theo sau n\u00e0y, \u0111\u1eb7c bi\u1ec7t trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i.<\/p>\n

Ng\u01b0\u1eddi nh\u00e1i ki\u1ec3u<\/b>: C\u0169ng b\u1eaft ch\u01b0\u1edbc ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u nh\u01b0ng c\u1ed1 t\u1ea1o n\u00ean nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t v\u1edbi ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u. Tuy nhi\u00ean, kh\u00e1c bi\u1ec7t ch\u1ec9 d\u1eebng l\u1ea1i \u1edf c\u00e1ch bao g\u00f3i, qu\u1ea3ng c\u00e1o, \u0111\u1ecbnh gi\u00e1…<\/p>\n

Ng\u01b0\u1eddi c\u1ea3i ti\u1ebfn<\/b>: H\u1ecd c\u0169ng d\u1ef1a tr\u00ean ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u \u0111\u1ec3 \u0111i theo nh\u01b0ng \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng c\u1ea3i ti\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng cho kh\u00e1c v\u1edbi ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u. C\u00e1c h\u00ecnh th\u1ee9c ch\u1ee7 y\u1ebfu l\u00e0 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, \u0111\u1ed5i m\u1edbi bao g\u00f3i, c\u1ea3i ti\u1ebfn k\u00eanh ph\u00e2n ph\u1ed1i, \u0111\u1ed5i m\u1edbi l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ng\u01b0\u1eddi theo sau (ti\u1ebfng Anh: Follower Strategy) l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111i theo ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u b\u1eb1ng c\u00e1ch b\u1eaft ch\u01b0\u1edbc, sao ch\u00e9p hay c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 c\u00e1c bi\u1ec7n ph\u00e1p marketing kh\u00e1c.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36340"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36340"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36340\/revisions"}],"predecessor-version":[{"id":68837,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36340\/revisions\/68837"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}