{"id":36342,"date":"2023-12-08T12:04:35","date_gmt":"2023-12-08T12:04:35","guid":{"rendered":"https:\/\/masterskills.org\/blog\/phan-doan-theo-tam-li-hoc-psychographic-segmentation-la-gi.html"},"modified":"2023-12-24T21:44:00","modified_gmt":"2023-12-24T14:44:00","slug":"phan-doan-theo-tam-li-hoc-psychographic-segmentation-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/phan-doan-theo-tam-li-hoc-psychographic-segmentation-la-gi.html","title":{"rendered":"Ph\u00e2n \u0111o\u1ea1n theo t\u00e2m l\u00ed h\u1ecdc (Psychographic segmentation) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: telexindo)<\/p>\n<\/div>\n<\/div>\n

Ph\u00e2n \u0111o\u1ea1n theo t\u00e2m l\u00ed h\u1ecdc<\/font>\u00a0<\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Ph\u00e2n \u0111o\u1ea1n theo t\u00e2m l\u00ed h\u1ecdc<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0: Psychographic segmentation.<\/b><\/p>\n

C\u01a1 s\u1edf l\u00ed lu\u1eadn v\u00e0 th\u1ef1c ti\u1ec5n \u0111\u1ec1u kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng, c\u00e1c y\u1ebfu t\u1ed1 thu\u1ed9c t\u00e2m l\u00ed \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong h\u00e0nh vi l\u1ef1a ch\u1ecdn v\u00e0 mua s\u1eafm h\u00e0ng h\u00f3a c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng theo t\u00e2m l\u00ed h\u1ecdc<\/b> l\u00e0 chia th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng c\u0103n c\u1ee9 v\u00e0o v\u1ecb tr\u00ed x\u00e3 h\u1ed9i, l\u1ed1i s\u1ed1ng v\u00e0 nh\u00e2n c\u00e1ch c\u1ee7a h\u1ecd.<\/p>\n

Theo quan ni\u1ec7m truy\u1ec1n th\u1ed1ng, nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing cho r\u1eb1ng, c\u00e1c ti\u00eau th\u1ee9c thu\u1ed9c t\u00e2m l\u00ed h\u1ecdc th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 cho c\u00e1c ti\u00eau th\u1ee9c c\u1ee7a nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 \u0111\u1ecba l\u00ed v\u00ec t\u00ednh “kh\u00f3 \u0111o l\u01b0\u1eddng” c\u1ee7a ch\u00fang.\u00a0<\/p>\n

Nh\u01b0ng c\u00e0ng ng\u00e0y ng\u01b0\u1eddi ta c\u00e0ng nh\u1eadn th\u1ea5y r\u1eb1ng, th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 c\u00f3 s\u1ef1 bi\u1ebfn \u0111\u1ed5i r\u1ea5t c\u0103n b\u1ea3n. Ti\u00eau d\u00f9ng c\u1ee7a con ng\u01b0\u1eddi kh\u00f4ng \u0111\u01a1n gi\u1ea3n ch\u1ec9 v\u00ec s\u1ef1 t\u1ed3n t\u1ea1i m\u00e0 c\u00f2n l\u00e0 c\u00e1ch ng\u01b0\u1eddi ta t\u1ef1 th\u1ec3 hi\u1ec7n m\u00ecnh.\u00a0<\/p>\n

V\u00ec v\u1eady, c\u01a1 s\u1edf t\u00e2m l\u00ed h\u1ecdc c\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u h\u01a1n trong ph\u00e2n \u0111o\u1ea1n v\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing, \u0111\u1eb7c bi\u1ec7t trong kinh doanh c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 h\u00e0ng may m\u1eb7c, m\u0129 ph\u1ea9m, th\u1ec3 thao, d\u1ecbch v\u1ee5 gi\u1ea3i tr\u00ed…\u00a0<\/p>\n

Khi l\u1ef1a ch\u1ecdn v\u00e0 ti\u00eau d\u00f9ng nh\u1eefng s\u1ea3n ph\u1ea9m thu\u1ed9c nh\u00f3m n\u00e0y, kh\u00e1ch h\u00e0ng lu\u00f4n d\u00e0nh s\u1ef1 ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c \u0111\u1eb7c t\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m g\u1eafn v\u1edbi c\u00e1c thu\u1ed9c t\u00ednh t\u00e2m l\u00ed nh\u01b0: l\u00f2ng t\u1ef1 h\u00e0o v\u1ec1 quy\u1ec1n s\u1edf h\u1eefu, c\u00e1 t\u00ednh, l\u1ed1i s\u1ed1ng h\u01a1n l\u00e0 nh\u1eefng kh\u00eda c\u1ea1nh kh\u00e1c.\u00a0<\/p>\n

Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng theo t\u00e2m l\u00ed \u0111\u1eb7c bi\u1ec7t c\u00f3 \u00fd ngh\u0129a trong vi\u1ec7c t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n

Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng theo t\u00e2m l\u00ed h\u1ecdc l\u00e0 m\u1ed9t trong b\u1ed1n c\u01a1 s\u1edf ch\u00ednh \u0111\u1ec3 ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng trong marketing. C\u00e1c c\u01a1 s\u1edf n\u00e0y \u0111\u1ec1u l\u00e0 ngu\u1ed3n g\u1ed1c t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 nhu c\u1ea7u, \u01b0\u1edbc mu\u1ed1n, c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m v\u1ec1 h\u00e0nh vi v\u00e0 nh\u1eefng \u0111\u00f2i h\u1ecfi marketing ri\u00eang.<\/p>\n

M\u1ed7i m\u1ed9t c\u01a1 s\u1edf l\u1ea1i bao g\u1ed3m nhi\u1ec1u ti\u00eau th\u1ee9c (bi\u1ebfn s\u1ed1) c\u1ee5 th\u1ec3 h\u00e0m ch\u1ee9a m\u1ed9t \u00fd ngh\u0129a ri\u00eang trong vi\u1ec7c ph\u1ea3n \u00e1nh nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a c\u00e1c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng.<\/p>\n

B\u1ea3ng: c\u00e1c c\u01a1 s\u1edf v\u00e0 ti\u00eau th\u1ee9c d\u00f9ng \u0111\u1ec3 ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/p>\n

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C\u01a1 s\u1edf v\u00e0 ti\u00eau th\u1ee9c<\/b><\/p>\n<\/p>\n<\/td>\n

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C\u00e1c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec3n h\u00ecnh<\/b><\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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T\u1ea7ng l\u1edbp x\u00e3 h\u1ed9i<\/p>\n

L\u1ed1i s\u1ed1ng<\/p>\n

Nh\u00e2n c\u00e1ch<\/p>\n<\/p>\n<\/td>\n

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H\u1ea1 l\u01b0u: trung l\u01b0u; th\u01b0\u1ee3ng l\u01b0u;\u2026<\/p>\n

Truy\u1ec1n th\u1ed1ng; t\u00e2n ti\u1ebfn; b\u1ea3o th\u1ee7; \u2026<\/p>\n

\u0110am m\u00ea; ngao du; \u0111\u1ed9c \u0111o\u00e1n; tham v\u1ecdng; \u2026<\/p>\n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Marketing c\u0103n b\u1ea3n, GS.TS. Tr\u1ea7n Minh \u0110\u1ea1o, , NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ph\u00e2n \u0111o\u1ea1n theo t\u00e2m l\u00ed h\u1ecdc (ti\u1ebfng Anh: Psychographic segmentation) l\u00e0 m\u1ed9t trong b\u1ed1n c\u01a1 s\u1edf ch\u00ednh \u0111\u1ec3 ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng trong marketing.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36342"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36342"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36342\/revisions"}],"predecessor-version":[{"id":68838,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36342\/revisions\/68838"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}