{"id":36344,"date":"2023-12-08T12:04:46","date_gmt":"2023-12-08T12:04:46","guid":{"rendered":"https:\/\/masterskills.org\/blog\/phan-doan-thi-truong-theo-nhan-khau-hoc-demographic-segmentation-la-gi.html"},"modified":"2023-12-24T21:44:01","modified_gmt":"2023-12-24T14:44:01","slug":"phan-doan-thi-truong-theo-nhan-khau-hoc-demographic-segmentation-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/phan-doan-thi-truong-theo-nhan-khau-hoc-demographic-segmentation-la-gi.html","title":{"rendered":"Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng theo nh\u00e2n kh\u1ea9u h\u1ecdc (Demographic segmentation) l\u00e0 g\u00ec?"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<div class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div>\n<div class=\"PhotoCMS_Caption\">\n<p>H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: telexindo)<\/p>\n<\/div>\n<\/div>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng theo nh\u00e2n kh\u1ea9u h\u1ecdc\u00a0<\/font><\/h2>\n<p><b>Kh\u00e1i ni\u1ec7m<\/b><\/p>\n<p><b>Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng theo nh\u00e2n kh\u1ea9u h\u1ecdc<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0: <b>Demographic segmentation.<\/b><\/p>\n<p>Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng theo nh\u00e2n kh\u1ea9u h\u1ecdc l\u00e0 ph\u00e2n chia kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m c\u0103n c\u1ee9 v\u00e0o gi\u1edbi t\u00ednh, tu\u1ed5i t\u00e1c, ngh\u1ec1 nghi\u1ec7p, tr\u00ecnh \u0111\u1ed9 v\u0103n h\u00f3a, qui m\u00f4 gia \u0111\u00ecnh, t\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n, thu nh\u1eadp, giai t\u1ea7ng x\u00e3 h\u1ed9i, d\u00e2n t\u1ed9c, s\u1eafc t\u1ed9c&#8230;<\/p>\n<p>C\u00e1c ti\u00eau th\u1ee9c thu\u1ed9c nh\u00e2n kh\u1ea9u h\u1ecdc lu\u00f4n \u0111\u01b0\u1ee3c coi l\u00e0 nh\u1eefng c\u0103n c\u1ee9 s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng.\u00a0<\/p>\n<p>Th\u1ee9 nh\u1ea5t, nhu c\u1ea7u, \u01b0\u1edbc mu\u1ed1n v\u00e0 s\u1ee9c mua c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n c\u00f3 m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 thu\u1ed9c v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc.<\/p>\n<p>V\u00ed d\u1ee5, gi\u1edbi t\u00ednh kh\u00e1c nhau, nhu c\u1ea7u s\u1ea3n ph\u1ea9m kh\u00e1c nhau. Ph\u1ee5 n\u1eef th\u00edch d\u00f9ng xe m\u00e1y h\u00ecnh th\u1ee9c \u0111\u1eb9p, nh\u1eb9, t\u1ed1c \u0111\u1ed9 v\u1eeba ph\u1ea3i, d\u1ec5 \u0111i\u1ec1u khi\u1ec3n. Nam gi\u1edbi l\u1ea1i \u01b0a chu\u1ed9ng c\u00e1c lo\u1ea1i xe ph\u00e2n kh\u1ed1i l\u1edbn, t\u1ed1c \u0111\u1ed9 cao, d\u00e1ng kh\u1ecfe&#8230;<\/p>\n<p>Th\u1ee9 hai, c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc t\u01b0\u01a1ng \u0111\u1ed1i d\u1ec5 \u0111o l\u01b0\u1eddng. C\u00e1c s\u1ed1 li\u1ec7u thu\u1ed9c nh\u00e2n kh\u1ea9u h\u1ecdc th\u01b0\u1eddng c\u00f3 s\u1eb5n v\u00ec ch\u00fang c\u00f2n c\u1ea7n thi\u1ebft cho nhi\u1ec1u m\u1ee5c \u0111\u00edch kh\u00e1c nhau. C\u00f3 th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng, t\u1ea5t c\u1ea3 c\u00e1c m\u1eb7t h\u00e0ng ti\u00eau d\u00f9ng \u0111\u1ec1u ph\u1ea3i s\u1eed d\u1ee5ng c\u00e1c ti\u00eau th\u1ee9c c\u1ee7a nh\u00e2n kh\u1ea9u h\u1ecdc trong ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng.\u00a0<\/p>\n<p>Tuy nhi\u00ean, t\u00f9y thu\u1ed9c v\u00e0o t\u1eebng nh\u00f3m m\u1eb7t h\u00e0ng m\u00e0 ng\u01b0\u1eddi ta l\u1ef1a ch\u1ecdn nh\u1eefng ti\u00eau th\u1ee9c c\u1ee5 th\u1ec3 kh\u00e1c nhau.\u00a0<\/p>\n<p>V\u00ed d\u1ee5: Tu\u1ed5i t\u00e1c v\u00e0 giai \u0111o\u1ea1n c\u1ee7a \u0111\u1eddi s\u1ed1ng gia \u0111\u00ecnh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn \u0111\u1ec3 ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 ch\u01a1i, th\u1ef1c ph\u1ea9m, \u0111\u1ed3 gia d\u1ee5ng, qu\u1ea7n \u00e1o&#8230; Thu nh\u1eadp l\u1ea1i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u trong ph\u00e2n \u0111o\u1ea1n c\u00e1c th\u1ecb tr\u01b0\u1eddng xe h\u01a1i, xe m\u00e1y, n\u1ed9i th\u1ea5t, m\u0129 ph\u1ea9m&#8230;<\/p>\n<p>Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng theo nh\u00e2n kh\u1ea9u h\u1ecdc l\u00e0 m\u1ed9t trong b\u1ed1n c\u01a1 s\u1edf ch\u00ednh \u0111\u1ec3 ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng trong marketing. C\u00e1c c\u01a1 s\u1edf n\u00e0y \u0111\u1ec1u l\u00e0 ngu\u1ed3n g\u1ed1c t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 nhu c\u1ea7u, \u01b0\u1edbc mu\u1ed1n, c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m v\u1ec1 h\u00e0nh vi v\u00e0 nh\u1eefng \u0111\u00f2i h\u1ecfi marketing ri\u00eang.<\/p>\n<p>M\u1ed7i m\u1ed9t c\u01a1 s\u1edf l\u1ea1i bao g\u1ed3m nhi\u1ec1u ti\u00eau th\u1ee9c (bi\u1ebfn s\u1ed1) c\u1ee5 th\u1ec3 h\u00e0m ch\u1ee9a m\u1ed9t \u00fd ngh\u0129a ri\u00eang trong vi\u1ec7c ph\u1ea3n \u00e1nh nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a c\u00e1c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p style=\"text-align: center;\">B\u1ea3ng: c\u00e1c c\u01a1 s\u1edf v\u00e0 ti\u00eau th\u1ee9c d\u00f9ng \u0111\u1ec3 ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/p>\n<div class=\"VCSortableInPreviewMode\" type=\"BoxTable\" headercolor=\"#000\" headerbackcolor=\"\" tdcolor=\"#000\" tdbackcolor=\"#fff\" tdbordercolor=\"#999\">\n<table class=\"VCCTable msword-table\" border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\">\n<p><b>C\u01a1 s\u1edf v\u00e0 ti\u00eau th\u1ee9c<\/b><\/p>\n<\/p>\n<\/td>\n<td valign=\"top\">\n<p><b>C\u00e1c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec3n h\u00ecnh<\/b><\/p>\n<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">\n<p>Tu\u1ed5i t\u00e1c<\/p>\n<p>Gi\u1edbi t\u00ednh<\/p>\n<p>Qui m\u00f4 gia \u0111\u00ecnh<\/p>\n<p>Chu k\u00ec \u0111\u1eddi s\u1ed1ng gia \u0111\u00ecnh<\/p>\n<p>Thu nh\u1eadp<\/p>\n<p>Ngh\u1ec1 nghi\u1ec7p<\/p>\n<p>H\u1ecdc v\u1ea5n<\/p>\n<p>T\u00f4n gi\u00e1o<\/p>\n<\/p>\n<\/td>\n<td valign=\"top\">\n<p>S\u01a1 sinh, nhi \u0111\u1ed3ng, thi\u1ebfu ni\u00ean, thanh ni\u00ean, trung ni\u00ean, ng\u01b0\u1eddi gi\u00e0\u2026<\/p>\n<p>Nam, n\u1eef<\/p>\n<p>1-2 ng\u01b0\u1eddi; 3-4 ng\u01b0\u1eddi; 4-7 ng\u01b0\u1eddi; \u2026<\/p>\n<p><\/p>\n<p>\u0110\u1ed9c th\u00e2n tr\u1ebb; gia \u0111\u00ecnh ch\u01b0a c\u00f3 con; con d\u01b0\u1edbi 10 tu\u1ed5i; con \u0111i h\u1ecdc xa; gia \u0111\u00ecnh hai ng\u01b0\u1eddi gi\u00e0; g\u00f3a hay gi\u00e0 \u0111\u1ed9c th\u00e2n; \u2026<\/p>\n<p>D\u01b0\u1edbi 500 ng\u00e0n; t\u1eeb 500 \u0111\u1ebfn 1 tri\u1ec7u \u0111\u1ed3ng; 1 \u0111\u1ebfn 2 tri\u1ec7u; tr\u00ean 2 tri\u1ec7u\u2026<\/p>\n<p>C\u00f4ng nh\u00e2n vi\u00ean k\u0129 thu\u1eadt; gi\u00e1o vi\u00ean; b\u00e1c s\u0129; n\u00f4ng d\u00e2n; n\u1ed9i tr\u1ee3; \u2026<\/p>\n<p>Kh\u00f4ng bi\u1ebft ch\u1eef; c\u1ea5p 1; c\u1ea5p 2; c\u1ea5p 3; \u0111\u1ea1i h\u1ecdc; tr\u00ean \u0111\u1ea1i h\u1ecdc\u2026<\/p>\n<p>H\u1ed3i gi\u00e1o; Ph\u1eadt gi\u00e1o; Thi\u00ean ch\u00faa gi\u00e1o; \u2026<\/p>\n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><i>(T\u00e0i li\u1ec7u tham kh\u1ea3o: Marketing c\u0103n b\u1ea3n, GS.TS. Tr\u1ea7n Minh \u0110\u1ea1o, , NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng theo nh\u00e2n kh\u1ea9u h\u1ecdc (ti\u1ebfng Anh: Demographic segmentation) l\u00e0 m\u1ed9t trong b\u1ed1n c\u01a1 s\u1edf ch\u00ednh \u0111\u1ec3 ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng trong marketing.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36344"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36344"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36344\/revisions"}],"predecessor-version":[{"id":68839,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36344\/revisions\/68839"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}