{"id":36346,"date":"2023-12-08T12:04:57","date_gmt":"2023-12-08T12:04:57","guid":{"rendered":"https:\/\/masterskills.org\/blog\/phan-doan-thi-truong-theo-co-so-dia-li-geographic-segmentation-la-gi.html"},"modified":"2023-12-24T21:44:01","modified_gmt":"2023-12-24T14:44:01","slug":"phan-doan-thi-truong-theo-co-so-dia-li-geographic-segmentation-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/phan-doan-thi-truong-theo-co-so-dia-li-geographic-segmentation-la-gi.html","title":{"rendered":"Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng theo c\u01a1 s\u1edf \u0111\u1ecba l\u00ed (Geographic segmentation) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: telexindo)<\/p>\n<\/div>\n<\/div>\n

Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng theo c\u01a1 s\u1edf \u0111\u1ecba l\u00ed\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng theo c\u01a1 s\u1edf \u0111\u1ecba l\u00ed <\/b>trong ti\u1ebfng Anh g\u1ecdi l\u00e0: Geographic segmentation.<\/b><\/p>\n

Khi ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng theo c\u01a1 s\u1edf n\u00e0y, th\u1ecb tr\u01b0\u1eddng t\u1ed5ng th\u1ec3 s\u1ebd \u0111\u01b0\u1ee3c chia c\u1eaft theo c\u00e1c bi\u1ebfn s\u1ed1 \u0111\u1ecba d\u01b0, v\u00f9ng kh\u00ed h\u1eadu, m\u1eadt \u0111\u1ed9 d\u00e2n c\u01b0… Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng theo \u0111\u1ecba l\u00ed \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng ph\u1ed5 bi\u1ebfn. Tr\u01b0\u1edbc h\u1ebft, s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 nhu c\u1ea7u, \u01b0\u1edbc mu\u1ed1n hay h\u00e0nh vi lu\u00f4n g\u1eafn v\u1edbi y\u1ebfu t\u1ed1 \u0111\u1ecba l\u00ed.\u00a0<\/p>\n

V\u00ed d\u1ee5: \u0111\u1ed3 \u0103n s\u00e1ng c\u1ee7a ng\u01b0\u1eddi mi\u1ec1n B\u1eafc th\u01b0\u1eddng l\u00e0 c\u00e1c lo\u1ea1i b\u00e1nh, b\u00fan, ph\u1edf… nh\u01b0ng ng\u01b0\u1eddi mi\u1ec1n Nam l\u1ea1i d\u00f9ng c\u00e0 ph\u00ea, b\u00e1nh ng\u1ecdt. Mi\u1ec1n B\u1eafc \u00edt \u0103n cay nh\u01b0ng v\u1ecb cay \u0111\u1eadm l\u1ea1i l\u00e0 s\u1edf th\u00edch c\u1ee7a mi\u1ec1n Trung.\u00a0<\/p>\n

H\u01a1n n\u1eefa, ranh gi\u1edbi c\u1ee7a c\u00e1c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u00e2n theo ti\u00eau th\u1ee9c v\u00f9ng, mi\u1ec1n, kh\u00ed h\u1eadu, h\u00e0nh ch\u00ednh… th\u01b0\u1eddng kh\u00e1 r\u00f5 r\u00e0ng, do \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a \u0111i\u1ec1u ki\u1ec7n t\u1ef1 nhi\u00ean, v\u0103n h\u00f3a c\u1ee7a c\u00e1c v\u00f9ng d\u00e2n c\u01b0 th\u01b0\u1eddng g\u1eafn b\u00f3 ch\u1eb7t ch\u1ebd v\u1edbi nhau.\u00a0<\/p>\n

Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng theo \u0111\u1ecba l\u00ed kh\u00f4ng ch\u1ec9 h\u1eefu \u00edch v\u1edbi vi\u1ec7c n\u1eafm b\u1eaft nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n c\u00f3 \u00fd ngh\u0129a v\u1edbi vi\u1ec7c qu\u1ea3n l\u00ed ho\u1ea1t \u0111\u1ed9ng marketing theo khu v\u1ef1c.<\/p>\n

Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng theo c\u01a1 s\u1edf \u0111\u1ecba l\u00ed l\u00e0 m\u1ed9t trong b\u1ed1n c\u01a1 s\u1edf ch\u00ednh \u0111\u1ec3 ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng trong marketing. C\u00e1c c\u01a1 s\u1edf n\u00e0y \u0111\u1ec1u l\u00e0 ngu\u1ed3n g\u1ed1c t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 nhu c\u1ea7u, \u01b0\u1edbc mu\u1ed1n, c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m v\u1ec1 h\u00e0nh vi v\u00e0 nh\u1eefng \u0111\u00f2i h\u1ecfi marketing ri\u00eang.\u00a0<\/p>\n

M\u1ed7i m\u1ed9t c\u01a1 s\u1edf l\u1ea1i bao g\u1ed3m nhi\u1ec1u ti\u00eau th\u1ee9c (bi\u1ebfn s\u1ed1) c\u1ee5 th\u1ec3 h\u00e0m ch\u1ee9a m\u1ed9t \u00fd ngh\u0129a ri\u00eang trong vi\u1ec7c ph\u1ea3n \u00e1nh nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a c\u00e1c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng.<\/p>\n

B\u1ea3ng: C\u00e1c c\u01a1 s\u1edf v\u00e0 ti\u00eau th\u1ee9c d\u00f9ng \u0111\u1ec3 ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/p>\n

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C\u01a1 s\u1edf v\u00e0 ti\u00eau th\u1ee9c<\/b><\/p>\n<\/p>\n<\/td>\n

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C\u00e1c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec3n h\u00ecnh<\/b><\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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\u0110\u1ecba l\u00ed<\/p>\n

V\u00f9ng<\/p>\n

TP\/T\u1ec9nh<\/p>\n

M\u1eadt \u0111\u1ed9 d\u00e2n c\u01b0<\/p>\n

Kh\u00ed h\u1eadu<\/p>\n<\/p>\n<\/td>\n

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Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, \u1ea4n \u0110\u1ed9 D\u01b0\u01a1ng, T\u00e2y B\u1eafc, \u0110\u00f4ng Nam, \u00c1, \u00c2u\u2026<\/p>\n

Th\u00e0nh ph\u1ed1, t\u1ec9nh, n\u00f4ng th\u00f4n\u2026<\/p>\n

D\u00e2n c\u01b0 5.000 ng\u01b0\u1eddi\/km2; D\u00e2n s\u1ed1 87 tri\u1ec7u d\u00e2n\u2026<\/p>\n

Nhi\u1ec7t \u0111\u1edbi gi\u00f3 m\u00f9a, \u00f4n \u0111\u1edbi hay h\u00e0n \u0111\u1edbi\u2026<\/p>\n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng\u00a0\u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a nh\u01b0 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ph\u00e2n chia th\u1ecb tr\u01b0\u1eddng t\u1ed5ng th\u1ec3 th\u00e0nh nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau theo nh\u1eefng ti\u00eau th\u1ee9c nh\u1ea5t \u0111\u1ecbnh sao cho m\u1ed7i nh\u00f3m g\u1ed3m nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m chung, c\u00f3 nhu c\u1ea7u v\u00e0 h\u00e0nh vi mua gi\u1ed1ng nhau.\u00a0<\/p>\n

\u0110o\u1ea1n th\u1ecb tr\u01b0\u1eddng<\/b> l\u00e0 m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng trong th\u1ecb tr\u01b0\u1eddng t\u1ed5ng th\u1ec3 c\u00f3 \u0111\u00f2i h\u1ecfi (ph\u1ea3n \u1ee9ng) nh\u01b0 nhau \u0111\u1ed1i v\u1edbi m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c k\u00edch th\u00edch marketing.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Marketing c\u0103n b\u1ea3n, GS.TS. Tr\u1ea7n Minh \u0110\u1ea1o, , NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng theo c\u01a1 s\u1edf \u0111\u1ecba l\u00ed (ti\u1ebfng Anh: Geographic segmentation) l\u00e0 m\u1ed9t trong b\u1ed1n c\u01a1 s\u1edf ch\u00ednh \u0111\u1ec3 ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng trong marketing.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36346"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36346"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36346\/revisions"}],"predecessor-version":[{"id":68840,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36346\/revisions\/68840"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}