{"id":36347,"date":"2023-12-08T12:05:04","date_gmt":"2023-12-08T12:05:04","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-marketing-tap-trung-centralized-marketing-strategy-la-gi.html"},"modified":"2023-12-24T21:44:01","modified_gmt":"2023-12-24T14:44:01","slug":"chien-luoc-marketing-tap-trung-centralized-marketing-strategy-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-marketing-tap-trung-centralized-marketing-strategy-la-gi.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c marketing t\u1eadp trung (Centralized marketing strategy) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: securitystrategic)<\/p>\n<\/div>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing t\u1eadp trung\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing t\u1eadp trung<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0: Centralized marketing strategy.<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing t\u1eadp trung l\u00e0 chi\u1ebfn l\u01b0\u1ee3c m\u00e0 doanh nghi\u1ec7p s\u1ebd d\u1ed3n s\u1ee9c t\u1eadp trung v\u00e0o m\u1ed9t \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng hay m\u1ed9t ph\u1ea7n th\u1ecb tr\u01b0\u1eddng nh\u1ecf m\u00e0 doanh nghi\u1ec7p cho l\u00e0 quan tr\u1ecdng nh\u1ea5t v\u00e0 gi\u00e0nh cho \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed v\u1eefng ch\u1eafc tr\u00ean \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng \u0111\u00f3. V\u1ecb th\u1ebf n\u00e0y tr\u1edf th\u00e0nh b\u00e0n \u0111\u1ea1p t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

\u01afu \u0111i\u1ec3m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c<\/font><\/h3>\n

\u01afu th\u1ebf c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing t\u1eadp trung l\u00e0 \u1edf ch\u1ed7 nh\u1edd d\u1ed3n s\u1ee9c ch\u1ec9 v\u00e0o m\u1ed9t khu v\u1ef1c th\u1ecb tr\u01b0\u1eddng, n\u00ean doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng gi\u00e0nh m\u1ed9t v\u1ecb tr\u00ed v\u1eefng m\u1ea1nh tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 l\u1ef1a ch\u1ecdn, t\u1ea1o \u0111\u01b0\u1ee3c th\u1ebf \u0111\u1ed9c quy\u1ec1n nh\u1edd hi\u1ec3u bi\u1ebft r\u00f5 nhu c\u1ea7u v\u00e0 \u01b0\u1edbc mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Thi\u1ebft k\u1ebf, cung \u1ee9ng nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ea1t \u0111\u01b0\u1ee3c uy t\u00edn \u0111\u1eb7c bi\u1ec7t v\u1ec1 m\u1ed9t m\u1eb7t h\u00e0ng, khai th\u00e1c \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a vi\u1ec7c chuy\u00ean m\u00f4n h\u00f3a trong s\u1ea3n xu\u1ea5t, ph\u00e2n ph\u1ed1i v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn b\u00e1n, th\u01b0\u1eddng \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ec9 su\u1ea5t l\u1ee3i nhu\u1eadn cao.<\/p>\n

Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c<\/font><\/h3>\n

R\u1ee7i ro doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eb7p do \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ph\u1ea3i k\u1ec3 \u0111\u1ebfn l\u00e0: \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 kh\u00f4ng t\u1ed3n t\u1ea1i ho\u1eb7c gi\u1ea3m s\u00fat l\u1edbn do nhu c\u1ea7u thay \u0111\u1ed5i; c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ebf l\u1ef1c c\u1ea1nh tranh m\u1ea1nh quy\u1ebft \u0111\u1ecbnh gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng \u0111\u00f3.<\/p>\n

Tr\u01b0\u1eddng h\u1ee3p \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u01a1c<\/font><\/h3>\n

\u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf. N\u00f3 c\u0169ng \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p mu\u1ed1n “bao ph\u1ee7 to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng” \u00e1p d\u1ee5ng trong giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean khi x\u00e2m nh\u1eadp v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng l\u1edbn.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau\u00a0l\u00e0 nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u00e1c bi\u1ec7t, c\u00f3 \u0111i\u1ec1u ki\u1ec7n ph\u1ee5c v\u1ee5 t\u1ed1t nh\u1ea5t v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cao nh\u1ea5t.<\/p>\n

Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng\u00a0\u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a nh\u01b0 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ph\u00e2n chia th\u1ecb tr\u01b0\u1eddng t\u1ed5ng th\u1ec3 th\u00e0nh nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau theo nh\u1eefng ti\u00eau th\u1ee9c nh\u1ea5t \u0111\u1ecbnh sao cho m\u1ed7i nh\u00f3m g\u1ed3m nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m chung, c\u00f3 nhu c\u1ea7u v\u00e0 h\u00e0nh vi mua gi\u1ed1ng nhau.\u00a0<\/p>\n

\u0110o\u1ea1n th\u1ecb tr\u01b0\u1eddng<\/b> l\u00e0 m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng trong th\u1ecb tr\u01b0\u1eddng t\u1ed5ng th\u1ec3 c\u00f3 \u0111\u00f2i h\u1ecfi (ph\u1ea3n \u1ee9ng) nh\u01b0 nhau \u0111\u1ed1i v\u1edbi m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c k\u00edch th\u00edch marketing.<\/p>\n

Nh\u1eefng kh\u00e1ch h\u00e0ng trong c\u00f9ng m\u1ed9t \u0111o\u1ea1n s\u1ebd c\u00f3 nh\u1eefng \u0111\u1eb7c t\u00ednh chung (nhu c\u1ea7u, \u01b0\u1edbc mu\u1ed1n, th\u00f3i quen mua h\u00e0ng, s\u1ee9c mua) ho\u1eb7c ph\u1ea3n \u1ee9ng gi\u1ed1ng nhau tr\u01b0\u1edbc c\u00f9ng m\u1ed9t kich th\u00edch marketing.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Marketing c\u0103n b\u1ea3n, GS.TS. Tr\u1ea7n Minh \u0110\u1ea1o, , NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c marketing t\u1eadp trung (ti\u1ebfng Anh: Centralized marketing strategy) l\u00e0 m\u1ed9t trong ba chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 ph\u1ee5c v\u1ee5 th\u1ecb tr\u01b0\u1eddng sau khi doanh nghi\u1ec7p \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36347"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36347"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36347\/revisions"}],"predecessor-version":[{"id":68841,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36347\/revisions\/68841"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}