{"id":36348,"date":"2023-12-08T12:05:12","date_gmt":"2023-12-08T12:05:12","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-marketing-phan-biet-differentiated-marketing-strategy-la-gi.html"},"modified":"2023-12-24T21:44:01","modified_gmt":"2023-12-24T14:44:01","slug":"chien-luoc-marketing-phan-biet-differentiated-marketing-strategy-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-marketing-phan-biet-differentiated-marketing-strategy-la-gi.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00e2n bi\u1ec7t (differentiated marketing strategy) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: securitystrategic)<\/p>\n<\/div>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00e2n bi\u1ec7t\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00e2n bi\u1ec7t<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0: differentiated marketing strategy.<\/b><\/p>\n

Khi \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, doanh nghi\u1ec7p quy\u1ebft \u0111\u1ecbnh tham gia v\u00e0o nhi\u1ec1u \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh marketing ri\u00eang bi\u1ec7t cho t\u1eebng \u0111o\u1ea1n.\u00a0<\/p>\n

Thay v\u00ec vi\u1ec7c cung \u1ee9ng m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m, \u00e1p d\u1ee5ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh marketing cho t\u1ea5t c\u1ea3 m\u1ecdi kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p cung \u1ee9ng nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1c nhau, v\u1edbi nhi\u1ec1u m\u1ee9c gi\u00e1 b\u00e1n, nhi\u1ec1u ki\u1ec3u x\u00fac ti\u1ebfn cho t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng.<\/p>\n

\u01afu \u0111i\u1ec3m<\/font><\/h3>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00e2n bi\u1ec7t t\u1ecf ra \u01b0u th\u1ebf h\u01a1n\u00a0chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00f4ng ph\u00e2n bi\u1ec7t\u00a0trong vi\u1ec7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 \u01b0\u1edbc mu\u1ed1n \u0111a d\u1ea1ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng. B\u1eb1ng vi\u1ec7c \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c marketing, doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng gia t\u0103ng doanh s\u1ed1 v\u00e0 x\u00e2m nh\u1eadp s\u00e2u h\u01a1n v\u00e0o nhi\u1ec1u \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng.\u00a0<\/p>\n

Ch\u1eb3ng h\u1ea1n, doanh nghi\u1ec7p s\u1eefa Vinamilk nh\u1edd \u0111\u01b0a ra m\u1ed9t danh m\u1ee5c s\u1ea3n ph\u1ea9m s\u1eefa \u0111a d\u1ea1ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, ki\u1ec3u d\u00e1ng, \u0111\u1eb7c t\u00ednh n\u00ean doanh s\u1ed1 c\u1ee7a h\u1ecd ng\u00e0y c\u00e0ng gia t\u0103ng. \u01afu th\u1ebf n\u1ed5i tr\u1ed9i c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ch\u00ednh l\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nh\u1eefng th\u1ecb hi\u1ebfu \u0111a d\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/font><\/h3>\n

B\u1ea5t l\u1ee3i ph\u1ea3i k\u1ec3 \u0111\u1ebfn c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i ph\u00f3 v\u1edbi s\u1ef1 gia t\u0103ng v\u1ec1 chi ph\u00ed b\u1ecf ra trong s\u1ea3n xu\u1ea5t v\u00e0 th\u01b0\u01a1ng m\u1ea1i.\u00a0<\/p>\n

\u0110\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng chi ph\u00ed c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, s\u1ea3n xu\u1ea5t (\u0111\u1ec3 s\u1ea3n xu\u1ea5t 10 \u0111\u01a1n v\u1ecb c\u1ee7a 10 lo\u1ea1i s\u1ea3n ph\u1ea9m kh\u00e1c nhau \u0111\u00f2i h\u1ecfi ph\u1ea3i b\u1ecf ra chi ph\u00ed l\u1edbn h\u01a1n so v\u1edbi vi\u1ec7c s\u1ea3n xu\u1ea5t 100 \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i), l\u01b0u kho, ho\u1ea1t \u0111\u1ed9ng marketing (qu\u1ea3ng c\u00e1o, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng)<\/p>\n

V\u00ec marketing ph\u00e2n bi\u1ec7t l\u00e0m t\u0103ng c\u1ea3 m\u1ee9c ti\u00eau th\u1ee5 l\u1eabn chi ph\u00ed n\u00ean kh\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c k\u1ebft lu\u1eadn v\u1ec1 kh\u1ea3 n\u0103ng sinh l\u1eddi. V\u1ea5n \u0111\u1ec1 tr\u1ecdng t\u00e2m khi \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, doanh nghi\u1ec7p ph\u1ea3i c\u00e2n \u0111\u1ed1i \u0111\u01b0\u1ee3c s\u1ed1 \u0111\u1ecdan th\u1ecb tr\u01b0\u1eddng v\u00e0 qui m\u00f4 c\u1ee7a t\u1eebng \u0111o\u1ea1n.\u00a0<\/p>\n

Vi\u1ec7c ch\u1ecdn s\u1ed1 l\u01b0\u1ee3ng \u0111o\u1ea1n qu\u00e1 l\u1edbn d\u1eabn \u0111\u1ebfn ph\u1ea3i cung \u1ee9ng qu\u00e1 nhi\u1ec1u m\u1eb7t h\u00e0ng cho qui m\u00f4 c\u1ee7a t\u1eebng \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng qu\u00e1 nh\u1ecf, th\u01b0\u1eddng kh\u00f4ng c\u00f3 hi\u1ec7u qu\u1ea3.\u00a0<\/p>\n

Nguy\u00ean t\u1eafc chung c\u1ee7a \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 “gi\u1ea3m ph\u00e2n \u0111o\u1ea1n” ho\u1eb7c “m\u1edf r\u1ed9ng ph\u1ea7n c\u01a1 b\u1ea3n” \u0111\u1ec3 ti\u00eau th\u1ee5 m\u1ed9t kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn h\u01a1n cho m\u1ed7i lo\u1ea1i nh\u00e3n hi\u1ec7u, sao cho t\u1ed1c \u0111\u1ed9 t\u0103ng c\u1ee7a chi ph\u00ed th\u1ea5p h\u01a1n t\u1ed1c \u0111\u1ed9 t\u0103ng c\u1ee7a doanh thu.<\/p>\n

Tr\u01b0\u1eddng h\u1ee3p \u00e1p d\u1ee5ng<\/font><\/h3>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00e2n bi\u1ec7t d\u01b0\u1ee3c \u00e1p d\u1ee5ng ph\u1ed5 bi\u1ebfn \u1edf nh\u1eefng doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau theo ph\u01b0\u01a1ng \u00e1n chuy\u00ean m\u00f4n h\u00f3a s\u1ea3n ph\u1ea9m, chuy\u00ean m\u00f4n h\u00f3a th\u1ecb tr\u01b0\u1eddng ho\u1eb7c bao ph\u1ee7 th\u1ecb tr\u01b0\u1eddng v\u00e0 khi s\u1ea3n ph\u1ea9m \u0111ang \u1edf giai \u0111o\u1ea1n b\u00e3o h\u00f2a c\u1ee7a chu k\u00ec s\u1ed1ng.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Marketing c\u0103n b\u1ea3n, GS.TS. Tr\u1ea7n Minh \u0110\u1ea1o, , NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00e2n bi\u1ec7t (ti\u1ebfng Anh: differentiated marketing strategy) l\u00e0 m\u1ed9t trong ba chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 ph\u1ee5c v\u1ee5 th\u1ecb tr\u01b0\u1eddng sau khi doanh nghi\u1ec7p \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36348"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36348"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36348\/revisions"}],"predecessor-version":[{"id":68842,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36348\/revisions\/68842"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}