{"id":36352,"date":"2023-12-08T12:05:42","date_gmt":"2023-12-08T12:05:42","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-marketing-khong-phan-biet-undifferentiated-marketing-strategy-la-gi.html"},"modified":"2023-12-24T21:44:01","modified_gmt":"2023-12-24T14:44:01","slug":"chien-luoc-marketing-khong-phan-biet-undifferentiated-marketing-strategy-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-marketing-khong-phan-biet-undifferentiated-marketing-strategy-la-gi.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00f4ng ph\u00e2n bi\u1ec7t (undifferentiated marketing strategy) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: securitystrategic)<\/p>\n<\/div>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00f4ng ph\u00e2n bi\u1ec7t<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00f4ng ph\u00e2n bi\u1ec7t<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0: undifferentiated marketing strategy.<\/b><\/p>\n

\u0110\u1eb7c tr\u01b0ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0: doanh nghi\u1ec7p b\u1ecf qua ranh gi\u1edbi c\u1ee7a c\u00e1c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn. H\u1ecd t\u00ecm c\u00e1ch n\u1eafm gi\u1eef \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn nh\u1ea5t c\u00e1c kh\u00e1ch h\u00e0ng \u1edf c\u00e1c \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng \u0111\u00f3.\u00a0<\/p>\n

C\u00e1ch th\u1ee9c kinh doanh \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u1edf chi\u1ebfn l\u01b0\u1ee3c n\u00e0y g\u1ecdi l\u00e0 “s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ea1i tr\u00e0” t\u1ee9c l\u00e0 ch\u00e0o b\u00e1n nh\u1eefng s\u1ea3n ph\u1ea9m gi\u1ed1ng nhau, s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, ph\u01b0\u01a1ng ph\u00e1p khu\u1ebfch tr\u01b0\u01a1ng, ki\u1ec3u k\u00eanh ph\u00e2n ph\u1ed1i kh\u00e1c nhau.<\/p>\n

\u01afu \u0111i\u1ec3m<\/font><\/h3>\n

\u01afu th\u1ebf l\u1edbn nh\u1ea5t c\u1ee7a marketing kh\u00f4ng ph\u00e2n bi\u1ec7t:<\/p>\n

Ti\u1ebft ki\u1ec7m chi ph\u00ed nh\u1edd khai th\u00e1c \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf qui m\u00f4, s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i m\u1ed9t ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m h\u1ea1n h\u1eb9p v\u00e0 \u0111\u1ed3ng nh\u1ea5t, ti\u00eau chu\u1ea9n h\u00f3a cao; d\u1ec5 d\u00e0ng x\u00e2m nh\u1eadp v\u00e0o nh\u1eefng th\u1ecb tr\u01b0\u1eddng nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1.<\/p>\n

H\u1ea1n ch\u1ebf<\/font><\/h3>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00f4ng ph\u00e2n bi\u1ec7t c\u0169ng c\u00f3 nh\u1eefng h\u1ea1n ch\u1ebf \u0111\u00e1ng k\u1ec3.<\/p>\n

– Th\u1ee9 nh\u1ea5t, kh\u00f4ng d\u1ec5 d\u00e0ng t\u1ea1o m\u1ed9t nh\u00e3n hi\u1ec7u c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat m\u1ecdi kh\u00e1ch h\u00e0ng \u1edf nhi\u1ec1u \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng. “Th\u1eadt hi\u1ebfm khi c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m hay nh\u00e3n hi\u1ec7u l\u00e0 t\u1ea5t c\u1ea3 cho m\u1ecdi ng\u01b0\u1eddi”.<\/p>\n

– Th\u1ee9 hai, khi c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p c\u00f9ng \u00e1p d\u1ee5ng ki\u1ec3u marketing kh\u00f4ng ph\u00e2n bi\u1ec7t s\u1ebd l\u00e0m cho c\u1ea1nh tranh tr\u1edf n\u00ean gay g\u1eaft h\u01a1n \u1edf nh\u1eefng th\u1ecb tr\u01b0\u1eddng qui m\u00f4 l\u1edbn, song l\u1ea1i b\u1ecf qua nh\u1eefng nhu c\u1ea7u ri\u00eang bi\u1ec7t, qui m\u00f4 nh\u1ecf, g\u00e2y n\u00ean t\u00ecnh tr\u1ea1ng m\u1ea5t c\u00e2n \u0111\u1ed1i trong vi\u1ec7c \u0111\u00e1p \u1ee9ng c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>\n

– Th\u1ee9 ba, doanh nghi\u1ec7p s\u1ebd g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111\u1ed1i ph\u00f3 v\u1edbi nh\u1eefng r\u1ee7i ro khi ho\u00e0n c\u1ea3nh kinh doanh thay \u0111\u1ed5i (qui m\u00f4 c\u00e0ng l\u1edbn s\u1ef1 thay \u0111\u1ed5i c\u00e0ng kh\u00f3 kh\u0103n), ho\u1eb7c khi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00e2n bi\u1ec7t – chi\u1ebfn l\u01b0\u1ee3c c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u v\u00e0 \u01b0\u1edbc mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Marketing kh\u00f4ng ph\u00e2n bi\u1ec7t th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi m\u1ed9t n\u0103ng l\u1ef1c kinh doanh m\u1ea1nh, m\u1ed9t danh ti\u1ebfng nh\u1ea5t \u0111\u1ecbnh. N\u00f3 ch\u1ec9 th\u00edch h\u1ee3p v\u1edbi nh\u1eefng doanh nghi\u1ec7p l\u1edbn, th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau h\u1ecd l\u1ef1a ch\u1ecdn l\u00e0 to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng ho\u1eb7c “si\u00eau \u0111o\u1ea1n” th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng\u00a0l\u00e0 qu\u00e1 tr\u00ecnh ph\u00e2n chia th\u1ecb tr\u01b0\u1eddng t\u1ed5ng th\u1ec3 th\u00e0nh c\u00e1c nh\u00f3m nh\u1ecf h\u01a1n tr\u00ean c\u01a1 s\u1edf nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t v\u1ec1 nhu c\u1ea7u, \u01b0\u1edbc mu\u1ed1n v\u00e0 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m trong h\u00e0nh vi.<\/p>\n

\u0110o\u1ea1n th\u1ecb tr\u01b0\u1eddng <\/b>l\u00e0 m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng trong th\u1ecb tr\u01b0\u1eddng t\u1ed5ng th\u1ec3 c\u00f3 \u0111\u00f2i h\u1ecfi (ph\u1ea3n \u1ee9ng) nh\u01b0 nhau \u0111\u1ed1i v\u1edbi m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c k\u00edch th\u00edch marketing.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Marketing c\u0103n b\u1ea3n, GS.TS. Tr\u1ea7n Minh \u0110\u1ea1o, , NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00f4ng ph\u00e2n bi\u1ec7t (ti\u1ebfng Anh: undifferentiated marketing strategy) l\u00e0 m\u1ed9t trong ba chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 ph\u1ee5c v\u1ee5 th\u1ecb tr\u01b0\u1eddng sau khi doanh nghi\u1ec7p \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36352"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36352"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36352\/revisions"}],"predecessor-version":[{"id":68845,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36352\/revisions\/68845"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}