{"id":36353,"date":"2023-12-08T12:05:55","date_gmt":"2023-12-08T12:05:55","guid":{"rendered":"https:\/\/masterskills.org\/blog\/du-bao-cau-tuong-lai-future-demand-forecast-la-gi.html"},"modified":"2023-12-24T21:44:01","modified_gmt":"2023-12-24T14:44:01","slug":"du-bao-cau-tuong-lai-future-demand-forecast-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/du-bao-cau-tuong-lai-future-demand-forecast-la-gi.html","title":{"rendered":"D\u1ef1 b\u00e1o c\u1ea7u t\u01b0\u01a1ng lai (Future Demand Forecast) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: chrisengelmann)<\/p>\n<\/div>\n<\/div>\n

D\u1ef1 b\u00e1o c\u1ea7u t\u01b0\u01a1ng lai\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

D\u1ef1 b\u00e1o c\u1ea7u t\u01b0\u01a1ng lai<\/b> trong ti\u1ebfng Anh t\u1ea1m d\u1ecbch l\u00e0: Future Demand Forecast.<\/b><\/p>\n

D\u1ef1 b\u00e1o c\u1ea7u t\u01b0\u01a1ng lai<\/b> ph\u1ee5c v\u1ee5 cho vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n, ti\u00ean l\u01b0\u1ee3ng m\u1ee9c ti\u00eau th\u1ee5, ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. V\u00ec v\u1eady, d\u1ef1 b\u00e1o t\u1ed1t tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ea3m b\u1ea3o cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i d\u1ef1 b\u00e1o t\u1ed3i d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng d\u1ef1 tr\u1eef qu\u00e1 m\u1ee9c, ho\u1eb7c m\u1ea5t c\u01a1 h\u1ed9i gia t\u0103ng doanh s\u1ed1, l\u1ee3i nhu\u1eadn kinh doanh gi\u1ea3m s\u00fat.<\/p>\n

D\u1ef1 b\u00e1o<\/b> l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c r\u1ea5t kh\u00f3 kh\u0103n v\u00ec c\u00f3 qu\u00e1 nhi\u1ec1u t\u00e1c nh\u00e2n, l\u1ef1c l\u01b0\u1ee3ng m\u00e0 m\u1ed9t doanh nghi\u1ec7p c\u00e1 bi\u1ec7t kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t v\u00e0 l\u01b0\u1eddng h\u1ebft \u0111\u01b0\u1ee3c.\u00a0<\/p>\n

\u0110\u1ec3 h\u1ea1n ch\u1ebf t\u1ed1i \u0111a nh\u1eefng sai s\u00f3t trong d\u1ef1 b\u00e1o, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng s\u1eed d\u1ee5ng qui tr\u00ecnh ba giai \u0111o\u1ea1n: d\u1ef1 b\u00e1o v\u0129 m\u00f4, d\u1ef1 b\u00e1o ng\u00e0nh v\u00e0 ti\u1ebfp theo l\u00e0 d\u1ef1 b\u00e1o m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

D\u1ef1 b\u00e1o v\u0129 m\u00f4<\/b> \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean c\u00e1c d\u1ef1 \u0111o\u00e1n v\u1ec1 t\u00ecnh tr\u1ea1ng l\u1ea1m ph\u00e1t, t\u00ecnh tr\u1ea1ng th\u1ea5t nghi\u1ec7p, l\u00e3i su\u1ea5t, ch\u1ec9 ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ea7u t\u01b0 kinh doanh, c\u00e1n c\u00e2n thanh to\u00e1n, GDP…<\/p>\n

Khi d\u1ef1 b\u00e1o m\u1ee9c ti\u00eau th\u1ee5 ng\u00e0nh<\/b>, c\u00e1c s\u1ed1 li\u1ec7u v\u0129 m\u00f4 s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00f9ng v\u1edbi c\u00e1c d\u1eef ki\u1ec7n g\u1eafn v\u1edbi m\u00f4i tr\u01b0\u1eddng ng\u00e0nh. Ti\u1ebfp sau \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p s\u1ebd suy ra m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a m\u00ecnh d\u1ef1a v\u00e0o th\u1ecb ph\u1ea7n m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p theo \u0111u\u1ed5i.\u00a0<\/p>\n

\u0110\u1ec3 d\u1ef1 b\u00e1o \u0111\u01b0\u1ee3c c\u1ea7u t\u01b0\u01a1ng lai, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ch\u1ee7 y\u1ebfu sau:<\/p>\n

– Th\u0103m d\u00f2 \u00fd \u0111\u1ecbnh ng\u01b0\u1eddi mua: B\u1ea3ng \u0111i\u1ec1u tra, ph\u1ecfng v\u1ea5n, x\u00e1c \u0111\u1ecbnh x\u00e1c su\u1ea5t mua, t\u00ecnh c\u1ea3m v\u00e0 m\u1ee9c \u0111\u1ed9 t\u00edn nhi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u00ean \u0111o\u00e1n \u0111\u01b0\u1ee3c m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a h\u1ecd trong t\u01b0\u01a1ng lai.\u00a0<\/p>\n

\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a c\u00e1c k\u1ebft qu\u1ea3 d\u1ef1 b\u00e1o, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y ph\u1ea3i \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n nghi\u00ean c\u1ee9u marketing \u0111\u1ea3m nhi\u1ec7m.<\/p>\n

– T\u1ed5ng h\u1ee3p \u00fd ki\u1ebfn c\u1ee7a l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng: C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 y\u00eau c\u1ea7u c\u00e1c \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng \u01b0\u1edbc t\u00ednh xem nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3 v\u00e0 t\u01b0\u01a1ng lai s\u1ebd mua bao nhi\u00eau s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p theo t\u1eebng ch\u1ee7ng lo\u1ea1i thu\u1ed9c ph\u1ea1m v\u1ecb ph\u00e2n ph\u1ed1i c\u1ee7a c\u00e1c \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng.\u00a0<\/p>\n

Nhi\u1ec1u doanh nghi\u1ec7p cho r\u1eb1ng, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y cung c\u1ea5p nh\u1eefng th\u00f4ng tin v\u1ec1 m\u1ee9c ti\u00eau th\u1ee5 trong t\u01b0\u01a1ng lai c\u00f3 t\u00ednh ch\u00ednh x\u00e1c cao.\u00a0<\/p>\n

Nh\u01b0ng c\u0169ng kh\u00f4ng \u00edt tr\u01b0\u1eddng h\u1ee3p, c\u00e1c s\u1ed1 li\u1ec7u m\u00e0 c\u00e1c \u0111\u1ea1i di\u1ec7n b\u00e1n cung c\u1ea5p kh\u00f4ng ch\u00ednh x\u00e1c do nh\u1eefng h\u1ea1n ch\u1ebf c\u1ee7a h\u1ecd trong vi\u1ec7c n\u1eafm b\u1eaft nh\u1eefng th\u00f4ng tin v\u1ec1 m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 ho\u1eb7c do nh\u1eefng t\u00ednh to\u00e1n ch\u1ee7 quan c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n.<\/p>\n

– C\u00e1c ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c: \u0110\u1ec3 c\u00f3 c\u00e1c s\u1ed1 li\u1ec7u d\u1ef1 b\u00e1o, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 thu th\u1eadp t\u1eeb c\u00e1c ngu\u1ed3n nh\u01b0: c\u00e1c chuy\u00ean gia, c\u00e1c Hi\u1ec7p h\u1ed9i th\u01b0\u01a1ng m\u1ea1i, ng\u01b0\u1eddi cung \u1ee9ng, ho\u1eb7c mua s\u1ed1 li\u1ec7u d\u1ef1 b\u00e1o c\u1ee7a c\u00e1c doanh nghi\u1ec7p l\u00e0m d\u1ecbch v\u1ee5 cung c\u1ea5p t\u00f4ng tin v\u00e0 t\u01b0 v\u1ea5n.<\/p>\n

Trong d\u1ef1 b\u00e1o, c\u00e1c ph\u01b0\u01a1ng ph\u00e1p c\u1ee7a ph\u00e2n t\u00edch th\u1ed1ng k\u00ea, c\u00e1c m\u00f4 h\u00ecnh to\u00e1n h\u1ecdc… lu\u00f4n \u0111\u01b0\u1ee3c coi l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 quan tr\u1ecdng.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Marketing c\u0103n b\u1ea3n, GS.TS. Tr\u1ea7n Minh \u0110\u1ea1o, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n, )<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n D\u1ef1 b\u00e1o c\u1ea7u t\u01b0\u01a1ng lai (ti\u1ebfng Anh: Future Demand Forecast) ph\u1ee5c v\u1ee5 cho vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n, ti\u00ean l\u01b0\u1ee3ng m\u1ee9c ti\u00eau th\u1ee5, ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36353"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36353"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36353\/revisions"}],"predecessor-version":[{"id":68846,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36353\/revisions\/68846"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}