{"id":36354,"date":"2023-12-08T12:06:04","date_gmt":"2023-12-08T12:06:04","guid":{"rendered":"https:\/\/masterskills.org\/blog\/kiem-toan-marketing-marketing-audit-la-gi.html"},"modified":"2023-12-24T21:44:02","modified_gmt":"2023-12-24T14:44:02","slug":"kiem-toan-marketing-marketing-audit-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/kiem-toan-marketing-marketing-audit-la-gi.html","title":{"rendered":"Ki\u1ec3m to\u00e1n marketing (Marketing Audit) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: Agent Grad School)<\/i><\/p>\n<\/div>\n<\/div>\n

Ki\u1ec3m to\u00e1n marketing (Marketing Audit)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Ki\u1ec3m to\u00e1n marketing <\/b>trong ti\u1ebfng Anh g\u1ecdi l\u00e0 Marketing Audit.<\/b><\/p>\n

Ki\u1ec3m to\u00e1n marketing<\/b> l\u00e0 vi\u1ec7c nh\u00e0 qu\u1ea3n tr\u1ecb marketing xem x\u00e9t m\u1ed9t c\u00e1ch k\u0129 l\u01b0\u1ee1ng nh\u1eefng ch\u1ec9 ti\u00eau chung v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a to\u00e0n b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c marketing.\u00a0<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m<\/font><\/h3>\n

Hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n \u1edf doanh s\u1ed1 ti\u00eau th\u1ee5 v\u00e0 m\u1ee9c l\u1ee3i nhu\u1eadn hi\u1ec7n t\u1ea1i.\u00a0<\/p>\n

Hi\u1ec7u qu\u1ea3 marketing c\u00f2n \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh qua m\u1ee9c \u0111\u1ed9 n\u00f3 th\u1ec3 hi\u1ec7n n\u0103m t\u01b0\u1edfng c\u01a1 b\u1ea3n c\u1ee7a quan \u0111i\u1ec3m marketing: Tri\u1ebft l\u00ed v\u1ec1 kh\u00e1ch h\u00e0ng, t\u1ed5 ch\u1ee9c ph\u1ed1i h\u1ee3p ho\u1ea1t \u0111\u1ed9ng marketing, th\u00f4ng tin marketing ch\u00ednh x\u00e1c, \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a t\u1eebng b\u1ed9 ph\u1eadn ch\u1ee9c n\u0103ng.<\/p>\n

Ki\u1ec3m to\u00e1n marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u00f2n l\u00e0 vi\u1ec7c ki\u1ec3m tra \u0111\u1ecbnh k\u00ec, \u0111\u1ed9c l\u1eadp, c\u00f3 h\u1ec7 th\u1ed1ng, to\u00e0n di\u1ec7n m\u00f4i tr\u01b0\u1eddng marketing, m\u1ee5c ti\u00eau, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u1ea3 doanh nghi\u1ec7p hay t\u1eebng \u0111\u01a1n v\u1ecb kinh doanh nh\u1eb1m x\u00e1c \u0111\u1ecbnh nh\u1eefng l\u0129nh v\u1ef1c c\u00f3 v\u1ea5n \u0111\u1ec1 v\u00e0 nh\u1eefng c\u01a1 h\u1ed9i, t\u1eeb \u0111\u00f3 \u0111\u1ec1 xu\u1ea5t m\u1ed9t k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng nh\u1eb1m n\u00e2ng cao th\u00e0nh t\u00edch marketing c\u1ee7a c\u00f4ng ty.<\/p>\n

Ki\u1ec3m to\u00e1n marketing mu\u1ed1n hi\u1ec7u qu\u1ea3 ph\u1ea3i \u0111\u1ea3m b\u1ea3o b\u1ed1n \u0111i\u1ec1u ki\u1ec7n: Chuy\u00ean nghi\u1ec7p, c\u00f3 h\u1ec7 th\u1ed1ng, \u0111\u1ed9c l\u1eadp v\u00e0 \u0111\u1ecbnh k\u00ec theo k\u1ebf ho\u1ea1ch. Th\u1ef1c hi\u1ec7n ki\u1ec3m to\u00e1n marketing th\u01b0\u1eddng \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh b\u1edfi m\u1ed9t c\u01a1 quan \u0111\u1ed9c l\u1eadp b\u00ean ngo\u00e0i ho\u1eb7c ch\u00ed \u00edt c\u0169ng l\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c b\u00ean trong \u0111\u1ed9c l\u1eadp c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Trong b\u01b0\u1edbc chu\u1ea9n b\u1ecb c\u1ea7n c\u00f3 cu\u1ed9c th\u1ea3o lu\u1eadn chi ti\u1ebft gi\u1eefa ban l\u00e3nh \u0111\u1ea1o v\u1edbi c\u00e1c ki\u1ec3m to\u00e1n vi\u00ean nh\u1eb1m th\u1ed1ng nh\u1ea5t v\u1ec1: M\u1ee5c ti\u00eau, ph\u1ea1m vi, ngu\u1ed3n d\u1eef li\u1ec7u, m\u1eabu bi\u1ec3u b\u00e1o c\u00e1o, th\u1eddi gian, \u0111\u1ed1i t\u01b0\u1ee3ng \u0111i\u1ec1u tra, c\u00e1c c\u00e2u h\u1ecfi c\u1ea7n thi\u1ebft, th\u1eddi gian v\u00e0 \u0111\u1ecba \u0111i\u1ec3m g\u1eb7p \u0111\u1ed1i t\u01b0\u1ee3ng \u0111i\u1ec1u tra.\u00a0<\/p>\n

Th\u00f4ng th\u01b0\u1eddng ti\u1ebfp x\u00fac v\u00e0 ngu\u1ed3n d\u1eef li\u1ec7u thu th\u1eadp c\u1ea7n t\u1eadp trung v\u00e0o c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng b\u00ean ngo\u00e0i, kh\u00e1ch h\u00e0ng, c\u00f4ng ch\u00fang, nh\u00e0 ph\u00e2n ph\u1ed1i… Sau khi thu th\u1eadp \u0111\u1ee7 d\u1eef li\u1ec7u, ng\u01b0\u1eddi ki\u1ec3m to\u00e1n c\u1ea7n t\u1eadp trung l\u00e0m r\u00f5 nh\u1eefng ph\u00e1t hi\u1ec7n ch\u1ee7 y\u1ebfu v\u00e0 nh\u1eefng \u0111\u1ec1 xu\u1ea5t.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb Marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ki\u1ec3m to\u00e1n marketing (ti\u1ebfng Anh: Marketing Audit) l\u00e0 vi\u1ec7c nh\u00e0 qu\u1ea3n tr\u1ecb marketing xem x\u00e9t m\u1ed9t c\u00e1ch k\u0129 l\u01b0\u1ee1ng nh\u1eefng ch\u1ec9 ti\u00eau chung v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a to\u00e0n b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c marketing.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36354"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36354"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36354\/revisions"}],"predecessor-version":[{"id":68847,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36354\/revisions\/68847"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}