{"id":36356,"date":"2023-12-08T12:06:19","date_gmt":"2023-12-08T12:06:19","guid":{"rendered":"https:\/\/masterskills.org\/blog\/lua-chon-thi-truong-muc-tieu-target-market-selection-la-gi.html"},"modified":"2023-12-24T21:44:02","modified_gmt":"2023-12-24T14:44:02","slug":"lua-chon-thi-truong-muc-tieu-target-market-selection-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/lua-chon-thi-truong-muc-tieu-target-market-selection-la-gi.html","title":{"rendered":"L\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau (target market selection) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: myfactoryschweiz)<\/p>\n<\/div>\n<\/div>\n

L\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

L\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/b> trong ti\u1ebfng Anh t\u1ea1m d\u1ecbch l\u00e0: target market selection.<\/b><\/p>\n

L\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ed9i dung quan tr\u1ecdng nh\u1ea5t c\u1ee7a l\u00ed thuy\u1ebft marketing v\u00e0 l\u00e0 m\u1ed9t kh\u00e2u kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u01b0\u1ee3c c\u1ee7a ti\u1ebfn tr\u00ecnh ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c marketing.\u00a0<\/p>\n

C\u00e1c chuy\u00ean gia marketing \u0111\u00e3 cho r\u1eb1ng, ho\u1ea1t \u0111\u1ed9ng c\u1ed1t l\u00f5i c\u1ee7a x\u00e1c l\u1eadp chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7n \u0111\u1ea1i l\u00e0 ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng, l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Nh\u1eefng l\u00ed do ph\u1ea3i l\u1ef1a chon th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/font><\/h3>\n

Marketing ti\u1ebfn h\u00e0nh l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng xu\u1ea5t ph\u00e1t t\u1eeb ba l\u00ed do:<\/p>\n

– Th\u1ecb tr\u01b0\u1eddng t\u1ed5ng th\u1ec3 lu\u00f4n bao g\u1ed3m m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng r\u1ea5t l\u1edbn kh\u00e1ch h\u00e0ng v\u1edbi nh\u1eefng nhu c\u1ea7u, \u0111\u1eb7c t\u00ednh mua v\u00e0 s\u1ee9c mua kh\u00e1c nhau. M\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng \u0111\u00f2i h\u1ecfi ri\u00eang v\u1ec1 s\u1ea3n ph\u1ea9m, ph\u01b0\u01a1ng th\u1ee9c ph\u00e2n ph\u1ed1i, m\u1ee9c gi\u00e1 b\u00e1n, c\u00e1ch th\u1ee9c gi\u1eef ch\u00e2n h\u1ecd.<\/p>\n

– B\u1ea5t k\u00ec m\u1ed9t doanh nghi\u1ec7p n\u00e0o c\u0169ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. C\u00e1c doanh nghi\u1ec7p c\u1ea1nh tranh r\u1ea5t kh\u00e1c bi\u1ec7t nhau v\u1ec1 kh\u1ea3 n\u0103ng ph\u1ee5c v\u1ee5 nhu c\u1ea7u v\u00e0 \u01b0\u1edbc mu\u1ed1n c\u1ee7a nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n

– M\u1ed7i doanh nghi\u1ec7p th\u01b0\u1eddng ch\u1ec9 c\u00f3 m\u1ed9t ho\u1eb7c v\u00e0i th\u1ebf m\u1ea1nh x\u00e9t tr\u00ean m\u1ed9t ph\u01b0\u01a1ng di\u1ec7n n\u00e0o \u0111\u00f3 trong vi\u1ec7c th\u1ecfa m\u00e3n nhu c\u1ea7u v\u00e0 \u01b0\u1edbc mu\u1ed1n c\u1ee7a th\u1ecb tr\u01b0\u1eddng. S\u1ebd kh\u00f4ng c\u00f3 m\u1ed9t doanh nghi\u1ec7p c\u00e1 bi\u1ec7t n\u00e0o c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 \u01b0\u1edbc mu\u1ed1n c\u1ee7a m\u1ecdi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

V\u00ec v\u1eady, \u0111\u1ec3 kinh doanh c\u00f3 hi\u1ec7u qu\u1ea3, duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n, t\u1eebng doanh nghi\u1ec7p ph\u1ea3i t\u00ecm cho m\u00ecnh nh\u1eefng \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng m\u00e0 \u1edf \u0111\u00f3 h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 \u01b0\u1edbc mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng h\u01a1n h\u1eb3n c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/p>\n

Nh\u1eefng \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng nh\u01b0 v\u1eady s\u1ebd \u0111\u01b0\u1ee3c doanh nghi\u1ec7p ch\u1ecdn l\u00e0m th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau hay th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m.<\/p>\n

Th\u1ef1c ch\u1ea5t c\u1ee7a marketing m\u1ee5c ti\u00eau<\/font><\/h3>\n

B\u1eb1ng vi\u1ec7c xem x\u00e9t l\u1ed9 tr\u00ecnh c\u1ee7a l\u1ecbch s\u1eed ph\u00e1t tri\u1ec3n t\u01b0 duy v\u00e0 \u1ee9ng d\u1ee5ng marketing trong vi\u1ec7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 \u01b0\u1edbc mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, ch\u00fang ta c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c th\u1ef1c ch\u1ea5t c\u1ee7a marketing m\u1ee5c ti\u00eau – l\u00ed do ch\u00ednh \u0111\u00f2i h\u1ecfi ph\u1ea3i ti\u1ebfn h\u00e0nh ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng, ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh v\u1ecb.<\/p>\n

L\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 \u01b0\u1edbc mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c chia l\u00e0m ba giai \u0111o\u1ea1n:<\/p>\n

– Giai \u0111o\u1ea1n 1: “Marketing \u0111\u1ea1i tr\u00e0”<\/p>\n

– Giai \u0111o\u1ea1n 2: “Marketing \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m”<\/p>\n

– Giai \u0111o\u1ea1n 3: “Marketing m\u1ee5c ti\u00eau” hay “Marketing tr\u1ecdng \u0111i\u1ec3m”<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Marketing c\u0103n b\u1ea3n, GS.TS. Tr\u1ea7n Minh \u0110\u1ea1o, , NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n L\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau (ti\u1ebfng Anh: target market selection) l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ed9i dung quan tr\u1ecdng nh\u1ea5t c\u1ee7a l\u00ed thuy\u1ebft marketing.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[422],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36356"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=36356"}],"version-history":[{"count":1,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36356\/revisions"}],"predecessor-version":[{"id":68848,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/36356\/revisions\/68848"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=36356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=36356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=36356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}